• 한국의류학회지
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• 제33권6호
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• pp.880-892
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• 2009

본 연구는 온라인 쇼핑동기, 정보원의 사용, 의사결정 유형의 관계 분석을 통해, 소비자들에게 적합한 정보를 제공할 수 있는 전략을 제공하고자 하는 목적을 가지고 수행되었다. 실증적 연구결과 소비자의 쇼핑동기는 편의적 동기, 제품특성적 동기, 쾌락적 동기, 경제적 동기로 구분되었다. 본 연구에서 정보원은 이전 연구들과는 달리 쇼핑몰에 관한 정보원과 상품에 관한 정보원, 두 가지 종류로 구분하였다. 온라인 쇼핑몰에 관한 정보원은 중립적 정보원, 인적 정보원, 마케터 주도적 정보원으로 구분된 반면, 상품에 관한 정보원은 온라인 정보원, 오프라인 정보원으로 구분되었다. 이처럼 쇼핑몰에 관한 정보원과 상품에 관한 정보원은 차이를 보였으며, 정보원의 사용, 쇼핑동기, 의사결정 유형 각각의 관계도 알아 보았다. 결론을 바탕으로 온라인상의 의류 판매자가 소비자들을 그들의 쇼핑몰로 이끌고, 구매를 유도하도록 마케팅 전략을 제안하였다.

• 산업경영시스템학회지
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• 제44권3호
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• pp.262-275
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• 2021

The expansion of the online market is expected to change the purchasing environment. The purpose of this study is to examine the difference in the moderating effect of each characteristic on perceived quality and purchase intention according to the group according to product involvement and purchaser age. The first step is to identify the characteristics of online information sources and social media platforms through a literature review. Next, when perceived quality affects purchase intention, we verify the moderating effect according to the characteristics of online information sources and social media platforms. The moderating effect is verified at the stage by dividing it into a group according to product involvement and a group according to age. The following results were confirmed throughout the study: First, perceived quality significantly affects purchase intention. Second, in the relationship between perceived quality and purchase intention, the influence of the moderating effect is different depending on the high-involvement product and the low-involvement product. Third, it was confirmed that there was a difference in the moderating effect of online information sources and social media platforms in the relationship between perceived quality and purchase intention according to age. This study intends to increase consumers' purchase intentions by identifying specific age groups and product groups of involvement and establishing strategies suitable for the characteristics of online information sources and social media platforms.

• 한국임상약학회지
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• 제23권4호
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• pp.334-343
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• 2013

Purpose: This study aims to investigate consumers' demand of and perspective on drug information domestically available and uncover hurdles that they faced while utilizing information. Methods: We conducted a survey of 101 consumers, face-to-face after obtaining informed consent. Chi-squared, or Fisher's exact tests, and multivariate logistic models were used to investigate the association between participants' perceptions and characteristics. Results: As results, participants showed the highest demand for "Adverse effects >90%"; "Drug interactions/Dosage/Drug-food interactions/Indication >80%", and utilized package inserts (52%), doctors (41%) and pharmacists (36%) most often as information sources. Generally, the most common difficulty consumers suffered with was that "it is hard to understand (51%)". With public sources of drug information, sixty one percent of participants were "unaware of the provision of information", resulting in strikingly low usage rates (5~11%). Subgroup analyses indicated that the older (${\geq}50$ years) and the disadvantaged might have been placed in the blind spot of information mostly developed online (p<0.05).Conclusion: In conclusion, public sources of drug information that have been developed online might fail to meet consumers' demand. Greater efforts should be made to balance the development of the information sources between online and offline, and to increase accessibility of the established information sources.

• 한국의상디자인학회지
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• 제20권4호
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• pp.57-71
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• 2018

Since consumers have become more comfortable with providing and receiving information online, 'online word of mouth' has been gaining consideration as one of the major information sources. Also, the shopping orientation of consumers has been proven to be an important determinant of consumer behavior. Therefore, the study investigated the differences in online WOM behavior based on shopping orientation. Hedonic, loyal, and syntonic styles were the types of shopping orientation considered, and the study focused on information retrieval tendencies, the motivation of online WOM search, searching online WOM sources, and the contents for the online WOM behavior. The research conducted an off-line survey targeting females in their twenties. The total number of data sets used in the empirical study was 125, and these were analyzed by SPSS 20.0: factors analysis, Cronbach's ${\alpha}$, k-means cluster, ANOVA, Duncan's multiple range test, Kruskal-Wallis, Mann-Whitney, and Bonferroni correction. The participants were divided into 3 kinds of shopping orientation groups named 'trend-pursuit', 'passive', and 'loyal'. As a result, there were significant differences in online WOM behavior discovered between the groups. Firstly, the 'trend-pursuit' group had the highest number of ongoing searches while the 'loyal' group had the highest number of pre-purchase search. Secondly, the 'trend-pursuit' and 'loyal' groups both had the motivations of online WOM search, hedonic and utility, whereas the 'passive' group had the lowest motivations for both motivations. Thirdly, the 'loyal' group frequently referred to reviews on shopping malls as online WOM sources. The research provided a better understanding of the online WOM behavior of present consumers and suggests that fashion related corporations map out marketing strategies with the understanding of these behaviors.

