• 제목/요약/키워드: One-person media

검색결과 100건 처리시간 0.025초

서울 지역 어린이의 이유 실태 조사 (The Study of Infant Feeding in Weaning Period)

  • 손경희;윤선;이영미;전주혜
    • 한국식품조리과학회지
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    • 제8권2호
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    • pp.107-115
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    • 1992
  • This retrospective study was conducted to investigate the growth of children and their care person's weaning behaviors and its relation between the growth and care person's attitude and behaviors about weaning. 272 subjects who had child under 2 years old at that time were randomly selected and answered the special questionnaire. Results were as follows: Using to Kaup index, 13.4% of children were estimated undernutrition, 60.6% were normal and 26.0% were estimated overnutrition. 97.6% of respondant (children's mother) were recognized the need of weaning and the first prurpose of weaning was supplement of nutrients, and the next one was to set up normal food habits. 39.1% of subjects were used normal adult foods as weaning food. 60.9% of subjects were proepared special foods (making at home or buying commercial weaning food). The socioeconomic status was major factor to influence mother's behaviors about weaning. Vegetable and meat gruel was the most commen weaning food and the next one was fruits puree and rice with soup. The correlationship were found between Kaup index and the score of mother's weaning behaviors, between momer's eductional level and the score of weanig behaviors. 96% of subjects wanted nutritional education about weaning. They wanted to know about desirable weaning process and correct informations of commercial weaning foods mid the convenient cooking methods. According to the difference of socioeconomic status subjects were wanted different eductional methods. Upper socioeconomic group wanted special books about weaning and lower class wanted to be educted through the mass media especially television programs.

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특수 분장 1인 방송 콘텐츠의 선호도 분석 (Analysis of Preferences for One-person Broadcast Contents in Special Makeup)

  • 김수지;김은실
    • 한국의류산업학회지
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    • 제25권3호
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    • pp.366-378
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    • 2023
  • Recently, the use of one-person broadcast content for special makeup videos has gained momentum. This study aims to analyze the factors preferred by various age groups as the total number of clicks increase on special makeup videos. It also aims to provide beauty creators with useful data to help them create videos that generate more clicks based on the derived elements. We analyzed previous studies and divided the subjective indicators into place & accessories, editing, model (Y/N), contents and field, and characteristics of the creators. We analyzed top 5 videos from among 257 videos uploaded before July 1, 2020. The subjective indicators were analyzed through a questionnaire survey attempted by 60 respondents in their 10-30s from Jeollanam-do and Gwangju between July 20 to August 31, 2020. The questions majorly focused on intimacy, attractiveness, professionalism, informativity, and playfulness. We analyzed the collected data using SPSS 21.0, and obtained the following results: Informativity, professionalism, attractiveness, and playfulness were considered to be more influential by those aged 10 to 30 years. In particular, factors like visual elements, linguistic characteristics, experts, background music and sound effects, celebrities, product information, and knowhow were most preferred. In fact, it was easy to make videos using these elements. The above results confirmed the utility of such data for beauty-creators-to-be in creating videos that generate more clicks.

Fringe Styling Research According to the Hair line

  • Jin Hyun, Park;Hyerroon, Jang
    • International Journal of Advanced Culture Technology
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    • 제10권4호
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    • pp.403-411
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    • 2022
  • Appearance management is evolving as a means of self-expression or as a way of expressing one's individuality. In particular, hairstyle is the most important part of a person's appearance and accounts for 70% of the appearance. Improving people's appearance by changing their hairstyle gives them confidence. Among them, the fringe hair style plays an important role in determining the first impression and reflects the trend. Fringe is shorter and simpler than general hair treatment, but even these small treatments have the effect of changing the impression, so women are trying to transform into a fringe hair style. A previous study was conducted on four lines classified: round, heart, square, and triangular. In this study, we added them to define 5 hairlines and created them by combining each hairline. that have been produced 5 fringe hair styles that suit the shape of the face. It is expected that the results of this study will be used as educational materials for hair line and fringe hair styles in the field, contributing to the beauty industry.

