• 한국비블리아학회지
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• 제20권2호
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• pp.17-30
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• 2009

본 연구에서는 세계 여러 나라에서 이루어지고 있는 지식정보서비스(참고봉사)의 품질을 향상시키기 위한 것으로, 전문사서가 신속 정확하게 정보자원을 검색해서 제공할 수 있도록 하는 정보접근 환경의 조성방안, 즉 온라인 정보자원의 확보 및 효과적 연계방안을 제안하고 있다. 이를 위해 지금까지 논의되었던 이론적 논의와 국내외 온라인참고정보원 구축사례를 분석하고 이로부터 시사점을 도출하였으며, 이를 기반으로 한 본 연구의 제안 내용은 다음과 같다. 1) 온라인참고정보원의 공동 구축 및 공동활용, 2) 분류체계 개발 및 정보원의 주제별 세분화, 3) 메타데이터 등 표준화된 데이터포맷 개발, 4) 온라인참고정보원 선정기준 개발, 5) '질의/응답DB'를 주제별로 분류 제공, 6) 각종 국가 DB 및 오픈액세스 저널 등 연계 가능한 모든 자료를 연계.

• 지식경영연구
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• 제19권2호
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• pp.109-132
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• 2018

Recently, new financial services related to FinTech has gained attention more and more. Online P2P financial services transactions such as FinTech require careful examination of the constituents of information systems as an investment is made based on the information presented on the online platform without direct face-to-face contact. The purpose of this study is to find out the success factors of online P2P Lending service among FinTech. To serve the purpose, we build IS (information system) success model, and then use Kano model and fuzzy analytic hierarchy process (Fuzzy-AHP) to find out factors for the success of online P2P Lending service. In particular, this study uses Kano model to classify information system satisfaction factors and to calculate the satisfaction coefficient. The Kano model, however, has a drawback of evaluating single criterion. Therefore, we use multi-criteria decision-making technique such as Fuzzy-AHP to derive the relative importance of the factors. The analysis results show different results depending on the analysis technique. In the Kano model, most of the information system factors are a one-dimensional quality attribute. The satisfaction coefficient is highest for personalized service, followed by the responsiveness of service, ease of using a system, understanding of information, usefulness of information' reliability. The service reliability is the highest in dissatisfaction coefficient, followed by system security, service responsiveness, system stability, and personalized service. The results of the Fuzzy-AHP analysis shows that the usefulness of information quality, the personalization of service quality, and the security of system quality are the significant factors and the stability of system quality was a secondary factor.

• 한국정보시스템학회지:정보시스템연구
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• 제27권4호
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• pp.203-227
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• 2018

Purpose The purpose of this study is to investigate which decision factors continue to use the service based on the online simple payment service. In this study, we will examine how to activate the service from the continuing factors through the dual-model theory consisting of personal dedication and constraint dedication which are frequently used in relation marketing. Design/methodology/approach In this study, we investigated the activation of online simple settlement service using factors affecting the preference of the simple payment service based on the dual-model of dedication-based mechanism and constraint-based mechanism. Findings This study confirmed that customer satisfaction and convenience under the dedication -based mechanism were found to be linked to the preference of the simple payment service. Switching cost under the constraint - based mechanism showed that the customer had no binding ability to continue using the service of the current provider. Likewise, preference was found to have a direct effect on the actual frequency of use of the simple payment service, the number of uses compared to the total number of online payments, and willingness to use more.

• 한국과학교육학회지
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• 제42권5호
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• pp.501-514
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• 2022

