• 제목/요약/키워드: Online platform

검색결과 837건 처리시간 0.027초

플랫폼비즈니스 성공요소의 경쟁력 비교 분석에 관한 연구 (A Study on Comparative Analysis for Competitiveness of Success Factors of the Platform Business)

  • 장정훈;이광형;노규성
    • 디지털융복합연구
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    • 제14권3호
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    • pp.243-250
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    • 2016
  • 글로벌 시장에서 플랫폼비즈니스의 중요성이 높아지고 있지만 국내에서는 글로벌 경쟁력을 갖춘 플랫폼비즈니스가 출현하지 않고 있다. 이에 따라 본 연구는 국내 플랫폼비즈니스와 글로벌 플랫폼비즈니스의 6가지 성공요소에 대한 경쟁력을 비교 분석하였다. 이를 위해 국내 ICT 분야 종사자 104명을 대상으로 SNS서비스(카카오톡 페이스북), 모바일결제 시스템(삼성페이 애플페이), 디지털 콘텐트(네이버 유투브), 직접구매(G마켓 아마존), 교육(K-MOOC MOOC) 등의 경쟁력을 설문 조사했다. 그 결과 국내 플랫폼비즈니스는 미국의 비즈니스에 비해 창조역량과 새로운 가치 창출, 비용 절감과 네트워크 효과, 새로운 생태계를 조성, 끊임없이 변화하고 진화하는 역량이 열세인 것으로 나타났다.

An Ensemble Approach for Cyber Bullying Text messages and Images

  • Zarapala Sunitha Bai;Sreelatha Malempati
    • International Journal of Computer Science & Network Security
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    • 제23권11호
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    • pp.59-66
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    • 2023
  • Text mining (TM) is most widely used to find patterns from various text documents. Cyber-bullying is the term that is used to abuse a person online or offline platform. Nowadays cyber-bullying becomes more dangerous to people who are using social networking sites (SNS). Cyber-bullying is of many types such as text messaging, morphed images, morphed videos, etc. It is a very difficult task to prevent this type of abuse of the person in online SNS. Finding accurate text mining patterns gives better results in detecting cyber-bullying on any platform. Cyber-bullying is developed with the online SNS to send defamatory statements or orally bully other persons or by using the online platform to abuse in front of SNS users. Deep Learning (DL) is one of the significant domains which are used to extract and learn the quality features dynamically from the low-level text inclusions. In this scenario, Convolutional neural networks (CNN) are used for training the text data, images, and videos. CNN is a very powerful approach to training on these types of data and achieved better text classification. In this paper, an Ensemble model is introduced with the integration of Term Frequency (TF)-Inverse document frequency (IDF) and Deep Neural Network (DNN) with advanced feature-extracting techniques to classify the bullying text, images, and videos. The proposed approach also focused on reducing the training time and memory usage which helps the classification improvement.

Students' Online Fashion Studio Class Experience and Factors Affecting Their Class Satisfaction

  • Lee, Jungmin;Lee, MiYoung
    • 패션비즈니스
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    • 제24권6호
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    • pp.135-147
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    • 2020
  • This study explored students' online fashion studio class experiences, and investigated the factors affecting their class satisfaction. An online survey of college students who were enrolled in online studio classes within apparel and fashion-related departments during the spring of 2020 was conducted in June 2020. Responses from a total of 213 participants were included in the final data. Respondents rated lecture clips as the most useful, followed by teacher demonstration and feedback, PowerPoint (PPT) supplements, and Q&As. Frequently mentioned areas of improvement were online platform stability and video quality. Many respondents also stated that more streamlined teacher-student communication channels, immediate and meticulous teacher feedback, the adoption of course contents developed specifically for an online environment, and provisions for equipment usage would be desirable. Student satisfaction of an online fashion design studio class was significantly affected by teaching presence, social presence, online learning system stability, perceived usefulness of teacher's demonstration, and affective response toward COVID-19. Students satisfaction of an online garment construction studio class was significantly affected by teaching and social presence, online learning system stability, and perceived usefulness of teacher's demonstration. Based on these findings, we recommend developing teaching contents and methods that allow students to feel included in class and establish an online system with various functions to enhance the sense of social connection that can enable two-way communication.

럭셔리 패션 플랫폼 속성이 온라인 구전의도에 미치는 영향 (The Effects of Luxury Fashion Platforms' Attributes on Consumer eWOM)

  • 김수지;허희진;추호정
    • 한국의류학회지
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    • 제45권4호
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    • pp.685-702
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    • 2021
  • This study aims to discover how the perceived attributes of luxury fashion platforms affect consumer trust and satisfaction as well as online word-of-mouth intention. Based on a literature review, this study derived four dimensions of perceived attributes: brand assortment size, exclusivity, convenience, and personalization. The paper presents findings from an online survey targeting 359 consumers in their 20s to 30s who had recent experience with luxury fashion platforms. Based on the collected data, a structural model equation analysis was performed using AMOS 22.0 and SPSS 26.0. The findings illustrated that brand assortment size, exclusivity, and personalization had positive effects on consumers' platform trust. In addition, brand assortment size and convenience had a positive impact on satisfaction. Overall, the findings of the study illustrate that perceived attributes of luxury fashion platforms have a significant impact on consumers' platform trust and satisfaction and online word-of-mouth intentions. This study reveals that consumers' trend orientation moderates the effects of consumer attitude and behavioral intention. The academic practice of this study has laid the foundation for understanding mechanisms of marketing strategies by providing the characteristics of platforms in the luxury fashion industry.