• 정보관리연구
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• 제38권1호
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• pp.21-36
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• 2007

본 연구는 국내 대학도서관의 온라인 참고서가 구축현황과 참고서가 접근을 위한 접근점 및 온라인 참고정보원의 유형을 분석해 보고자 하였다.서울.경기지역 소재41개 대학도서관을 조사대상으로 홈페이지의 직접 접속을 통해 자료를 수집하였다. 41개 관 중 30개 관에 참고서가가 구축되어 있었으며, 참고정보원에 접근하기 위한 홈페이지상의 메뉴로는 "이용자서비스", "전자정보원", "참고정보원"의 순이었다. 제공되고 있는 참고정보원의 유형은 도서관별로 다양하였으며, "명부/명감", "사전", "통계", "백과사전"의 순으로 밝혀졌다. 국내 대학도서관의 온라인 참고서가 구축 및 활성화를 위하여 선정을 위한 평가기준의 설정 및 적용, 접근의 용이성, 주제별 접근방법, 참고정보원의 계속적인 갱신 및 추가 등을 제언하였다.

• Asian Pacific Journal of Cancer Prevention
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• 제15권15호
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• pp.6171-6176
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• 2014

Background: In order to design effective educational intervention for cancer survivors, it is necessary to identify most-trusted sources for health-related information and the amount of attention paid to each source. Objective: The objective of our study was to explore the sources of health information used by cancer survivors according to their access to the internet and levels of trust in and attention to those information sources. Materials and Methods: We analyzed sources of health information among cancer survivors using selected questions adapted from the 2012 Health Information National Trends Survey (HINTS). Results: Of 357 participants, 239 (67%) had internet access (online survivors) while 118 (33%) did not (offline survivors). Online survivors were younger (p<0.001), more educated (p<0.001), more non-Hispanic whites (p<0.001), had higher income (p<0.001), had more populated households (p<0.001) and better quality of life (p<0.001) compared to offline survivors. Prevalence of some disabilities was higher among offline survivors including serious difficulties with walking or climbing stairs (p<0.001), being blind or having severe visual impairment (p=0.001), problems with making decisions (p<0.001), doing errands alone (p=0.001) and dressing or bathing (p=0.001). After adjusting for socio-demographic status, cancer survivors who were non-Hispanic whites (OR= 3.49, p<0.01), younger (OR=4.10, p<0.01), more educated (OR= 2.29, p=0.02), with greater income (OR=4.43, p<0.01), and with very good to excellent quality of life (OR=2.60, p=0.01) had higher probability of having access to the internet, while those living in Midwest were less likely to have access (OR= 0.177, p<0.01). Doctors (95.5%) were the most and radio (27.8%) was the least trusted health related information source among all cancer survivors. Online survivors trusted internet much more compared to those without access (p<0.001) while offline cancer survivors trusted health-related information from religious groups and radio more than those with internet access (p<0.001 and p=0.008). Cancer survivors paid the most attention to health information on newsletters (63.8%) and internet (60.2%) and the least to radio (19.6%). More online survivors paid attention to internet than those without access (68.5% vs 39.1%, p<0.001) while more offline survivors paid attention to radio compared to those with access (26.8% vs 16.5%, p=0.03). Conclusions: Our findings emphasize the importance of improving the access and empowering the different sources of information. Considering that the internet and web technologies are continuing to develop, more attention should be paid to improve access to the internet, provide guidance and maintain the quality of accredited health information websites. Those without internet access should continue to receive health-related information via their most trusted sources.

