• Title/Summary/Keyword: Online & Mobile Platform

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Online Service Strategy For Multi-Platform Age: Comparison of Online Trading Service Platforms (멀티 플랫폼 기반 온라인 서비스 전략: 온라인 트레이딩 서비스의 플랫폼 간 비교를 중심으로)

  • Sim, Sunyoung
    • The Journal of Information Systems
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    • v.23 no.1
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    • pp.29-52
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    • 2014
  • As the advance of multi-platform and multi-channel online services, brokerages are now offering three representative online trading systems - HTS(Home Trading Systems), WTS(Web Trading Systems), MTS(Mobile Trading Systems). In this study we investigated and compared the impact of different systems on the performance of brokerages. Using the panel data of 29 brokerages of 4 periods, we empirically tested the impact of online trading systems and the commissions of trading services. We found out that there exist some differences between the impacts of online trading systems based on the platforms. HTS was identified as the main platform for online trading services. However the role of MTS was also significantly identified while WTS showed no significant impact on the brokerage performances. Commission also showed significant negative impact in case of HTS and MTS platforms. Finally, offering MTS was identified as the significant dummy variable influencing the performance of brokerages. The results provides some implication for the multi-platform strategy for online services.

Development of The Open Mobile E-commerce Platform Using 3D GIS and E-catalog

  • Cho, Jeong-Hyun;Ryu, Hyun-Ki
    • Journal of Korea Society of Industrial Information Systems
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    • v.19 no.3
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    • pp.17-23
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    • 2014
  • Recently, E-Commerce demands an integrated solution for online and off-line provided to customers on wired / wireless network and various mobile devices. Our E-commerce platform can use anytime, anywhere, for all consumers. And, it can take convenient and secure E-commerce service in mobile environment. So, we will implement a software platform base on the mobile environment that independent of the mobile OS. Particularly, our E-commerce platform is based on 3D GIS information for 3D electronic map. So, all users (customers) have got the more visible convenience. And, by using the e-catalog DB cloud server, off-line store operators can be built the online home-page easily. From now on our E-commerce platform based on 3D GIS can be usable at various E-commerce areas in the ubiquitous environment.

Data Control Methods of Online Application based on Multi-Platform (멀티 플랫폼 기반 온라인 응용의 데이터 제어 기법)

  • Kim, Jin-Deog;Jin, Kyo-Hong
    • The Journal of Korean Association of Computer Education
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    • v.5 no.4
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    • pp.79-89
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    • 2002
  • Several multi-user online applications which are operated by the existing fixed terminals(PC) are being changed into online application based on multi-platform operated by the several PC, PDA and mobile phones to perform concurrent works recently. The contents of current online application based multi-platform are, however, very unsophisticated because the applications don't consider the simultaneous accesses of shared data by multi-user and also the asymmetry of computing power and network bandwidth among each client. This paper proposed the methods of consistency control based on multi-platform, update propagation protocols among diverse clients, object management techniques which take the characteristics of mobile clients into account. We also implemented a chatting application based on multi-platform and it showed the proposed methods perform well.

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Implementation of a Political Online Platform Using Mobile Phones (스마트폰을 이용한 정치 온라인 플랫폼의 구현)

  • Yang, Yong Jun;Lee, Sang Gu
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.2
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    • pp.205-209
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    • 2018
  • In this paper, we design and implement a political online platform using smartphones. This platform is consisted of monitoring of members of the National Assembly, monitoring of legislation, and participating in several issues. It is implemented as an AWS server, DB and an Android applications. Especially, we update the political information in real time by using Open API and Naver API. This system will be well applied to the division in discussion and sharing of thinking about legislation and political issues.

Factors Affecting Mobile Advertising Acceptance: How Young Consumers React to Online Mobile Ads (모바일 광고 수용에 영향을 미치는 요인들: 젊은 소비자들은 온라인 모바일 광고에 어떻게 반응하는가)

  • Um, Namhyun
    • The Journal of the Korea Contents Association
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    • v.19 no.5
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    • pp.15-23
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    • 2019
  • Mobile devices have become the most influential media platform. Mobile advertising has thus grown much faster than any other type of advertising. This study is designed to examine antecedents of attitude toward mobile ads, antecedents such as irritation, personalization, and online information privacy concerns. The study also examines consumers' attitudes toward mobile ads as an antecedent of mobile advertising acceptance. Study findings suggest that irritation is not a statistically significant predictor of attitude toward mobile ads. An antecedent found to be positively related to attitude toward mobile ads is personalization and one found to be negatively related is online privacy concerns. Finally, consumers' attitudes toward mobile ads are found to be positively related to a general acceptance of mobile advertising. Practical implications are discussed.

