• 제목/요약/키워드: Online activity

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Blended Instructional Practices in Higher Education Institutions

  • OH, Eunjoo
    • Educational Technology International
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    • 제8권1호
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    • pp.101-126
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    • 2007
  • The purpose of this study was to investigate current practices in blended instruction. In particular, the study explored (1) the types of instructional delivery methods, technologies, and instructional components, (2) the reasons why faculty apply blend instruction, and (3) the advantages and challenges in delivering blended instruction. This study focused on the practices in the Universities that have the extensive doctoral research programs classified by the Carnegie Foundations. The survey was performed with the sample of faculty from 30 universities and the survey data included 133 faculties out of the total 1,000 randomly selected faculty members. Of the 133 responses, 111 (77.7%) participants had certain degree of experience, while 17 faculty (or instructors) (13.3%) did not have any practice with blended instruction. The most common instructional delivery format in the participating universities was blended instruction that added supplementary online instructional components in the class. Online Course Management Systems (CMS) and multimedia presentation tools were common technology for course delivery, and "discussion" was the most general instructional activity for the class. The participating faculty often preferred the blended format since it provides students and faculty with convenience, flexibility, active engagement, efficiency in using resource materials, and a feeling of connection between/among students and instructor. Benefits to the class were availability of more authentic experience and diverse curricular materials, and the instructional format that meets the needs of remediation and enhancement of students. This study addressed not only advantages and challenges of blended instruction, but also suggestions based on the comments by the participating faculty.

온라인 커뮤니티에서의 지식공유행동의 동기요인에 관한 연구 (A Study on Motivation Factor of Knowledge Sharing Behavior in Online Community)

  • 김유경
    • 경영과정보연구
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    • 제31권3호
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    • pp.271-305
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    • 2012
  • 최근 온라인 커뮤니티의 활성화로 인하여 그 영향력은 점차 커지고 있으며, 더 나아가 기업의 마케팅전략수립에도 많은 영향을 미치고 있다. 본 연구에서는 공통관심사를 중심으로 자발적으로 형성된 온라인 커뮤니티 회원들을 대상으로 그들이 왜 이러한 지식공유행동을 하게 되는지에 대한 동기요인을 밝히고자 한다. 구체적인 연구목적을 제시하면, 첫째, YF소나타와 Sony디카(디지털 카메라)사진 온라인 브랜드 커뮤니티 회원들을 중심으로 정성적 연구를 실시한다. 즉, 온라인 커뮤니티 회원들로 하여금 적극적으로 지식공유행동을 유발시키는 동기요인이 무엇인지를 규명하고자 한다. 둘째, 정성적 연구결과의 내용분석을 통해 설문항목을 개발한 후 이러한 항목들에 대한 신뢰성과 타당성을 검증하고자 한다. 그 결과, 기존연구에서는 제시되지 않았던 새로운 지식공유 동기요인이 밝혀졌으며, 본 연구를 통해 성취감과 보상, 신뢰 등의 동기요인을 제외한 과시욕구, 인지도, 지각된 혜택, 즐거움, 도전감, 소속감 등의 여섯 개 요인이 지식공유행동의 동기요인으로 새롭게 밝혀졌다. 이러한 연구를 통해 제시된 지식공유행동의 동기요인은 온라인 커뮤니티의 활성화에 더욱 긍정적인 영향을 미칠 것이며 더 나아가 향후에는 지식공유행동과 관련된 결과변수 들간의 관계를 살펴보는 것도 의미있는 연구가 될 것이다.

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온라인 소셜 네트워크 그래프에 내포된 시스템-차원 시빌-저항 신뢰도 추출 (Extraction of System-Wide Sybil-Resistant Trust Value embedded in Online Social Network Graph)

