• Journal of Korea Society of Industrial Information Systems
• /
• v.8 no.4
• /
• pp.55-63
• /
• 2003

The game & multimedia industry is a high-valued industry comparing to any industry. Also, it has been shown the possibility as considerably bright future industry due to a development of the Internet, an explosive growth of on-line game market, and a union with virtual reality technology Since an on-line game having a clear profit model is expanding to PC and other platform, it brings to us a large change throughout the whole game industry. In order to develop a game, we need a number of elements. A game character among them delivers to a user the overall characteristics of a game as a visual representation and makes us access to a game directly and sensuously. A game character of on-line game is considerable in an operation in the volume of initial sales from a viewpoint of marketing. In addition, it affects to secure users and be immersed in a game. In this paper, we propose a production skill of an efficient 3D game character for 3D on-line game.

• Journal of Korea Multimedia Society
• /
• v.9 no.12
• /
• pp.1657-1668
• /
• 2006

The last few years have represented a boom for the online gaming industry. Internet-based online games have been an increasingly popular form of entertainment. The gaming industry estimates there will be over 26 million online gaming participants in 2002. The rapid development of online game content and related information technology will increase the size of the industry and have a profound impact on many aspects of our lives and our society. This paper develops the exploratory LISREL model for identifying the factors affecting the players' loyalty to a specific brand of online game. The concepts of flow, word of mouth, feedback, challenge, social norms, and online community activities, etc, are all introduced into the model, as the independent variables directly and indirectly affecting loyalty. Based on data collected from an online survey, the validity of the model has been tested and interesting conclusions have been developed concerning the relationships between loyalty and flow, word of mouth, and other independent variables. It is hoped that this result might provide useful guidelines for developing successful online game content.

• Journal of Korea Game Society
• /
• v.9 no.2
• /
• pp.69-80
• /
• 2009

In this research, we analyze change of directions and issues in future game industry. We start to analyze change of game contents and platform about impact of game industry under the digital convergence, and then we spread out a point of view about game user, game company, distribution of game industry over the length and breadth of game industry. In this paper, we analyze the future state of changing and the issues in online game industry under the digital convergence. For this research, we develop the on-line game industry's changing scenario. On the basis of the issue analysis about the future of the On-line game industry, we aim to provide some implications for business strategy of on-line game companies and policy of the government.

• Information Systems Review
• /
• v.10 no.2
• /
• pp.21-48
• /
• 2008

The Korean on-line game industry is going through a rapid change. The future business environments for potential on-line game companies are very uncertain due to the new service and the different market trends. In this paper, I propose the use of morphological analysis approach for scenario generation about the future of the On-line game industry. The stages of research process were as follows; Firstly, digital contents analysis and key issues were drawn on IPTV in the on-line game industry. Secondly, each key issue was analyzed and the influence factors and directivity flow were found. Thirdly, highly probable future on-line game industry scenarios were derived. In this case, morphological analysis. On the basis of the developed scenarios, I formulated some implications for business strategy of a potential on-line game companies.

• Fashion & Textile Research Journal
• /
• v.10 no.6
• /
• pp.811-821
• /
• 2008

This study examined on the most noticeable game industry in a digital era, and on the definition and feature of post-digital generation enjoying it, along with the relations with the game. Especially, this paper examined correlations between game characters' fashion and pop singers' fashion targeting post-digital generation enjoying games. As the result of this study, on-line game's popularity affected popular culture and game business and popular stars have close interrelation. In addition, through variosus objective surveys, the game characters' fashion was classified into five images before being analyzed; fighter's image, retro image, surreal image, sensual image, and unisexual image. The game characters' fashion wasn't only analyzed also studied correlation between on-line game character's fashion and pop singers' fashion by five images. Consequently in case of game characters' fashion, it influenced on pop singers' fashion targeting teens and twenties enjoying games, which meant fashion connections between game characters and pop singers.

• The Journal of the Korea Contents Association
• /
• v.6 no.5
• /
• pp.104-112
• /
• 2006

Game industry developed much from fast development of an information communication technology and an internet technology. Game industry is getting attention by high value-added industry in 21th century And genre of various game appeared. On-line game is taking charge of important role of latest IT industry Now, game software market for education is expanded, but a lot of side effects exist because of wrong game software. In this paper, we investigate existent researches about quality evaluation of on-line game's qualitative improvement. Also, we present improving quality evaluation constituent additionally.

• Proceedings of the Korea Contents Association Conference
• /
• 2005.05a
• /
• pp.74-80
• /
• 2005

More government's policy supports than current are necessary time first of all because Korea game industry is growing vigorously centering around On-line game and Mobile-game. Korea Government is progressing game industry promotion policies actively, and these may accelerate developed speed of Korea game industry in the near future. But, we are time that feedback of government's game industrial policies is necessary now through comparison with game industry policy of Northeast Asia area game Industry policy of area. Therefore, In this paper we did study improvement assignment of Korea game industrial policy through comparison with Game industrial policies of the Korea, China and Japan.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
• /
• v.23
• /
• pp.3-38
• /
• 2004

On-line game business has emerged as the most lucrative entertainment industry, with over 4 million players in China, with more than 45% of the market dominated by Korean on-line games. While the interactive entertainment market continues to expand, with many new Korean on-line game publishers entering the market, relatively little is known about which factors influence online game players' behavioral intentions (i.e., intention to play, brand-identity, word of mouth, flow, etc.) in this area. It appears that in this extremely attractive and growing services segment, academics, as well as practitioners, would benefit from investigating the relationships among the players' intention to play, social norms, word of mouth, flow, and the impacts of several other key game-related constructs. A conceptual framework is proposed and a simultaneous equation model is developed. This paper develops the exploratory LISREL model for identifying the factors affecting the players' intention to play for on-line games. Based on data collected from on-line questionnaire survey in China, the validity of the model has been tested and interesting conclusions have been developed concerning the relationships between the game-related constructs. It is hoped that this result might provide the useful guidelines for developing the successful on-line game contents. With better understanding of the players' behavioral intentions, Korean on-line game developers should be able to penetrate the China market with sustainable advantage over their competition.

• Journal of Korea Game Society
• /
• v.14 no.1
• /
• pp.7-18
• /
• 2014

For the rapid growth of Chinese on-line game market in this decade, it became more necessary to study Chinese on-line game industry, business strategy, and, especially the behavioral characteristics of on-line game users. In spite of these necessities, there were a few studies on these research fields in China. The current study investigated the relationships among perceived price, perceived quality, the flow, perceived value, and loyalty of Chinese on-line game user. In addition, we tested the influence factors on perceived value and game user loyalty of on-line game user through AMOS method. Results showed that perceived value and game loyalty are positively related perceived price and the flow, the flow and perceived value respectively.

• The Journal of the Korea Contents Association
• /
• v.8 no.7
• /
• pp.128-134
• /
• 2008

On-line game industry had accomplished much growths and development When manufacture game adaptively and easily game manufacture pipeline and fast manufacture schedule that is shorted according to special quality of on-line by one of pain of game companies, application need manufacture pipe line Wish to collect existing manufacture process and pipeline connection research and collect existing spot manufacture pipeline through present office specialist, analyze synthesis and draw game manufacture element and manufacture pipeline in this research. Analyze pipeline of that research progress process is overview and on-line game arcade game Mobile crab collection and progressed pipeline that is optimized by this by period of ten days that draw conclusion after deduction.