• Asia pacific journal of information systems
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• 제26권3호
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• pp.393-426
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• 2016

The qualities of the technological artifact of online shopping websites and the overall support delivered by the service provider through the website are generally agreed to be crucial elements in creating customer satisfaction and loyalty. However, a lack of consensus exists on how those qualities are related to each other, what they consist of, and how they can be conceptualized. Based on relevant literature and using a servicescape framework as a theoretical lens, we divide online shopping website qualities into information and system qualities and argue that both factors affect service quality. We conceptualize each of the three types of quality as a second-order formative construct comprising its most salient quality dimensions: information quality consisting of reliability, understandability, currency, and relevance; system quality consisting of usability, availability, and responsiveness; and service quality consisting of efficiency and fulfillment. Our model of how information, system, and service qualities are related to one another and to customer satisfaction and loyalty is then tested empirically with a data set of 570 online shopping customers. Our integrated model reconciles the seemingly contradictory conceptualizations of previous researchers and provides an effective way to create customer satisfaction and loyalty.

• 정보통신설비학회논문지
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• 제10권4호
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• pp.148-154
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• 2011

This paper presents u-COEX, Ubiquitous-Collaborative Online shopping EXecution system, for small- and mediam- sized business enterprises, based on EPCglobal network. The system is taking advantage of RFID technology promises to optimize the critical processes in the Supply Chain Management. The system consists of five major functions: integrated order management, realtime monitoring and analysis system of sales and inventory, decision support system, integrating with EPCglobal and RFID technology, and u-catalog feature. The prototype implementation was developed for mass electronic market complex and the result revealed the feasibility to be applicable to real market.

• 유통과학연구
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• 제22권5호
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• pp.93-104
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• 2024

Purpose: This study used the SORmodel (or cue utilization theory) to examine the impact of expanded quality factorsincluding product quality on customer satisfaction, attitude, and behavioral loyalty. This study examined the moderating effect of gender on the customer satisfaction-attitudinal and behavioral loyalty relationship. Research design, data, and methodology: 364 respondents were collected through an online survey and analyzed using the SmartPLS 4.0 program. Results: The findings show that product quality, along with system quality and service quality, are key determinants of customer satisfaction. In addition, this study shows that the relationship between customer satisfaction and attitudinal loyalty (repurchase and word-of-mouth intention) does not differ depending on gender, but the relationship between customer satisfaction and behavioral loyalty (share-of-visit and share-of-wallet) is stronger for women than for men. Conclusions: This research integrates concepts from environmental psychology and marketing focusing on website quality (information, system, service, and product), as well as satisfaction, attitudinal and behavioral loyalty. Online shopping mall practitioners must systematically analyze and assess the quality of online shopping, a pivotal factor driving customer satisfaction, attitude, and behavioral loyalty. Acknowledging the influence of gender on consumers' online purchasing behavior can aid online retailers in devising tailored e-commerce marketing strategies aimed at attracting and retaining customers.

• 벤처창업연구
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• 제10권3호
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• pp.111-121
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• 2015

휴대용 스마트기기의 확산과 함께 더욱 많은 사람들이 온라인 게임을 즐기고 있다. 그간 온라인 게임에 관한 연구는 이용자의 재사용의도를 증대시키는 요인에 주된 관심을 가졌고 부정적인 측면과 관련된 억제효과 등에 대한 연구는 미비하였다. 본 연구는 온라인 게임의 이용을 증대시키는 요인과 억제시키는 요인을 함께 고려한 연구모형을 제시하고 결과를 도출해냈다. 연구결과에 따르면 온라인 게임 부정사용 억제를 위한 (1) 억제정책은 온라인 게임 이용자의 즐거움과 환기에 미치는 영향력이 없지만, (2) 억제시스템은 즐거움과 환기에 부정적인 영향을 미치고 있으며 (3) 온라인 게임 부정사용을 억제하는 환경에서도 이용자의 감정은 여전히 온라인 게임 재사용의도에 영향을 미친다. 이 연구결과는 온라인 게임의 건전한 이용을 유도하기 위해서는 강제적인 시스템적 억제보다는 이용자의 감정에 부정적인 영향을 주지 않는 억제정책수립, 교육을 통한 이용자의 인식변화 유도가 온라인 게임 활성화를 저해시키지 않으면서도 부정사용 억제가 가능한 전략임을 시사한다.

• 정보관리학회지
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• 제23권2호
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• pp.207-227
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• 2006

이 연구는 온라인 학습과정 중 학생들의 비공식 정보 추구 행태와 그들의 비공식 정보 요구를 지원하는 온라인 학습 환경을 알고자 한다. 연구 참여자는 미국 럿거스 대학 평생 교육 프로그램의 온라인 학생 29명이고, 설문지를 통해 수집한 데이터는 내용분석과 기술적 통계를 통해 분석되었다. 이 연구의 초점은 온라인 학생들이 학습 문제를 해결하기 위해 비공식 정보를 필요로 하는 이유와 그들이 온라인 학습 환경에서 구성원간의 의사소통을 통해 이를 해결하는 방식에 있다. 결론에서는 연구 결과에 기초하여 온라인 학생들의 비공식 정보 추구 행태를 지원하기 위하여 고려해야 할 사항들이 제안된다.

