• Asia pacific journal of information systems
• /
• v.27 no.4
• /
• pp.216-232
• /
• 2017

This study's objective is to use the construal-level theory (CLT) to explore the effect of the utility of online travel reviews on tourists' perception. To accomplish this goal, online travel reviews are divided into two different categories based on concreteness, and the usefulness of each review is compared with the temporal dimension of psychological distance. The results show that close future tourists are more influenced by concrete reviews than abstract reviews; however, the far future tourists are more influenced by abstract reviews than concrete reviews. Based on these results, theoretical and practical implications are discussed, and suggestions are made for future research.

• The Journal of the Korea Contents Association
• /
• v.10 no.8
• /
• pp.433-450
• /
• 2010

The purpose of this paper is to describe and understand the lived experiences of older learners in formal education offered in an online university. Applying qualitative research methods, this paper attempts to explore the interpretation and meanings of their college studying. Ten participants in this study were selected from older students aged over 60 who had studied or were studying in a cyber university and lived in Seoul and its metropolitan area for more readily accessible and available for in-depth interviews. After the final analysis of learning experiences of older adults in an online university, six main themes were identified: self in the past, breaking from the convention, struggling with the new challenges, attaining self-actualization, integrating a new identity, future-oriented self. Finally it appears that learning experiences of the learners enabled the participants to replace their past-oriented sense of self with a more positive, future-oriented version.

• Trans-
• /
• v.10
• /
• pp.15-29
• /
• 2021

After the coronavirus pandemic, quarantine or social distancing was required for public health and almost all international exchanges were restricted. Those changes affected huge peoples lifestyle including a way of behaving, purchase and even old habits seemed unable to change. The art market also faced many changes. Art fairs are the primary sectors in the art market but restrictions on gathering and exchanges between countries have primarily affected the size and the type of event. Online platforms are rising, art fairs opened online viewing rooms on the internet instead of booths in the convention center. Even galleries opened their own viewing rooms or renewed online pages to promote artworks and communicate with customers. In this paper, we will examine the effects of Corona on the art market and will seek a way to react to those changes and challenges.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
• /
• v.6 no.2
• /
• pp.35-44
• /
• 2016

MICE industry is emerging as a new growth engine recently. Most of the domestic MICE events are carried out at low cost on a small scale. The event organizers want to cut down on costs of prints such as brochures and other promotional printed materials, as well as the personnel costs for the simple guide job needed on site, which are generated repeatedly and wastefully. The existing mobile web has a defect that the participants can't easily earn the information in the fixed menu, but have to search by themselves wasting lots of time. Therefore, it is necessary to develop the solution enables providing information efficiently at low cost for short-term use during the events. In this study, we implemented specific total management system for exhibitions and convention using beacon. The information system for exhibitions and events using beacon can raise the management efficiency, and the digital brochure function based on CMS heightens the information retrieval ability and also reduces costs. Organizers can manage their event efficiently in a small exhibition and convention event by running an online website and operate a site management system by them selves.

• Journal of Fashion Business
• /
• v.24 no.3
• /
• pp.69-84
• /
• 2020

The purpose of this study is to analyze examples of online fashion product planning of domestic fashion brands, to grasp the characteristics and step-by-step problems in product planning, and to suggest product planning methods. This study consists of a literature study and a case study. The results of th study are as follows. First, in the information analysis and product planning, product planning according to analysis and targeting of online consumers should be conducted separately from offline, and the proportion of online-only products should be expanded. Second, in the design planning and product development stages, it should be possible to secure the quantity through the pre-planning of fabrics, a to acquire the novelty of the material through the preemption of good fabrics and the pre-planning of colors to secure competitive design. Third, in the convention, a systematic review process involving company members and customer review teams should be conducted to ensure product quality and sales-ability Fourth, in the production stage, the production period must be to reduce cost. Fifth, differentiated services according to the characteristics of their products for each brand in the promotion and sales stages. Based on this analysis, a desirable approach online product planning should first run promotion phase, increasing pre-planning for the product, and organizing specialize work and manpower issues.

• Knowledge Management Research
• /
• v.16 no.2
• /
• pp.47-66
• /
• 2015

Due to multiple information sources, external information search(EIS) is the key issue on smart tourism environments. EIS is more important on experiential goods such as exhibition and convention. Despite the increasing importance of EIS, very little is known about what is the more effective information source in this area. In this paper, we attempt to examine the relations of satisfaction and between both online and offline information. This research analyzes an empirical model including EIS, affective involvement, perceived usefulness, satisfaction to student visitors on exhibition experience. Hence, six hypotheses are developed to test the relations of EIS and satisfaction using the mediating effects of affective involvement. Specifically, we developed a research model by employing the Uses and Gratification(U&G) framework and tested it to understand how student visitors' involvement and satisfaction might be changed according to EIS. Survey data was collected from 203 student visitors on "2014 Expo KCCE" was used to test the model using structural equation modeling. The implications of our empirical findings for both research and practice are discussed.

