Browse > Article
http://dx.doi.org/10.5859/KAIS.2017.26.3.229

Asymmetry of Price Competition between Hotel and Alternative Accommodation Submarkets  

Noh, Su-Hyang (세종대학교 관광산업데이터분석랩 (TIDAL))
Shim, Yeong-Seok (세종대학교 호텔관광경영학과, 관광산업데이터분석랩 (TIDAL))
Lee, Hee-Chan (세종대학교 호텔관광대학, 호텔관광경영학과)
Lee, Seul-Ki (세종대학교 호텔관광경영학과, 관광산업데이터분석랩 (TIDAL))
Publication Information
The Journal of Information Systems / v.26, no.3, 2017 , pp. 229-246 More about this Journal
Abstract
Purpose The purpose of this study is to examine the potential asymmetry in price competition between the geographically defined submarkets of the lodging industry, namely the traditional and alternative accommodation facilities. Design/methodology/approach The study utilizes a spatial econometric model to empirically test for the hypothesized asymmetry in price competition. Property-level panel data on hotels and alternative accommodation facilities collected from a major online travel agency (OTA: Agoda.com) was used for this purpose. Findings Result of the analysis shows significant intra-segment spatial price competition among the properties, that is, within hotels and within alternative accommodation submarkets, respectively. However, the inter-segment competition was found to be asymmetric as hypothesized. Room rates of hotels are influenced by prices of geographically close alternative accommodations, but the reverse does not hold. Implications for practitioners and suggestions for future research are discussed along with the findings of the study.
Keywords
OTA; alternative accommodation; panel data; spatial price competition; asymmetric price competition;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
연도 인용수 순위
1 김동훈, 이지연, "한국 휘발유 소매시장에서의 공간 가격경쟁," 자원.환경경제연구, 제23권, 제4호, 2014, pp. 553-581.
2 박현수, "공간자기회귀모형의 근린가중치행렬 적용에 관한 연구 : 서울시 아파트가격을 중심으로," 중앙대학교 석사학위논문, 2007.
3 서동민, 정한민, "빅데이터 분석 서비스 지원을 위한 지능형 웹 크롤러," 한국콘텐츠학회논문지, 제13권, 제12호, 2013, pp. 575-584.   DOI
4 윤형호, 이의영, "서울시 주유소 휘발유 가격결정에 관한 연구," 산업조직연구, 제16권, 제2호, 2008, pp. 75-94.
5 이슬기, "서울 특 1 급 호텔들의 수익관리 및 가격경쟁에 대한 탐색적 공간분석," 호텔경영학연구, 제24권, 제3호, 2015, pp. 121-135.
6 이현규, 한재호. "전자상거래 고객가치 요인의 한.중 비교," 정보시스템연구, 제21권. 제4호, 2012, pp. 155-183.
7 장영재. "튜토리얼: 빅데이터, 비즈니스 애널리틱스, IoT: 경영의 새로운 도전과 기회," 정보시스템연구, 제24권, 제4호, 2015, pp. 139-152.
8 한수진, 강소라, "온라인 쇼핑몰 신중구매의 영향과 결정요인: 정서지능의 조절효과를 중심으로," 정보시스템연구 제26권, 제2호, 2017, pp. 165-183.
9 Aggarwal, P., and Cha, T., "Asymmetric price competition and store vs national brand choice," Journal of Product & Brand Management, Vol. 7, No. 3, 1998, pp. 244-253.   DOI
10 Anselin, L., and Bera, A. K., (1998). "Spatial dependence in linear regression models with an introduction to spatial econometrics," Statistics Textbooks and Monographs, Vol. 155, 1998, 237-290.
11 Balmaceda, F., and Soruco, P., "Asymmetric dynamic pricing in a local gasoline retail market," The Journal of Industrial Economics, Vol. 56, No. 3, 2008. pp. 629-653.   DOI
12 Chen, C. M., Tsai, Y. C., and Chiu, H. H., "The decision-making process of and the decisive factors in accommodation choice," Current Issues in Tourism, Vol. 20, No. 2, 2015, pp. 111-119.
