• Title/Summary/Keyword: On-line Market

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A Comparative Study on the Factors Affecting SNS Switching Intention among College Students in South Korea and China (SNS 전환의도에 영향을 미치는 요인에 관한 비교연구: 한·중 대학생을 중심으로)

  • Gong, ShaSha;Jin, HaiYan;Hwang, HaSung
    • Journal of Internet Computing and Services
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    • v.18 no.5
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    • pp.95-102
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    • 2017
  • With the development and popularization of Internet, the competition of SNS market is now getting fiercer and fiercer. SNS service providers need to keep updating their service to sustain their customers' continuance use. However, due to the homogenization of functions and services from different applications provided by different developers, there comes a new phenomenon that users shift from one SNS to another SNS. In line with this, the current study aims to explore factors affecting switching intention among SNS users by applying migration theory which explains people's migration behavior from one place to another. Findings from surveys of Korean and Chinese college students suggest that there was a difference of factors influencing switching intention among the two countries. For Korean college students, alternative attraction was the strongest factor leading to SNS switching intention. On the other hand, peer pressure was the strongest factor leading to SNS switching intention among Chinese college students.

Change of Value Chain and Current Issues in Game Items Real Money Trade (게임아이템 현금거래의 가치사슬 변화와 동향분석)

  • Han, Chang-Hee;Kim, Jung-Min;Park, Chae-Hee;Hong, Yu-Jin;Kim, Min-Kwan
    • Journal of Korea Game Society
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    • v.11 no.2
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    • pp.45-56
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    • 2011
  • The concept, means, value chain, the persons concerned and possible issues of game item trading in cash are analyzed in this study. The trading is characterized by not only being performed with its own unique business model but also causing issues related to delicate social problems, such as digital contents distribution, work place and gambling. The way of game item trading in cash and its value chain have been changed with game market growth for the past years. I analyzed in this article the new concept of game item trading in cash that is different from the past. Also, analysis on several issues related to game item trading in cash is conducted.

Consumer's demands on functional design for sports climbing pants and product developments (스포츠 클라이밍 팬츠의 기능적 디자인에 대한 소비자 수요 특성과 상품 개발)

  • Park, Jeehye;Chun, Jongsuk
    • The Research Journal of the Costume Culture
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    • v.25 no.3
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    • pp.391-404
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    • 2017
  • The purpose of this study was to identify the consumers' demands on functional design of sports climbing pants. Data were collected through a field survey. 82 male and 70 female amateur sports climbers in Seoul participated. The questionnaires measured aspects of functional design in sports climbing pants, specifically motion adaptability, comfort and aesthetic value of the climbing pants. The results of this study show that comfort during climbing postures was the most important value of the climbing pants. The subjects sought motion adaptability at the hip, crotch, thigh and knee. The preferred style and degree of fit of climbing pants were differed according to gender. Men preferred loose or semi tight fit style climbing pants but women preferred the leggings style of the sport pants. The soft touch seam line and body shaping function were also important for women. The type of pants preferred for sports climbing also differed by the climbing experience period. Men began to wear the outdoor mountaineering style pants when they had experienced sports climbing for 6 months and to wear the climbing expert style pants when they had experienced sports climbing for a year. Most women wore leggings style sports pants from the beginner stage. This study also analyzed Korean market trend in 2016~2017 F/W for sports climbing pants design. The men's pants were more likely to be designed to improve mobility compared to the women's pants, even though the aesthetic value of the sports climbing pants was important for women.

A Study on the Characteristics and Social Values of Vegan Fashion in H&M and Zara

  • Seo, Kyoungah;Suh, Seunghee
    • Journal of Fashion Business
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    • v.23 no.6
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    • pp.86-100
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    • 2019
  • This study analyzed the characteristics of vegan fashion produced by H&M and ZARA with respect to materials, design, development, production, and marketing to create social value. The results of this study are significant because they can be used as a reference to develop a vegan fashion market. Regarding the research method, this study assessed the concept and status of veganism through a literature review and examined vegan fashion case studies by analyzing official websites and media content. The study's scope covers the period from 2005, when H&M was the first SPA brand to create a vegan product line, until 2019. The characteristics of Global SPA's vegan fashion were as follows. Regarding materials, alternative materials were developed and an expanded use of organic materials was implemented. Regarding design, development was achieved through design collaboration and upcycling. In terms of production, an animal welfare policy was adopted and a sustainable supply chain was established. Marketing employed a campaign aimed at encouraging increased consumer participation. The findings regarding the social value of H&M and Zara's vegan fashion were as follows. First, a cyclical economy was realized through circular recycling in the entire process of resource selection, production, and waste disposal. Second, because product consumption indicated the importance of ethical consumption and sustainable consumer participation, corporate financial activities were created based on shared values to accomplish the social outcome. Third, collaborations with luxury brands or vegan fashion designers built a collaborative ecosystem in which vegan fashions were released and consumer participation campaigns were implemented.