  • 김경백
    • 정보처리학회논문지:컴퓨터 및 통신 시스템
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    • 제2권12호
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    • pp.533-540
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    • 2013
  • 인터넷의 발달의 주요 요인 중 하나인 익명성은 다수 사용자들의 자유로운 개인 의사 표현을 도와 다양한 인터넷 기반 분산시스템을 활성화 하는데 있어 큰 도움이 되어 왔다. 하지만, 익명성은 개인의 정보가 외부로 알려지지 않는 다는 점 때문에 악용될 소지도 다분하다. 특히 분산시스템은 한 명의 악의적인 사용자가 다수의 가짜 신분을 생성하고 조정하는 시빌 어택(Sybil Attack)에 매우 취약하게 된다. 시빌 어택을 막기 위해서 분산시스템 상에서 신분 생성 작업의 복잡도를 높이는 방식이나 시스템상의 신분과 현실상의 신분의 연결 고리를 만드는 방법을 생각 할 수 있다. 하지만 복잡도를 높이는 방식은 가짜 신분이 만들어지는 시간을 늘리는 효과만 있을 뿐, 일단 가짜 신분이 만들어진 이후에 대한 대응법이 부족하다. 또한, 현실상의 신분과의 연결을 사용할 경우 온라인 사용자의 익명성이 훼손당할 우려가 있다. 최근 온라인 소셜 네트워크의 대중화와 함께 소셜 네트워크 그래프 정보를 사용해 시빌 어택에 대응하기 위한 기법들이 연구되고 있다. 이 논문에서는 온라인 소셜 네트워크 그래프에 내포된 특성을 이용해 임의의 사용자에 대한 시스템 차원 시빌-저항 신뢰도(System-wide Sybil-resistant trust value) 추출 방법을 제안한다. 제안하는 기법은 온라인 소셜 네트워크 전체 그래프를 이해 할 수 있는 서비스 제공자들을 위한 방법으로, 샘플링 및 판단방법에 따라 3가지 종류의 세부 기법들을 제안한다. Facebook에서 추출한 온라인 소셜 네트워크 샘플 그래프를 이용하여 제안된 기법들의 성능을 분석 및 비교한다. 또한 시빌 어택의 특성을 이해하기 위해 서로 다른 노드 특성을 가지는 노드들이 시빌 어택에 의해 받는 영향을 분석한다.

온라인 주식게시판 정보와 주식시장 활동에 관한 상관관계 연구 (A Study about the Correlation between Information on Stock Message Boards and Stock Market Activity)

  • 김현모;윤호영;소리;박재홍
    • Asia pacific journal of information systems
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    • 제24권4호
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    • pp.559-575
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    • 2014
  • Individual investors are increasingly flocking to message boards to seek, clarify, and exchange information. Businesses like Seekingalpha.com and business magazines like Fortune are evaluating, synthesizing, and reporting the comments made on message boards or blogs. In March of 2012, Yahoo! Finance Message Boards recorded 45 million unique visitors per month followed by AOL Money and Finance (19.8 million), and Google Finance (1.6 million) [McIntyre, 2012]. Previous studies in the finance literature suggest that online communities often provide more accurate information than analyst forecasts [Bagnoli et al., 1999; Clarkson et al., 2006]. Some studies empirically show that the volume of posts in online communities have a positive relationship with market activities (e.g., trading volumes) [Antweiler and Frank, 2004; Bagnoli et al., 1999; Das and Chen, 2007; Tumarkin and Whitelaw, 2001]. The findings indicate that information in online communities does impact investors' investment decisions and trading behaviors. However, research explicating the correlation between information on online communities and stock market activities (e.g., trading volume) is still evolving. Thus, it is important to ask whether a volume of posts on online communities influences trading volumes and whether trading volumes also influence these communities. Online stock message boards offer two different types of information, which can be explained using an economic and a psychological perspective. From a purely economic perspective, one would expect that stock message boards would have a beneficial effect, since they provide timely information at a much lower cost [Bagnoli et al., 1999; Clarkson et al., 2006; Birchler and Butler, 2007]. This indicates that information in stock message boards may provide valuable information investors can use to predict stock market activities and thus may use to make better investment decisions. On the other hand, psychological studies have shown that stock message boards may not necessarily make investors more informed. The related literature argues that confirmation bias causes investors to seek other investors with the same opinions on these stock message boards [Chen and Gu, 2009; Park et al., 2013]. For example, investors may want to share their painful investment experiences with others on stock message boards and are relieved to find they are not alone. In this case, the information on these stock message boards mainly reflects past experience or past information and not valuable and predictable information for market activities. This study thus investigates the two roles of stock message boards-providing valuable information to make future investment decisions or sharing past experiences that reflect mainly investors' painful or boastful stories. If stock message boards do provide valuable information for stock investment decisions, then investors will use this information and thereby influence stock market activities (e.g., trading volume). On the contrary, if investors made investment decisions and visit stock message boards later, they will mainly share their past experiences with others. In this case, past activities in the stock market will influence the stock message boards. These arguments indicate that there is a correlation between information posted on stock message boards and stock market activities. The previous literature has examined the impact of stock sentiments or the number of posts on stock market activities (e.g., trading volume, volatility, stock prices). However, the studies related to stock sentiments found it difficult to obtain significant results. It is not easy to identify useful information among the millions of posts, many of which can be just noise. As a result, the overall sentiments of stock message boards often carry little information for future stock movements [Das and Chen, 2001; Antweiler and Frank, 2004]. This study notes that as a dependent variable, trading volume is more reliable for capturing the effect of stock message board activities. The finance literature argues that trading volume is an indicator of stock price movements [Das et al., 2005; Das and Chen, 2007]. In this regard, this study investigates the correlation between a number of posts (information on stock message boards) and trading volume (stock market activity). We collected about 100,000 messages of 40 companies at KOSPI (Korea Composite Stock Price Index) from Paxnet, the most popular Korean online stock message board. The messages we collected were divided into in-trading and after-trading hours to examine the correlation between the numbers of posts and trading volumes in detail. Also we collected the volume of the stock of the 40 companies. The vector regression analysis and the granger causality test, 3SLS analysis were performed on our panel data sets. We found that the number of posts on online stock message boards is positively related to prior stock trade volume. Also, we found that the impact of the number of posts on stock trading volumes is not statistically significant. Also, we empirically showed the correlation between stock trading volumes and the number of posts on stock message boards. The results of this study contribute to the IS and finance literature in that we identified online stock message board's two roles. Also, this study suggests that stock trading managers should carefully monitor information on stock message boards to understand stock market activities in advance.

