• 한국멀티미디어학회논문지
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• 제19권8호
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• pp.1564-1573
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• 2016

With the spread of social media and mobile devices, people spend more time on online than ever before. As more people participate in various online activities, much research has been conducted on how to make use of the time effectively and productively. In this paper, we propose two methods which can be used to extract highlights and make searchable media indexes using online social data. For highlight extraction, we collected the comments from the online baseball broadcasting website. We adopted peak-finding algorithm to analyze the frequency of comments uploaded on the comments section of the website. For each indexes, we collected postings from soap opera forums provided by a popular web service called DCInside. We extracted all the instances when a character's name is mentioned in postings users upload after watching TV, which can be used to create indexes when the character appears on screen for the given episode of the soap opera The evaluation results shows the possibility of the crowdsourcing-based media interaction for both highlight extraction and index building.

• 유통과학연구
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• 제20권8호
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• pp.105-114
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• 2022

Purpose: The technology acceptance model (TAM) refers to a theory that maps the possibility or extent to which users can accept an innovative technology. The purpose of the current research is to investigate the mediating effect of TAM between online review and behavior intention for promoting golf app's distribution. Research design, data and methodology: In order to examine the relationship between app usage reviews, TAM, and behavioral intentions of golf app participants, the present author collected total 170 responses from South Korean participants based on web-based survey system. The main methodology which was selected by this study is mediation causality analysis that Baron and Kenny suggested. Results: The statistical findings definitely indicated that TAM mediating role exists between the positive emotion of golf app users regarding online reviews and positive behavior intention of golf app, which means that all three steps of mediation causality analysis were statistically significant. Conclusions: The present research concludes that the correct utilization of innovation in the design and implementation of the technology features translates into performance excellence. The model can be used to increase the online presence through innovation as a primary drive toward providing more convenience and accessibility to the users through mobile golf apps.

• 유통과학연구
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• 제20권8호
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• pp.123-133
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• 2022

Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

• 대한한의학회지
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• 제44권3호
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• pp.74-86
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• 2023

Objectives: The purpose of this study was to examine search trends and their meanings for major uninsuired Korean medicine (KM) treatments through analysis of an online portal search results. Methods: Keywords searches were performed using Naver Datalab on 4 July 2023. From January 2016 to June 2023, monthly relative search volume (RSV) for keywords 'pharmacopuncture', 'Chuna', and 'needle-embedding therapy', and 'herbal decoction' were extracted with a score between 0 and 100. For the obtained RSVs, longitudinal changes over time, characteristics according to sex and age group, and correlations between them were investigated. Results: The ranking of RSV for each keyword has changed from 'Chuna', 'herbal decoction', 'needle-embedding therapy', and 'pharmacopuncture' to 'Chuna', 'herbal decoction', 'pharmacopuncture', and 'needle-embedding therapy' after 2019. Overall, the RSV of needle-embedding therapy continuously decreased, while that of pharmacopuncture continuously increased. In 2019, a rapid increase in the RSV of Chuna was observed, and in 2020, a rapid increase in the RSV of herbal decoction was observed. There was a difference in the longitudinal change pattern of RSV for the keywords by age group. Importantly, in the elderly, changes in RSV were observed in a favorable pattern to KM treatment. Conclusion: Our findings enable estimation of the public's interest and its changes for the four uninsuired KM treatment, and can be used as basic data to strengthen health insurance coverage in Korea. Specifically, changes in interest in KM treatments according to sex and age can be referred to.

• 복식문화연구
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• 제26권2호
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• pp.251-263
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• 2018

As mobile shopping has increased in the new media age, fashion consumers' decision making and product consumption processes have changed. The volume of consumer-driven information has expanded since media and social networking sites have enabled consumers to share information they obtain. The purpose of this study was to determine the factors affecting information searching strategies and information sharing about fashion products. An online survey collected data from 466 respondents, relating to the influence of product price level and consumer SNS commitment level on information search and information sharing. Experimental design of three product price level and two consumer SNS commitment level was used. Analysis of the data identified factors in fashion information searching as ongoing searching, prepurchase web portal information search, and prepurchase marketing information search. For low-price fashion products, prepurchase product-detail influenced intention to share information. For mid-priced products, ongoing search significantly affected intention to share information. Both ongoing search and prepurchase marketing information search showed significant effects for high-price products. Consumers who are more committed to SNS engaged in significantly more searching in all aspects of information search factors. Significant interaction effect was detected for consumer SNS commitment level and product price level. When consumers with low consumer SNS commitment search for information on lower-priced fashion products, they are less likely do a prepurchase web portal information search.

• 대한본초학회지
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• 제36권5호
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• pp.1-14
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• 2021

Objectives : From January 2020, when the first confirmed case of COVID-19 in Korea, the use of health information using the Internet is expected to increase. It is expected that there will be a significant change in the general public's interest in Korean herbal medicines for health care. Therefore, in this study, we tried to confirm the change in the search trend of Korean herbal medicines after the COVID-19 epidemic. Methods : Using the "Naver DataLab (http://datalab.naver.com)" service of a Korean portal site Naver, search volume was investigated with 606 Korean herbal medicines as keywords. The search period was from January 2020, right after the onset of COVID-19, to June 2021. The search results were sorted by the peak search volume and the total search volume. Results : 'Cheonsangap (천산갑, 穿山甲, Manitis Squama)' was the most searched Korean herbal medicine in the peak search volume and total search volume with least bias. Conclusions : The problem of supply and demand of Korean herbal medicines of high public interest was identified. Broadcasting and media exposure were the factors that had a big impact on the search volume for Korean herbal medicines. As it was confirmed that the search volume for Korean herbal medicines increased rapidly due to media exposure, it is necessary to provide correct information about Korean herbal medicines, improve public awareness, and manage stable supply and demand based on continuous search trend monitoring.

