• 한국의류학회지
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• 제29권3_4호
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• pp.523-534
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• 2005

This study was to examine the factor structure of pursuing benefit and satisfaction at casual and official wear, to analyze the differences of pursuing benefit, satisfaction, and clothing purchase behavior among the consumer groups segmented by store pursuing benefits, and to provide useful information for establishment of marketing strategies. The subjects were 500 female consumers experienced in purchasing clothes at fashion outlet stores. A total of 500 questionnaires were analyzed with $X^2$-test, ANOVA, factor analysis and Duncan's multiple range test. The results were as follows: 1. Pursuing benefit and satisfaction at casual wear and official wear were composed of 5 factors. 2. Pursuing benefit and satisfaction at casual and offcial wear, and clothing purchasing behavior variables such as informants, frequency of purchase, shopping time, and average monthly expenditure on clothes were significantly different among the 3 segmented groups. Product pursuing group was shown to seek higher level of esthetic feeling, suitability for self image and body, fsshion and symbolic meaning of brand than other groups in casual and official wear and to be most satisfied at symbolic meaning of brand, social recognition, and practicality in casual wear of outlet and at suitability and social recognition in official wear of outlet. Store convenience pursuing group was shown to seek higher level of suitability for self image and body, quality, and practicality than other groups in casual and official wear and to be most satisfied at quality and practicality in casual wear of outlet and at practicality and suitability in of cial wear of outlet. Price pursuing group was shown to seek and to be most satisfied at practicality in casual and official wear of outlet.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2001년도 19th International Costume Association Congress
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• pp.96-97
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• 2001

• 복식
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• 제58권9호
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• pp.1-17
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• 2008

One of features of fashion in Joseon period is culture of overlapping of several clothes. This culture appeared with Hapbong(合縫:sewing of several clothes as one) at late Joseon period and developed into simpler and more practical fashion culture. Hapbong is mainly identified at men's official uniform such as Jaebok(祭服), Jobok(朝服), Kwanbok(官福), Gugunbok(具軍服), and women's formal dress such as Wonsam(圓衫) and Dangeui(唐衣) which formed several clothes get to be a set. Such fashion was designed to maintain dignity and power while simple to wear. And It has the trace of overlapping visually on the collar, sleeve, breast-tie and others. Hapbong is attributable to thoughts of practical science, post-toadyism, modernization, renovated the system of clothing, and advanced sewing technique.

• 한국의류학회지
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• 제40권5호
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• pp.801-814
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• 2016

This study uses the "Sejong chronicles" ritual manual to investigate the movements and roles of provincial governors during the enshrinement rituals of the royal portrait, the official uniforms of the provincial governors in their roles, and the characteristics of the official uniforms system for local governors in the early Joseon Dynasty. The results of this study are as follows. Provincial governors who participated in the enshrinement rituals of the royal portrait were governors 'en route' and governors 'in destination'. The movements of the governor 'en route' followed the provincial borders, official residences, and neighboring provincial borders. The movements of the governor 'in destination' followed the provincial borders, the official residence, and jinjeon. The roles of the governors included the welcoming ceremony, the bow-down ceremony, the front guard, and the farewell ceremony. The governors 'en route' wore Jobok in the welcome ceremony, and a Sibok in the bow-down ceremony before the farewell. The governor 'in destination' wore Jobok in the welcome ceremony, and Jobok (or Sibok if Jobok was not available) in the bow-down ceremony before the farewell. The characteristics of the official uniforms system for local governors in the Joseon Dynasty were as follows. First, the governors wore different uniforms depending on the importance of the rituals in the early Joseon Dynasty. Second, the names of official uniforms Sang-bok and Si-bok were used interchangeably in the early Joseon Dynasty. Third, local governors were allowed to wear Sangbok (or Sibok) instead of Jobok.

• 복식문화연구
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• 제18권5호
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• pp.960-976
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• 2010