온라인 학습 활동 데이터의 시각화를 위한 요소 설계 (A Design Elements for Visualizing Online Learning Activity Data)

  • 허윤아;이동엽;임희석
    • 한국컴퓨터교육학회 학술대회
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    • 한국컴퓨터교육학회 2017년도 하계학술대회
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    • pp.143-145
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    • 2017
  • 최근 IT 기술이 발전함에 따라 교육형태도 많이 발전되고 있다. 특히 IT 기기를 활용할 수 있는 온라인 교육에 집중되고 있다. 온라인 교육 시스템 중 하나인 MOOT(Massive Open Online Textbook)이 주목받고 있다. MOOT는 텍스트 중심의 교육 기반이며, 온라인 교재 내에 실습환경이 있어 언제 어디서나 학습자가 자기주도적인 학습을 할 수 있도록 도와준다. 온라인을 통해 학습하기 때문에 수많은 학습자의 학습현황을 쉽게 파악할 수 없는 문제점이 제기되었다. 따라서 본 논문에서는 데이터 결과를 한 눈에 파악할 수 있도록 시각화를 제안하여, MOOT시스템 내에서 학습한 고려대학교 343명의 학생 데이터를 기반으로 학습자 데이터 시각화를 설계하였다.

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가상공동체의 관계지향적 활동이 몰입 및 친 공동체 행동에 미치는 영향에 관한 연구 (The Effects of Relation-based Activity on Virtual Community Toward Commitment and Community Citizenship behavior)

  • 오세구;정상철
    • Journal of Information Technology Applications and Management
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    • 제12권4호
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    • pp.71-92
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    • 2005
  • As the Internet establishes and reinforces connections between people, virtual community is becoming one of considerable business model. We believe that benefits of the virtual community go to both customer and vendor organizing virtual community. Despite the explosive growth of virtual communities on the Internet, empirical research has been focused to study the issues related to characteristics of virtual community The objective of this study is to enhance the understanding about virtual communities as an e-business model by Customer Relation Management and by empirically validating their effect on the performance of website. Through path analysis, we find support for relations behavior influence the online commitment. we also find that the online commitment enhance the organization citizenship behavior. Finally, we discuss several theoretical and practical Implications, and suggest limitations for research and future research issue.

