• Title/Summary/Keyword: Online review management

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Multidimensional Analysis of Consumers' Opinions from Online Product Reviews

  • Taewook Kim;Dong Sung Kim;Donghyun Kim;Jong Woo Kim
    • Asia pacific journal of information systems
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    • v.29 no.4
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    • pp.838-855
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    • 2019
  • Online product reviews are a vital source for companies in that they contain consumers' opinions of products. The earlier methods of opinion mining, which involve drawing semantic information from text, have been mostly applied in one dimension. This is not sufficient in itself to elicit reviewers' comprehensive views on products. In this paper, we propose a novel approach in opinion mining by projecting online consumers' reviews in a multidimensional framework to improve review interpretation of products. First of all, we set up a new framework consisting of six dimensions based on a marketing management theory. To calculate the distances of review sentences and each dimension, we embed words in reviews utilizing Google's pre-trained word2vector model. We classified each sentence of the reviews into the respective dimensions of our new framework. After the classification, we measured the sentiment degrees for each sentence. The results were plotted using a radar graph in which the axes are the dimensions of the framework. We tested the strategy on Amazon product reviews of the iPhone and Galaxy smartphone series with a total of around 21,000 sentences. The results showed that the radar graphs visually reflected several issues associated with the products. The proposed method is not for specific product categories. It can be generally applied for opinion mining on reviews of any product category.

Mediating Effects of Perceived Risk and Usefulness between Online Information Credibility and Intention to Use (온라인 정보의 신뢰성 및 정보 활용의도 사이의 지각된 위험과 유용성의 매개효과에 관한 연구)

  • Sun, Jonghak;Yoon, Jung-Hyeon
    • Management & Information Systems Review
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    • v.33 no.4
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    • pp.99-118
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    • 2014
  • Using the theory of attribution, this study investigates the determinants if controllability and explores underlying dimensions of online information credibility, and then investigates if the credibility of online information influences the users' intention to use the online information for evaluating or judging the involved products. Moreover, as a research attempt to investigate the impacts of online information credibility, this study examines whether the main effect of perceived online information credibility on the intention of using online information to make a decision of purchase is mediated by both perceived risk and perceived usefulness. A total of 287 survey forms were collected from online consumers. We examined reliability by exploring internal consistency of the multiple item scales in the overall sample. Convergent and discriminant validity were also examined for evidence of construct validity. Then, PLS technique was employed to test the research model. As a result of analyzing data from a dataset of 287 responses via PLS technique, it is found that (1) both sources (controllability and stability) of perceived credibility are significantly associated with both perceived risk and perceived usefulness, and (2) perceived risk as well as perceived usefulness partially mediate the link between the two sources of credibility and intention to use. The findings of this study also suggest that the two dimensions of online information credibility influence information recipient's intention to use. Moreover, the online information including descriptions about controllability and stability can trigger potential consumers to perceive risk about consumption of the informed products and services. Therefore, providing online information with highly described controllability and stability can increase not only the credibility of the online information itself, but also the intention to use the online information through perceived risk and usefulness.

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Effectiveness of online-based education for self-care in ostomates: systematic review (장루보유자의 자가간호를 위한 온라인 기반 교육의 효과: 체계적 문헌고찰)

  • Jeongwon Yeom;Inhee Park
    • Journal of Industrial Convergence
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    • v.22 no.10
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    • pp.111-123
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    • 2024
  • With an increase in the number of individuals with ostomies globally, online-based programs are being used to educate ostomates. Therefore, this study analyzed the effects, characteristics, outcomes, and implications of online self-care education programs for ostomates. This systematic review searched the MEDLINE, Cumulative Index to Nursing and Allied Health Literature (CINAHL), and Cochrane Central Register of Controlled Trials (Central) electronic databases to conduct a meta-analysis of randomized controlled trials published up to December 2023. Two investigators independently extracted data and assessed study quality based on the risk of bias. Of the 519 identified studies, eight were relevant, which were divided by intervention: three studies used telehealth, three used mobile applications, and two, multimedia learning training. The educational programs in the relevant studies focused on ostomy knowledge, self-care, and prevention of complications; while some included psychological support. Online-based education programs can improve ostomy patients' adjustment and self-efficacy, reduce complications, and improve quality of life. Online-based education programs have easier accessibility by patients and nurses; it can effectively improve ostomy patients' quality of life and prevent future complications.

