• Title/Summary/Keyword: On-line Market

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The Evaluation on The Effect of Communication and Shared Knowledge Between IS and Line Organizations to IS Performance (IS 조직과 라인 조직간의 의사소통 및 공유지식이 IS 성과에 미치는 영향에 관한 연구)

  • Kym, Hyo-Gun;Pyo, Jie-Hyun;Choi, In-Young
    • Asia pacific journal of information systems
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    • v.13 no.1
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    • pp.197-211
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    • 2003
  • Intensified competition, splintered mass market, shortened product life cycles, and advanced technology and automation let companies to crease the IT investment to meet the changes, Although IT investment increased, IS didn't show the visible outcome. One of the major interest of IS managers is how to demonstrate the business value of the firm's investment in information technology. This paper proposes the revised model of Nelson & Cooprider(1990) regarding shared knowledge between IS and line groups. Knowledge can be shared through mutual trust, mutual influence and communication between these two groups. The revised model including communication is tested empirically using LISREL. The results show that shared knowledge mediated the relationship between IS performance and mutual trust, mutual influence and communication. And shared knowledge between IS and line groups increase IS performance. IS managers should develop mutual trust, mutual influence and communication between these groups to achieve more shared knowledge and higher IS performance.

Mass Production of Paclitaxel by Plant Cell Culture (식물세포배양에 의한 항암제 Paclitaxel의 대량 생산)

  • Choi, Hyung-Kyoon;Son, Joo-Sun;Na, Gwang-Hwee;Hong, Seung-Suh;Park, Yeon-Seung;Song, Jai-Young
    • Journal of Plant Biotechnology
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    • v.29 no.1
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    • pp.59-62
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    • 2002
  • Samyang Genex succeeded in commercialization of anticancer agent-paclitaxel by plant cell culture technology. The core technology of Samyang Genex relating paclitaxel production includes cell line development, cell line preservation, cell culture, scale-up technology, and purification technology. On the basis of the research, Samyang Genex built the factory operated by CGMP (current good manufacturing practice). The paclitaxel-Genexol$^{TM}$-is commercially available in Korea, and it will be launched to world market including USA after approval of US FDA.

Activation Plan for Online Shopping Mall of Kids' Furniture (온라인 아동가구 쇼핑몰 활성화 방안)

  • Jang, Eun-Young;Lee, Sang-Joon;Lee, Kyeong-Rak;Lee, Sang-Hyun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.15 no.1
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    • pp.291-298
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    • 2015
  • It is pretty hard to sell the kids' furniture online because of the characteristics of the consumers that they will like to make purchases after looking at the actual objects and then considering purchasing them. In this paper, we made the scheme to boost the on-line malls of the kids' furniture market by collecting the consumers' intention to buy before purchasing with questionnaire survey, comparing it with the real data of purchasing, and analyzing the differences. We analyzed the visit number of shopping mall, the page number of views, page duration time per visit, and customer's shopping path by using log data from the children's furniture online shopping mall server. In addition, we analyzed where the customer's influx route is among online advertising. We found that there are requirements for the designs, prices, brand names, and practicalities by the consumers purchasing the kids' furniture online. To strengthen competitiveness of the online kids' furniture malls, we proposed that reinforcing the on-line experiences of furniture, the differential strategies for the products, ensuring the fixed customers are needed.

Effect of Financial Transmission Rights on the Strategic Bidding Behavior of the Electricity Producers (재무적 송전권이 발전사의 전략적 입찰에 미치는 영향)

  • Lee, Kwang-Ho;Shin, Jae-Hong
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.59 no.7
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    • pp.1226-1231
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    • 2010
  • This paper looks at the influence of Financial Transmission Rights (FTRs) on the market value(Social Welfare; SW) in the competitive electricity market. The transmission line constraints make it difficult to compute the Nash Equilibrium (NE) due to causing a mixed strategy NE instead of a pure strategy NE. Computing a mixed strategy is more complicated in a multi-player game. The aim of this paper are to compute a mixed strategy NE and analyze SW in power transaction with FTRs. This paper introduces a formula and a technique for solving NE of multi-player game with FTRs. In addition, it analyzes the influence of holding of FTRs by generation company on SW and it proposes the SW at NE is influenced by Power Transfer Distribution Factor (PTDF) where holder of FTRs are located. The assertion is verified by calculating the mixed strategy utilizing the Cournot model widely used for studies on FTRs.

A Study on Application of Synchronized Production System for H Automobile Plant in China (자동차 공장에 동기화 생산 적용 연구 -중국 H 자동차를 중심으로-)

  • Zhang, Jing-Lun;Lee, Doo-Yong;Jang, Jung-Hwan;Yoo, Sung-Hee;Lee, Chang-Ho
    • Journal of the Korea Safety Management & Science
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    • v.14 no.4
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    • pp.259-264
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    • 2012
  • Automobile market was grown up by 1.7% at the first half of 2012 comparison with 2011 in China and this growth trend will be continued for a while. Under this market environment the China automobile companies expand the production capacity and result in heightening the intense competition for companies. This paper deals with the more efficient production line and production logistics through SPS(Synchronized Production System) with construction of MES(Manufacturing Execution System) in H automobile company in China. In plastic painting line we can simultaneously prepare the production quantity and delivery time according to assembly production plan by introducing MES. We can reduce the excess production and result in extreme reduction of inventory.

