• Title/Summary/Keyword: Online school

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The Effect of Personalization on Cross-Buying and Shopping Cart Abandonment Based on the S-O-R Framework

  • Kon Woo Kwon;Gee-Woo Bock;Kyu Min Hwang
    • Asia pacific journal of information systems
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    • v.30 no.2
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    • pp.252-283
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    • 2020
  • Online retail is a growing opportunity for retailers and consumers. Cross-buying provides companies with an opportunity to increase their revenue contributions from existing consumers. In many fields, especially in the service sector, cross-selling is an easier strategy to use relative to increasing revenue rather than acquiring new consumers. Website personalization has been a powerful indispensable tool for web-based companies and end users. Using the Mehrabian and Russell's Stimulus-Organism-Response framework, we experimentally examined how an online retailing merchant's environmental stimuli (S) arouses internal affective and cognitive states (O), that affect consumers' approach-avoidance behavior (R) in cross-buying and shopping cart abandonment in online transactions.

A Study on the Effects of Playfulness of Blog on Online Word-of-Mouth (블로그의 즐거움이 온라인 구전에 미치는 영향)

  • Ock, Jung-Bong;Kwahk, Kee-Young;Kim, Hee-Woong
    • Information Systems Review
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    • v.11 no.3
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    • pp.19-38
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    • 2009
  • This study aims to investigate the effects of playfulness of blog as an intrinsic motivator on online word-of-mouth. For this purpose, we proposed a research model that consists of user participation, interaction, and community trust as mediating factors and tested it empirically using LISREL 8.7 based on the structural equation model. The empirical results showed that playfulness of blog had an impact on trust through user participation and interaction, which in turn affected online word-of-mouth. In conclusion, we discussed both theoretical and practical implications of this research and suggested its limitations.

An Empirical Study on the Influencing Factors of Chinese Consumers' Impulse Buying Behavior During Online Shopping Festivals after COVID 19 - focused on the Meditating Role of Perceived Value (COVID-19 이후 온라인쇼핑 축제기간 중국 소비자의 충동구매행태 영향요인에 관한 실증연구-인식된 가치의 매개 역할을 중심으로)

  • Xu Kai;Woohyoung Kim;Yongseok Cho
    • Korea Trade Review
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    • v.46 no.6
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    • pp.163-190
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    • 2021
  • The paper studies the impulse buying behavior of Chinese consumers during the online shopping festivals of the specific situations and their influencing factors with empirical analysis. We carried out an empirical analysis on 302 Chinese consumers with shopping experience in the online shopping festival. The study result shows that (1) marketing stimulation, preferential promotion and features of consumers have a significant positive influence on the impulse buying behavior; while the freight reduction has no significant influence on impulse buying behavior; (2) the perceived value has a significant positive influence on the Chinese consumers to have impulse buying behavior; (3) perceived value works as an in the relationship between the marketing stimulation, preferential promotion and features of consumers and the impulse buying behavior, but it has no meditating role between the freight reduction and the impulse buying behavior.

Examining Malicious Online Comments from the Bystander Effect Perspective

  • Sodam Kim;Sumeet Gupta;So-Hyun Lee;Hee-Woong Kim
    • Asia pacific journal of information systems
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    • v.31 no.1
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    • pp.1-16
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    • 2021
  • Cyberbullying has become a social problem as malicious text messages and online comments among teenagers have increased in the late 2000s. Some serious reporting has attempted to impress on us the need to pay more attention to reducing malicious online content as a typical type of cyberbullying. Meanwhile, despite environmental changes that have made it easier to report perpetrators of such messages, it is often the case that the crime occurs in a public place and is tolerated. However, there is a growing tendency for people to exhibit the bystander effect, the problem of personal indifference to witnessing or knowing about crimes, but individuals do not offer any means of help to a victim when other people are present. This effect is rampant in the case of cybercrimes. This study aims to extract the motivations behind posting malicious comments through in-depth interviews and to suggest recommendations for relative issues by demonstrating how the bystander effect can be reduced using causal relationship diagrams of the system dynamics methodology. Hopefully, this work will contribute to a better understanding of factors that could cause a decrease in malicious online comments.

Quality of Life, Motivations and Effects of Online Game Playing among Adolescents (청소년의 삶의 질과 온라인 게임 이용동기 및 결과에 관한 연구)

  • Sung, Yun Sook
    • Korean Journal of Child Studies
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    • v.24 no.2
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    • pp.93-108
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    • 2003
  • This study aimed at understanding motivations and effects of online game playing of adolescents related to quality of life. The field survey was administered to 836 $4^{th}-12^{th}$ grade students in their classrooms. Findings showed that the 5 critical motivations for playing online games were : attraction to the game characters, entertainment, avoidance, loneliness, and killing-time. Motivations differed by sex and grade in school. Quality of life was related to the motivations for online game playing and to the feelings of satisfaction obtained after playing online games. Implications of these findings were discussed from the perspective of policy for the information welfare of adolescents.

