• 한국유통학회지:유통연구
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• 제9권1호
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• pp.1-24
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• 2004

As the dot-com companies realize the importance of the traditional business operations such as product distribution and sourcing, the task of balancing business strategy and operations between electronic commerce and"bricks St mortar"channels is an ongoing challenge. However, there are no generic recipes for formulating business strategy that optimally bridges the physical and virtual operations. In order to provide some guidelines, this study examines the big 3 retailers in Korea, and their"clicks ＆ mortar"strategy, assessing how the activities of each channel are integrated to achieve the synergy effect. This study analyzes the differences in the pattern of integration among the three retailers and traces the causes of those differences. It also figures out the relationship between the degree of integration and performance variables such as growth and cost. Finally. it defines the essential constraints on the process of integration along with managerial implications.

• 유통과학연구
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• 제19권12호
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• pp.23-32
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• 2021

Purpose: By integrating multiple separate online, offline distribution channels, omnichannel distribution has modernized and revolutionized the retailing sector. Omnichannel distribution supports firms by delivering seamless shopping experiences for customers throughout all touchpoints of the shopping journey. This paper aims at exploring the impact of channel integration quality on customer experience and patronage intentions in the omnichannel distribution context. Research design, data and methodology: An online survey was taken with 351 omnichannel experienced shoppers by utilizing the structured questionnaire. The partial least square-structural equation modeling (PLS-SEM) and Smart PLS software were employed to analyze and test proposed hypotheses. Results: The findings reveal that channel integration quality dimensions including breadth of channel-service choice, transparency of channel-service configuration, content consistency, and process consistency, play crucial roles in the customer shopping experience. The perceived compatibility has been influenced by the integrated interactions in which content consistency and process consistency. The findings also demonstrate the positive and direct impact of perceived compatibility on customer experience, and both factors have substantial effects on customers' patronage intentions. Conclusions: This study sheds light on the literature on channel integration quality, omnichannel retailing experience and customer patronage. In addition, this study provides practical implications for omnichannel retailers in enhancing customer experience and patronage.

• 대한감각통합치료학회지
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• 제15권2호
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• pp.80-92
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• 2017

목적 : 플립드 러닝기반 감각통합치료 수업을 받은 작업치료 대학생의 경험의 의미를 파악하고 수업 후 학습자의 요구와 성찰을 알아보는 것이다. 연구방법 : 대학생의 플립드 러닝 기반 감각통합치료 수업 경험에 관한 질적 연구 중 현상학적 연구방법을 사용하였다. 본 연구의 대상자는 2017년 1학기 K대학교 작업치료학과 전공필수과목인 '감각통합치료 및 실습'을 수강한 3학년 학생 중 10명이다. 자료 수집을 위해 일대일 면담방법을 이용하였고, 녹음한 면담내용을 전사하여 분석하였다. 결과 : 의미단위 20개, 중심의미 8개, 주제 3개가 도출되었다. 연구결과는 온라인 수업에서의 학습경험, 오프라인 수업에서의 학습경험, 플립드 러닝에 대한 학습자의 요구와 성찰의 주제로 분석하였다. 온라인 수업은 원하는 시간과 공간에서 학습할 수 있다는 편리함과 반복학습의 만족감을 가져왔다. 하지만 교수와의 면대면 수업의 부재로 소통과 집중력의 문제를 호소하였다. 오프라인 수업에서는 다양한 감각통합 실습수업에 흥미를 보였고, 적극적인 실습태도의 변화가 있었다. 결론 : 실습이 요구되는 감각통합 수업에 플립드 러닝 기반 수업은 시간의 확보와 실습 몰입 면에서 효과가 있었다. 다른 작업치료교과목도 플립드 러닝으로 수업하고 싶다는 요구가 있었으며, 플립드 러닝 수업을 통해 능동적인 학습 자세가 필요하다는 성찰이 있었다. 본 연구의 결과는 작업치료 교육 분야에서 플립드 러닝 수업을 시도하는데 기초자료로 제공하고자 한다.

• International Journal of Knowledge Content Development & Technology
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• 제12권2호
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• pp.57-75
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• 2022

Currently, it is not easy for most domestic public libraries to collect and provide reliable health information services on their own. Health information is distributed or professional, making it inconvenient for users to use. Based on the implications derived from the case study, the Library Health Information Integration Service Model was proposed as a specialized information service. The model consists of a composition shared by librarians, health and medical experts, and users, focusing on library websites that provide integrated health information integration services, and has the following features. First, it provides health and medical information on a specialized subject. Second, it provides integrated health and medical information services provided in various ways. Third, librarians and health and medical experts work together to provide information services. Fourth, users can freely use health information integration services online and offline. The model presented in this study means that libraries can play a leading role in health information integration services to increase the utilization rate of public libraries and further contribute to librarians serving as experts in health information services.

• 유통과학연구
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• 제21권3호
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• pp.83-92
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• 2023

Purpose: An omnichannel strategy creates a consistent brand image and customer experience across all channels, making it easier for customers to interact with a business and share information. This research aimed to investigated the relationship between consumers' information-sharing intention and their omnichannel experiences. Research design, data, and methodology: Through an online survey conducted in Vietnam, the study obtained 915 responses. The study used Partial Least Square Structural Equation Modeling (PLS-SEM) to analyze research data and confirm proposed research hypotheses. Results: Research results indicated that information-sharing intention is affected by both online and offline customer experience, and at the same time, the study also confirmed that omnichannel's three characteristics (integration, individualization, interaction) positively impact on customer experience. Conclusions: From the research result, businesses may boost consumer trust and loyalty with the help of an omnichannel approach, which in turn increases customers' propensity to provide personally identifying information to the firm. One way to do this is to facilitate information exchange by delivering customized and relevant offers. Furthermore, companies show consumers the benefit of providing their data by utilizing it to enhance the customer experience.