셀슈머(Sell-sumer)로 진화한 인플루언서의 새로운 유형과 소셜미디어에서의 세일즈 전략 (Sell-sumer: The New Typology of Influencers and Sales Strategy in Social Media)

  • 신하진;김수림;홍만의;황봄님;양희동
    • 지식경영연구
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    • 제22권4호
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    • pp.217-235
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    • 2021
  • 전 세계 인구의 49%가 소셜미디어 플랫폼을 사용하면서 소셜미디어 내에서의 소통과 콘텐츠 공유가 그 어느때보다 활발해지고 있다. 이러한 환경 속에서 1인미디어 시장이 빠른 속도로 성장하고 여론을 형성하면서 셀슈머(Sell-summer)라는 새로운 트렌드가 등장했다. 본 연구는 인플루언서의 상업적/비상업적 키워드의 주제 집중도와 상업적 포스팅의 비율이 매출에 미치는 영향 분석하여 제품 카테고리별 인플루언서의 새로운 유형을 정의하였다. 이는 소셜미디어 내에서 활동하는 인플루언서가 셀슈머로 변모하며 구사하는 새로운 세일즈 전략에 도움이 될 것으로 희망한다. 본 연구의 방법은 파이썬 환경에서 인플루언서의 상업적/비상업적 포스팅으로 분류하고, 이를 KoNLPy를 이용하여 텍스트 마이닝 한 후 FastText 기반 단어 간의 유사도를 계산하였다. 그 결과, 인플루언서의 상업적 포스팅의 키워드 주제 집중도가 높을수록(narrow) 매출이 높아진다는 것을 확인하였다. 또한, 군집분석을 통해 제품 카테고리별 인플루언서 유형을 4가지로 분류하고 매출에 따른 집단 간의 차이가 유의함을 확인하였다. 즉, 본 연구의 시사점은 소셜미디어에서 활동하는 인플루언서들과 이를 마케팅 도구로 활용하고자 하는 마케터들에게 소셜미디어 세일즈 전략의 실증적인 해법을 제시할 수 있을 것이다.

무선통신망 중계방송(DMNG)을 이용한 '백팩 저널리즘' 발전방안 연구 (A Study on Development of Backpack Journalism Using Digital Mobile News Gathering)

  • 정경열
    • 한국콘텐츠학회논문지
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    • 제17권10호
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    • pp.334-342
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    • 2017
  • 정보통신기술의 발달로 방송중계 방식은 급격히 변화하고 있다. 무선통신망중계방송(DMNG) 방식의 도입은 일인중계를 가능케 함으로써 장비와 인력 측면에서 절대적인 감축 효과를 낳았다. 하지만 방송안정성과 화질과 같은 방송의 기본적인 부분에 대한 완성도는 떨어지고 있는 것이 현실이다. 이에 본 논문은 '백팩'이라고 불리는 무선이동통신중계 장비와 방송 시스템에 대해 분석하고 향후 발전 방안에 대해 논의한다. 이를 위해 백팩 중계방송의 성공과 실패 사례를 분석함으로 현장중계 개선에 대한 구체적 방안을 제시한다. 현장을 신속하게 중계하는 방식의 방송은 향후 지속적으로 증가할 것이다. 본 논문은 가까운 미래에 기술적으로 무선통신이 발전하고 이에 대한 방송의 활용이 더욱 중요해지는 시점에서 무선이동통신을 활용한 중계방송에 대한 연구로 가치를 가진다.