13 Chen, C. M., Yang, H. W., Li, E. Y., and Liu, C. C., "How does hotel pricing influence guest satisfaction by the moderating influence of room occupancy?," International Journal of Hospitality Management, Vol. 49, 2015, pp. 136-138.   DOI
14 Clemenz, G., and Gugler, K., "Locational choice and price competition: some empirical results for the austrian retail gasoline market," Empirical Economics, Vol. 31, No. 2, 2006, pp. 291-312.   DOI
15 Eckert, A., and West, D. S., "Retail Gasoline Price Cycles across Spatially Dispersed Gasoline Stations," Journal of Law and Economics, Vol. 47, No. 1, 2004, pp. 245-273.   DOI
16 Fish, M., "Taxing international tourism in West Africa," Annals of Tourism Research, Vol. 9, No. 1, 1982, pp. 91-103.   DOI
17 Garcia, D., and Tugores, M., "Differentiation in the tourism sector: an evolutionary analysis," Tourism Economics, Vol. 19, No. 5, 2013, pp. 1107-1122.   DOI
18 Lee, S. K., "Quality differentiation and conditional spatial price competition among hotels," Tourism Management, Vol. 46, 2015, pp. 114-122.   DOI
19 Graf, N. S., "Market structure and demand-side substitutability of chained urban hotel segments," International Journal of Hospitality Management, Vol. 30, No. 1, 2011. pp. 82-90.   DOI
20 Kim, C. R., "An investigation of the purchase of private label brands: the effects of consumer and marketing variables" Syracuse University doctoral dissertation, 1995.
21 Lee, S. K., and Jang, S., "Asymmetry of price competition in the lodging market," Journal of Travel Research, Vol. 52, No. 1, 2013a, pp. 56-67.   DOI
22 Blattberg, R. C., and Wisniewski, K. J., "Price-induced patterns of competition," Marketing science, Vol. 8, No. 4, 1989, pp. 291-309.   DOI
23 Lee, S. K., and Jang, S. S., "Is hiding fair? Exploring consumer resistance to unfairness in opaque pricing," International Journal of Hospitality Management, Vol. 34, 2013b, pp. 434-441.   DOI
24 Likitanupak, W., and Tochaiwat, K., "The Determinants Affecting to ADR of City Hotels in Thailand," International Humanities, Social Sciences and arts, Vol. 9, No. 4, 2016, pp. 63-80
25 Marvel, H. P., "Competition and price levels in the retail gasoline market," The Review of Economics and Statistics, 1978, pp. 252-258.
26 Pennerstorfer, D., "Spatial price competition in retail gasoline markets: evidence from Austria," The Annals of Regional Science, Vol. 43, No. 1, 2009, pp. 133-158.   DOI
27 Pinkse, J., Slade, M. E., and Brett, C., "Spatial price competition: a semiparametric approach," Econometrica, Vol. 70, No. 3, 2002, pp. 1111-1153.   DOI
28 Zervas, G., Davide P., and John W. B., "The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry," Journal of Marketing Research, 2014.
29 Tse, T. S., "The marketing role of the internet in launching a hotel: the case of hotel ICON," Journal of Hospitality Marketing & Management, Vol. 22, No. 8, 2013, pp. 895-908.   DOI
30 Yang, Y., Luo, H., and Law, R., "Theoretical, empirical, and operational models in hotel location research," International Journal of Hospitality Management, Vol. 36, 2014, pp. 209-220.   DOI
31 Zhou, L., Ye, S., Pearce, P. L., and Wu, M. Y. "Refreshing hotel satisfaction studies by reconfiguring customer review data," International Journal of Hospitality Management, Vol. 38, 2014, 1-10.   DOI
32 OTAs Increase Market Share at Supplier's Expense. (https://www.alliedmarketresearch.com/online-travel-market)
33 월간 호텔&레스토랑 2016년 4월호 '국내 숙박산업의 약극화 문제 및 개선 방향' (http://www.hotelrestaurant.co.kr/news/article.html?no=2052)
34 월간 호텔&레스토랑 2016년 6월호 '글로벌 OTA 복점의 문제, 그리고 개선 방향'
35 한국관광공사(2015). 외래관광객실태조사보고서.
36 서울시(2015) 외래관광객 실태조사 결과보고서
37 서울시(2014) '외국인관광 도시민박업.한옥체험업' 제도 안내