• Journal of Information Management
• /
• v.32 no.1
• /
• pp.1-22
• /
• 2001

In traditional environment, user must search each journal OPAC, bibliographic DB, and full-text DB and E-Journal separately until user finds scientific and technology informations that he needs. The purpose of this study is to build one-click service system of Journals that supports integrating search. This system provides various functions, such as, journal browsing, journal search, article search, alert function, my library, document delivery service by integrating databases and electronic journals. Users search all information sources through journal OPAC and acquire journal full-text by single interface.

• Journal of the Institute of Electronics Engineers of Korea TC
• /
• v.48 no.7
• /
• pp.17-27
• /
• 2011

In recent years, the interest and research for Future Internet are rapidly increasing. In domestic, MOFI (Mobile Oriented Future Internet) is proposed as one architecture of Future Internet. MOFI is a data transmission architecture which provides a mobility, name-based communication and routing scalability. In this paper we implement a basic MOFI testbed that supports HID-based communication, and verify the feasibility of HID-based communication through experimentation of general service such as PING and WWW service. We used "VirtualBox" as a virtual machine and implement a packet processing and a HCP header addition and translation function using "Click Modular Router".

• Fashion & Textile Research Journal
• /
• v.16 no.5
• /
• pp.730-744
• /
• 2014

With advances in QR code, mobile is becoming one of important channels in the fashion retail industries. This study attempts to understand the importance of QR code utilization in creating multi-channel business model. Study objectives are to classify types of multi-channel retailing by QR code utilization and to explore the role of QR code technology in strategic marketing elements for types of multichannel retailer. As an exploratory approach, a total of 78 news articles regarding QR code issues were reviewed and analyzed by focusing on 48retailers seleted in this study. The results found seven dimensions of QR code marketing strategies: abundant product information, additional information contents, transaction accessibility, connectedness to channels, location based service, loyalty program and multimedia advertising. Based a combination of channels and level of mobile apps' activation, multichannel retailers utilizing QR code technology were classified into four types; bricks-click-active mobile model, bricks-click-inactive mobile model, bricks-click model, and click-active mobile model. There were differences of using QR code marketing strategies among multichannel models. According to results, for bricks-and-mortar retailers, QR code was critical to integrate shopping experience with merchandise or sales promotions across channels. In addition, for non-store retailers, the QR code utilization was successful in expanding mobile channels, which can promote retail sales by a two-way interaction with customers via the mobile apps.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.15 no.2
• /
• pp.239-244
• /
• 2015

We can build regular relationships with customers by integrating SNS (Social Networking Service) and internet shopping mall functions. For example of direct dealing of agricultural products, consumers can find news of regular sellers (seeding, farming, harvesting and new products) in the timeline at their SNS home. Then, they can purchase the necessary products by one click motion. The sellers provide news and discount information for building regular customers. Besides these SNS personal connection building, our system provides shopping mall functions to consumer's SNS home pages with auto classified catalog of products. Then, consumes easily find necessary products and these purchase may lead to regular relationships with sellers. Consumers may redistribute recommendations and reviews and it enables direct communications between consumers who are unknown to each other.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2007.11a
• /
• pp.479-481
• /
• 2007

본 논문에서는 데스크탑 사용자가 손쉽게 웹 애플리케이션을 설치하고 실행하기 위한 원클릭 배포방식을 소개한다. 먼저 기존 웹 애플리케이션의 배포 방식의 현황 및 문제점을 제시하고, 이를 해결하기 위한 웹 애플리케이션의 패킹 및 실행 메커니즘과 관련 구성 요소를 소개한 뒤, 구현 결과와 향후 과제를 제시한다.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.16
• /
• pp.295-329
• /
• 2001

The wonderful new world of shopping - being able to order items you need by just one click. However, there is one factor that has not changed at all - customers, whether they are private individuals or public companies, want to have the product delivered to their address, and usually as fast as possible too. To achieve this, the operators of virtual shops must make use of a fully operational and efficient delivery service. The internet and its potential for creating a virtual market for millions of buyers and sellers, has generated a lot of excitement in the express delivery industry. Clearly e-commerce will cause greater growth in the business-to-residential package market. Korean express delivery industry is not an exception to this trend. Currently, while major three service providers enjoy a lion's share in Korea, a lot of small and medium companies are struggling to capture more shipments in express parcel market. Nevertheless, it will be forecasted that Korean parcel market will be consolidated and become an oligopoly market in the near future.