Even though Joseon Dynasty strictly identified between military and civil officials, the dress and its ornament have been studied only based on embroidery emblems that are correctly identified between military and civil officials. Thus, this study intends to research the features of the only military officials uniform, Cheollik, different from the civil officials's identifying them with other features shown from the records, unearthed relics, stone statue, Joseon-tongsinsa-haengnyeoldo(Illustration of Joseon Delegation to Japan), etc., and its results are as follows: First, for wearing examples of the military officials, from the facts that they had worn mainly ordinary clothes, etc. on announcement of military service examination. There was no difference between military and civil officials's clothes by Daejeonhusokrok and the other documents, and there was an assertion that the form of the military and civil officials's clothes should be different by the document, Hongjejeonseo, in the latter term of the Joseon Dynasty. It is presumed that length, width and shape of sleeves might have been different. Second, unearthed Cheollik of the military officials are mostly from the 16th~17th centuries and most of them have removable sleeves according to statistics. The skirt had an opening and one or two slits. Various textiles were used. Third, military official statues of high governor wear small caps and helmets. They wear Cheollik with the collars same as the collar of Bangryeong and Jikryeong, which is also called Dopji Cheollik. It would be considered as they wear the Bangryeong on top of the Cheollik. Fourth, militarly officials described on the Joseon-tongsinsa-haengnyeoldo(Illustration of Joseon Delegation to Japan) wear Cheollik, Rip, Donggae, Okro, Hongsadae, Hwando, Deungchae.

• 복식
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• 제26권
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• pp.221-232
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• 1995

It was aimed to study the costume of Koryo dynasty based upon the one hundred and thirty four pictures of the engraved painting on the wood. The costume to study were made about 400 years during the King Mok-jong(1006) to the forth year of the king Wu based upon the Avatamaka Sutra and Pulsul-Yaesu 가) Men's wear 1. Hair style and hair dress ; Man tied up a top knot and they put on the hat such as a Kuan, Kun, and Mo. The young boys binds his hair up one, two, and three knots. 2. Clothes : 1) King wore an uniform of Mien-lu Kuan system. 2) The Crown Prince and high rank officials wore Yuan-yu-Kuan Won-jung-po-ju-Kuan, Sa-bang-Kuan, Yun-wha-Kuan and montain shape Po-ju-Kuan as a court dress. 3) Officials put on the Pok-du as an official dress and Won-jung-ip-mo, Kun and Mo as an everyday dress, the monk put on the diamond shape Do-kuan and Du-kun and the soldier put on the Helmet. Costume system of man was as follows ; They wore exchanged shape collar, big sleeve jacket, long skirt, apron, hanging precious stone big belt as a Mien-pok. 4) The soldiers wore helmet, Keun-Kap, Scarf, Pee-Bak, Hung-Kap, Pok-Kap, Yang-Dang-Kap, We-Yo-Kap, Kum-Kap, and caries arms. Lower-level officials wore Pe-Bal, Kun-Mo, gae, won-leung, very small sleve jacket, a long coat reaching up to the knee length, slacks, belt, loin cloth and apron. 5) Children's bind their hair up angle shape and wore a half long jacket raching up to the hip and slacks. 나) Women's wear; 1. hair style and hair dress; 1) High rank women's hair style was very extravaganceful. They made their hair top knot (one, two, or more knots) and decoraed precious stone, pan shape head dress, wheel shape head dress, and flower shape precious stone decorated head dress. 2. Clothes ; 1) High rank ladi's wore Kun-Kyun attached jacket, and jacket sleeves decorated pleats, and pleats decorated long skirt, apron, back apron, knot belt, scarf, this type is the same with Dang Dynasty, five dynasty of china, Song, Kum, Won, Myung Dynasty, and our costume of Poe-hae, and Shilla Dyansty. 2) Official ladies wore exchange shape collor, big sleeve jacket, long pleats skirt, apron, and back apron, scarf. 3) Women wore top knot hair style and decorated by ribbons. Shoulder scarf attached small sleeve jacket and wore reaching up to the knee length. Side seam is open and under wear was long skirt. 4) High knot hair style and exchanged shape collor jacket, under wear wore long skirt. They wore under skirts and the jackets. 5) High knot hair style, exchange shape collor jacket reaching up to the knee length small sleeve under wear wore long skirt, belt. 6) High knot hair style, big sleeve jacket and long skirt. 7) Foot wear wore boots, mokasin type shoes, sandal.

• 복식
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• 제65권8호
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• pp.1-21
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• 2015