Pavilion design with a sustainable architectural approach

  • Gorji, Asal Akbari;Nasiri, Seyed Amin Mortazavi;Mohammadi, Fatemeh Ali;Ghanbarnia, Hosein
    • Computers and Concrete
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    • 제30권3호
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    • pp.197-207
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    • 2022
  • Population growth in cities increases the need for service facilities and different urban spaces, and the organism of the city undergoes profound changes. One of the main problems that endanger the physical environment of the city due to this turmoil is the lack of public spaces and cultural complexes that increase individual and social pollution and on the other hand make leisure facilities available to the public. It severely limits people and, ultimately, the flourishing of individual and social artistic tastes. Thus, dealing with an issue called cultural complex has special importance and is one of the most basic categories in the field of architecture and urban planning, so dealing with it must be done in a measured, comprehensive and accurate manner. Cultural shock results from the immersion of an unprepared traveler in a foreign culture. In other words, human connection with people, objects, places, organizations and institutions, thoughts and the world of information will be constantly becoming more unstable and diverse. As a result, there is a need to create places for information or, in a central sense, to acquire up-to-date knowledge that requires information in the fields of human individual and social life. Spaces and places are all kinds of media tools from gramophone records to cassettes, CDs, newspapers, magazines, Internet books, etc. Each person can use them according to his needs and work.

화예디자인 교육 콘텐츠 개발을 위한 선행연구 (Preceding Research for Developing Floral Design Education Contents)

  • 홍윤주
    • 한국화예디자인학연구
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    • 제42호
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    • pp.97-116
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    • 2020
  • 본 논문에서 현대사회는 인구감소와 평균수명의 증가로 평생교육과 원격교육의 필요성이 증가되고 있으며 많은 사람들이 질 좋은 교육적 혜택을 받을 수 있게 되었다. 게다가 일상과 학습이 함께 결합되는 교육의 대중화와 일상화가 교육적 특징이다. 개개인은 더욱 쉽게 지식에 다가갈 수 있게 되었으며 이에 동영상이 중요한 역할을 담당하게 되었다. 영상 콘텐츠는 교육의 대중화와 일상화를 이끌어내는 가장 기본 매체이며 정보통신기술의 발달과 미디어 콘텐츠 제작, 편집기술의 대중화로 누구나 쉽게 만들고 공유할 수 있게 되었다. 영상교육콘텐츠 사업은 SNS를 통해 세계적으로 증대할 것으로 보이는데 특히, 화예디자인 관련 영상콘텐츠 교육산업은 환경이 필수인 시대에 적합한 콘텐츠 분야로 여겨진다. '1인가구, 1인 미디어' 시대가 특징인 현시대에 식물로 구성된 환경은 인간의 정서적인 능률과 환경의 쾌적성, 안정감을 회복시켜서 스트레스로부터 보호해 준다. 즉 본능적으로 인간은 자연에 대한 선호성을 가지고 있기 때문에 식물은 인간성 회복을 위해 중요한 역할을 한다. 이러한 배경 하에 화예디자인은 고성장, 고부가가치 및 고용 창출 효과가 높은 유망산업분야가 될 것으로 기대된다. 인류 4차 혁명시대에 경쟁력 있는 영상콘텐츠는 미래국가의 성장을 좌우 할 것으로 예상되면서 화예디자인 분야 교육콘텐츠 산업에 수요자 눈높이에 맞는 의견과 감성적인 사고가 반영된다면 더욱 발전된 화예디자인 분야의 발전을 기대해 볼 것이다.

선택행위를 통한 자아확립의 매개로서 현대주거에 관한 연구 - '온라인집들이'의 서사구조 분석을 중심으로 - (A Study on the Housing as Medium between the Self-establishment and the Selection - Focused on Narrative Structure of 'Online-housewarming' -)

  • 허은석;조항만
    • 대한건축학회논문집:계획계
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    • 제35권5호
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    • pp.41-50
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    • 2019
  • In this study, we analyzed the process of the housing reflecting the self, based on the qualitative data that people describe their thoughts about their housing in social media 'online-housewarming'. Especially, based on the precedent study that modern self is established on continuous selection behavior, we focused on the selection behavior of the self and the role of the housing that affected it through the narrative. Each narrative component corresponds to the self-establishment process of modern people, identified through precedent study. We can confirm the existing internal criteria changing into new internal criteria through accumulation, interaction and nonverbal communication of selection by housing. Housing has been involved in the selection behavior of self throughout the narrative. From this, it can be seen that the thought of the self and housing are identified in three ways. In 'Online-Housewarming', (1) Housing equates with the self, in the sense that housing is a physical entity in which one's own choices are accumulated (2) People perceive the change of choice caused by the realistic constraints of housing as their interaction with housing. (3) People relate the opinions of others about housing with the opinions about their own self. In contemporary society, house reforming process is a process of mediating the self and the external world based on the selection behavior and affects the establishment of self.