• International Journal of Contents
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• 제18권2호
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• pp.18-31
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• 2022

This study explored the effects of the parasocial relationship formed by CCTV (China Central Television) TV news and non-traditional news on users' perceived media credibility and their online and offline political participation. This study conducted a survey with the Chinese CCTV users between April 19 and April 30, 2021, and finally, 701 respondents' data were analyzed using structural equation modeling. The study results showed that both TV news and non-traditional news had positive effects on parasocial relationships and the parasocial relationship positively influenced media credibility, which subsequently facilitated political participation. However, there was no direct effect between media usage and media credibility. This implies the important mediating role of parasocial interactions, which enables CCTV news to gain media credibility and subsequently influence political participation. This study suggests that CCTV needs to improve the parasocial interactions between their audience and media figures by utilizing the interactive mechanism of non-traditional media.

• 한국빅데이터학회지
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• 제8권1호
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• pp.131-156
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• 2023

전통적인 오프라인 중심의 상거래 방식은 온라인과 모바일 기술의 발전으로 인해 크게 변화하고 있으며, 이러한 변화는 구매 패턴에 관한 소비자 행동의 변화를 동반했다. 온라인 쇼핑의 성장에도 불구하고 몽골에는 여전히 '가공식품'과 같은 특정 제품군에서는 전통적인 오프라인 매장을 더욱 선호하고 있다. 이러한 온라인과 오프라인 채널의 공존과 기능 변화에 대응하기 위해서는 기존 채널에 대한 성과를 면밀히 분석해야 한다. 특히, 채널의 역할 전환 혹은 통합과 같은 새로운 전략을 수립할 필요가 있다. 이에 본 연구에서는 몽골 유통 시장을 중심으로 오프라인 매장에 대한 매출, 이익, 판매량과 같은 성과 지표를 기준으로 군집분석을 실시하였으며, 각 군집의 특징을 주변환경과 비교하여 주요 특징을 발견하였다. 주요 군집에 속한 오프라인 매장의 성과 향상을 위해 온-오프라인 채널 간의 풀필먼트 허브 매장, 고객의 매장 체류 시간을 늘리기 위한 체험 매장, 그리고 매장 특성에 따라 서로 보완하여 트래픽을 증가시킬 수 있는 비관련 채널 간의 합병 등 세 가지 전략을 제안하였다. 이를 통해, 기존 유통 채널의 다변화와 함께 고객 경험 향상 및 수익성 개선을 달성할 수 있을 것이다.

• Journal of Information Technology Applications and Management
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• 제18권2호
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• pp.1-21
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• 2011

In this era of convergence, which is characterized by the integration and combination of technology and industries, broadcasting and communications, offline and online, and devices and services, the content industry is also experiencing rapid changes including inter-genre exchange, the creation of new industries, and customized demand. Specifically, IT-based digital content industries such as the online game, e-book, mobile contents and web portal industries are no longer restricted to the boundaries of video, music and games but are being expanded into the realms of education, medicine, fashion and sports thanks to CT innovation of 3D, CG, AR/VR, VFX, etc. As such, various countries have come to recognize the convergent content industry as a new growth engine that will pick up where the IT industry left off, and are forming policies for its development accordingly. This research aims to optimize the system of content taxonomy which is currently genre-focused and unable to support technological development and convergence, and to discover and select star contents to be rigorously developed with governmental support. In this paper, 20 star contents in 8 areas were selected, and these are expected to create tremendous cultural and economic value through ongoing technological and industrial development.

• 대한원격탐사학회:학술대회논문집
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• 대한원격탐사학회 2002년도 Proceedings of International Symposium on Remote Sensing
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• pp.49-52
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• 2002

High-resolution satellite image processing software should be able to ensure accurate, fast, compact data processing in offline or online environment. In this paper, component software for high-resolution satellite image processing is developed using OpenGIS components and real-time data processing architecture. The developed component software is composed of three major packages, which are data provide package, user interface package, and fast data processing package. The data provider package encodes and decodes diverse image/vector data formats and give identical data access methods to developers. The user interface package supports menus, toolbars, dialogs, and events to use easier. The fast data processing package follows the OpenGIS's data processing standards, which can deal with several processors as components with standard procedural functionalities.

• Journal of Multimedia Information System
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• 제3권3호
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• pp.85-90
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• 2016

We firstly tried to understand consumers' purchasing tendencies and mainly focused on designing a platform model that offers integrated support. C2B (Customer to Business) orders integrate with a consumption platform of a B2C (Business to Customer) model, and integrated support aims at design, supply, processing, and distribution of a fashion business. All the information such as orders, sales, production, supply, and settlement of accounts is synchronized under the C2B, B2C, and O2O (Online to Offline) environment so that accurate information can be shared in real time. Our platform automatically handles with a net income of a product designer, manufacturer, and shipping company once shipping is confirmed.