• Human Ecology Research
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• 제58권4호
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• pp.517-537
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• 2020

This study investigated how consumers and company employees differ in their perceptions of boycotts based on the co-orientation model. Regarding the reasons of boycotts, consumers take both consumer damage cases and unethical conduct equally seriously, while company employees take consumer damage cases more seriously than unethical conduct. Consumer perceptions of the necessity for boycotts was higher than company employees, while employees were more aware of the negative impact of boycotts than consumers. Based on the co-orientation model, we examined how consumers and employees estimate differences in their perceptions of boycotts. The results showed that consumers and company employees are not accurately aware of each other's perceptions. Lastly, logistic regressions were conducted to identify the factors affecting three types of participation: online opinion expression, personal non-purchasing, and persuading other people to join the boycotts. The results showed that male consumers are more likely to participate in online opinion expression; consumer perceptions of effectiveness of boycotts and the perceived severity of consumer damage increase the likelihood of participation in online opinion expression. Consumer perceptions of the necessity of boycotts and their opinion leadership increased the likelihood of non-purchasing. Finally, consumers with higher opinion leadership and female consumers were more likely to encourage others to take part in boycotts. In addition, consumers are more likely to persuade others to join the boycotts if they have stronger beliefs that companies will not seriously consider consumer problems.

• 디지털융복합연구
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• 제20권4호
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• pp.45-54
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• 2022

본 연구에서는 행정안전부에서 운영한 대표적인 국민참여 플랫폼인 '광화문 1번가'가 출범한 2018년부터 2021년까지 기간 동안의 다양한 국민참여 과정을 분석하여 국민참여 플랫폼의 실질적인 운영 및 성과들을 살펴보고자 한다. 이를 통해 국민참여를 통한 정책화 과정을 성공적으로 유도할 수 있었던 영향요인은 다음과 같이 도출하였다. 첫째, 국민참여를 독려하기 위한 온라인 참여 채널을 다양화 하였다. 둘째, 국민참여를 독려하고 확대를 위해 대국민 아디이어 공모 및 국민심사에 대한 보상을 시행하였다는 점 역시 중요하다. 셋째, 국민들의 아이디어를 세련화하고 정제하기 위하여 전문가 등의 참여를 독려하였다. 이러한 연구결과를 통해 우리정부가 지속적으로 국민참여를 통한 정책화 과정을 유도하는데 일조할 수 있으리라 판단된다. 향후 국민참여를 통한 정책화를 위한 성공요인을 도출함에 있어서 계량적인 분석기법을 활용하여 국민참여과정, 온라인채널을 통한 의사소통, 전문가와의 협업 등의 영향요인들이 국민참여 과정에 어떻게 영향을 주는지를 증명하는 연구를 후속적으로 수행해야 할 것이다.

• 한국IT서비스학회지
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• 제16권1호
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• pp.139-162
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• 2017

Museums contain a significant meaning as a place that reflects empirical knowledge that have been accumulated socially and scientifically in overall life of the public and provides the opportunity to enjoy prestigious culture, while serving as the extended place of education. The first objective of this study is to increase the accessibility of general public through the development of online museum programs as service contents and to present the ultimate direction the development of in art appreciation contents that can effectively expand the infrastructure of culture and art. Second, the effectiveness of online art appreciation programs by registered private museums, which continuously develop smart media-based online museum contents and systemization of archive as the distribution rate of smart devices is increased due to generalization of digital environments, was analyzed by each case to examine the objective distinctions strategies. Third, in terms of museum visitors and smart contents users, this study examines the expected effects of popular distribution by seeking various ways that can enhance the desired exhibit appreciation and autonomous utilization of educational programs, while not being restricted by the physical accessibility and limitation of space at the museums. The subjects of this study included cases of BoroomSan Museum, Savina Museum of Contemporary Art, Imageroot, Sangwon Museum of Art, Hello Museum, etc. and the online smarts contents art appreciation educational programs by registered private museums were analyzed. Results expected to achieve from such processes are as follows. First, the possibility to expand cultural participation in museum exhibition appreciation and museum education infrastructure became widen. Second, the educational program resources can be utilized as the culture and art asset that strengthens the museums' responsibilities in their social role. Third, museum archive can be constructed in more systematic way, and the efficiency of museum archive system can be enhanced to maintain the museum collection database in a consistent format. Fourth, the museum's smart contents users' continued access to museum's online contents may induce the exhibition effect of the site and voluntary participation in education, and can also expect an economic synergy effect as the users become potential visitors that may actually visit the museum in the future.

• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.526-536
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• 2021

본 연구는 어떤 요인들이 온라인 육아 커뮤니티의 지속적 참여 의향에 영향을 미칠 수 있는지를 살펴보고자 하였다. 온라인 육아 커뮤니티 지속적 참여 의향 영향 가능 요인으로 커뮤니티 특성 차원에서는 신뢰, 호혜성 및 인지된 보안성을 도출하였고, 이용자 차원에서는 명성 동기, 정보 동기, 즐거움 동기 및 자기감시성 요인을 선행 연구를 기반으로 도출하였다. 이들 요인들이 온라인 육아 커뮤니티 지속적 참여 의향에 어떠한 영향을 미치는지 또한 실증적으로 검증하였다. 자기감시성이 조절 효과를 가지는지 역시 검증하였다. 온라인 육아 커뮤니티에 현재 가입해 있는 20-40대 사이의 여성 응답자를 대상으로 온라인 설문을 통해 자료를 수집하였으며, 수집된 자료를 위계적 회귀분석을 통하여 분석하였다. 연구 결과 신뢰, 호혜성과 정보 동기가 온라인 육아 커뮤니티 지속적 참여 의향에 긍정적으로 유의미한 영향을 미치는 것으로 나타났다. 자기감시성은 호혜성과 지속적 참여 의향 관계에서 조절 효과를 보이는 것으로 확인되었다.

• 한국콘텐츠학회논문지
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• 제21권12호
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• pp.436-447
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• 2021

일본의 경제보복으로 촉발된 일본제품 불매운동이 대한민국을 뜨겁게 달궜으며, 그 열기가 아직도 가시지 않은 채 현재 진행 중이다. 특히 '공정'을 중요한 가치로 여기는 MZ세대의 적극적 참여가 이번 불매운동의 성공 요인으로 평가받고 있다. 본 연구는 20~30대의 수도권 소재의 대학생 및 일반인 217명을 대상으로 소비자 불매운동 참여의도에 영향을 미치는 요인들을 확인하였다. 연구 결과, 지각된 악의성과 자기효능감, 주관적 규범이 불매운동 참여의도에 정적인 영향을 미치는 것으로 나타났다. 지각된 악의성은 분노를 매개로 불매운동 참여의도에 정적인 영향을 미치고 있었으며, 이러한 전체적인 영향은 소비자들의 온라인 및 SNS 뉴스이용수준에 따라 달라지고 있음을 확인하였다. 본 연구는 소비자 불매운동 참여의도에 미치는 다양한 영향요인을 발견하고 분노라는 정서의 매개작용과 온라인 및 SNS 뉴스이용의 조절적 영향을 종합적으로 검토함으로써 불매운동 현상을 이해하는 데 학문적, 실천적 시사점을 제공하는 데 의의를 두고 있다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제16권8호
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• pp.2751-2771
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• 2022

In the post covid-19 era, organizations will experience a new environment. Advances in technologies such as AI and big data, and new experiences such as online meetings and lectures, will increase the use of online communication. Businesses will increasingly engage in online-based information sharing, virtual team operations, and online meetings. This study focuses on meeting climate and satisfaction, to improve the performance of online meetings. Existing studies on meeting climate presuppose off-line situations. Offline and online communication methods and meeting formats are different. This paper proposes new climate types to develop an appropriate climate for online-based meetings. To apply these climates in online meetings, a measurement scale was developed and the impact on online meeting satisfaction was verified. As a result of the study, it was found that the creativity-oriented meeting climate was the most important, and relation-oriented and participation-oriented meeting climates also had a significant effect, while the direction-oriented and task-oriented climates were relatively less important. This study develops new variables and measurements for online meeting climates, and explains their importance. Companies will be able to leverage the appropriate climates for online meetings to improve performance.

• 한국정보시스템학회지:정보시스템연구
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• 제25권1호
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• pp.75-104
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• 2016

Purpose The business ecosystem perspective offers a new lens in which to view customers. Customers as the member of business ecosystems influence firms by participating in both the firm level activities and the business ecosystem level activities. For example, customers participate in the business ecosystems by forming interest groups, allowing their voice to be heard the within business ecosystems. Customers can also, turn public opinion around and foster the business ecosystems favorable to firms. On the other hand, as an extreme case of customer participation, customers can engage in community activities to boycott the purchase of products or services from certain firms or business ecosystems. Design/methodology/approach This study views content creation and feedback activities as customer participation in the firm level. On the other hand, word-of-mouth (WOM) and boycott activities are considered as customer participation in the business ecosystem level. This study presents a research model regarding the relationships among customer socialization, customer participation, and psychological ownership. The proposed model is validated through an empirical analysis on online platform business ecosystems. Findings When the two business ecosystems are compared, different results were drawn. In the Facebook ecosystem, boycott and psychological ownership did not have a significant relationship. However, in the Kakao ecosystem, the two had a significant positive relationship. The mediating effect of the business ecosystem type sheds a light on the mission, purpose, vision, and other values associated with the theory of the business on the customer-firm relationship. Further implications for theory and practice were discussed in this study.