코로나 19는 기자들의 취재관행에 어떤 영향을 주었나?: 팬데믹 전후의 근무형태 변화에 대한 기자 인식을 중심으로 (How "Covid-19" Affected Reporters' News Coverage?: Focusing on Reporters' Perception of Changes in Work Environment Before and After the Pandemic)

  • 양영유
    • 한국콘텐츠학회논문지
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    • 제21권5호
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    • pp.11-21
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    • 2021
  • 이 연구는 코로나 19 팬데믹이 지난 1년 동안 한국 언론사 기자들의 취재 관행, 조직 내부 관행, 뉴스 생산에 어떤 영향을 미치고 있는지를 탐색하였다. 이를 위해 종합일간지, 경제일간지, 뉴스통신사, 방송사에 근무하는 취재 기자를 대상으로 심층 인터뷰를 하였다. 그 결과, 기자들은 한 번도 경험하지 못한 재택근무를 하고 있으며, 출입처가 통제되거나 폐쇄되어 현장 취재에 어려움을 겪고 있는 것으로 나타났다. 기자들은 취재원을 직접 만나기 어려워 전화나 SNS를 통한 간접 취재와 온라인 브리핑에 의존하고 있으며, 결과적으로 뉴스의 다양성과 현장성이 떨어지고 현장 감시기능이 약화하고 있다는 인식을 보였다. 또한, 조직 내 회의나 모임이 사라져 아이디어 교감이나 선후배 간 취재 노하우 전수에도 애로가 있다고 언급하였다. 현재 진행형인 코로나 19가 국내 언론의 취재 관행, 조직 내부 관행, 뉴스 생산 등 미디어 생태계에 불러온 변화를 다양한 관점에서 논의하였다.

텍스트 마이닝을 활용한 ASMR 콘텐츠 분야에 따른 소비자 인식 및 구전효과 차이점 분석: ASMR 제품리뷰 및 ASMR How-to 콘텐츠 중심으로 (The User Perception in ASMR Marketing Content through Social Media Text-Mining: ASMR Product Review Content vs ASMR How-to Content)

  • ;최재원
    • 한국정보시스템학회지:정보시스템연구
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    • 제30권4호
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    • pp.1-20
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    • 2021
  • Purpose Nowadays, Autonomous Sensory Meridian Response (ASMR) is rapidly growing in popularity and increasingly appearing in marketing. Not even in TV commercial advertisement, ASMR also fast growing in one-person media communication, many brands and social media influencers used ASMR for their marketing contents. The purpose of this study is to measure consumers' perceptions about the products in ASMR marketing content and compare the differences in communication effect of ASMR content creator between product review and how-to in the same Macro tier influencer - the YouTuber that has 10,000-100,000 subscribers. Design/methodology/approach The research methods selected ASMRtist that do product review content and how-to content, Text comments data was collected from 200 videos of tech-device review videos and beauty-fashion videos. A total of 52,833 text comments were analyzed by applying the LDA topic modeling algorithm and social network analysis. Findings Through the result, we can know that ASMR is good at taking attention of viewers with ASMR triggers. In the Tech device reviews field, ASMR viewers also focus on the product like product's performance and purchase. However, there are many topics related to reaction of ASMR sound, trigger, relaxation. In the Beauty-fashion field, viewers' topics mainly focus on the reaction of the ASMR trigger, response to ASMRtist and other topics are talking about makeup - fashion, product, purchase. From LDA result, many ASMR viewers comment that they feel more comfortable when watching the marketing content that uses ASMR. This result has shown that ASMR marketing contents have a good performance in terms of user watching experience, so applying ASMR can take more consumer intention. And the result of social network analysis showed that product review ASMRtist have a higher communication effectiveness than how-to ASMRtist in the same tier. As an influencer marketing strategy, this study provides information to establish an efficient advertising strategy by using influencers that create ASMR content.