• 경영정보학연구
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• 제7권1호
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• pp.97-113
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• 2005

본 논문은 B2C 온라인 인터넷 쇼핑을 돕기 위한 비교쇼핑 에이전트를 설계하고 이를 구현하는데 목적을 두고 있다. 오프라인 상점에서 상품을 구매할 때 구매자가 판매원에게 제품의 제조사, 모델, 기능 또는 가격대를 설명하면 판매원이 해당 상품들을 보여주거나 카탈로그를 보여준다. 구매자는 상품의 기능이나 디자인을 비교하면서 적절한 상품군을 정한 후 가격을 비교한 다음에 가장 싼 곳에서 상품을 구입한다. 본 논문이 소개할 비교쇼핑 에이전트 ${\ulcorner}$PriceMeter${\lrcorner}$는 이러한 구매 행동에 최대한 부합 되도록 설계하였다. 구매자가 원하는 제조사, 가격, 기능 등을 선택한 후 검색하면 해당되는 상품들의 설명과 가격 정보들을 이 비교쇼핑 에이전트가 취합하여 보여준다. 마음에 드는 상품들을 카탈로그 양식으로 비교해서 볼 수도 있고, 프린트 양식으로 출력할 수도 있다. 특정 상품을 클릭하면 해당 상품을 판매하는 쇼핑몰들의 정보와 판매 가격을 함께 보여주며, 구매 아이콘을 클릭하면 쇼핑몰의 해당 상품 페이지로 이동할 수 있도록 하고 있다. B2C 전자상거래에 있어 비교쇼핑 에이전트의 구현과 확산은 구매자에게 더 많은 정보와 권한을 제공함으로써 소비자 중심의 유통경제를 한 걸음 앞당길 수 있다. 특정 상품에 대한 가격과 상세 정보를 일목요연하게 제공받는 구매자들은 보다 현명한 구매를 할 수 있으며, 거래과정에서 판매자(생산자)와 구매자의 협상력이 구매자에게로 옮겨질 수 있다. 본 논문이 제시한 비교쇼핑에이전트는 소비자 중심의 사이버 유통시대를 촉진하는데 일익을 담당하는데 그 의의가 있다.

• 복식문화연구
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• 제20권5호
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• pp.736-752
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• 2012

The purpose of this study was to identify the effectiveness of fashion banner advertising according to university students' attitudes toward internet advertisement(IA). Factors of IA were information, entertainment, negative, benefit, and topicality. A self-administered questionnaire was used for data collection. Subjects(n=678) were participated in the survey and they were segmented into IA positive group, IA intermediate group, IA indifferent group, and IA negative group. IA positive group included more women with higher household income and clothing expenditure. They preferred shopping at open market on-line malls. IA intermediate group included more women with lower income and clothing expenditure. They preferred shopping at on-line malls. IA indifferent group included more men with lower income and less clothing expenses. Banner advertisement with mixed appealing was the most effective to the university students in terms of preference and click and purchase intention. IA positive group showed the highest level of preference and click and purchase intention to the banner with rational appealing, banner with emotional appealing, and the banner with mixed appealing. IA indifferent group showed the lowest level. IA intermediate group showed a positive attitude to the banner with rational appealing and mixed appealing. IA negative group showed the lowest level of click and purchase intention to the banner with rational appealing.

• 한국지능시스템학회논문지
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• 제12권2호
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• pp.109-114
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• 2002

요즘 전자상거래 고객들은 쇼핑몰에 있어 물품들의 가격 정보를 수집하는 비교쇼핑 에이전트들의 도움을 받아서 구매 비용을 절감할 수 있다. 그러나 사용자는 가격이외의 다양한 구매 조건을 만족하는 제품 정보들을 추천하는 에이전트의 개발을 요구하고 있다. 본 논문에서는 에이전트 기반의 전자상거래를 실현하기 위해 다양한 사용자 요구에 적합한 도서 정보를 검색하고 추천하는 멀티에이전트 시스템을 제안한다. 본 멀치에이전트 시스템은 온라인 서점 고객들을 돕기 위해 구현되고 테스트되었다. 실험 결과 전자상거래를 이용하는 구매자에게 여러 온라인 서점의 다양한 도서판매 조건에 대한 정보를 실시간으로 추천할 수 있게 되었다.