• 한국융합학회논문지
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• 제11권9호
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• pp.359-366
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• 2020

본 연구의 목적은 온라인 체육 수업을 위한 초·중·고교 체육교사 간 온라인 수업 운영의 차이와 온라인 교육의 개선점을 모색해 보는 것이다. 이를 위해 부산광역시 체육교과연구회에 소속 된 166 명의 체육 교사를 대상으로 온라인 설문을 진행하였으며 이를 교차 분석하여 결과를 도출하였다. 연구 결과는 다음과 같다. 첫째, 온라인 개학을 시작으로 성별에 차이가 없었다. 둘째, 고용 유형에 따라 온라인 체육 수업의 방법과 동기에 차이가 있었고 개선에는 차이가 없었다. 셋째, 교직 경력에 따라 온라인 체육 수업 동기에 큰 차이가 있었다. 이러한 연구 결과를 바탕으로 온라인 체육 수업을 위한 교육 및 교사의 적응 및 개선을 촉진하기 위해 다양한 노력이 필요할 것으로 사료된다.

• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.7-17
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• 2019

Purpose - Generally, the consumer's decision-making process for restaurant selection is simple and familiar. However, online information becomes important because the decision-making process of consumers becomes complicated in new restaurants and special situations. Because consumers can search for information online, information retrieval is now possible in selecting new restaurants. In particular, consumers often make decisions based on online information when making restaurant reservations. Research design, data, and methodology - All items were measured based on previous studies. The data were collected from customers who had visited the store by visiting the web page of the food service franchise within the last 3 months for the panel of the online survey institute. The questionnaires were surveyed from July 2 to July 11, 2018 for about 10 days. A mail and a message were sent to 2,000 people, and 310 people were asked to complete the questionnaire. Total of 303 data were used in the questionnaire, excluding 7 insufficient data. Results - The findings of this study are as follows: Consensus, vividness, and neutrality have positive effects on enjoyment. Consensus have positive effect on anxiety, but vividness and neutrality did not have significant effect on anxiety. Also, enjoyment has a positive influence on intention to visit, and anxiety has a negative influence on visit intention. Conclusions - First, franchise companies online advertising in a variety of ways, but they are mixed with other customers' WOM and offered to consumers. In this case, the information provided by the company may be distorted. Therefore, a restaurant franchise company needs to operate an official online channel to provide accurate information to its customers. Second, it is necessary to make contents so that other customers can participate in online channels of food service franchise companies. Third, food service franchise company should produce enough online contents to experience indirectly even if the customer does not visit the store directly. Fourth, food service franchise company needs to prepare a way for many customers to participate in many official contents.

• 한국정보과학회논문지:데이타베이스
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• 제41권4호
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• pp.199-208
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• 2014

본 논문에서는 스캔된 만화의 콘텐츠 특성을 고려한 식별 및 특징 검색 시스템을 제안하였다. 스캔 만화의 특징점을 생성하기 위해서 계층적 대칭 핑거프린팅 방법을 활용하였다. 제안하는 핑거프린트 식별 및 검색 시스템은 웹하드와 같은 온라인 서비스 제공자들이 대량의 스캔만화에 대하여 즉각적인 식별 결과를 얻을 수 있도록 설계되었다. 실험에서는 회전, 이동 등의 이미지 변형에 대해서 핑거프린트의 식별 강인성에 대하여 분석하였다. 또한 특징점 데이터베이스에서의 빠른 매칭을 위한 데이터베이스 구조를 제안하였고, 전역 검색 및 최대중요특징 검색과 같은 기존의 다른 검색방법과 성능을 비교하였다.

• 한국콘텐츠학회논문지
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• 제2권3호
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• pp.59-69
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• 2002

본 연구는 온라인 쇼핑몰에서 구매를 할 경우 소비자가 느끼는 가격민감도에 영향을 미치는 변수에 관하여 연구하였다. 연구 결과, 가격탐색에 영향을 미치는 변수로는 웹사이트의 신뢰, 웹사이트의 상호작용성, 지각된 위험으로 나타났다. 본 연구에서 제시된 연구가설들에 대한 실증분석 결과들은 다음과 같이 정리할 수 있다. 첫째, 소비자들이 웹사이트에 대한 신뢰가 높을수록 가격탐색이 낮아지는 것으로 나타났다. 둘째, 웹사이트에 대한 상호작용성이 높을수록 가격탐색이 낮아지는 것으로 나타났다. 셋째, 웹사이트의 정보의 깊이가 깊을수록 소비자들은 가격정보를 많이 탐색하는 것으로 나타났다. 넷째, 소비자들이 온라인 구매에 있어 지각된 위험을 많이 느끼는 것으로 나타났다. 다섯째, 제품에 대한 지식이 높을수록 가격탐색이 높은 것으로 나타났다.