• 한국생활과학회지
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• 제22권2호
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• pp.301-313
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• 2013

Though customer delight is becoming one of the most important marketing key words, research in a retail setting is limited. With the dramatic growth of online retail shopping, this study explored customer delight experiences in online shopping malls by identifying the delight elements and analyzing the elements by online purchase steps. A total of 124 delight experiences collected from an unstructured questionnaire were content-analyzed. Delight elements in online shopping were categorized into service, product, price, delivery, package, and shopping mall operation in that order. Service related elements including free gifts and letters, recovery efforts for service failure, kind employees, and easy return were most frequently observed. Delights were experienced at the product receiving point, the prior-to-purchase point, the order-to-delivery point, and the post-purchase point in that order. The results revealed that customer delights in online shopping were experienced in various purchase steps by various marketing elements. Based on the results the study provided research propositions exploring the effects of expectation vs surprise, monetary vs non-monetary/emotional benefits/rewards, and core marketing elements vs augmented services on delight experiences.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.33-49
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• 2010

We empirically examine the impact of online auction knowledge and category-specific knowledge on the final price of online auctions. Specifically, we question how the relationship between buying and selling experiences affects the final prices of online auctions. Related to the trust between buyers and sellers, we examine the multiple interactions between a buyer-seller pairand aim to identify how these repeated transactions influence the final price. To contrast these effects with other product related factors, we focus on so called 'common value' auctions of vintage stamps on eBay, in which the ex-post value of the product is the same among participating agents’ perceived value. Online auction of stamps provides a representative setting to examine the relationship between market experience and the auction participation behavior in the common value auction, as it provides the book value of stamp as well as price variation across individual buyers with different expertise levels. Our analysis of over 3000 stamps auctions on eBay indicates a significantly high frequency of buyer-seller (pair) interactions, thus suggesting a 'relationship view' of auctions. The work validates five hypotheses derived from the existing theory in economics, marketing, and information systems. Through the common-value auction data, we find that seller's online auction experience and category-specific experience favor sellers by increasing the final price. However, buyer's online auction experience does not affect the final price, but buyer's category-specific experience favors buyers by decreasing the final price. We find that the trust between two trading parties increases the final price.

• 한국초등과학교육학회지:초등과학교육
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• 제40권1호
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• pp.13-21
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• 2021

This study analyzed the effects of 'online biology learning using E-learning system' on elementary school students' science-related attitudes. Samples of the study were composed of 95 sixth-grade students of N elementary school in Seoul, Korea. The learning was conducted for 11 times over a month. The main results of this study are as follows. First, for the paired t-test, a statistically significant difference between the pre and post scores of science-related attitudes was found. After conducting the online biology learning science related attitudes scores of students generally declined. "The boredom caused by simply watching online biology contents" is the decisive cause of the decline in science-related attitude scores analyzed through interviews. Second, in ANCOVA, according to 'levels of meta-cognition'. there was no statistically significant difference in scores of science-related attitudes. but, there was statistically significant difference in science-related attitudes according to 'adoption of scientific attitudes'. Students of high meta-cognition type showed a greater decline in scores than students of low meta-cognition type. Based on the results of this study, implications for research of online biology education and elementary science education are discussed.

• 한국IT서비스학회지
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• 제22권6호
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• pp.103-114
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• 2023

In the post-pandemic era, colleges and students keep passion for learning online sine its unique advantages. This study explores how students' basic psychological needs drawn from self-determination theory, connect to interaction, and learning engagement in the context of online learning. While prior research explored students' intentions, digital interactions, and engagement in online learning, this study aims to come up with a united conceptual model drawing the three basic psychological needs and interaction and their effects on learning engagement. 178 response data collected through a questionnaire survey, were analyzed using PLS-SEM. Findings indicate that online learning interaction enhances intrinsic motivation, leading to higher learning engagement. Autonomy emerges as the most influential psychological need on learning engagement. This study integrates self-determination theory with online learning interactions and engagement and offers practical insights. Future research should examine long-term outcomes and diverse student populations.

• 디지털융복합연구
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• 제9권1호
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• pp.89-106
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• 2011

With the development of the Internet, the media market is experiencing rapid change. The traditional form of offline newspaper markets, which has created the mainstream news delivery market, have been losing large amounts of power due to the emergence of online media. On the other hand, online media armed with its ability to post breaking news almost as it occurs has increased its influence and popularity at a rapid speed. However, since the exposure time and readership of online newspapers are less than their offline counterparts online media has a high dependence on sensational titles and somewhat exaggerating headlines rather than the objective and recapitulative headlines which are preferred. This paper will examine the function and significance of headlines, and conduct a comparative analysis on contents and forms of the headlines in offline newspaper and online newspaper in order to identify the characteristics of each newspaper. Through comparisons, it examines the types of headlines and the transference of headlines. In addition, it examines the differences in recognition of copy editors according to media in determining the headline, and it illuminates which type of headlines is preferred in order to instigate readers to read online newspapers. The analysis results of title-transferring cases in offline newspaper and online newspapers are that offline newspapers try to convey the contents accurately by making use of an information-transferring headline, while attention-attracting headline or subject-hiding headlines tend to be used for attracting the eye of readers. In addition, analysis results of headlines that are put on the top with a click counts in online newspapers are that attention-attracting headlines are the majority, while subject-hiding headlines that are hardly used in offline newspapers, are well-used in online newspapers. In an interview with copy editors, they responded that offline editors focus on the fact-transference in determining the title, while online editors put the weight on immediacy in the delivery of news and the function of guiding readers.