• Journal of the Korea Society of Computer and Information
• /
• v.6 no.3
• /
• pp.1-10
• /
• 2001

Recently, way of Electronic Commerce is changing with increment of Internet users. In the previous way of commerce, users used to search for information by themselves. However, for user's convience, it can be done for users from one site. Mobile in order to provide users with such service. By the mobile agent-based Electronic Commerce system, users can get information from one site, and service companies can provide various and useful information to users. This is very important for construction of reliable Electronic Commerce environment, However, in generally used mobile agent-based platforms, the user should know URL information. and it is based on search engines. And as user's requirement levels become higher, they want to be provided with integrated and summarized service. In this paper, we implement product-trading system by applying mobile agent concept in order to satisfy user's requirement of getting required information from one site with minimal mouse click. For implementing the product trading system, E-speak, which is a platform for E-Service, is used And contents are saved as XML documents and data are shared based on these documents.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.20 no.5
• /
• pp.1-7
• /
• 2020

We can build regular customer relationships combining SNS (social networking service) with shopping mall like offline trade. A customer who once purchased is registered as reaular and the relationship continues afterward. The registered regular customer get sthe information about objective product shipment and besides it, he contacts with a story of frams, growth of vegetables, sows to harvests. Consumer can purchase with one click necessary foods as he looks at timeline. Sellers give information about news. discounts to customers. Besides it, food storages, recipes can be given to consumers. The good point here is that selling and promoting can be performed within one account. This is better than link is provided for selling an promoting separately. Like this, besides personal connections using SNS, categorization function gives consumers on line shopping mall service. Once the consumer purchase, he is registered as regular. Besides, the consumers who do not know each other, can share information, suggest products, spread the news.

• Journal of Service Research and Studies
• /
• v.14 no.2
• /
• pp.1-17
• /
• 2024

One of the most important decisions for managers in the online banner advertising industry, is to choose the best banner alternative for exposure to customers. Since it is difficult to know the click probability of each banner alternative in advance, managers must experiment with multiple alternatives, estimate the click probability of each alternative based on customer clicks, and find the optimal alternative. In this reinforcement learning process, the main decision problem is to find the optimal balance between the level of exploitation strategy that utilizes the accumulated estimated click probability information and exploration strategy that tries new alternatives to find potentially better options. In this study we analyze the impact of word-of-mouth effects and the number of alternatives on the optimal exploration-exploitation strategies. More specifically, we focus on the word-of-mouth effect, where the click-through rate of the banner increases as customers promote the related product to those around them after clicking the exposed banner, and add it to the overall reinforcement learning process. We analyze our problem by employing the Multi-Armed Bandit model, and the analysis results show that the larger the word-of-mouth effect and the fewer the number of banner alternatives, the higher the optimal exploration level of advertising reinforcement learning. We find that as the probability of customers clicking on the banner increases due to the word-of-mouth effect, the value of the previously accumulated estimated click-through rate knowledge decreases, and therefore the value of exploring new alternatives increases. Additionally, when the number of advertising alternatives is small, a larger increase in the optimal exploration level was observed as the magnitude of the word-of-mouth effect increased. This study provides meaningful academic and managerial implications at a time when online word-of-mouth and its impact on society and business is becoming more important.

• 한국디지털정책학회:학술대회논문집
• /
• 2007.06a
• /
• pp.51-58
• /
• 2007

Considering innovation a key to raising living standards, the Ministry of Science and Technology has put in place various measures meeting the needs of the newly promoted Deputy Prime Minister of Science and Technology. Such measures include business process reengineering as streamlining the work process to achieve the improvement in quality and efficiency: building the integrated performance management system to promote performance-or tented environment; and running the 1ifelong learning system for better competitiveness of government officials. Further to the innovation efforts at work, the number of steps of the R&D budget execution is streamlined from eight to five and its payment period is considerably reduced to 15 days from 60 days. In addition, the digitalized R&D budget management systems such as e-Contract System, One-click Processing Monitoring System, and Information Service System through Short Message Service (SMS) will contribute to improving R&D performance. And these systems are efficiently integrated into a portal interface named "Yeon-gu-ma-ru." The Ministry of Science and Technology, spearheading nationwide innovation, will continue efforts to make viable achievements of innovation.