An Experimental Study on the Performance Characteristics of a Multi Type Refrigerator Using R600a (R600a를 이용한 소형 멀티형 냉장고 시스템의 성능특성에 대한 실험적 연구)

  • Ahn, Ji-Hoon;Jang, Yong-Hee;Kim, Yong-Chan;Choi, Won-Seop;Oh, Seung-Whan;Kim, Chang-Nyeun;Lee, Jae-Seung
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.21 no.4
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    • pp.222-228
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    • 2009
  • Various types of refrigerators become popular in the market such as a common refrigerator, kimchi refrigerator and wine cellar. It is required to develop a multi type refrigerator combining these refrigerators to save space and energy consumption. In this study, the performance of a multi type refrigerator, which consists of one machine room and three evaporators, was measured in a bench type multi refrigerator. The multi type refrigerator was tested by varying the number of refrigerator cabinet, refrigerant charge, and temperature conditions. In addition, the multi type refrigerator with a suction line heat exchanger(SLHX) was tested to improve system performance. Based on the experimental data, the multi type refrigerator showed better performance than the conventional refrigerator(single type system). Besides, the COP of the single system increased from 1.0 to 1.37, and those of the dual and triple system increased from 1.29 to 1.39, and 1.22 to 1.51, respectively, by applying the SLHX.

The features of pattern structure in the raglan sleeve as observed in modern fashion (현대 패션에 나타난 래글런 슬리브의 패턴구성 특징에 관한 연구)

  • Shin, Jang-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.4
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    • pp.95-104
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    • 2018
  • This study classified the figurative features of the raglan sleeves presented in the Spring and Summer Collections and Fall and Winter Collections abroad in 2010 and 2018 and analyzed the production methods and patterns of the classified raglan sleeves. The analysis results are described below. The raglan sleeves in the latest fashion trends were classified into Type H, Type A, Type O and Type Y per shape. The production features of raglan sleeves in the latest fashion trends included the cutting lines in various shapes, a flounce that made shoulders look wider, and decorations such as gathers, studs, punching, slits, pleats and tucks. The raglan sleeve design was classified into Yoke Raglan, Armhole Princess Raglan, Semi Raglan, Gathered Raglan, Pleats Raglan, Cowl Raglan, Origami Raglan, Circular Curved Raglan, Capes Raglan and Constructive Design Raglan and the patterns per design were presented. For creative and experimental clothing by the analysis of the features of raglan sleeve structure, a variety of configuration methods need to be developed and implemented. The analysis results of this study will contribute to the development of the fashion industry through small quantity batch production pursuing unique styles as the basis for further study on the configuration methods of raglan sleeves. This study will be used in various ways as education materials on sleeve patterns in the educational field. Through the analysis of sleeve patterns, this study tries to provide basic data for planning the design of raglan sleeves and helping to diversify the ladies' apparel market in the future.

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A Study on the Cost of Capital of Islamic Enterprise (이슬람기업의 자본조달비용에 관한 연구)

  • Choi, Tae-Yeong
    • International Area Studies Review
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    • v.13 no.2
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    • pp.505-523
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    • 2009
  • We study the cost of capital of Islamic enterprise using the Capital Asset Pricing Model(CAPM). When there exists no risk-free interest rate, the security market line(SML) of Islamic enterprise shows an upward slope starting from the origin. The slope is bigger than that of SML with risk-free interest rate. This is because the cost of capital of Islamic enterprise is higher than that of western firms for the same level of systematic risk. When the effect of zakat is considered, the risk-free interest rate is replaced by minimum required rate of return. The SML of Islamic enterprise reveals an upward slope but it does not pass through the origin. This is because Islamic enterprise cannot invest on risk-free asset. In order to overcome the theoretic limits of CAPM, we propose to use multi-factor approach such as arbitrage pricing model instead of single-factor model for future study.