A Study on Information Strategy for Korean Distribution Industry (우리 나라 유통산업의 정보화 전략 방안 -일본 유통산업과의 비교분석 통하여-)

  • 임외석;권오수
    • Journal of the Korea Society of Computer and Information
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    • v.4 no.1
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    • pp.99-113
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    • 1999
  • The Korean distribution market is now faced with various difficult problems. for instance, the withering of domestic demand by effect of IMF support system, the competitive foreign enterprise's entry into domestic distribution market by opening of its market, and the diversity and unexpected change of consumers' needs. Through the comparative study with Japanese distribution industry, we could find out the outline of information strategy that Korean wholesalers and retailers can solve such problems and stand at competitive advantage in Korean distribution market. We use information system in order to get data for consumers' needs quick and diversely. analyze those accurately, and put those into merchandising. So we have to work out the information strategy in line with the three-point principle, such as the integration or linking of information systems, the sustaining improvement and development of information systems, and the sharing of information.

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Factors Influencing the Use Intention of Social Commerce : Focusing on the Moderating Effects of Gender (소셜커머스 이용의도에 영향을 미치는 요인에 대한 연구 : 성별의 조절효과를 중심으로)

  • Kang, Hyunmo;Kim, Ji-Hern
    • Journal of the Korean Operations Research and Management Science Society
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    • v.38 no.2
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    • pp.117-139
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    • 2013
  • Due to the recent development of SNS(Social Network Service) which is represented by Twitter and Facebook, social commerce market which combines on-line shopping mall and SNS is expanding. With increasing speed of its market, this study is to focus on detecting the crucial variables promoting the use intention, which results in the sustainable competitive advantage in social commerce market. This research empirically analyzed the use intention of social commerce. Also, this study explores the moderating effects of gender in explaining intention to use social commerce. A technology acceptance model is applied for pinpointing the antecedents of intention to use social commerce and for revealing cross-gender differences. The results from a survey of 452 participants reveal that the effects of perceived risk, perceived usefulness, ease for use and subjective norm on intentions to use social commerce differ across gender. Findings imply that the risk-free quality and portrayal of in-group or out-group situations of social commerce need to be communicated to female consumers, along with the social norms of using social commerce. When targeting male consumers, the technological features illustrating the usefulness of social commerce should be focused. This study will provide diverse implications companies providing social commerce services.

A Study on the Emotional Factors of the Merchandising Process used in Fashion Information (상품 기획 과정에서 사용하는 패션정보의 감성 요소에 대한 연구(I))

  • 김혜영
    • The Research Journal of the Costume Culture
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    • v.5 no.3
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    • pp.1-25
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    • 1997
  • The consumers, who are characterized by gathering a wide scope of information and by putting into action immediately, have come to the new group searching for emotion and have played a leading role of market. The characgeristics of consumers are the fact that they have followed the street fashion with no-concept, independent of the trends which the brand has provide for consumers. Therefore it leads to a big gap between the fashion information for enterprises and market formation for consumer class. The principal purpose of this paper is to get closer the distance between the information which is used in merchandise plan and real market for consumers, and to suggest the new direction of information management system in order to enhance the hit rate of merchandise plan. The results are as follows : (1) It is shown the enterprises should divide the information data between fashion information and market information, and understand the mutual relationship of them, and regard the statistical data related on the change of sensitivity and desire in market specialized in attributes of street fashion as the emotional expression\`s view, and manage them by the feedback style. (2) It is shown that enterprises should fully understand the fashion factors in the line of fashion stream with the independence of theme in order to plan the merchandise effectively for market which are specialized in the duality that it has both conservation and innovation at the same time, and detect their change. (3) It is shown that in order to predict exactly, enterprises should reflect the statistical data and the emotional factors in planning the merchandise, bring up the systematic organization, expert system. (4) It is also shown that enterprises should make an effort to pursuit the discriminated brand through the feedback management in which the consumer\`s lasting desires are reflected.

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Electrical Consideration in OPGW Live-Line Installation (활선 상태에서의 OPGW 가선 시 전기적인 현상 고찰)

  • Baek, Ju-Heum;Kim, Jung-Nyun;Jeon, Seung-Ik;Kim, Byung-Soo;Lee, In-Ho
    • Proceedings of the KIEE Conference
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    • 2005.07e
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    • pp.127-129
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    • 2005
  • OPGW(Optical Ground Wire) whose demand is increasing worldwide have composite function as optical communication and grounding for preventing transmission line from lightning. While continuous efforts have been made to increase the transmission capacity and speed, the working method to replace the existing ground wire with OPGW under live-line condition is coming to force newly as installation aspects. Particularly, this requirement became more serious in developing country that the electric power supply is not sufficient and power outage is impossible for supply and dead of electric power LS cable Ltd. has developed the new installation method in full live-line condition to solve the confronted problem and to meet the market demand. In this paper, Electric Problems in live-line installation is considered to predict dry-band arcing. This can be used by Makers to predict dry-band arcing in insulating ropes installed on earth wire of power transmission system.

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An estimation on the market environment of Uzbekistan and the strategic direction for the Economic Cooperation (우즈베키스탄 시장의 환경 평가와 경제교류 전략의 방향성 분석)

  • Kim, Joong-Kwan
    • International Commerce and Information Review
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    • v.12 no.3
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    • pp.101-121
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    • 2010
  • This paper focuses on establishing strategies to ensure entry to the Uzbekistan in the process of developing business opportunities and managing industry. The study provides initiatives to maintain industrial competitiveness as well as policy guidance for entry and management on the Uzbekistan's industry. The most prominent feature of Uzbekistan's industrial development policy during the past decade is that it has undertaken an integrated policy approach to development which brought about sustainable economic development. In this development process, trade policy, manpower development policy, and technology policy were well coordinated and complementary to industrial policy in the Uzbekistan. This paper attempts to analyze Uzbekistan's custom and system in terms of broad industrial policy concept through resource and economic environment of Uzbekistan and to derive some lessons of market evaluation and policy implication for Korean government and industrial line.

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