• Journal of the Korean Society for information Management
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• v.12 no.1
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• pp.143-161
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• 1995

This paper defines online search strategy as a global approach to the resolution of online searching. Five search strategy models including Brief Search. Building Blocks Strategies. Successive Facet Strategies, Successive Fractions Approach, and Citation Pearl Growing, are critically reviewed. Applicability and adaptability of each strategy are examined in the real concrete online searching environment.

• Asia Marketing Journal
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• v.25 no.3
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• pp.148-159
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• 2023

As Major League Baseball (MLB)'s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger bases, and defensive shift limitations, it is important for MLB franchises to understand drivers for game attendance. We focus on the effect of accumulated winning performance of the two teams on game attendance, one of the key drivers of game attendance, and investigate how it is influenced by consumer and industry factors such as online search and game rule changes. We find that game attendance increases as the prior winning performance of the home (away) team increases (decreases). We also find that online search and rule changes for more dynamic games moderate the effect of winning performance on game attendance.

• Knowledge Management Research
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• v.15 no.3
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• pp.141-168
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• 2014

Purchasing through Internet shopping mall has more uncertainty compared with offline shopping mall. Previous studies have presented that trust plays a role of reducing uncertainty and increasing purchasing intention. In this study, we suggest that third-party assurance and word-of-mouth contribute to the formation of trust. In addition, we also propose that ease of product evaluation plays moderating roles in the relationships between third-party assurance, word-of-mouth and trust. For this study, we collected sample data from two groups consisting of online shoppers purchasing the search goods and experience goods categorized by type of ease of product evaluation. Empirical results show that word-of-mouth and third-party assurance have different effects on trust in two groups. The third-party assurance has a stronger impact on trust in online shopping group of the search goods than in the experience goods, while word-of-mouth in the online community has a stronger impact on trust in online shopping group of the experience goods than in the search goods. We expect that this result will provide researchers and managers who are interested in trust formation factors in online shopping mall with useful theoretical and practical implications.

• Journal of Distribution Science
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• v.19 no.7
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• pp.61-73
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• 2021

Purpose: This study offers suggestions to e-commerce companies for increasing shoppers' repurchase intention by considering the effect of distribution information in online shopping. It applies complexity theory to incorporate habitual information search behavior and shopper characteristics into the Stimulus-Organism-Response model and indicates how these complex factors work together in online shopping. Research design, data, and methodology: This study used an interview survey of 158 Vietnamese consumers with an experience of online shopping. A fuzzy-set Qualitative Comparative Analysis (fsQCA) was used to examine the relationship between antecedents and outcomes depending on complex conditions in the given contexts. Results: The results (1) indicate the importance of observing information search patterns and investigating their influence on online distribution, and (2) clarify what kind of configurations, under what conditions, predict a high or low outcome; this provides evidence and hints for the development of frameworks for future studies. Conclusions: The findings suggest that shoppers' unconscious, habitual behavior can work with conscious attitude factors, such as satisfaction, to increase their repurchase intention. Hence, e-commerce companies should consider how to present useful distribution information and create functions that allow shoppers to engage with a variety of information while increasing their repurchase intention on the site.

• Journal of the Korean Society for Library and Information Science
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• v.30 no.3
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• pp.25-36
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• 1996

The purpose of the study is to identify what search options are used to decide how to search on the online catalog system, and to suggest a format of the initial screen NOTIS and Dynix systems were used. Data collection was conducted in accordance with a $'2\times2'$ design. The study shows the effect on user choices of the initial men formal especially where the arrangement and breadth of search options are concerned. The availability of search options provides various users' search option selection The results of the study suggest that users can input only search term(s) on the initial screen without choice of search option Then, users may select search fields depending upon the results of searching. This method can reduce the search fail when users select wrong search option on the online catalog.

• Journal of the Korean Society for information Management
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• v.13 no.1
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• pp.65-82
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• 1996

The aim of this study is to identify how searchers reflect the search goal requirements associated with search questions in process and outcome. One query which has two different search goal requirements was given to subjects, that is, one is to increase high precision and the other is to increase high recall. Using ERIC ONTAP file through DIALOG online search system, 54 subjects conducted online searches twice for the high precision search and for the high recall search. Subjects employed significantly different search strategies, invested significantly different efforts, and achieved significantly different results between the high precision and the high recall search.