An Empirical Study on the Influencing Factors of Chinese Consumers' Impulse Buying Behavior During Online Shopping Festivals after COVID 19 - focused on the Meditating Role of Perceived Value (COVID-19 이후 온라인쇼핑 축제기간 중국 소비자의 충동구매행태 영향요인에 관한 실증연구-인식된 가치의 매개 역할을 중심으로)

  • Xu Kai;Woohyoung Kim;Yongseok Cho
    • Korea Trade Review
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    • v.46 no.6
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    • pp.163-190
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    • 2021
  • The paper studies the impulse buying behavior of Chinese consumers during the online shopping festivals of the specific situations and their influencing factors with empirical analysis. We carried out an empirical analysis on 302 Chinese consumers with shopping experience in the online shopping festival. The study result shows that (1) marketing stimulation, preferential promotion and features of consumers have a significant positive influence on the impulse buying behavior; while the freight reduction has no significant influence on impulse buying behavior; (2) the perceived value has a significant positive influence on the Chinese consumers to have impulse buying behavior; (3) perceived value works as an in the relationship between the marketing stimulation, preferential promotion and features of consumers and the impulse buying behavior, but it has no meditating role between the freight reduction and the impulse buying behavior.

An Empirical Study on the Website Quality Factors Affecting Revisit Intent in Domestic Online Shopping Malls (재방문의도에 영향을 미치는 쇼핑몰 웹사이트 품질평가요인에 관한 실증적 연구)

  • Hong Il-Yoo;Kim Dong-San
    • Korean Management Science Review
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    • v.23 no.1
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    • pp.43-61
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    • 2006
  • This research is an empirical investigation into the dimensions determining the website quality of domestic online shopping malls. A research model that has been formed to find the website quality dimensions is based on DeLone and McLean's information system success model that we adapted to fit the B2C electronic commerce environment by incorporating existing research on IS service quality and website quality. The model incorporates three quality dimensions including the information quality, system quality and service quality, and an attempt was made to empirically examine the relationship between variables of these dimensions and the revisit intent. The results of the study revealed that five quality-related variables were found to importantly contribute to the user's intent to revisit a site : the information accuracy and relevancy, system reliability, ease of use, and on-line support. The paper concludes that the three quality dimensions can serve as a useful framework to evaluate the quality of online shopping mall websites in an attempt to improve the website revisit rate.

The Effects of Consumer's Experiential Factors on the Building Process of Online Brand Equity. (e브랜드 자산 구축과정에 있어 소비자의 체험적 요소들의 영향에 대한 연구)

  • Kim, Moon-Tae;Kim, Yong-Ho;Ork, Jung-Won
    • Management & Information Systems Review
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    • v.25
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    • pp.115-142
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    • 2008
  • Much attention has been devoted recently to the concept of brand equity. The Definition of brand equity is the added value with which a brand endows a product. From a consumer's perspective, this added value can be viewed in terms of enhancing a consumer's ability to interpret and store large amounts of information about a product. Online, several different approaches are also need to enhance brand equity of website. Noteworthy, significant research has not been conducted on the effectiveness of experiences in websites. As such, several researchers are discussing mainly as strategic alternatives that websites can use to build brand equity. This article explores the roles of many online brand experience variable like attention, arousal, telepresence, and flow on brand equity factors. And findings show that these kinds of experiences variable can be major factors that lead the better brand association, strong brand loyalty and brand equity.

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Antecedents to Internet Privacy Concerns and Their Effect on the Trust and the Online Transaction Intention of Internet Users (프라이버시 염려 영향요인이 인터넷 이용자의 신뢰와 온라인 거래의도에 미치는 영향)

  • Ryu, II;Shin, Jeong-Shin;Lee, Kyung-Geun;Choi, Hyuk-Ra
    • Journal of Information Technology Applications and Management
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    • v.15 no.4
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    • pp.37-59
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    • 2008
  • This study focuses on the antecedents to the privacy concerns and their influence on trust and online transaction intention. Based on previous exploratory works and the literature review of privacy concerns, four antecedents are identified-Internet literacy, social awareness, perceived vulnerability, and perceived ability to information control. Incorporating these antecedents, privacy concerns, trust and online transaction intention, a conceptual model is developed and seven research hypotheses are proposed for empirical testing. The proposed model is examined through structural equation analysis. The results show that Internet literacy, social awareness, and perceived vulnerability have statistically significant effect on the privacy concerns of users and the privacy concerns has a positive influence on the trust. Finally, the trust has a positive effect on the online transaction intention. Implications of these findings are discussed for both researchers and practitioners and future research issues are raised as well.