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Effect of Individual Differences on Online Review Perception and Usage Behavior: The Need for Cognitive Closure and Demographics

  • Ma, Yoon Jin;Hahn, Kim;Lee, Hyun-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.12
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    • pp.1270-1284
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    • 2012
  • This article examines how individual differences on the need for cognitive closure and demographics influence consumer perception and the usage of consumer reviews in online shopping. Data were randomly collected from 2,381 U.S. online consumer review users through an online survey. The findings from multiple regression analyses revealed the different effects of the need for cognitive closure dimensions (i.e., preference for order and structure, preference for predictability, discomfort with ambiguity, closed-mindedness, and decisiveness) and demographic characteristics on consumer attitudes, perceived online review influence, benefits, persuasiveness, and review usage behavior. Finally, practical implications and prospects for future research are discussed.

A Research on the Necessity of Online Chapel Courses in Korea

  • Nam, Sang-Zo
    • International Journal of Contents
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    • v.13 no.4
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    • pp.29-38
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    • 2017
  • The objective of this study was to determine the status of current chapel courses and analyze the necessity of online chapel courses. Students' interest, failure experience, perceived problems, and advantages of current chapel courses were examined. Students' preference, intention of sincerity, and perceived effectiveness of online chapel courses were also determined. Finally, hypothesis tests for the differences of students' interest, failure experience, perceived problems and advantages of current chapel courses, preference, intention of sincerity, and perceived effectiveness of online chapel courses according to gender, school year grade, major of study, and religion were performed. Students' low interest in chapel courses was verified. Even Christian students' interest was below 3 points out of 5-point Likert scale. However, students whose religion was not Christianity felt more coercion and had less interest in chapel courses. They wanted virtualization of chapel courses more. They had more willingness to faithful participation in online chapel courses. This research suggests that virtualization of chapel courses as a solution to chapel resistance is dependent on student's characteristics such as religion, major field of study, and mindset.

Predictive Factors of Self-control in Contactless Online Learners' Self-determination Motivation: Mediated effect of self-efficacy

  • Han, Ji-Woo
    • International journal of advanced smart convergence
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    • v.10 no.2
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    • pp.31-36
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    • 2021
  • This study aims to provide basic data on establishing online learning by identifying the effects of self-efficacy as a medium on factors affecting self-control according to self-determination motivation through contactless online learning due to Covid-19. The research method used SPSS 25 and Sobel test to examine the causal relationship between the spokesmen and 196 middle and high school students in W-city, Gangwon-do. Self-determination motivation has had a significant effect on self-efficacy and self-control, and self-efficacy has been shown to have a significant effect on self-control. Also, Self-efficacy had a partial mediating effect on self-determination motivation affecting self-control. Based on this, fundamental and continuous development of online education programs to promote self-control of online learners is required, and efforts should be made to support learners' capabilities through psychological counseling.

Providing High School Students with Online Instruction for Optional Curriculum (고등학교 선택 교육과정 운영을 위한 온라인수업 제도화 방안)

  • Jeong, Youn-Sik
    • The Journal of the Korea Contents Association
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    • v.14 no.3
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    • pp.500-508
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    • 2014
  • Due to a lack of teachers and available classrooms, high school students are not able to take the elective courses of their choice. In order to solve this problem with online instruction, I have used the following methods: First, I conducted a literature study to examine the concepts and models of online instruction. Second, I compared the number of students who took the CSAT subject tests with the number of students who enrolled in optional courses through KEDI's Education Statistics Services. Using the data gathered from this comparison, I could predict the demand for each optional course. Finally, I proposed amending the Elementary and Secondary Education Act; the Enforcement Decree of the Elementary and Secondary Education Act; the General Statement Curriculum of High Schools; and the Guidelines for Recording School through the expert interviews for on-line instruction in order to establish online instruction for high school students.

Online Monitoring of Ship Block Construction Equipment Based on the Internet of Things and Public Cloud: Take the Intelligent Tire Frame as an Example

  • Cai, Qiuyan;Jing, Xuwen;Chen, Yu;Liu, Jinfeng;Kang, Chao;Li, Bingqiang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.15 no.11
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    • pp.3970-3990
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    • 2021
  • In view of the problems of insufficient data collection and processing capability of multi-source heterogeneous equipment, and low visibility of equipment status at the ship block construction site. A data collection method for ship block construction equipment based on wireless sensor network (WSN) technology and a data processing method based on edge computing were proposed. Based on the Browser/Server (B/S) architecture and the OneNET platform, an online monitoring system for ship block construction equipment was designed and developed, which realized the visual online monitoring and management of the ship block construction equipment status. Not only that, the feasibility and reliability of the monitoring system were verified by using the intelligent tire frame system as the application object. The research of this project can lay the foundation for the ship block construction equipment management and the ship block intelligent construction, and ultimately improve the quality and efficiency of ship block construction.