The Journal of Information Systems (한국정보시스템학회지:정보시스템연구)

Korea Association of Information Systems (한국정보시스템학회)
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Asymmetry of Price Competition between Hotel and Alternative Accommodation Submarkets

호텔과 대체숙박업소 간 비대칭적 가격 경쟁 : 공간계량경제모형의 응용

  • 노수향 (세종대학교 관광산업데이터분석랩 (TIDAL)) ;
  • 심영석 (세종대학교 호텔관광경영학과, 관광산업데이터분석랩 (TIDAL)) ;
  • 이희찬 (세종대학교 호텔관광대학, 호텔관광경영학과) ;
  • 이슬기 (세종대학교 호텔관광경영학과, 관광산업데이터분석랩 (TIDAL))
  • Received : 2017.08.31
  • Accepted : 2017.09.28
  • Published : 2017.09.29
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Abstract

Purpose The purpose of this study is to examine the potential asymmetry in price competition between the geographically defined submarkets of the lodging industry, namely the traditional and alternative accommodation facilities. Design/methodology/approach The study utilizes a spatial econometric model to empirically test for the hypothesized asymmetry in price competition. Property-level panel data on hotels and alternative accommodation facilities collected from a major online travel agency (OTA: Agoda.com) was used for this purpose. Findings Result of the analysis shows significant intra-segment spatial price competition among the properties, that is, within hotels and within alternative accommodation submarkets, respectively. However, the inter-segment competition was found to be asymmetric as hypothesized. Room rates of hotels are influenced by prices of geographically close alternative accommodations, but the reverse does not hold. Implications for practitioners and suggestions for future research are discussed along with the findings of the study.

Keywords

References

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