• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.880-892
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• 2009

An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.3
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• pp.262-275
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• 2021

The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchaser age. The first step is to identify the characteristics of online information sources and social media platforms through a literature review. Next, when perceived quality affects purchase intention, we verify the moderating effect according to the characteristics of online information sources and social media platforms. The moderating effect is verified at the stage by dividing it into a group according to product involvement and a group according to age. The following results were confirmed throughout the study: First, perceived quality significantly affects purchase intention. Second, in the relationship between perceived quality and purchase intention, the influence of the moderating effect is different depending on the high-involvement product and the low-involvement product. Third, it was confirmed that there was a difference in the moderating effect of online information sources and social media platforms in the relationship between perceived quality and purchase intention according to age. This study intends to increase consumers' purchase intentions by identifying specific age groups and product groups of involvement and establishing strategies suitable for the characteristics of online information sources and social media platforms.

• Korean Journal of Clinical Pharmacy
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• v.23 no.4
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• pp.334-343
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• 2013

Purpose: This study aims to investigate consumers' demand of and perspective on drug information domestically available and uncover hurdles that they faced while utilizing information. Methods: We conducted a survey of 101 consumers, face-to-face after obtaining informed consent. Chi-squared, or Fisher's exact tests, and multivariate logistic models were used to investigate the association between participants' perceptions and characteristics. Results: As results, participants showed the highest demand for "Adverse effects >90%"; "Drug interactions/Dosage/Drug-food interactions/Indication >80%", and utilized package inserts (52%), doctors (41%) and pharmacists (36%) most often as information sources. Generally, the most common difficulty consumers suffered with was that "it is hard to understand (51%)". With public sources of drug information, sixty one percent of participants were "unaware of the provision of information", resulting in strikingly low usage rates (5~11%). Subgroup analyses indicated that the older (${\geq}50$ years) and the disadvantaged might have been placed in the blind spot of information mostly developed online (p<0.05).Conclusion: In conclusion, public sources of drug information that have been developed online might fail to meet consumers' demand. Greater efforts should be made to balance the development of the information sources between online and offline, and to increase accessibility of the established information sources.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.4
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• pp.57-71
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• 2018

Since consumers have become more comfortable with providing and receiving information online, 'online word of mouth' has been gaining consideration as one of the major information sources. Also, the shopping orientation of consumers has been proven to be an important determinant of consumer behavior. Therefore, the study investigated the differences in online WOM behavior based on shopping orientation. Hedonic, loyal, and syntonic styles were the types of shopping orientation considered, and the study focused on information retrieval tendencies, the motivation of online WOM search, searching online WOM sources, and the contents for the online WOM behavior. The research conducted an off-line survey targeting females in their twenties. The total number of data sets used in the empirical study was 125, and these were analyzed by SPSS 20.0: factors analysis, Cronbach's ${\alpha}$, k-means cluster, ANOVA, Duncan's multiple range test, Kruskal-Wallis, Mann-Whitney, and Bonferroni correction. The participants were divided into 3 kinds of shopping orientation groups named 'trend-pursuit', 'passive', and 'loyal'. As a result, there were significant differences in online WOM behavior discovered between the groups. Firstly, the 'trend-pursuit' group had the highest number of ongoing searches while the 'loyal' group had the highest number of pre-purchase search. Secondly, the 'trend-pursuit' and 'loyal' groups both had the motivations of online WOM search, hedonic and utility, whereas the 'passive' group had the lowest motivations for both motivations. Thirdly, the 'loyal' group frequently referred to reviews on shopping malls as online WOM sources. The research provided a better understanding of the online WOM behavior of present consumers and suggests that fashion related corporations map out marketing strategies with the understanding of these behaviors.

• Journal of Information Management
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• v.38 no.1
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• pp.21-36
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• 2007

This study aimed to investigate present status of online reference shelf and analyze access point in the home page and types of online reference sources in the university library. Data were collected by accessing home pages of 41 university libraries in the region of Seoul and Kyonggi-Do. 30 libraries had prepared reference shelf out of 41 libraries, and "User Service", "Electronic Reference Sources", or "Reference & Information Sources" were mostly used as home page menu. Types of references sources varied among libraries, and "Directories", "Dictionaries", "Statistics" or "Encyclopedias" were mostly loaded types in the reference shelf. For the enhancement of reference services through reference shelf, establishing and applying standards for evaluation, ease of access, access by subject, and continuous updates and additions of reference sources were suggested.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.15
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• pp.6171-6176
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• 2014

Background: In order to design effective educational intervention for cancer survivors, it is necessary to identify most-trusted sources for health-related information and the amount of attention paid to each source. Objective: The objective of our study was to explore the sources of health information used by cancer survivors according to their access to the internet and levels of trust in and attention to those information sources. Materials and Methods: We analyzed sources of health information among cancer survivors using selected questions adapted from the 2012 Health Information National Trends Survey (HINTS). Results: Of 357 participants, 239 (67%) had internet access (online survivors) while 118 (33%) did not (offline survivors). Online survivors were younger (p<0.001), more educated (p<0.001), more non-Hispanic whites (p<0.001), had higher income (p<0.001), had more populated households (p<0.001) and better quality of life (p<0.001) compared to offline survivors. Prevalence of some disabilities was higher among offline survivors including serious difficulties with walking or climbing stairs (p<0.001), being blind or having severe visual impairment (p=0.001), problems with making decisions (p<0.001), doing errands alone (p=0.001) and dressing or bathing (p=0.001). After adjusting for socio-demographic status, cancer survivors who were non-Hispanic whites (OR= 3.49, p<0.01), younger (OR=4.10, p<0.01), more educated (OR= 2.29, p=0.02), with greater income (OR=4.43, p<0.01), and with very good to excellent quality of life (OR=2.60, p=0.01) had higher probability of having access to the internet, while those living in Midwest were less likely to have access (OR= 0.177, p<0.01). Doctors (95.5%) were the most and radio (27.8%) was the least trusted health related information source among all cancer survivors. Online survivors trusted internet much more compared to those without access (p<0.001) while offline cancer survivors trusted health-related information from religious groups and radio more than those with internet access (p<0.001 and p=0.008). Cancer survivors paid the most attention to health information on newsletters (63.8%) and internet (60.2%) and the least to radio (19.6%). More online survivors paid attention to internet than those without access (68.5% vs 39.1%, p<0.001) while more offline survivors paid attention to radio compared to those with access (26.8% vs 16.5%, p=0.03). Conclusions: Our findings emphasize the importance of improving the access and empowering the different sources of information. Considering that the internet and web technologies are continuing to develop, more attention should be paid to improve access to the internet, provide guidance and maintain the quality of accredited health information websites. Those without internet access should continue to receive health-related information via their most trusted sources.

