Browse > Article
http://dx.doi.org/10.7472/jksii.2017.18.5.95

A Comparative Study on the Factors Affecting SNS Switching Intention among College Students in South Korea and China  

Gong, ShaSha (Dept. of Media and Communication, Dongguk University)
Jin, HaiYan (Dept. of Media and Communication, Dongguk University)
Hwang, HaSung (Dept. of Media and Communication, Dongguk University)
Publication Information
Journal of Internet Computing and Services / v.18, no.5, 2017 , pp. 95-102 More about this Journal
Abstract
With the development and popularization of Internet, the competition of SNS market is now getting fiercer and fiercer. SNS service providers need to keep updating their service to sustain their customers' continuance use. However, due to the homogenization of functions and services from different applications provided by different developers, there comes a new phenomenon that users shift from one SNS to another SNS. In line with this, the current study aims to explore factors affecting switching intention among SNS users by applying migration theory which explains people's migration behavior from one place to another. Findings from surveys of Korean and Chinese college students suggest that there was a difference of factors influencing switching intention among the two countries. For Korean college students, alternative attraction was the strongest factor leading to SNS switching intention. On the other hand, peer pressure was the strongest factor leading to SNS switching intention among Chinese college students.
Keywords
SNS; switching intention; migration theory;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 YoonHwa Kim, "SNS (Social Network Service) Utilization Trend and Usage Behavior Analysis", KISDI Stat Report, 15(3), 7-12, 2015.
2 Hyunsun Park, Sanghyun Kim, "An Empirical Study of SNS Users' Switching Intention Toward Closed SNS", Information Systems Review, 16(3), 135-160, 2014. http://www.earticle.net/article.aspx?sn=236977   DOI
3 Lei Yun, "A comparative study on the Chinese college students and Korean college students' Cyworld minihomepage usage", The Graduate School of Hanyang Unicersity. 2011. http://www.riss.kr/link?id=T12335635
4 Mattick, N. K., Kim, S. S., and Agarwal, J, "Internet users' information privacy concerns (IUIPC): the construct, the scale, and a causal model," Information Systems Research, 15(4), pp. 336-355, 2004. https://doi.org/10.1287/isre.1040.0032   DOI
5 Moon, B, "Paradigms in migration research: exploring "moorings" as a schema." Progress in Human Geography. 19(4) 504-524, 1995. https://doi.org/10.1177/030913259501900404   DOI
6 Jones, M. A., Mothersbaugh, D. L., and Beatty, S. E, "Switching barriers and repurchase intention in services", Journal of Retailing, 76(2), pp. 259-274, 2000. https://doi.org/10.1016/S0022-4359(00)00024-5   DOI
7 Zengyan, C, Yinping, Y, and Lim, J, "Cyber migration: An empirical investigation on factors that affect users' switch intentions in social networking sites, "System Sciences, HICSS'09. 42nd Hawaii International Conference on IEEE. 1-11, 2009. http://dx.doi.org/10.1109/HICSS.2009.140
8 EunJin Chang, JeoungKun Kim, "A Study on the Switching Intention of SNS Users: In the Perspective of SNS Fatigue and Migration Theory." Management Education Research, 30, 483-504. 2015. http://www.riss.kr/link?id=A100485845
9 EunJin Chang, JeoungKun Kim, "Study on effects of user"s emotional attachment to SNS on switching behaviors", The e-Business Studies 16(6), 255-273, 2015. http://www.riss.kr/link?id=A101986378   DOI
10 YeYe Fang, "A Study of Factors Influencing SNS Users' Switching Intention in China Focusing on PPM Model." Graduate School of Konkuk University. 2017. http://www.riss.kr/link?id=T14427762
11 Haythornthwaite, C, "Strong, weak, and latent ties and the impact of new media," The Information Society, 18(5), pp. 385-401, 2002 https://doi.org/10.1080/01972240290108195   DOI
12 Xinlin Yao, CheeWei Phang, Hong Ling, "Understanding the Influences of Trend and Fatigue in Individuals' SNS Switching Intention" 48th Hawaii International Conference on System Science, 2015. https://doi.org/10.1109/HICSS.2015.46
13 Hou, A. C, Chern, C.-C., Chen, H.-G., and Chen, Y.-C, "'Migrating to a new virtual world' Exploring MMORPG switching through human migration theory." Computers in Human Behavior. 27(5), 1892-1903, 2011. https://doi.org/10.1016/j.chb.2011.04.013   DOI
14 Hwang, H. S., & Choi, E. K, "Exploring gender differences in motivations for using Sina Weibo." KSII Transactions on Internet and Information Systems (TIIS), 10(3), 1429-1441, 2016. https://doi.org/10.3837/tiis.2016.03.029   DOI