• Journal of the Korean Society for Library and Information Science
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• v.32 no.2
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• pp.189-209
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• 1998

The purpose of this study is to verify the difference of behavioral characteristics between the primary and secondary search, the influence of the primary search results on Online databases. Data is collected by surveying the professional and end-user searchers in 33 online information service centers. 262 valid responses out of 308 questionaire are analyzed by the t-test, ANOVA, $\chi^2-test$ using SAS program. The major findings are as follows : (1) Preparatory searches(the levels of expectation, the degree of question comprehension), search results(the number of output documents, precision ratio, recall ratio, degree of satisfaction) are significantly different between the primary and secondary searches on Online Databases. But the number of search terms, Boolean logics, files, systems, relevant documents are not significantly different between the primary and secondary searches. (2) The results of the primary search affect the secondary searches. The number of output documents in the primary search affect the modification of search strategies and objects in the secondary searches. The number of relevant documents affect the variation of search scopes in the secondary searches. The precision ratio affect the change of search strategies and scopes in the secondary searches.

• Journal of Information Technology Applications and Management
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• v.27 no.6
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• pp.53-73
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• 2020

Many prior studies have been conducted that positive reviews increase the intention to purchase. However, there are very few papers that have studied the impact of review search on purchase satisfaction. It is meaningful to study the impact of review search on purchase satisfaction as it can lead the business successfully by inducing repurchase. There is also no study of how review search have different effects on purchase satisfaction among countries. Given the growing number of cross-border e-commerce, we believe that the need for research is high because identifying these differences between countries can have a very important impact on a company's successful overseas expansion. Therefore, in this study, the impact of positive and negative review search on purchase satisfaction and the national impact were set up as a research model. In order to verify this research model, the survey was distributed to those who experienced online purchase in Korea and China, and a total of 234 copies were collected, including 125 copies in Korea, 109 copies in China, and the research model was verified using Smart-PLS structural equation analysis tools. First, positive review search has been shown to positively affect purchase satisfaction. Second, it has been shown that negative review search also has a positive effect on purchase satisfaction. Third, the impact of positive and negative review search on purchase satisfaction was different between Korea and China. While Korea is more aggressive in review search than China due to its high tendency to avoid uncertainty, China is less likely to avoid uncertainty than Korea and is more likely to rely on brand familiarity. Therefore, according to the uncertainty avoidance moderation effect the impact of positive and negative review search on purchase satisfaction was higher in Korea than in China. In this study, Shopping mall managers need to take strategic measures to maximize shopping mall performance by recognizing positive aspects of negative review search on purchase satisfaction. Companies and managers in Korea and China can establish strategies to promote product sales when companies enter the global market.

• KIPS Transactions on Software and Data Engineering
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• v.10 no.6
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• pp.223-234
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• 2021

Recent advances in the 4th Industrial Revolution have accelerated the change of the shopping behavior from offline to online. Search queries show customers' information needs most intensively in online shopping. However, there are not many search query research in the field of search, and most of the prior research in the field of search query research has been studied on a limited topic and data-based basis based on researchers' qualitative judgment. To this end, this study defines the type of search query with data-based quantitative methodology by applying machine learning to search research query field to define the 15 topics of search query by conducting topic modeling based on search query and clicked document information. Furthermore, we present a new classification system of new search query types representing searching behavior characteristics by extracting key variables through principal component analysis and analyzing. The results of this study are expected to contribute to the establishment of effective search services and the development of search systems.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.17 no.9
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• pp.2436-2457
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• 2023

The elderly population is rapidly increasing worldwide, but many face challenges in using digital tools like the Internet due to health and incapacity issues. Existing online search user interfaces (UIs) often overlook the specific usability needs of the elderly. This study proposes an adaptable web search UI model for the elderly, based on their perspectives, to enhance search performance and usability. The proposed UI model is evaluated through comparative usability testing with 20 participants, comparing it to the Google search UI. Effectiveness, efficiency, and satisfaction are measured using task completion time, error rate, and subjective preferences. The results show significant differences (p > 0.05) between the proposed web search UI model and the Google search UI. The proposed UI model achieves higher subjective satisfaction levels, indicating better alignment with the needs and preferences of elderly users. It also reduces task completion time, indicating improved efficiency, and decreases the error rate, suggesting enhanced effectiveness. These findings emphasize the importance of considering the unique usability needs of the elderly when designing search UIs. The proposed adaptable web search UI model offers a promising approach to enhance the digital experiences of elderly users. This study lays the groundwork for further development and refinement of adaptable web search UI models that cater to the specific needs of elderly users, enabling designers to create more inclusive and user-friendly search interfaces for the growing elderly population.

• Journal of Fashion Business
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• v.25 no.2
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• pp.18-33
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• 2021

This study sought to understand the clothing consumption values of male consumers and analyze the attributes of online fashion multi-brand stores. The study examined the effect of clothing consumption values of male consumers on the perceived attributes of online fashion multi-brand stores and use intention. The study also aimed to investigate whether online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and use intention. An online survey of male consumers in their 20s and 30s was conducted, and a total of 338 responses were analyzed. The SPSS 24.0 program was used to perform frequency analysis, factor analysis, reliability analysis, regression analysis, and stepwise-regression analysis. The results are as follows. First, fashionableness out of the four attributes of online fashion multi-brand stores (fashionableness, entertainment, variety, and scarcity) influenced the practical and conspicuous values of clothing consumption values. Entertainment had a significant effect on all clothing consumption values. Variety had a significant impact on practical and conspicuous values and the scarcity factor influenced epistemic and conspicuous values. Second, while entertainment, variety, and scarcity influenced sharing intention, fashion, entertainment, and variety influenced purchase intention. Third, online information search moderated the relationship between the perceived attributes of online fashion multi-brand stores and sharing intention but not purchase intention.