• 복식문화연구
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• 제16권3호
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• pp.559-573
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• 2008

Internet apparel businesses are required to provide various kinds of consumer information which includes both product information and customer service information. "New Age Elderly" who become an aged man in 21th century are familiar with internet and other high technological tools from their life time experience with technological development and ready to enjoy the convenience the technology offers. As a preliminary step to develop internet consumer information model for elderly consumers, this study examines the US and Korea apparel e-tailing sites targeting elderly consumers. Ten Korean sites and nine US sites were selected and compared for their provision of consumer information in terms of contents, ease to access, and the completeness of the information. Results of data analysis indicate that elderly market in Korea is not yet clearly defined compared to the US. In Korea, elderly consumer market is considered as a part of middle-aged market, and there was no unique target marketing efforts observed. Korean sites are better than the US's sites in terms of shopping information, while the US sites offer detailed information about the company, and customer service information. In both countries, fashion related information is lacking and failing to satisfy fashion conscious elderly consumers. Managerial implications were discussed.

• 한국생활과학회지
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• 제18권5호
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• pp.1063-1075
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• 2009

This study intends to provide foundational data for enhancing the welfare of customers purchasing digital products through analyzing the notes from written on-line reviews. The data used for the analysis are 6,342 on-line reviews for cell phones and digital cameras released from November, 2007 until April, 2008, which was posted on Naver Knowledge Shopping from November, 2007 until June, 2008. Through the on-line reviews, this article analyzed the evaluations on the digital products' hardware, software, design, service, price, and other criteria and the customers' emotional experience in the process of purchase, use, and possession. According to the results of the analysis, negative evaluation and emotional experience were originated from the company's information provision methods and purchase process. In addition, insufficient information searches in the process of online purchases, consumers' low right consciousness, and impolite on-line reviews were also problematic. Customers' evaluations and emotional experiences on digital products were conducted in a complex way. Based on that, this research makes suggestions in the company's marketing, customer education, and theoretical aspect.

• 한국실내디자인학회논문집
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• 제28호
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• pp.140-148
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• 2001

The purpose of this thesis is to provide basic information of efficient flow line arrangement, which results from examining the factors of route choice with a focus on the store' space elements and pedestrian activity patterns in the outlets. The route tracking is applied to grasp pedestrian activity patterns, therefore, a concrete analysis into influential factors of the space structure arrangement and forms on route choice. The route tracking is a means to understand pedestrian activity patterns by establishing an unrecognizable space and examining every route in the investigating area for pedestrian activity pattern research. Three sample stores have different systems in the ground plan structures, the escalator location and the directions. The analysis focuses on the booth arrangement and shopping patterns. In conclusion, route choice of the customers and the structure of the space are quite closely related and affect the quality of shopping. This can suggest evidence for the need of the space structure to meet the pedestrian activity patterns.

• 패션비즈니스
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• 제6권3호
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• pp.52-59
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• 2002

Companies desire to increase total profits. Consumer's buying behavior depends on the nature of the product just like look, touch, and feel of fabric in apparel shopping on-line with Quick Response based mass-customization. The purpose of this study is to investigate the consumer's texture sensibility from textile image under on-line environment in order to give the direction for marketing strategy in apparel ebusiness. Total 8 kinds of textile swatches representing each of 8 texture-sensibility-axes were selected for this research on the basis of finding in previous studies. The analyses of 60 questionnaires were conducted by frequency, mean, and standard deviation using SPSS 10.0. The results of this research were as follows: Under on-line environment, consumers recognized Homespun as natural, strong, and warm texture sensibility, but not as glossy, and transparent. Oxford was recognized by consumers as refreshing, and plain texture. Consumers recognized Muslin as flat and refreshing, Melton not as transparent but as warm, strong, dense, and natural, Habutae as thin, transparent, refreshing, flat, glossy, and soft, Linen as sandy, Suede not as transparent but as strong, and warm, and Terry as warm, and dense.