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Discourse Socialization in Synchronous Computer-Mediated Communication

  • Ha, Myung-Jeong
    • International Journal of Contents
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    • 제9권3호
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    • pp.19-28
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    • 2013
  • This paper, based on a qualitative ethnographic study among college of education students, examines the online interactional processes surrounding academic discourse socialization. Data for this paper come from a larger study of an academic classroom community of graduate students and their instructor. In this study, I looked into the ways computer-mediated communication (CMC) contexts factor into graduate students' academic literacy experience in a graduate classroom, therein enculturating them into their new academic community. I focus on cases of nonnative graduate students in a content course in the department of educational psychology at a large southwestern university in the U.S. I explore the agency of the focal participants in terms of the roles they played in the classroom discourse highlighting the dialectical and interactional perspective of academic discourse socialization. This paper focused on the construction of varied participant roles of the focal students. It further examines student reactions and responses to these constructions during synchronous CMC activity.

Why Do Customers Purchase from a Website? Activity-based Web Presence Readiness Model

  • Kang, Kyungwoo;Kim, Yong Jin;Shin, Seung Kyoon
    • Asia pacific journal of information systems
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    • 제23권4호
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    • pp.85-102
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    • 2013
  • This study proposes a web presence readiness model based on pre-payment service functions and a post-payment service function both of which embrace the major concerns of customers in the online purchasing context. Based on the concept of customer utility from the product itself and instrumental utility, the research model suggests four antecedents including, Perceived Economic Benefits, Product Search Support Quality, e-Shopping Method Diversity, and Post-Payment Support Quality. We empirically examined a proposed research model using data collected from online rating company websites. Among the four antecedents, post payment support quality is found to be the most influential determinant of customer evaluation on e-commerce websites. Based on the empirical results, the current study proposes an alternate model of web presence readiness. The findings of this study may provide an insight to field practitioners designing commercial websites. The implications and future research directions are further discussed.

Identifying the Actual Impact of Online Social Interactions on Demand

  • Dong Soo Kim
    • Asia Marketing Journal
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    • 제26권1호
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    • pp.23-30
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    • 2024
  • Firms often engage in manipulating online reviews as a promotional activity to influence consumers' evaluation on their products. With the prevalence of the promotional activities, consumers may notice and discount the reviews generated by the promotional activities. Discounting the firm-generating reviews may cause systematic measurement errors in the valence variable and lead to a negative bias when estimating the effect of consumers' organic reviews on demand. To correct the bias, this study proposes including product-specific bias-correction terms representing the proportion of extreme reviews in analysis. For illustration, the proposed method is applied to a demand model for data of movies released in South Korea. The results confirm a negative bias in the estimate of the valence sensitivity of demand. The negative bias potentially leads to an underestimation of the magnitude of the contagion effect through social interactions, a key component of evaluating the value of a satisfied consumer.

A Lifestyle-Routine Activity Theory (LRAT) Approach to Cybercrime Victimization: An Empirical Assessment of SNS Lifestyle Exposure Activities

  • Jihae Suh;Jiseon Choe;Jinsoo Park
    • Asia pacific journal of information systems
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    • 제30권1호
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    • pp.53-71
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    • 2020
  • The Internet and all of its possibilities and applications have changed individuals' lifestyles in relation to socializing, working, and how they spend their leisure time. Social networking sites (SNSs), such as Facebook or Instagram, are ideal settings for interacting with others but, unfortunately, they are also ideal settings for motivated offenders to commit cybercrimes. Thus SNS users may be more vulnerable to cybercrime. The purpose of this study is to investigate the occurrence of cybercrime victimization, specifically cyber-harassment, cyber-impersonation, and hacking. Self-report surveys collected from a sample of 147 respondents were examined using the moderated multiple regression analysis and a logistic regression analysis to determine possible relationships between SNS lifestyle exposure activities and cybercrime victimization. The results indicate moderate support for the application of lifestyle-routine activity theory (LRAT) to cybercrime victimization. Possible educational and managerial implications, as well as suggestions for future research, are discussed.