• 한국병원경영학회지
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• 제18권2호
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• pp.57-80
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• 2013

The purpose of this study is to examine the information search behavior of medical consumers visiting a hospital, and investigate the consumption values of medical consumers, classified according to the information search behavior, and characteristics of online health and disease information. This study also tried to identify the factors affecting medical consumers classified according to information search behavior, and gain an extensive understanding of medical consumers'consumption values and online information use. The analysis results of this study are as follows: First, the consumption values of medical consumers were classified into a total of 7 factors, i.e. future-positive value, family-oriented value, sustainablehealth value, rational-progressive value, social-cooperative value, socialachiever value and hedonistic-individual value. Next, the characteristics of medical consumers'online information search behavior were classified into three types of consumer groups, i.e. the limited information-oriented consumer group, the practical information-oriented consumer group and the passionate information-oriented consumer group. Second, the analysis of the differences among the three groups classified according to the characteristics of the information search behavior in terms of consumption values, use of online information sources, utility and the intention to reuse online information showed that all the differences were statistically significant. The passionate information-oriented consumer group showed the highest scores in the sustainable-health value, the social-achiever value and the hedonisticindividual value. Third, the factors affecting medical consumers, classified into three groups according to the characteristics of the information search behavior, were found to be socio-demographic variables like consumers' age and occupation, consumers'consumption values, use of online information sources, and utility of online information. This study tried to understand what values medical consumers have according to the differences in the information search behavior by examining the consumption values of medical consumers according to the information search behavior. The significance of this study lies in the fact that consumption values are instrumental in understanding medical consumers by identifying the fundamental motives and desires of consumers' behavior.

• 한국비블리아학회지
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• 제30권4호
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• pp.157-173
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• 2019

인지적 권위는 주어진 정보가 적절하다고 인식하도록 개인의 생각에 영향을 미치기 때문에, 사람들은 자신의 인지적 권위를 기반으로 정보를 평가한다. 본 연구에서는 대학생들이 학업 과제를 수행하기 위해 이용하는 온라인 정보원의 인지적 권위에 대한 인식을 알아보고, 그러한 인식이 웹 페이지, 전자저널, 위키피디아와 같은 정보원의 품질 평가에 영향을 미치는지 알아보고자 한다. 구체적으로, 각 정보원의 저자의 특성, 표면적 특성, 그리고 내용의 특성으로 인한 인지적 권위가 정보의 정확성, 유용성, 완전성, 그리고 전문성을 평가하는 데 미치는 영향을 측정하였다. 이를 위해 대학생들을 대상으로 온라인 설문조사를 실시하였으며, 172개의 유효한 응답을 얻었다. 연구 결과, 정보원의 인지적 권위를 구성하는 모든 특성들이 정보의 정확성, 유용성, 완전성, 그리고 전문성 평가에 유의한 영향을 미치는 것으로 나타났다. 본 연구는 인지적 권위와 정보의 신뢰성의 관계를 온라인 정보원의 맥락에서 확인한 점에서 학문적 의의가 있으며, 정보원에서 제공하는 정보의 품질에 대한 이용자의 신뢰를 얻기 위해서는 시스템 개발자나 정보원 운영자들이 인지적 권위를 형성하는 다양한 요인들을 고려해야 한다는 실질적 함의를 제시한다.

• 한국정보시스템학회지:정보시스템연구
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• 제19권3호
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• pp.13-34
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• 2010

As consumers participate in sharing their experiences, they become a powerful information source in online shopping malls. Previous studies have investigated information service in the company-created information perspective and trust in the company perspective. This study extends the perspective of company-consumers to consumers-consumer perspective in information satisfaction and trust. Also, this study suggests loyalty as voluntary behaviors and adds helping behavior to the loyalty. Our results show that information satisfactions influence trust in the information sources such as company and consumers. Moreover, trust in company and trust in consumers influence loyalty differently. While trust in company influences recommending stronger than trust in consumers, trust in consumers influence helping and repurchasing stronger than trust in company.

• Journal of Preventive Medicine and Public Health
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• 제40권4호
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• pp.291-296
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• 2007

Objectives : To explore the information sources and knowledge on infant vaccinations of pro-vaccination community members and anti-vaccination community members on the internet. Methods : An online survey of 245 parents from three pro-vaccination communities and 92 parents from one anti-vaccination community was conducted from June 7 to June 23, 2006. Results : Parents from pro-vaccination communities usually gained the information regarding vaccination efficacy and risk mainly from healthcare providers (49.8%) and mass media (47.7%). Pro-vaccination community members considered healthcare providers as the most credible sources of information on vaccination, whereas the anti-vaccination community members usually gained their information regarding vaccine efficiency and risk from Internet child-care cafes and online vaccination communities. Parents of the anti-vaccination community considered the internet as the most credible information source (77.6% for efficacy, 94.8% for risk). In addition, the major reason why anti-vaccination community members didn't vaccinate and, will not vaccinate, was concern about possible side effects of the vaccine. The knowledge level on infant vaccination, education and economic status was higher in the anti-vaccination community. Conclusions : On-line communities concerned with vaccination are getting popular. The influence of anti-vaccination parents on the Internet is expected to be high. The government and healthcare providers need to increase their efforts to improve the credibility of information about vaccination. Our findings suggest that online communication regarding vaccinations needs to be considered as a means to increase vaccination rates.