• Journal of the Korean Operations Research and Management Science Society
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• v.41 no.2
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• pp.81-100
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• 2016

Much effort has been exerted to analyze online texts and understand how empirical results can help improve sales performance. In this research, we aim to extend this stream of research by decomposing online texts based on text sources, namely, companies and consumers. To be specific, we investigate how online texts driven by companies differ from those generated by consumers, and the extent to which both types of online texts have different effects on online sales. We obtained sales data from one of the biggest game publishers and merged them with online texts provided by companies using news articles and those created by consumers in user communities. The empirical analyses yield the following findings. Word visualization and topic analyses show that firms and consumers generate different contexts. Specifically, companies spread word to promote their own events whereas consumers produce online words to share winning strategies. Moreover, online sales are influenced by consumer-generated community topics whereas firm-driven topics in news articles have little to no effect. These findings suggest that companies should focus more on online texts generated by consumers rather than spreading their own words. Moreover, online sales strategies should take advantage of specific topics that have been proven to increase online sales. In particular, these findings give startup companies and small business owners in variety of industries the advantage when they use the online channel for distribution and as a marketing platform.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.360-369
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• 2010

The objective of this research examines the relationships among privacy concerns, self discrepancy, and sense of virtual communities. According to the relevant literature review, we considered information privacy concerns factor as information collection, control, and awareness of privacy practice, and sense of community factor as membership and immersion on virtual communities. This research surveyed for the online community user and employed hierarchical regression model for the moderating effect test. The results of empirical analysis turns out that awareness of privacy concerns practice has negative impact on the self discrepancy, on the other hand, information collection and control factors do not affect. The next finding is internet use duration has moderating effect on the self discrepancy with information control and awareness of privacy concerns practice. The last findings are self discrepancy affect on the community membership and does not affect on the community immersion. It could be a good guide line for the operational direction on virtual community.

• Research in Community and Public Health Nursing
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• v.30 no.1
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• pp.38-46
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• 2019

Purpose: The purpose of this study isto identify the mediating effects of interpersonal problems in the relationship between Social Network Service (SNS) use tendency and depression among university students. Methods: Data were collected from April 28 to May 7, 2018 and the participants included 222 university students, who responded to the question regarding SNS use tendency, interpersonal problems and depression. The data were analyzed by descriptive statistics, t-test, ANOVA, Pearson's correlation coefficients, and multiple regression using the SPSS/WIN 23.0 program. Results: A positive correlation is found between depression and SNS use tendency (r=.24, p<.001), and among interpersonal problems (r=.62, p<.001), SNS use tendency and interpersonal problems (r=.34, p<.001). Interpersonal problems have a full mediating effect on the relationship between SNS use tendency and depression (Sobel test: 5.24, p<.001). Conclusion: These results suggest that it is important to manage interpersonal problems to prevent depression caused by SNS use tendency.

• Journal of Intelligence and Information Systems
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• v.29 no.4
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• pp.51-68
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• 2023

With the emergence of the internet and the increasing use of online communities for over 20 years, the age range of users has also been rising. This study explores the linguistic changes that have occurred as the user age in online communities has increased. To do this, data was collected and analyzed from an online community that has been actively operating, despite new member registrations being closed nine years ago. By comparing the posts over an 11-year period from 2012 to 2022, changes such as an increase in average comments, a decrease in interrogative sentences, and a decrease in imperative statements were observed. The study also proposed loneliness due to aging and a decline in curiosity and confidence as potential causes of these changes. In South Korea, which is rapidly entering an aging society unprecedentedly fast on a global scale, the increase in single-person households has evolved loneliness from a personal issue to a social problem, manifested in an increase in solitary deaths and reclusive individuals. This research sheds light on one aspect of these social phenomena through the analysis of data from a large online community.

• Women's Health Nursing
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• v.29 no.1
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• pp.20-31
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• 2023

Purpose: As more newborns have received expanded newborn screening (NBS) for metabolic disorders, the overall number of false-positive results has increased. The purpose of this study was to explore the psychological impacts experienced by mothers related to the NBS process. Methods: An online parenting community in Korea was selected, and questions regarding NBS were collected using web crawling for the period from October 2018 to August 2021. In total, 634 posts were analyzed. The collected unstructured text data were preprocessed, and keyword analysis, topic modeling, and visualization were performed. Results: Of 1,057 words extracted from posts, the top keyword based on 'term frequency-inverse document frequency' values was "hypothyroidism," followed by "discharge," "close examination," "thyroid-stimulating hormone levels," and "jaundice." The top keyword based on the simple frequency of appearance was "XXX hospital," followed by "close examination," "discharge," "breastfeeding," "hypothyroidism," and "professor." As a result of LDA topic modeling, posts related to inborn errors of metabolism (IEMs) were classified into four main themes: "confirmatory tests of IEMs," "mother and newborn with thyroid function problems," "retests of IEMs," and "feeding related to IEMs." Mothers experienced substantial frustration, stress, and anxiety when they received positive NBS results. Conclusion: The online parenting community played an important role in acquiring and sharing information, as well as psychological support related to NBS in newborn mothers. Nurses can use this study's findings to develop timely and evidence-based information for parents whose children receive positive NBS results to reduce the negative psychological impact.