• 산업경영시스템학회지
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• 제43권2호
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• pp.87-97
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• 2020

The purpose of this study is to suggest the characteristics of online shopping malls and find a way to establish a differentiated marketing Strategy for online shopping malls in China. This study investigated the effect on the loyalty by applying the perceived shopping value (Hedonic Value, Utilitarian Value) of consumers in online shopping malls. In addition, In order to grasp the factors affecting consumer loyalty in online shopping malls, the characteristics of online shopping malls are multidimensional, consisting of product characteristics, recommended quality, benefit services, and community services. In order to obtain the purpose of the study, a questionnaire was surveyed for chinese online shopping experience and the research model was verified through empirical analysis method. Statistical analysis program was used together with SPSS 24.0 and AMOSS 24.0. Looking at the results of the analysis, firstly, the recommended quality and benefit service of online shopping malls are positive for the perceived hedonic value of consumers. The product characteristics and community service were found to have no effect on the hedonic shopping value. Secondly, the product characteristics, recommended quality, benefit service, and community service of online shopping malls on the utilitrian value perceived by consumers were positively affected. Thirdly, the perceived hedonic value has a positive effect on loyalty. Finally, it was confirmed that perceived utilitrian value affects loyalty. Based on the results of this study, a differentiated marketing strategy was established for existing chinese online shopping mall operators and potential new operators as well.

• Asian Journal of Business Environment
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• 제13권1호
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• pp.9-19
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• 2023

Purpose: The purpose of this research paper is to explore what factors that affect customer purchase decisions in the online environment, particularly after the COVID-19 pandemic in the case of Vietnamese customers. Research Design, Data and Methodology: To clarify which factor has the most significant impacts on online purchasing decision-making process, this study proposed a research model including factors such as customer trust, proposensity to trust, system assurance, the quality of website design, attitude, and customer satisfaction. This study collected the data via online survey. Data analysis was conducted by AMOS 25.0 using the Structural Equation Modeling (SEM) method. Result: The results of this study shows that the purchase decisions were positively affected by customers' attitude, satisfaction, trust, and the quality of websites design. Additionally, factors such as perceived size and reputation and system assurance, have impacts on buyers' trust, while the propensity to trust has no significant impact. Conclusion: This study provides managerial implications. The results provide which factors should be improved to foster trust, attitude, customer satisfaction, and purchase decision in the online environment. The results also provide managerial implication on marketing strategies how to enhance better relationships with customers and to consider environmental issues in the era of post COVID-19.

• 한국초등과학교육학회지:초등과학교육
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• 제39권4호
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• pp.522-532
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• 2020

The aims of this study were to do a survey on teachers' perception and operational state for elementary science online remote classes and suggest ways to improve the elementary science online remote classes. The survey was based on responses from 100 teachers who have taught elementary science online remote classes for the first semester of 2020 for COVID-19. The questionnaire used in this study consisted of four parts: general informations of participants, the operation status of elementary science online remote classes, teachers' perceptions on the operation of elementary science online remote classes, ways to improve elementary science online remote classes. As a result of this study, elementary teachers taught elementary science online remote classes on the main use of content utilization type. And they had a difficulty in conducting elementary science online remote classes because of lack of contents, absence of elementary science online remote classes teaching methods, learner management and heavy workload. Therefore, to improve elementary science online remote classes the Ministry of Education and regional offices of education have to develop and provide high-quality contents reflect the characteristics of elementary science subjects, introduce a rent-an-experiment equipment system, and build a science class platform providing frequent real-time interaction between teacher and student.

• 한국도서관정보학회지
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• 제40권1호
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• pp.233-251
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• 2009

최근 디지털자료에 대한 납본 및 이용에 관한 관련 법률의 제.개정 및 시행 준비가 이루어지면서 이들 자료의 납본 체계 및 이용 보상에 대한 연구가 요구된다. 특히 우리나라는 도서관법 및 저작권법에 의거, 납본 및 이용에 따른 보상금 지급 제도를 시행중에 있으며, 디지털자료에 납본 관련 개정안에도 보상금 지급에 대한 내용이 포함되어 있기 때문에 이들 자료에 대한 보상금의 효율적인 관리 체계가 필요한 실정이다. 본 연구의 목적은 향후 디지털 자료의 납본 제도 시행에 따라 발생되는 납본 및 이용 보상금의 관리를 위한 보상금관리시스템 구축 방안을 제시하는 것이다.

• 한국멀티미디어학회논문지
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• 제12권10호
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• pp.1427-1435
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• 2009

이러닝은 교실에서 수업이 이루어지는 전통 수업 방식과는 달리 학생들이 각자의 장소에서 온라인으로 수업에 참여 할 수 있는 수업방식이다. 그리고 시험도 온라인에서 이루어지는 경우가 많아 이 경우 시험감독이 어렵다. 감독이 어려운 온라인 시험도 성적에 포함되므로 공정한 학사관리가 중요하다. 본 연구에서는 카메라를 이용한 온라인 시험 공정성 강화 시스템을 제안한다. 온라인 수강생은 매 강의를 학습한 후 출석확인을 위해 카메라로 얼굴을 촬영하고 촬영된 영상은 저장된다. 그리고 시험을 치는 동안 시험 장면을 촬영하고 얼굴을 검출하여 대리시험 등의 부정행위를 방지하고자 한다. 촬영된 영상은 시험이 종료된 후 시험 답안지와 함께 사이버 학사관리 시스템에 전송시키고 시험 성적표와 함께 사진을 인쇄하여 본인을 인증하고 시험 부정을 방지하고자한다.