• KDI Journal of Economic Policy
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• v.45 no.3
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• pp.49-73
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• 2023

This study examines the usage status of legal services provided by lawyers targeting domestic consumers and investigates empirically how much online platforms that facilitate lawyer search and consultation can increase consumers' utility, and how much the lawyer legal service market will expand through this. To this end, this study applies a discrete choice demand model to the data collected through a conjoint survey to estimate the value of the lawyer search and consultation platform perceived by consumers, and estimates the effectiveness of the platform in expanding the market for lawyer legal services through a simulation method. As a result of the analysis, the relative value that consumers place on finding and consulting a lawyer using the online platform instead of being introduced to a lawyer by an acquaintance or searching for a lawyer offline is estimated to be about 70,414 won. It was found that the existence of lawyer search and consultation platforms could increase the market size of legal services by as little as 18.9% to as much as 70.2%. In particular, the platforms are expected to increase the accessibility of legal services to vulnerable groups.

• Journal of the Korean Society for Library and Information Science
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• v.22
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• pp.361-396
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• 1992

The purpose of this study is to verify the correlations between the amount of the online searcher's search experience and their search effect. In order to achieve this purpose, the 28 online searchers working at the chosen libraries and information centers have participated in the study as subjects. The subjects have been classified into the two types of cognitive style by Group Embedded Figure Test. As the result of the GEFT, two groups have been identified: the 15 Field Independance ( FI ) searchers and the 13 Field Dependance ( FD ) searchers. The subject's search experience consists of the 3 elements: disciplinary, training, and working experience. In order to get the data of these empirical elements, a questionnaire have been sent to the 28 subjects. An online searching request form prepared by a practical user was sent to all subjects, who conducted searches of the oversea databases through Dialog to retrieve what was requested. The resultant outcomes were collected and sent back to the user to evaluate relevance and pertinence of the search effect by the individual. In this study, the search effect has been divide into relevance and pertinence. The relevance has been then subdivided into the 3 elements : the number of the relevant documents, recall ratio, and the cost per a relevant document. The relevance has been subdivided into the 3 elements: the number of the pertinent documents, utility ratio, and the cost per a pertinent document. The correlations between the 3 elements of the subject's experience and the 6 elements of the search effect has been analysed in the FI and in the FD searchers separately. At the standard of the 0.01 significance level, findings and conclusions made in the study are summarised as follows : 1. There are strong correlations between the amount of training and the recall ratio, the number of the pertinent documents, and the utility ratio on the part of FI searchers. 2. There are strong correlations between the amount of working experience and the number of the relevant documents, the recall ratio on the part of FD searchers. However, there is also a significant converse correlation between the amount of working experience and the search cost per a pertinent document on the part of FD searchers. 3. The amount of working experience has stronger correlations with the number of the pertinent documents and the utility ratio on the part of FD searchers than the amount of training. 4. There is a strong correlation between the amount of training and the pertinence on both part of FI and FD searchers.

• Proceedings of the Korean Society for Information Management Conference
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• 1995.08a
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• pp.45-48
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• 1995

Since the early 1970s online searching has provided end-users with commercial and governmental bibliographic databases by trained intermediaries through the developed Vendor/Agency Systems. Recently, the situation has begun to change. The era of end-user searching is coming. End Users are the “information consumers” as the final user of an IT product or set of information. This study on end-user online searching is presented with the following aspects: development, characterization, training, end user online search services in university libraries, role of the intermediaries and librarians, the future.

• Journal of Distribution Research
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• v.6 no.2
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• pp.109-133
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• 2002

This article examines how consumers in online environments depend on brand in making purchase decisions by product types. Previous research explains that the characteristics of online environments decrease the dependence on brand due to inexpensive search costs and affluent information quantity. But it is likely that in online environment, the dependence on brand will be differentiated by product types. We found that in search product, the availability of information decreased consumer's uncertainty, which, in turn, increased the dependence of brand. However, in experience products, the weakness of multi-sensory increased consumer's uncertainty, which resulted in the increase of the dependence of brand.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.7 no.1
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• pp.293-317
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• 1994

The Purpose of this study is to verify the effect of the searcher's subject background on the result of online database searches. To achieve this purpose, an experimental method was adopted. 180 students performed online searches in the three different libraries chosen for this study. The subjects were classified into two groups according to the scores of the test. Data concerning processes, behavior, and results of the searches performed by the subjects in real situations were gathered. Immediately following the searches, the extent of their subject background were assessed through interview. The search effect consists of the 4 elements： search efficiency (the number of terms used per unit time), the number of relevant documents, the number of relevant documents per unit time, precision ratio. The major findings of this study are summarized as belows. 1. The searchers with strong subject background has significantly higher efficiency in searches made. Group A (of those with strong subject back-ground) use more search terms per unit time than Group B (of those with weak subject background) do. 2. In the searches made by those with strong subject background, more relevant documents art retrieved. 3. In the searches made by those with strong subject background, more relevant documents per unit time are retrieved. 4. The searchers with strong subject background has significantly higher precision ratio in searches made. In the searches made by those with strong subject background, more relevant documents of documents retrieved are retrieved.