• Journal of Distribution Research
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• v.12 no.3
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• pp.69-90
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• 2007

This study is set out to investigate the factors that influence customers' behavior of choice and switching between online and offline channels, separating the purchase decision into two stages, i.e., information search and purchase. Factors influencing channel choice are found to differ from stage to stage. The main results of this study are as follows. At the information search stage, customers' channel knowledge had impacts on the choice of the channel. Customers are more likely to visit offline bookstores when they have hedonic shopping orientation and higher involvement level with books. On the contrary, customers are more apt to search online when they have a lot of online shopping experiences. At the purchase stage, the results varied according to the search channel. When customers search for information online, the following variables lead to online purchases: online shopping experiences with books, price-focused shopping orientation, and time availability for shopping. Perceived risk made customers purchase offline even though they searched online. In case of offline searching, customers with more convenience-focused, hedonic-focused shopping orientation and less tim availability purchased offline.

• Journal of Korean Society of Archives and Records Management
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• v.14 no.1
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• pp.75-100
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• 2014

Many archives, including the National Archives of Korea, use online finding aids. However, in many aspects, they need improvement. In this study, with focus on the National Archives of Korea, the online finding aids of the National Archives of Australia (NAA), The National Archives (TNA) of United Kingdom, and the National Archives and Records Administration (NARA) of the United States were analyzed. Focus group interview was administered to users of the archives, identifying the pros and cons of online finding aids of NAA, TNA, and NARA. Based on the results, various improvement and development directions are suggested, including aspects on overall functions and hierarchical search, search options and subject search, representing search results, and archival contents services.

• Asia Marketing Journal
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• v.16 no.3
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• pp.23-33
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• 2014

The selection of keywords for bidding is a critical component of paid search advertising. When the number of possible keywords is enormous, it becomes difficult to choose the best keywords for advertising and then subsequently to assess their effect. To this end, we propose an ultrahigh dimensional keyword selection approach that not only reduces the dimension for selections, but also generates the top listed keywords for profits. An empirical analysis using a unique panel dataset from a large online clothes retailer that advertises on the largest search engine in China (i.e., Baidu) is presented to illustrate the usefulness of our approach.

• Journal of the Korean Society for Library and Information Science
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• v.19
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• pp.189-241
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• 1990

This study identified cognitive styles of online searchers in terms of Field Dependence (FD) and Field Independence (FI) dimension and determined whether searching performance was affected by FD / FI cognitive differences between online searchers and the extent to which searching performance was affected by the FD / FI dimension of cognitive style. This study used a quasi experimental design with 41 student subjects using the Lockheed DIALOG system and ERIC ONT AP database. Cognitive styles of student subjects were measured by using GEFT (Group Embedded Figure Test) and the subjects were divided into two cognitive groups- FD and FI based on the GEFT scores. Each subject was assigned two predetermined searches which had different search goals-a 'high precision search' and a 'high recall search.' Search performance of the two cognitive groups on the two problems was compared in order to see how these two groups responded to achieving different search goals in terms of search strategy, search inputs, and resulting search outputs. The major findings of this study were: 1. The pattern of approaching a search problem regardless of whether it was a high precision search or a high recall search was not significantly different between the two cognitive groups. 2. The FI group tended to use significantly more terms for the high recall search than the FD group but slightly less time than the FD group. However, significant differences in connect time between the two groups were not revealed. 3. For both search problems the FI group achieved a significantly higher success rate than the FD group. The FI group were significantly more successful searchers than the FD group. As for unit / cost, although the FI group were more cost effective than those of the FD group for both searches, these differences were too small to be statistically significant. 4. Mean differences of the search performance variables between the FD / FI groups were consistent across the two types of search questions. The FI group seemed to be equally effective for both types of search questions. In conclusion, the differences found in number of terms used and success rate between the two cognitive groups apparently resulted from different cognitive styles.