The purpose of this study is to investigate the self-image of men and the characteristics of their fashion styles, as they are fast becoming an influential consumer group. Men in the thirties and forties who had a higher-than-average interest in fashion were surveyed online and the results from this study are as follows. In terms of variations of self-image connected to situations, we found that there were strong relationships between the preference of the "charming & romantic" image to private meet-ups with acquaintances, "intelligent & classy" to official events, "rational & realistic" to everyday work in an official setting, and "modest & ordinary" to complex situations including family occasions and customary events. Those who aimed for "urban refinement - sensitive" appeal also preferred a "charming & romantic" self-image, while pursuing a "classic & modern" fashion style for official settings and a "gentle & charming" style in private settings. Those who aimed for "stable elegance - intelligent" youth" image preferred the "intelligent & classy" image, while pursuing a "stable & intelligent" fashion style in official settings, and an "intelligent yet active & young" style in private settings. Those who aimed for "rational practicality - comfortable activity" image preferred a "rational & realistic" self-image, while pursuing a "rational & practical" fashion style in official settings, and a "comfortable & active" style in private settings. Those who aimed for "ordinary modesty - plain simplicity"preferred a modest and ordinary self-image, while pursuing an ordinary fashion style, and a simple style in private settings. The various situational assessments used in this study to analyze the fashion-related circumstances for male consumers can be utilized in upcoming studies, and can be an effective indicator of situational consumer preferences in terms of men's fashion marketing and product planning strategies.

• 복식
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• 제61권4호
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• pp.103-116
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• 2011

The purpose of this study is to investigate the revision of the western-styled court costume in the Daehan Empire. For this purpose, 1) historical documents were reviewed, 2) one set of the court costume of Chigimgwan and another set of the court costume of Juimgwan were probed, 3) the photos of people wearing court costume were analyzed. The results of this study are as follows. First, the $14^{th}$ Imperial order of "official costume statute" had been revised in 1904, 1905 and 1907 through official gazettes. The last version of official costume statute enacted the more detail than the first rule. Second, the $15^{th}$ Imperial order of "official costume rules" had been revised in 1904, 1905, and transformed into official costume rules reform on $12^{th}$ Dec., 1906. The revision in 1905 made gold embroidery of court costume more simple than the first rule. The form of court costume was totally revised by change of the shape of adjusting on the top in the revised rule of 1906. Third, the revision in 1905 was actually manufactured and worn by the people because it can be confirmed in the relics of the court costume of $2^{nd}$ Chigimgwan in Yonsei University Museum, and the court costume of juimgwan in Kwangju Municipal Folk Museum. The relics made by the revision in 1906 had not been reported until now, but they can be confirmed in the photos left. Fourth, the sovereignity of the Daehan Empire was actually lost by $22^{th}$ Imperial family order which urged the servant having the title of nobility of Japan to wear the court costume of Japan. Therefore, the endeavor of the Daehan Empire which wanted to establish and develop the costume system of modern independent nation was discontinued.

• 한국의상디자인학회지
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• 제16권4호
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• pp.49-62
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• 2014

This study is intended to historical research the Jebok(ritual robes) of Jirisan Namakje. Joseon Dynasty established Five Manners as a country-ruling policy on the basis of Confucianism, the religious clothes-wearing method has been established through Sejong Silok Five Manners and the ritual robes system of all the government officials has been handed down to the end of Joseon Dynasty. The ritual robes of all the government officials was worn at the timed of the religious ceremony included ritual manners, and ritual robes are composed of Yanggwan, Ui, Sang, Jungdan, Peasul, Hwan, Wu(a cord, a leather belt, a belt, jade, a mace, Bangsimgokryeong, Mal, Ri, etc., and the rank was classified by the number of the veritical line of Ynaggwan, a leather belt, Hwan, Wu and jade and typeof a mace. "Jongmyouigwe" during the reign of king Sukjong described exactly the Uicha and textile of the ritual robes at that time, the textile Ui used Heukju as same as "Jegiakgidogamuigwe", and jade was used only in case of the first rank ritual official and other government officials did not wear jase. Also, it was revealed that all officials used a wooden mace, and in case of Husu, the first rank ritual official used Jikseong and other official used a picture.

• 복식문화연구
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• 제7권1호
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• pp.82-99
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• 1999

The purpose of this study was to investigate the traditional costume colors in ancient Korea. The results of this study can be summarized follows : The traditional costume colors in ancient Korea was affected on Chineses goverment official\`s costume colors, specially in Tongil Silla Dynasty. Goverment official\`s costume colors were purple(紫), red(赤), yeoolw(黃), blue(靑). The traditional Korean colors for clothes were devided in the white costume for low class and the colored costume of high class. The traditional Korean colors for colthes became fixed in the later Chosun dynasty, According to developing of dyeing technic, the prohibition of red costume for low class made for wear red undercloth. And on account of costume color in sumptuary law occured the transition of costume color. As transition of costume color, yellow(黃) changed in light in light yellow(松花色), purple(紫) did in dark green purple(茶割) Also it was found that the traditional Korean color for clothes was many kinds of soft, deep, natural colors out of red(紫)·yellow(黃)·white(白)·black(黑)·blue(靑).