• The Journal of Korean Society for School & Community Health Education
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• v.17 no.3
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• pp.87-101
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• 2016

Objectives: This study was for analysis the educational needs of personnels who works for hypertension and diabetes centers in community in order to serve as the basis for the development of the future educational programs. Methods: To analyze the educational needs of personnels who wokrs for hypertension and diabetes centers in community, a survey based on CompHP core competencies framework for health promotion was conducted in September 2016. 102 personnels were answered to the online questionnaires and collected data were analyzed through SPSS. Results: The highest point of educational needs was 'how to use verbal and non-verbal effective communication skills' among 46 core competencies for health promotion and 'self-management practical skills for hypertension and diabetes patients'. There were some differences of educational needs between leaders and general staff members of centers. Most wanted educational subjects of leaders are 'contribute to the development and dissemination of health promotion evaluation and research process', and 'use evaluation findings to refine and improve health promotion action'. On the other hand, most general staff members of centers wanted 'use effective communication skills including written, verbal, non-verbal, and listening skills' and 'facilitate the development of personal skills that will maintain and improve health. Conclusions: Evidence-based and long-term educational programs should be developed for personnels who works for hypertension and diabetes centers in community.

• Knowledge Management Research
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• v.16 no.4
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• pp.89-108
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• 2015

Social networking communities (SNCs) are media designed to facilitate social interaction using highly accessible and scalable publishing techniques. SNCs can constitute individuals' their own profiles in the online environment and share texts, images and photos in a variety ways. In other words, one of the other motivators is knowledge sharing. Various sites, such as Facebook, Orkut, MySpace, and Hi5 are categorized as SNCs. SNCs have become increasingly popular in recent years among youths, especially students, who use them to build social networks. This study examines whether this usage of SNCs inculcates a sense of community among their members. Several studies have examined the role of a sense of community through increased usage in the context of virtual communities. Although this result may be true of virtual communities, this paper contends that the opposite relationship prevails in the case of SNCs because members interact to build networks and are not obliged to interact. The results reveal that maintaining long-term interactions in the SNCs is helpful in building a sense of community in SNCs. Although short-term usage may not boost the development of a sense of community in SNCs, it does matter if the premise is for a long-term commitment to SNCs. Implications for theory and practice are discussed.

• Korean Management Science Review
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• v.24 no.2
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• pp.95-114
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• 2007

The main attractant of portable multimedia player(PMP), is often their versatility : being able to load and play different formats of video, audio, digital images, and interactive media. In this paper, we investigate the factors influencing the usage the PMP, based on the extended version of the Technology Acceptance Model. Using the data collected from online survey, we show that perceived usefulness, perceived ease of use, and perceived enjoyment are the major determinants for using PMP. Factors, including ubiquitousness, community, and image are shown to directly or indirectly determine the level of perceived usefulness and ease of uses. In addition, we classify PMP users into two groups, users seeking hedonic value and utilitarian value, and examine the differences in path coefficients. Properties of the causal paths, including standardized path coefficients, the significance of difference, in the hypothesized model, are also presented, so that we can investigate the relative influences of different dominants, demonstrating how two groups differ in their decision-making processes regarding the PMP usage.

• The Journal of Society for e-Business Studies
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• v.14 no.4
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• pp.95-118
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• 2009

Virtual community, which is formed on the internet, is expected to serve the needs of members for communication, information, and knowledge sharing. The executives of organizations should consider operating strategy of virtual community as a new innovation or knowledge pool since members share knowledge. However, many virtual community have failed due to members' low willingness to engage and furthermore to share knowledge with other members. Thus, there is a need to understand and foster the determinants of members' loyalty in virtual community. The objective of this study is to develop an integrated model designed to investigate and explain the relationships between contextual factors, personal perceptions of virtual community, usefulness, ease of use, familiarity, members' trust, reputation, community trust, attitude, satisfaction and loyalty. Empirical data was collected from 286 internet users and tested using structural equation modeling to verify the fit of the hypothetical model. The results show that the usefulness, familiarity significantly influences attitude and members' trust is significantly influence the community trust. And I confirmed that ease of use and attitude play the role of determinants in making the satisfaction, community trust and reputation influence the satisfaction that have the direct effect to making the loyalty. The results of the study can be used to identify the loyalty in virtual community. By investigating the impacts of contextual factors and personal perceptions on virtual community, the integrated model better explains behavior than other proposed models. This study might help executives of virtual communities and organizations to manage and promote community trust, attitude, satisfaction to stimulate members' willingness to revisit the community and futhermore enhance their virtual community loyalty.

• Journal of the Korean Society for information Management
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• v.31 no.2
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• pp.173-188
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• 2014

This research aims to analyze empirically the effects of learners' knowledge sourcing behavior on the knowledge utilization outcomes in a social learning community. This kind of virtual community is of service to users who not only produce but also share a variety of valuable knowledge which is created based on relationships and interactions among learners. In order to conduct the study, a group of learners was made of 55 undergraduate students who were majoring in social science. The data was collected by online survey at the end of the term and multiple regression methods have been used for empirical analysis. The study shows that dyadic knowledge sourcing and published knowledge sourcing both have significant effects on knowledge reuse and knowledge adaptation. In addition, knowledge adaptation and knowledge innovation were affected by group knowledge sourcing. The research results help to select appropriate knowledge sourcing behavior depending on one's purpose of knowledge use.