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The Effects of Product Involvement on Required Trust Level and the Online Merchant Choice (제품관여도가 요구 신뢰수준 및 온라인 상인의 선택에 미치는 영향)

  • Lee, Jung-Min;Cho, Hwi-Hyung;Seo, Yong-Won;Hong, Il-Yoo
    • Information Systems Review
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    • v.13 no.2
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    • pp.17-41
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    • 2011
  • A review of the related literature indicates that consumers' risk perceptions are largely affected by product involvement. This study investigates the impact of product involvement on required trust level and the online merchant choice. We developed a conceptual model that depicts the nomological relationships among product involvement, required trust level, and the online merchant choice, and formulated three hypotheses based on the conceptual model. An empirical study designed to accomplish the research objectives has been conducted using a questionnaire survey with 230 students in a university in Korea. The findings indicated that high-involvement products have higher trust level as required by consumers than low-involvement products, that consumers buying high-involvement products prefer digital storefronts, and that consumers buying low-involvement products prefer B2C e-marketplaces. The paper offers implications for academics as well as practitioners, based on the research results.

Estimate Customer Churn Rate with the Review-Feedback Process: Empirical Study with Text Mining, Econometrics, and Quai-Experiment Methodologies (리뷰-피드백 프로세스를 통한 고객 이탈률 추정: 텍스트 마이닝, 계량경제학, 준실험설계 방법론을 활용한 실증적 연구)

  • Choi Kim;Jaemin Kim;Gahyung Jeong;Jaehong Park
    • Information Systems Review
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    • v.23 no.3
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    • pp.159-176
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    • 2021
  • Obviating user churn is a prominent strategy to capitalize on online games, eluding the initial investments required for the development of another. Extant literature has examined factors that may induce user churn, mainly from perspectives of motives to play and game as a virtual society. However, such works largely dismiss the service aspects of online games. Dissatisfaction of user needs constitutes a crucial aspect for user churn, especially with online services where users expect a continuous improvement in service quality via software updates. Hence, we examine the relationship between a game's quality management and its user base. With text mining and survival analysis, we identify complaint factors that act as key predictors of user churn. Additionally, we find that enjoyment-related factors are greater threats to user base than usability-related ones. Furthermore, subsequent quasi-experiment shows that improvements in the complaint factors (i.e., via game patches) curb churn and foster user retention. Our results shed light on the responsive role of developers in retaining the user base of online games. Moreover, we provide practical insights for game operators, i.e., to identify and prioritize more perilous complaint factors in planning successive game patches.

Factors that Affect the Continuous Sharing of Digital Products and the Use of Online Services (디지털저작물의 지속적 공유와 온라인 유료서비스 이용의 영향요인)

  • Han, Jung-Hee
    • Management & Information Systems Review
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    • v.27
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    • pp.1-30
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    • 2008
  • The objective of this paper is to gain a better understanding of factors influencing digital piracy and the use of paid services on the web. A model identifying and describing various factors which affect decision$\sim$makers' attitude toward sharing digital products and online behavioral intentions is constructed based on established theories of human behavior. The relationship between the continuous intention of sharing the products and the intention to use online services is also discussed. Findings show that a independent relationship exists between illegal and legal behaviors, which means stopping piracy by individuals can not lead to their buying of the products. Also while the attitude toward piracy was significantly related to the continuous intention of piracy behaviors, did not necessarily lead to the use intention of online services. The data also show that beliefs concerning consequences of digital piracy were significant enough to alter one's behavioral attitude. There was a significant relationship between perceived consequences and the intention to pirate digital products or to use paid services. The results also show that while the effect of economical and ethical factors were ascertained, that of social and legal factors have not been found. Self$\sim$efficacy has a moderating effect on the relationship between the attitude toward piracy and both intentions of online behavior. The implications of the findings to research and practice are discussed.

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