A Comparative Study of R&D Transfer by Multinational Corporations between Korea and China (다국적기업의 R&D 이전에 관한 한·중 비교연구)

  • Shin, Geon-cheol;Park, Young-hee;Lee, Heung-youn
    • International Area Studies Review
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    • v.13 no.1
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    • pp.309-340
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    • 2009
  • Multinational Corporations (MNCs) are increasingly establishing globally-distributed R&D (Research and Development) centers in which sites around the world work collaboratively to develop new manufacturing and product technologies. Following new globalization strategies, these projects more often include sites in Emerging/Newly Industrializing Economies (E/NIEs). The success of these ventures promises to be increasingly important both for the bottom line of MNCs and for the development ambitions of E/NIEs. This study attempts to identify these trends and to compare R&D transfer between Korea and China. The study identifies specific factors on MNC's R&D transfer and compares those operating factors between the R&D centers in Korea and China, which attract many MNCs in the world. Among those eight dimensions relating to MNCs' operation, there are significant differences in site selection, market characteristics, government support, and R&D networking between Korea and China. The analysis show more positive factors on China than Korea regarding R&D operations. The result will be helpful for both MNC's managers and governments' decision makers with respect to R&D transfer.

An analysis of the International Maritime Transportation focusing on Maersk Line Container Networks (국제 해상운송 네트워크 분석에 대한 연구 - Maersk 선사의 Container 운송네트워크를 중심으로 -)

  • Song, Min-Geun;Cha, Young-Doo;Yeo, Gi-tae
    • Journal of Korea Port Economic Association
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    • v.33 no.2
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    • pp.1-18
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    • 2017
  • By using social network analysis, this study examined 102 countries, 281 ports, and 6,318 maritime routes associated with the global network of the Maersk Line. With the 'Belt and Road' in place, China is developing ports, expanding the cooperation with major ports, and increasing its influence on maritime transport. China's ports' reform and development implies establishing stable and independent logistic networks for supply of raw materials as well as exports and imports. This is closely related not only to individual ports' competitiveness, but also to relational structures between maritime powerhouses such as the US-which has the largest share and influence in the global market-and the surrounding countries. In this regard, an analysis of the maritime transport needs to consider the characteristics of individual ports together with those of each country. This study identified the characteristics of each port in light of the relationships in the global network of Maersk and applied them to each country. Moreover, the individual networks of China, the US, and Korea are compared. The findings showed that China, the US, Panama, Malaysia, and Spain accounted for large shares of the global network, while the shares of China, Korea, Taiwan, and Vietnam were high in China's network. In addition, by comparing individual networks of China, the US, and Korea, it emerged that Korean ports such as Busan and Gwangyang had secured a high level of competitiveness in the Chinese network.

The Effects of Ownership Structure on Analysts' Earnings Forecasts (기업지배구조가 재무분석가의 이익 예측오차와 정확성에 미치는 영향)

  • Park, Bum-Jin
    • The Korean Journal of Financial Management
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    • v.27 no.1
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    • pp.31-62
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    • 2010
  • This paper analyzes empirically how analysts' forecasts affected by ownership structure. This study examine a sample of 1,037~1,629 the analysts' forecasts of firms registered in Korean Stock Exchange in the period from 2000 to 2006. The empirical results are summarized as follows. First, from the analysis, companies which have higher major shareholder's holdings tend to increase earnings forecast errors and earnings forecast accuracy. Meanwhile, companies which have higher institution shareholder's holdings tend to decrease earnings forecast errors and earnings forecast accuracy. This result is in line with the view of previous works that companies with higher major shareholder's holdings look towards more of analysts' optimistic forecasts in order to maintain friendly relations with major shareholders. Because of analysts' private information use from major shareholders, earnings forecast accuracy is higher in high major shareholder's holdings firm than in high institution shareholder's holdings it. Second, this analysis is whether the minimal required selection condition of outside directors, audit committee adoption and audit quality affect the relation between ownership structure and analysts' forecasts. This result is that variables related corporate governance do not affect statically the relation between ownership structure and analysts' forecasts. The meanings of this paper is to suggest the positive relations between ownership structure and analysts' forecasts. After this, if analysts will notice forecasts of more many firms, capital market will be more efficient and this field works are plentiful. Also it will need monitoring systems not to distort market efficiency by analysts' dishonest forecasts.

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