온라인 교수학습 환경으로의 변화에 따라 온라인 형성평가에 대한 관심이 높아지고 있으며, 이에 대한 예비 교사들의 준비가 필요하다. 본 연구에서는 교사 교육의 기초 토대 마련을 위해 예비 과학교사 22명을 대상으로 온라인 수업과 온라인 형성평가, 형성평가에 대한 인식을 조사하고, 이를 바탕으로 실행 과정에서 나타나는 주요 사항을 분석하였다. 사전 인식은 개방형 설문을 통해 얻은 응답을 오픈 코딩을 통해 범주화하여 범주별 빈도를 파악하였고, 사전 인식의 범주 분류 결과를 바탕으로 실행의 모습을 분석하였다. 이를 통해 현재 상태와 바람직한 활용 목표 간의 격차를 파악하고, 교사 교육에서 중점을 두어야 하는 사항은 무엇인지에 대해 논의하였다. 연구의 결과, 사전 인식에서는 온라인 수업의 어려움으로 상호작용을 언급하고, 온라인 형성평가의 장점으로 테크놀로지의 활용 및 피드백과 수업 조정을 언급하였다. 지도안과 조별 사전 인식 과정에서는 플랫폼의 테크놀로지를 활용하여 자동화된 피드백을 대부분 활용하였지만, 응답 분석 결과를 활용한 수업 조정과 상호작용이 나타나지는 않았다. 또한 온라인 형성평가의 형성적 기능에 적합하지 않은 활용 방식이 다수 나타났다. 이러한 원인은 예비 교사들의 형성평가 활용에 대한 이해가 부족하고, '평가'의 측면에 치중했기 때문으로 분석된다. 형성평가의 피드백을 통한 '형성적' 기능과 활용 방법에 대한 예비 교사들의 충분한 이해가 바탕이 될 때, 온라인 형성평가의 장점을 활용한 상호작용으로 이어질 수 있다. 따라서 형성평가의 핵심적 기능이 잘 발휘될 수 있도록 형성적 활용에 대한 역량 강화와 실질적 적용 방법에 대한 교육이 예비 교사 교육에서 강조되어야 할 것이다.

• 경영과정보연구
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• 제35권3호
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• pp.213-230
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• 2016

O2O(Online-to-Offline) 환경에서 기업은 온라인을 통해 고객을 유치하고 결제를 유도한 후 제품을 수령할 때에는 다시 오프라인으로 전환시키는 마케팅방식을 취함으로써 온라인과 오프라인 두 개 채널의 통합을 통한 시너지 효과를 창출하고자 한다. 이처럼 온라인과 오프라인이 공존하는 O2O 환경에서는 공급자가 제공하는 제품 및 서비스의 품질에 대한 소비자의 인지가 기존 온라인이나 오프라인 환경과는 다를 수밖에 없다. 이에 본 연구는 O2O 환경에서의 서비스 품질모델(service quality model)을 개발하고자 한다. 구체적으로 O2O는 오프라인, 온라인, 모바일 상거래가 통합된 환경인만큼 기존연구에서의 오프라인 서비스품질, 온라인 서비스품질, 모바일 서비스품질의 공통적인 서비스품질 요인을 통합하여 1차적인 O2O 서비스품질 모형을 제시한다. 다음으로 O2O 상거래를 이용하여 구매한 경험이 있는 고객을 대상으로 FGI(Focus Group Interview)를 실시하였다. 이는 1차 통합모형에서 제시된 O2O 서비스품질 요인 중 가장 중요하게 인지되는 서비스품질 요인을 규명하고, 또한 O2O만의 고유한 서비스품질 특성을 탐색하고자 하는 과정으로 1차 통합모형과 FGI를 통해 O2O 서비스 품질모델을 제시한다.

• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.7-17
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• 2019

Purpose - Generally, the consumer's decision-making process for restaurant selection is simple and familiar. However, online information becomes important because the decision-making process of consumers becomes complicated in new restaurants and special situations. Because consumers can search for information online, information retrieval is now possible in selecting new restaurants. In particular, consumers often make decisions based on online information when making restaurant reservations. Research design, data, and methodology - All items were measured based on previous studies. The data were collected from customers who had visited the store by visiting the web page of the food service franchise within the last 3 months for the panel of the online survey institute. The questionnaires were surveyed from July 2 to July 11, 2018 for about 10 days. A mail and a message were sent to 2,000 people, and 310 people were asked to complete the questionnaire. Total of 303 data were used in the questionnaire, excluding 7 insufficient data. Results - The findings of this study are as follows: Consensus, vividness, and neutrality have positive effects on enjoyment. Consensus have positive effect on anxiety, but vividness and neutrality did not have significant effect on anxiety. Also, enjoyment has a positive influence on intention to visit, and anxiety has a negative influence on visit intention. Conclusions - First, franchise companies online advertising in a variety of ways, but they are mixed with other customers' WOM and offered to consumers. In this case, the information provided by the company may be distorted. Therefore, a restaurant franchise company needs to operate an official online channel to provide accurate information to its customers. Second, it is necessary to make contents so that other customers can participate in online channels of food service franchise companies. Third, food service franchise company should produce enough online contents to experience indirectly even if the customer does not visit the store directly. Fourth, food service franchise company needs to prepare a way for many customers to participate in many official contents.