온라인 의약품배송플랫폼기업의 시장 진입 시도에 대한 기존 의약품 공급자의 전략적 행동 - 게임이론의 시장진입 저지 모형 관점 (The strategic behaviors of incumbent pharmacy groups in the retail market of pharmaceuticals in response to the entry trials by the online platform firms delivering medicines - A perspective of market entry deference model in game theory)

  • 이재희
    • 문화기술의 융합
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    • 제8권4호
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    • pp.303-311
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    • 2022
  • 최근 COVID-19 이후 한시적 허용을 통해 증가하고 있는 비대면진료 플랫폼 기업에서 온라인 처방약 배송까지 함께 제공하는 경우가 증가하고 있어 이에 대한 기존 의약품공급자들의 우려가 커지는 가운데 적극적인 대응 움직임도 나타나고 있다. 본 연구에서는 게임이론의 시장 진입 저지 모형을 중심으로 기존 의약품공급자의 선제적 적극 대응이 성공적으로 시행될 수 있을 경우 온라인 의약품배송기업의 시장 진입을 억제할 수 있으나, COVID-19 이후 비대면진료의 한시적 허용에 따라 비대면진료 및 처방약 배송 플랫폼의 시장 진입이 효과적으로 이루어진 상황에서는 기존 의약품공급자의 수용적 대응이 보다 합리적인 선택이 될 수 있음을 보였다. 다만, 소비자 편이성 증대 방향의 소매 의약품유통시장 관련 제도 개선에 기존 의약품공급자들이 보다 전향적으로 협력할 수 있도록 온라인 처방약 배송 플랫폼 기업에 참여하는 약사들에 대해 일일 처방전 접수 건수에 상한선을 설정하는 방법, 의약품배송 약국 선택 시 기존 이용 약국 및 의료이용자의 거주지역 지역사회 약국이 우선 소개될 수 있도록 플랫폼 사용자 환경에 노출 방식 및 노출 시간 등을 조정하는 방안, 장기적으로 비대면진료 및 의약품배송 플랫폼 기업의 기업 공개 시 지역사회 약국 등이 자본 참여할 수 있는 방안 등이 고려될 필요가 있다.

초등 과학 온라인 수업 운영에 대한 교사들의 인식과 운영실태 (Survey on Teachers' Perception and Operational State for Elementary Science Online Remote Classes)

  • 김혜란;최선영
    • 한국초등과학교육학회지:초등과학교육
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    • 제39권4호
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    • pp.522-532
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    • 2020
  • The aims of this study were to do a survey on teachers' perception and operational state for elementary science online remote classes and suggest ways to improve the elementary science online remote classes. The survey was based on responses from 100 teachers who have taught elementary science online remote classes for the first semester of 2020 for COVID-19. The questionnaire used in this study consisted of four parts: general informations of participants, the operation status of elementary science online remote classes, teachers' perceptions on the operation of elementary science online remote classes, ways to improve elementary science online remote classes. As a result of this study, elementary teachers taught elementary science online remote classes on the main use of content utilization type. And they had a difficulty in conducting elementary science online remote classes because of lack of contents, absence of elementary science online remote classes teaching methods, learner management and heavy workload. Therefore, to improve elementary science online remote classes the Ministry of Education and regional offices of education have to develop and provide high-quality contents reflect the characteristics of elementary science subjects, introduce a rent-an-experiment equipment system, and build a science class platform providing frequent real-time interaction between teacher and student.

Analyzing the Intention of Sports Consumers' Purchase Behavior Through Online Sports Distributors

  • Kibaek KIM;Minsoo KIM;Jinwook HAN
    • 유통과학연구
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    • 제21권4호
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    • pp.103-111
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    • 2023
  • Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

Service Quality and Information Value of Online Travel Chat - A Case from KTO's 1330 Chat

  • Petya, Todorova;Hyemin, Kim;Chulmo, Koo
    • Journal of Smart Tourism
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    • 제2권4호
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    • pp.35-43
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    • 2022
  • Tourism businesses use chat services to provide immediate customer support and to help users navigate within a website, but there are more outcomes of this interaction that should be examined. The current study aimed to discover if the online travel chat service quality and information value of the online travel chat service lead to user satisfaction with the service and visit intention to a recommended destination by Korea Tourism Organization's 1330 Live Chat. The results indicate that information value (functional and innovation) and online travel chat service quality (reliability, assurance, and security) lead to satisfaction with the live chat service and visit intention to a recommended destination. The results can benefit practitioners who want to expand and improve their customer service interaction and recommendations, and to scholars who study the relationship between customer services in tourism recommendation and sales context.

채용시장 직무와 역량 간 미스매치 해소를 위한 플랫폼 개발 (Development of a Platform to resolve the Mismatch between Job and Competence in Recruitment Market)

  • 김종호
    • 디지털산업정보학회논문지
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    • 제12권3호
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    • pp.11-24
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    • 2016
  • The purpose of this study is to develop a recruiting platform resolving the mismatch between corporate job and job finder's competence in recruitment market. For this, we investigated technological trends and limitation on recruit platform. Based on the findings, this study investigates the trends and directions related to recruiting platform evolution and identified critical success factors and development strategies for successful development of recruiting platform. Two development strategies include employment of online resume and construction of database assessing job finder's competence. We also proposed target system architecture incorporating job database, competency assessment form, capability oriented resume. To analyze user requirement national competency standards and core job capability evaluation model were analyzed. Next, we designed integrated database, user interfaces, and dynamic functionalities using the forms developed in earlier stage. Finally, we assessed the fidelity of form item, integrity of database, and the usability of interface to evaluate the effectiveness of the system.