The Role of Facilitating Conditions and User Habits: A Case of Indonesian Online Learning Platform

  • AMBARWATI, Rita;HARJA, Yuda Dian;THAMRIN, Suyono
    • The Journal of Asian Finance, Economics and Business
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    • v.7 no.10
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    • pp.481-489
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    • 2020
  • The study examines the role of facilitating conditions and user habits in the use of technology in Online Learning Platform (OLP) in Indonesia. The adoption of online learning, persistence, and learning results in online platforms is essential for ensuring that education technology is implemented and gets as much value as possible. People who use technology and systems will embrace new technologies even more. This quantitative study is based on a survey of 254 respondents, who were active users of the technology, and considers the facilitating conditions and user habits variables. Two research hypotheses were tested using the Partial Least Square-Structural Equation Modeling method. Cronbach's Alpha, path coefficient, AVE, R-square, T-test were applied. The results showed that the factors significantly influence the Online Learning Platform technology behavioral intention. This impact is primarily associated with the availability of the resources required to use OLP technology. The availability of these resources includes supporting infrastructures such as widespread Internet access, easy access to mobile devices, and file sizes that affect access speed. The findings of this study suggest that it is necessary to introduce and increase the availability of resources for using OLP technology, and familiarize people with the technology features.

Infrastructure for Network Applications based on Multi-Platform (멀티 플랫폼 기반 네트워크 응용을 위한 기반 구조)

  • 김진덕;진교홍
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2002.11a
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    • pp.677-681
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    • 2002
  • Several multi-user online applications which are operated by the existing fixed terminals(PC) are being changed into online application based on multi-platform operated by the several PC, PDA and mobile phones to perform concurrent works due to the popularization of mobile devices recently. This paper proposed the infrastructure for network applications based on multi-platform. We also proposed the methods of consistency control based on multi-platform, update propagation protocols among diverse clients which take the asymmetry of computing power and network bandwidth among each client into account. Moreover, we implemented a chatting application based on multi-platform and it showed the proposed infrastructure and methods perform well.

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Analysis of important decision factor for online platform use: an Analytical Hierarchy Process approach (온라인 플랫폼 사용에 대한 선정요인 중요도분석: AHP 기법을 중심으로)

  • Lee, DonHee
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.6
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    • pp.81-96
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    • 2021
  • This study examines the importance of factors that influence the online platform selection decision to support operational optimization strategies. For the research purpose, we first reviewed previous studies on service encounters and identified those factors that have been proven important for using online platforms. Second, this study analyzed the factors that customers perceived as important based on analytical hierarchy process (AHP) of the data we collected from 10 mobile or computer-based Internet users. The study results revealed that the important factors for the online platform selection were in the following order: product diversity (27.4%), ease of use (21.5%), brand credibility (18.1%), interactions with the service provider (17.7%), and ease of accessibility (15.3%). The study provides useful insights to online platform service providers in developing strategies for customer-focused value creation.

Current Status and Prospects of Mobile Content Platforms (모바일 콘텐츠 플랫폼 현황과 전망)

  • Kim, Ji-hyun;Yu, Ji-in;Jeong, Ji-won;Han, Ye-jin;Choi, hun;Lee, Yong-Seol
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2022.05a
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    • pp.596-598
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    • 2022
  • Mobile is expanding beyond just a content consumption tool to an exclusive platform role. Mobile content refers to the services of companies using mobile devices. The advantage is that it can analyze the user's behavior in real-time, increasing satisfaction according to preference. On the other hand, the disadvantage is that minors can easily make paid payments due to a convenient online payment environment. Be careful not to be exposed to provocative media without using a content unauthorized theft platform. In addition, it is necessary to find ways to increase the net function of the mobile content platform and reduce the dysfunction.

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The Design of an Integrated Platform 4A DUOS for Mobile User Interface Development (모바일 유저인터페이스 개발을 위한 통합 플랫폼 4A DUOS 설계)

  • Kang, Sunmee
    • Journal of IKEEE
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    • v.17 no.2
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    • pp.89-95
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    • 2013
  • Diverse operating systems and developed platforms of mobile devices are implemented by vendors exist. The software has to be developed by respective environment in designing the user interface of software. For the solution of the inconvenience, this paper proposes an integrated platform 4A DUOS for developing user interface independently. The proposed platform can use web language not dependent on various operating systems, and offer online access to API and component templates to provide the convenience of the user interface design. Also, the server with on board designed user interface implements the service to the user. Therefore, the users can design the independent user interface on various mobile devices by using only one source.