• Korea Journal of Hospital Management
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• v.18 no.2
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• pp.57-80
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• 2013

The purpose of this study is to examine the information search behavior of medical consumers visiting a hospital, and investigate the consumption values of medical consumers, classified according to the information search behavior, and characteristics of online health and disease information. This study also tried to identify the factors affecting medical consumers classified according to information search behavior, and gain an extensive understanding of medical consumers'consumption values and online information use. The analysis results of this study are as follows: First, the consumption values of medical consumers were classified into a total of 7 factors, i.e. future-positive value, family-oriented value, sustainablehealth value, rational-progressive value, social-cooperative value, socialachiever value and hedonistic-individual value. Next, the characteristics of medical consumers'online information search behavior were classified into three types of consumer groups, i.e. the limited information-oriented consumer group, the practical information-oriented consumer group and the passionate information-oriented consumer group. Second, the analysis of the differences among the three groups classified according to the characteristics of the information search behavior in terms of consumption values, use of online information sources, utility and the intention to reuse online information showed that all the differences were statistically significant. The passionate information-oriented consumer group showed the highest scores in the sustainable-health value, the social-achiever value and the hedonisticindividual value. Third, the factors affecting medical consumers, classified into three groups according to the characteristics of the information search behavior, were found to be socio-demographic variables like consumers' age and occupation, consumers'consumption values, use of online information sources, and utility of online information. This study tried to understand what values medical consumers have according to the differences in the information search behavior by examining the consumption values of medical consumers according to the information search behavior. The significance of this study lies in the fact that consumption values are instrumental in understanding medical consumers by identifying the fundamental motives and desires of consumers' behavior.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.30 no.4
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• pp.157-173
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• 2019

Due to the fact that cognitive authority influences an individual's thoughts so that a given information is perceived as appropriate, people evaluate information based on their cognitive authority. The purpose of the present study is to examine the perception of the cognitive authority of online information sources used by college students to carry out their academic tasks, and to determine whether such perceptions affect the quality assessment of information sources, such as webpages, e-journals, and Wikipedia,. Specifically, we measured how cognitive authority, which were formed by the author, the surface, and the content of an information source influenced its accuracy, usefulness, completeness, and expertise. For this purpose, online surveys were conducted with college students, and 172 valid responses were obtained. Findings indicated that all the characteristics that formed the cognitive authority of an information source had significant impacts on its accuracy, usefulness, completeness, and expertise. The study suggests academic implications that confirm the associations between cognitive authority and credibility of information in the context of online information sources. Furthermore, the study provides practical implications that system developers or operators of information sources need to consider diverse factors that affect their cognitive authority to promote users' trust on the information that they deliver.

• The Journal of Information Systems
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• v.19 no.3
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• pp.13-34
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• 2010

As consumers participate in sharing their experiences, they become a powerful information source in online shopping malls. Previous studies have investigated information service in the company-created information perspective and trust in the company perspective. This study extends the perspective of company-consumers to consumers-consumer perspective in information satisfaction and trust. Also, this study suggests loyalty as voluntary behaviors and adds helping behavior to the loyalty. Our results show that information satisfactions influence trust in the information sources such as company and consumers. Moreover, trust in company and trust in consumers influence loyalty differently. While trust in company influences recommending stronger than trust in consumers, trust in consumers influence helping and repurchasing stronger than trust in company.

• Journal of Preventive Medicine and Public Health
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• v.40 no.4
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• pp.291-296
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• 2007

Objectives : To explore the information sources and knowledge on infant vaccinations of pro-vaccination community members and anti-vaccination community members on the internet. Methods : An online survey of 245 parents from three pro-vaccination communities and 92 parents from one anti-vaccination community was conducted from June 7 to June 23, 2006. Results : Parents from pro-vaccination communities usually gained the information regarding vaccination efficacy and risk mainly from healthcare providers (49.8%) and mass media (47.7%). Pro-vaccination community members considered healthcare providers as the most credible sources of information on vaccination, whereas the anti-vaccination community members usually gained their information regarding vaccine efficiency and risk from Internet child-care cafes and online vaccination communities. Parents of the anti-vaccination community considered the internet as the most credible information source (77.6% for efficacy, 94.8% for risk). In addition, the major reason why anti-vaccination community members didn't vaccinate and, will not vaccinate, was concern about possible side effects of the vaccine. The knowledge level on infant vaccination, education and economic status was higher in the anti-vaccination community. Conclusions : On-line communities concerned with vaccination are getting popular. The influence of anti-vaccination parents on the Internet is expected to be high. The government and healthcare providers need to increase their efforts to improve the credibility of information about vaccination. Our findings suggest that online communication regarding vaccinations needs to be considered as a means to increase vaccination rates.