• Journal of Smart Tourism
• /
• v.1 no.2
• /
• pp.37-46
• /
• 2021

The travel-related applications on a smartphone help tourists make a reservation before their trip conveniently; use a map, direction guidance, and translation services during the travel; evaluate and recommend travel services communicating with others after their journey. This study examines the relationships among affordances and constraints provided by the mini-program, users' perceived value, and travel-related mini-program (TRMP) usage by analyzing the structural equation modeling. An online questionnaire was developed from the available scales in the published literature. A total of 651 TRMP users responded to the survey, and 448 valid responses were included for analysis. Affordance, including physical, cognitive, sensory, and functional affordance, significantly influenced the hedonic value of TRMP; utilitarian value except for cognitive affordance. There were negative relationships between unfamiliarity and both types of value. The utilitarian and hedonic value of TRMP significantly influenced both the exploitative and explorative use of TRMP. Travel-related mobile applications are dramatically increased in the tourism field. This research sheds light on TRMP usage, as a new and smart device, from a user's perspective based on the affordance theory. This study represents a valuable direction regarding the emerging travel-related online platforms in tourism.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.12
• /
• pp.271-278
• /
• 2020

This study looked at the World Martial Arts Mastership's 'non-face promotional media strategies and methods' after the Corona-19 fandom, and found out if they could be applied to other sports events. As a method of research, the promotional media strategy of martial arts mastership was divided into types and in-depth interviews with media agents were conducted. According to the study, hosting an online martial arts competition, building an untact convention platform, and a base education facility can be a successful contest with budget support. Martial arts branding, popularization and industrialization can be a new attempt if ideas and execution personnel are sufficient. If IT technology and Chungbuk martial arts infrastructure are combined, they will be able to pioneer a new model called 'non-face-to-face-to K-sports'.

• Journal of the Korea Society of Computer and Information
• /
• v.21 no.2
• /
• pp.137-144
• /
• 2016

The followings are required to establish uniform principle of criminal jurisdiction for international cyber crime into customary international law; (1) clear guideline of UN for promoting national practice (2) formation of general practices based on these guidelines (3) these general practices should obtain legal confidence. International society is in close cooperation for investigating and controlling cyber threat. The US FBI has closed down the largest online crime space called 'Darkcode' and prosecuted related hackers based on joint investigation with 19 countries including England, Australia, Canada, Bosnia, Croatia, Israel, and Rumania. More and more people in Korea are raising their voices for joining cyber crime treaty, 'Budapest Treaty.' Budapest Treaty is the first international treaty prosecuting cyber crime by setting out detailed regulations on internet criminal act. Member countries have installed hotline for cyber crime and they act together. Except European countries, America, Canada, and Japan have joined the treaty. In case of Korea, from few years before, it is reviewing joining with Ministry of Foreign affairs, Ministry of Justice and the National Police but haven't made any conclusion. Different from offline crime, cyber crime is planned in advance and happens regardless of border. Therefore, international cooperation based on position of punishing criminals and international standards. Joining of Budapest international cyber crime treaty shall be done as soon as possible for enhancing national competence.

• Asia-Pacific Journal of Business
• /
• v.11 no.4
• /
• pp.135-148
• /
• 2020

Purpose - The purpose of this study was to find out the relation between wedding banquet service quality, customer satisfaction and loyalty focusing on upscale hotels in Korea. Design/methodology/approach - The primary data was collected through an online questionnaire to test hypotheses and investigate the objectives of the study. 89 questionnaires were collected as valid data to be analyzed. In order to test hypotheses, reliability, validity, correlations and regression analysis were accomplished. Findings - The findings of this study can be summarized as followed. Firstly, as a result of examining the relationship between perceived hotel wedding banquet quality and customer emotional satisfaction. Through this study, the perceived wedding banquet quality does not affect customer satisfaction. Secondly, emotional satisfaction on wedding banquets affects customer loyalty. Thirdly, it is found that the perceived service quality on wedding banquets can affect customer loyalty. Research implications or Originality - With the rise in selecting wedding venues, establishing an effective marketing strategy by practitioners is demanded in order to survive in competitive situations. However, research conducted on wedding banquets is insufficient so far. Therefore, this study was needed to conduct to widen the scope of the study.