• 산경연구논집
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• 제9권4호
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• pp.63-72
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• 2018

Purpose - The purpose of this paper is to investigate the effects of online game properties, social interaction, and player satisfaction on intention to online games in Chinese gamers. Research design, data, and methodology - This study is an empirical analysis assuming that properties of online games, social interaction and satisfaction will induce Chinese gamers' intention to play online games. We set the relationship between the six variables as follows. First, the properties of online games, exogenous variables, were identified by three factors: entertainment, security, participation and challenge. Second, we had input social interaction among gamers as another exogenous variables. Third, the gamer's satisfaction of online games was added to the research model as a mediating variable between exogenous variables and endogenous variables. Finally, gamer's intention to play influenced by satisfaction and social interaction was used as final endogenous variable. The data used for the empirical analysis were collected through questionnaires for Chinese under age 35 who enjoy the online games. The data used in the research were finally extracted from 195 questionnaires. The collected data were tested through the analysis of the measurement model (Step 1) and the analysis of the structural model (Step 2). The covariance structure equation model (SEM) was used for the analysis. The measurement model and structural model were evaluated by the maximum likelihood method. Results - The results of the empirical analysis are as follows. The satisfaction of online games were entertainment and security had a significant effect to satisfaction; but participation and challenge and social interaction had no significant effect on satisfaction. The social interaction among gamers and the satisfaction with online games have a significant influence on the intention to play online games. As a result, the attributes of the game were affecting the intention to play the game after satisfaction. Social interaction influenced the intention to play online games rather than satisfaction itself. Conclusions - This study provide some practical implications for the new companies who want to enter the online game industry and seek to competitiveness in China, and provide theoretical implications on the role of interaction among gamers in the study of online games.

• 한국응용과학기술학회지
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• 제41권2호
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• pp.305-317
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• 2024

본 연구는 온라인 플랫폼을 활용한 건강사정 학습 프로그램이 간호 대학생의 문제해결과정, 비판적 사고 성향, 수업참여도 및 수업몰입도에 미치는 효과를 알아보기 위한 단일집단 사전사후설계(one-group pretest-posttest design)를 적용한 원시실험연구(pre-experimental research)이다. 연구 대상자는 C북도 G군 소재 J대학교 건강사정 및 실습 교과목을 수강하는 간호학과 2학년 학생 52명을 대상으로 온라인 플랫폼을 활용한 건강사정 학습 프로그램 참여 전·후 자료를 수집하였다. 분석한 결과, 문제해결과정(t=-2.569, p=.013), 비판적 사고 성향(t=-5.363, p<.001), 수업참여도(t=-4.429, p<.001), 수업몰입도(t=-3.747, p<.001)가 프로그램 참여 전·후 통계적으로 유의하게 향상된 것으로 나타났다. 따라서 건강사정 수업 시 간호 대학생들의 문제해결과정, 비판적 사고 성향, 수업참여도, 수업몰입도 향상을 위해서 온라인 플랫폼을 활용한 학습 프로그램을 활용할 수 있을 것으로 사료된다.

• International Journal of Contents
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• 제13권4호
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• pp.29-38
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• 2017

The objective of this study was to determine the status of current chapel courses and analyze the necessity of online chapel courses. Students' interest, failure experience, perceived problems, and advantages of current chapel courses were examined. Students' preference, intention of sincerity, and perceived effectiveness of online chapel courses were also determined. Finally, hypothesis tests for the differences of students' interest, failure experience, perceived problems and advantages of current chapel courses, preference, intention of sincerity, and perceived effectiveness of online chapel courses according to gender, school year grade, major of study, and religion were performed. Students' low interest in chapel courses was verified. Even Christian students' interest was below 3 points out of 5-point Likert scale. However, students whose religion was not Christianity felt more coercion and had less interest in chapel courses. They wanted virtualization of chapel courses more. They had more willingness to faithful participation in online chapel courses. This research suggests that virtualization of chapel courses as a solution to chapel resistance is dependent on student's characteristics such as religion, major field of study, and mindset.