• The Journal of Asian Finance, Economics and Business
• /
• v.5 no.2
• /
• pp.139-149
• /
• 2018

In the contemporary era of smart tourism, travelers face more accommodation options than ever before. The rapid expansions of alternative accommodation sector are partially owing to the growth of electronic commerce and the rise of online intermediary platforms. Online travel agencies serve as a critical distribution channel for tourism sectors, and the significance is further increased for small and micro entrepreneurs whose direct communication channels are scarce. Considering the holistic process of customer experience started with a third-party online intermediary, this study explores basic and extended attributes of small and medium-sized alternative accommodation where the comparative value is created. In order to achieve the objective, a research design was developed to synthesize the qualitative evidence. The synthesis encompasses both theoretical and practical perspectives, from a systematic review and opinions of academic professionals to an in-depth interview with an industry expert and the current practices of online travel agencies. This study suggests that the sources of value creation for alternative accommodation are not always consistent with those of the traditional. Accounting for the temporal and spatial dynamics in customer experience, the findings of this study provide insights on the comparative value of alternative accommodation, to both academic and industry audiences.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.16 no.1
• /
• pp.231-244
• /
• 2022

With the improvement of people's living standards and the development of tourism, tourists have greater freedom in choosing destinations. Therefore, as an indicator of satisfaction with scenic spots, tourist comments are becoming increasingly prominent. This paper aims to compare and analyze the landscape image of the Five Great Mountains in China and provide specific strategies for its development. The online reviews of tourists on the Online Travel Agency (OTA) website about the Five Great Mountains from 2015 to 2018 are collected as research samples. The text analysis method and R language are used to analyze the content of the tourist reviews, while the high-frequency words in the word cloud are used for visual display. In addition, the entropy weight method is used to determine the index weight and tourist satisfaction is evaluated to understand the weaknesses of those scenic spots. The results of the study show that firstly, the tourist satisfaction with the Five Great Mountains is basically consistent with its popularity. Secondly, through weight analysis, tourists pay special attention to the landscape features and environmental health of the scenic area, so that relevant departments should focus on building the landscape characteristics and improving the environmental health of the scenic area. At the same time, the accommodation and service management of the scenic spot cannot be ignored. Finally, according to the analysis results, suggestions are made on how to improve the tourist satisfaction with the Five Great Mountains.

• Culinary science and hospitality research
• /
• v.24 no.2
• /
• pp.44-50
• /
• 2018

This study investigated if and why there are gulfs between expectations and perceived value for usability. The main objectives of this study are as follows: (a) to examine the differences between expectation and perceived value for usability toward an OTA; and (b) to investigate the reason and purpose for customer visits toward an OTAs. By analyzing the distance between expected and the perceived value for the usability, OTAs can then close this distance and then be able to improve the usefulness of their websites. In addition, after investigating previous evaluation problems, that the various factors that are associated with tourism website evaluations, may be downsized to fit a comprehensive model for website evaluations. The results help to close the gap between expectation and perceived value by helping with the websites design, development, implementation, and management of systems. Based on those findings, effective strategies for OTAs marketing and promotional strategies are suggested.

• The Journal of Information Systems
• /
• v.31 no.2
• /
• pp.263-288
• /
• 2022

Purpose Recently, the tours and activities (TAA) market provided by online travel agencies (OTA) has grown rapidly and has become the third-largest in the travel industry. However, compared to its practical proliferation, TAA has not yet received much academic attention. This study aims to discuss the effect of the four domains (e.g., educational, entertainment, escapist, and esthetic experiences) of the experience economy on users' memorable tourism experiences (MTE), satisfaction, and loyalty in the context of TAA. Moreover, the study investigates how this mechanism varies depending on the tour guides' professional competency. Design/methodology/approach This study developed a research model based on the S-O-R framework. Using the survey method, data were collected from consumers who had experienced TAA offered by OTA more than once within one year. A total of 307 respondents (consumers) were used for the final analysis, and developed hypotheses were tested using a structural equation model technique. Findings The results of this study are as follows. First, educational, entertainment, and escapism experiences in the experience economy positively affect MTE. Second, within the experience economy, entertainment and esthetic experiences have a positive effect on satisfaction. Third, MTE positively influences satisfaction, repurchase intention, and recommendation intention. Fourth, satisfaction has a positive impact on repurchase and recommendation intentions. Finally, according to the level of tour guides' professional competency, there is a significant difference in the effect of escapism experience on MTE/satisfaction.