• 복식문화연구
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• 제24권5호
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• pp.600-616
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• 2016

The purpose of this study was to investigate the effects of power blog self-presentation and on-line shopping mall reviews on the word of mouth (WOM) effect and apparel purchasing behavior. Consumers living in Seoul and Gyeonggi received questionnaires. There were 303 usable forms that could be analyzed by descriptive statistics, factor analysis, Cronbach's alpha, and regression analysis. The results were as follows: There was a significant effect of power blog self-presentation such as interactivity, media effect, and business intention on information acceptance through WOM. Power blog self-presentation, such as interactivity and business intention, affect information delivery by WOM significantly. There was a significant effect of review consideration, such as agreement, usefulness, enjoyment, and purity, on information acceptance of WOM. Reviews describing enjoyment, purity, and usefulness affect information delivery of WOM significantly. Business intention, media effect, and purity directly affect apparel-purchasing behavior, and affect the WOM effect as a mediator variable and then purchasing behavior. Whereas, interactivity, overstatement, and enjoyment affect the WOM effect as a mediator variable, and then affect overall purchasing behavior. Therefore, fashion firms consider active interaction with power blog visitors and promote the way of enjoying with fun through review of apparel on-line shopping mall when they try to implement viral marketing with WOM effect.

• 인터넷정보학회논문지
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• 제2권4호
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• pp.33-39
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• 2001

최근 인터넷의 사용이 보편화되고 온라인 상의 제품구입으로 인하여 인터넷 쇼핑몰은 일반화되었다. 그러나 아직 중소기업에서 인터넷 쇼핑몰을 구축하기 위해서는 전문지식부족, 구축비용 등으로 인하여 어려움을 겪고있다. 본 논문에서는 공개형 프로그램을 기반으로 몰 구축에 필요한 관리자 메뉴를 통합하여 웹 몰 관리자 도구 시스템을 구현하였다. 이 시스템은 구축비용을 절감할 뿐 아니라 기업의 업무 환경에 적합한 몰 구축을 가능하게 하며 유지 보수도 간편한 이점이 있다. 따라서 초기 구축비용 부담과 유지를 위한 인력 문제로 웹 몰 구축에 어려움을 겪고 있는 중소기업에 하나의 해결책을 제시해 준다.

• 패션비즈니스
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• 제23권5호
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• pp.111-123
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• 2019

The objective of this study is to provide basic marketing data that is useful for domestic cosmetics companies by investigating purchase decision factors in cosmetics shopping. To this end, a mobile survey was conducted with a total of 300 men and women, aged 20-30, residing in Seoul and the surrounding Gyeonggi province. The collected data was analyzed by using SPSSWIN 21.0. Next, frequency analysis, factor analysis, reliability analysis, descriptive statistical analysis, correlation analysis and multiple regression analysis were performed. The results outlined consumer's purchase decision factors and suggest retailers should focus on services, such as additional events and samples, convenience of the shop itself, training salespeople to be kind and informative, promotion and services by carefully choosing models and celebrities to advertise and encourage impulse purchases, increasing product quality, improving their reputation in SNS, improve the perceived reliability of the shop by stocking famous brands prominently, advertisement, promotion and being reliably trendy and being reliably trendy. However, product loyalty was not an important factor consumers aged 20-30, these people are using SNS a lot so buy a wide variety of products. In this way, the cosmetics companies should establish marketing strategies in line with consumer habits.