• 한국경영정보학회:학술대회논문집
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• 한국경영정보학회 2007년도 추계학술대회
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• pp.533-538
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• 2007

Since the Internet has been widespread all over the world, it has been getting more popular. Almost every bank that runs offline business has its own Web site to provide online banking service. In this study, we developed a research model based on the Technology Acceptance Model (TAM). We added the concepts of trust and cost to evaluate our model because trust is a major concept in adopting online service, and cost is one of the main strategies to attract customers to use online banking service. To see the validation of the model, we used partial least squares (PLS). A survey was done to gather data. The result was drawn from the model test, and we discuss it and conclude the study.

• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.129-139
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• 2019

The purpose of this research is to examine the effect of informational justice on post-recovery satisfaction, and the effect of post-recovery satisfaction on behavioral intentions in e-commerce, including further investigate the moderating effect of service failure severity. Using quantitative method, the population of this research are online customers in Indonesia, with non-probability sampling that will be done by purposive sampling method based on predetermined criterias, which are customers who were doing transactions in the Business to Consumer (B2C) online sites, experienced service failure in the last 6 months, submitted a complaint, and received a response. Sample of 317 online customers were gathered and analyzed using the Structural Equation Modeling. The results of this study indicated that 5 hypothesis are supported with data. As a conclusion, informational justice and post-recovery satisfaction has positive effect, while service failure severity acts as a moderator between post-recovery satisfaction and behavioral intentions. As a managerial implication, online store management needs to ensure the informational justice to make a post-recovery satisfaction. Therefore, online store management needs to ensure the informational justice to make a post-recovery satisfaction, increase repurchase and positive e-word of mouth intention, also work harder to recover services, especially in high service failure severity condition.

• 산업경영시스템학회지
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• 제43권2호
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• pp.87-97
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• 2020

The purpose of this study is to suggest the characteristics of online shopping malls and find a way to establish a differentiated marketing Strategy for online shopping malls in China. This study investigated the effect on the loyalty by applying the perceived shopping value (Hedonic Value, Utilitarian Value) of consumers in online shopping malls. In addition, In order to grasp the factors affecting consumer loyalty in online shopping malls, the characteristics of online shopping malls are multidimensional, consisting of product characteristics, recommended quality, benefit services, and community services. In order to obtain the purpose of the study, a questionnaire was surveyed for chinese online shopping experience and the research model was verified through empirical analysis method. Statistical analysis program was used together with SPSS 24.0 and AMOSS 24.0. Looking at the results of the analysis, firstly, the recommended quality and benefit service of online shopping malls are positive for the perceived hedonic value of consumers. The product characteristics and community service were found to have no effect on the hedonic shopping value. Secondly, the product characteristics, recommended quality, benefit service, and community service of online shopping malls on the utilitrian value perceived by consumers were positively affected. Thirdly, the perceived hedonic value has a positive effect on loyalty. Finally, it was confirmed that perceived utilitrian value affects loyalty. Based on the results of this study, a differentiated marketing strategy was established for existing chinese online shopping mall operators and potential new operators as well.

• 경영과정보연구
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• 제26권
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• pp.153-180
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• 2008

Most previous electronic commerce studies have focused on a single product or similar products. The effects of different product types have been relatively neglected. and so previous studies have limited the generalization. The purpose of this study was to explore the effects of different product types. The Internet product and service classification grid proposed by Peterson et al.(1997). A survey-based approach was employed to investigate the research questions. Regression analysis demonstrated that the determinants of online shopping acceptance differ among product or service types. As a result of analysis, personal innovativeness of information technology, perceived Web security, personal privacy concerns, and product involvement can influence consumer acceptance of online shopping, but their influence varies according to product or service types.