• 대한지구과학교육학회지
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• 제14권2호
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• pp.193-201
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• 2021

본 연구는 온라인 과학수업에서 예비교사의 학습몰입에 영향을 미치는 요인 연구이다. 온라인 과학수업에 대해 초등예비교사 88명의 반응에 대해 조사한 결과를 해석하였다. 온라인 과학수업에서 독립변인은 용이성, 유용성, 사회적 실재감으로 설정하고 종속변인은 학습몰입으로 설정하였다. 온라인 과학수업은 대학교의 LMS 시스템을 기반으로 수업이 진행되었다. 용이성, 유용성, 사회적 실재감에 대하여 예비교사들의 사전-사후 반응에서 t검정, 요인들간에는 상관관계, 다중공선성 검정을 위해 회귀분석으로 연구의 결과를 해석하였다. 본 연구의 결과는 다음과 같다. 첫째, 온라인 과학수업에서 요인들의 전-후 검사에서 유의미한 효과가 있었다. 둘째, 온라인 과학수업에서 요인간의 상관계수는 유의수준 .01에서 공동체감과 상호지원 및 집중에서 .306이고, 학습몰입과 개방적 커뮤니케이션 .354로 나타나 상관이 있는 것으로 해석된다. 셋째, 온라인 과학수업에서 각 요인들의 사전-사후 검정에서 효과적인 결과를 보아 특별하게 어떤 요인이 영향을 미쳤다고는 해석할 수 없지만 용이성, 유용성, 사회적 실재감에서 학습몰입을 하게 되었다고 해석된다.

• 정보관리연구
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• 제26권2호
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• pp.61-79
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• 1995

정보검색의 성공여부는 적절한 검색어의 선정에 달려있다고 해도 과언이 아니다. 특히 CD-ROM이나 온라인목록시스템에서 주제검색시 분류표, 주제명과 같은 통제어와 자연어 등 비통제어의 비교 우위 문제는 아직도 논란이 되고 있다. 본고는 두 시스템의 검색효율성을 비교하기 위하여 특히 다언어 환경하에서의 검색어 사용에 중점을 두고 다양한 형태의 검색어휘를 조사 분석하였다.

• 전기학회논문지
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• 제61권9호
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• pp.1249-1259
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• 2012

This paper proposes a Web Based Online Outage Cost Assessment and Information System(WOOCAIS) for power system outage cost assessment. The proposed WOOCAIS is a kind of web based survey method for outage cost assessment. While conventional survey methods have done outage cost assessment based on survey paper lists collected by post mail or visiting customers, the proposed WOOCAIS is a web based online survey operation and assessment system. Therefore, it can curtail expenditure for survey and also is more convenient than conventional method. It will be set up for actual outage cost assessment system of KEPCO in South Korea in the near future. The WOOCAIS will be applied in various research and actual planning and operation areas. First of all, the assessed results may be not only applied as one of objective function for generation system and grid expansion but also operational planning problems in power system.

• Journal of Information Science Theory and Practice
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• 제6권1호
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• pp.45-64
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• 2018

The global information economy is transforming the way people connect with each other, learn new things, and contribute to the knowledge society. With the online platform, library services have also expanded beyond face to face interaction. Although studies of virtual reference services have been made in different parts of the world, a case study discussing various forms of online reference engagement in Kazakhstan has not been written. While most of the theories on connectivism emphasize the context of instruction, the researchers of this paper discussed the tenets as they relate to online engagement. Applying the theory of connectivism, this paper explores through a mixed method the use of various online platforms to enhance engagement connecting library users to information. Findings revealed that differences in patterns of interactions as to platforms, types of queries, and users reveal that students, faculty, and other members of the academic community served by the library have various preferences for communication. The case study further showed that respondents have not maximized the use of VLS but interest in using both synchronous and asynchronous services is clear. Finding connections between sources of information, creating useful information patterns, is essential in learning. Amplifying awareness on the use of VLS giving emphasis to the unique features of each service is useful in order to enable students to see how this platform facilitates learning.

• 대한물리치료과학회지
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• 제28권3호
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• pp.1-10
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• 2021

Background: The purpose of this study is to investigate the effect of the online team project based learning on problem-solving, cooperative self-efficacy, and cooperative self-regulation of college students. Design: Single group pre-post design. Methods: The online team project based learning was conducted for a total of 92 college students for 8 weeks. A survey was conducted on problem-solving ability, cooperative self-efficacy, and cooperative self-regulation. In the online team project-based class, two projects were performed. It consists of video lectures and real-time video conferencing. Through the real-time video conference, the project was carried out based on discussion among learners and feedback was provided. Results: There was a significant difference in the change in problem-solving ability compared to before learning (p<0.05). As a result of the evaluation of cooperative self-efficacy, there was a significant difference (p<0.05). There was a significant differences in cooperative self-regulation compared to before learning (p<0.05). Conclusion: The online team project-based learning are effective in improving learners' problem-solving ability, cooperative self-efficacy, and cooperative self-regulation.