• Journal of Smart Tourism
• /
• v.3 no.3
• /
• pp.5-15
• /
• 2023

Given the increasing information overload among users of online review websites, understanding the manner in which cognitive costs are reduced and efficient information is made reliable has become increasingly important. This study targets a unique consumer review design and explores how reviews from an external peer-to-peer site embedded in an online travel agency (OTA) website influence subsequent evaluation behaviors. The empirical results indicate that (1) embedded external reviews with a high average valence tend to strengthen the influence of the positive evaluation ratio while diminishing the effect of the review volume, and (2) embedded external reviews with a large variance strengthen the positive effect of the review volume while weakening the effect of the positive evaluation ratio on subsequent positive evaluations. The findings provide practical insights for consumers and online platforms.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.23 no.3
• /
• pp.1-11
• /
• 2023

With the development of information and communication technology, the size of the online market is increasing, and with it, the mobile shopping market utilizing smartphones is also growing day by day. This indicates that the effective use of mobile apps can be a strategic choice for businesses, and this is also true in the tourism and travel industry. In particular, the continuous growth of the OTA (Online Travel Agency) industry based on platforms has accelerated with With Corona, and due to its importance, this study aims to investigate the impact of perceived quality factors of mobile accommodation apps on reuse intention through emotional responses. To test the hypotheses, 260 users of mobile accommodation apps were analyzed, and the results showed that information quality has a positive impact on pleasure and dominance, and service quality has a positive impact on arousal and dominance, and pleasure and dominance have a positive impact on reuse intention. Through these findings, this study clarifies the relationship between mobile accommodation app quality factors and reuse intention, and effective marketing strategies were suggested by providing basic data for improving app quality.

• Journal of the Korea Computer Industry Society
• /
• v.2 no.11
• /
• pp.1445-1452
• /
• 2001

Internet system is now essential part of modern human life to get useful information totally by network. Moreover, in terms of travel agency business, the application of electronic commerce system using Internet is extremely important, because that providing and getting proper information is the focus to success in the business. They don't provide enough sub tools like keyboard searching function, sitemap and real-online reservation system. The bulletin board usually has a big role to gather visitors opinion, provide new information and Promotion their company to everyone.

• The Journal of Information Systems
• /
• v.26 no.3
• /
• pp.229-246
• /
• 2017

Purpose The purpose of this study is to examine the potential asymmetry in price competition between the geographically defined submarkets of the lodging industry, namely the traditional and alternative accommodation facilities. Design/methodology/approach The study utilizes a spatial econometric model to empirically test for the hypothesized asymmetry in price competition. Property-level panel data on hotels and alternative accommodation facilities collected from a major online travel agency (OTA: Agoda.com) was used for this purpose. Findings Result of the analysis shows significant intra-segment spatial price competition among the properties, that is, within hotels and within alternative accommodation submarkets, respectively. However, the inter-segment competition was found to be asymmetric as hypothesized. Room rates of hotels are influenced by prices of geographically close alternative accommodations, but the reverse does not hold. Implications for practitioners and suggestions for future research are discussed along with the findings of the study.

• International Journal of Advanced Culture Technology
• /
• v.6 no.4
• /
• pp.87-96
• /
• 2018

Meteorological information is essential for the safe operation of aircraft. Many organizations both at home and abroad provide meteorological services for small aircraft flying at a low altitude as a part of open public service and have performed relevant studies. Recently, such a service has been expanded to an online platform in order to deliver information more efficiently. The ultimate goal of this study is to improve the meteorological service for small low-altitude aircraft that mostly travel a short distance for a short time. To achieve this goal, this study considered requirements for developing an effective information delivery system and conducted a survey of user requirements to derive the necessary information that could be used to develop a real service.

• Asia pacific journal of information systems
• /
• v.29 no.3
• /
• pp.407-413
• /
• 2019

This editorial on 'Smart Services and Internet of Things (IoT)' focuses on the topics related to the applications of IoT to consumer products and services, which have become 'smarter' thanks to IoT. This special issue explores, in different ways, the phenomena of smart services and the role of IoT in business innovation across different contexts such as product-service system, car auction, tourism industry, communicating platform, online travel agency, self-service retail, and bike sharing. We hope that this special issue will provide a significant step forward in enabling researchers and practitioners to understand smart services and IoT.