• The Journal of Information Technology and Database
• /
• v.7 no.1
• /
• pp.83-97
• /
• 2000

Internet-based retail business spreads rapidly in Korea. Companies are trying to develop and use various strategic capabilities. The strategies employed by those companies include activities related to the design of shopping sites, market positionsing, facilitation of purchasing process, payment mechanism, and the provision of various consumer services. However, the success of these strategies depends on various environmental factors and internal capability of the companies. Especially, balancing activities performed on-line with those performed off-line is suggested to be essential. In this study, we examined three successful Internet shopping mall companies and compared them to draw useful guidelines for balancing shopping mall strategies - on - line vs. off - line. These three companies were selected because they are all considered sucessful by now, but brought different backgrounds.

• The Journal of the Convergence on Culture Technology
• /
• v.6 no.1
• /
• pp.301-312
• /
• 2020

This study explores the patterns of the self-expression in terms of sharing the diverse pictures according to SNS use focused on the social relationships, and the effects of the diverse online activities on the off-line activity. The study results show that the more SNS use focused on the social relationships, the more sharing the diverse pictures in SNS as a tool of the self-expression. It also shows that the more SNS use focused on the social relationships and the more sharing the pictures with friends, the more active in off-line activity. Both of online and off-line network activities have the statistically significant positive effects on the life satisfaction, which implies that the more active in online and off-line network activities, the higher the life satisfaction.

• Asia pacific journal of information systems
• /
• v.16 no.2
• /
• pp.183-203
• /
• 2006

Firms are increasingly adopting online communities-of-practice (CoPs) with strong managerial support in hopes of promoting knowledge sharing and creation within the organization. Excessive managerial concern and sponsoring, however, could harm the spontaneity of CoP participants, which is one of the pivotal characteristics of virtual communities, and in the end, have negative impact on their smooth operation. In this regard, this study examines the factors which affect the stimulation of CoPs and explores the difference in their operating mechanisms under two differing organizational structural settings by the existence of a sponsor. By analyzing 133 samples of CoPs in a globally leading company, this study found that the existence of a sponsor designated by the organization, has serious influence on the working of CoPs, That is, leaders' enthusiasm and the level of off-line activities are critical factors for the stimulation of CoPs which have no sponsor, while in case of CoPs that have their sponsors, neither leaders' enthusiasm nor the level of off-line activities are significantly related to the stimulation of CoPs. At the same time, the performance of CoPs which have their sponsors was found significantly higher than that of CoPs which have no sponsor. These results indicate that firms need to pay special attention to organizational sponsorship when introducing CoPs within their organizations.

• Journal of the Korean Society for information Management
• /
• v.27 no.3
• /
• pp.169-187
• /
• 2010

The purposes of this study are to find factors that have influences on the knowledge contribution activities, and to offer some suggestions to improve the knowledge contribution. Especially this study suggests to improve knowledge contribution by analyzing both on-line and off-line knowledge contribution activities in the public sector. The results of data analysis by structured equation model(SEM) indicate that leadership, intrinsic motivation, and knowledge quality significantly influence on-line and off-line knowledge contribution. Based on the results, the potential implications for the strategy of effective knowledge contribution are discussed.

• Journal of The Korean Association of Information Education
• /
• v.10 no.2
• /
• pp.171-182
• /
• 2006

Science education in elementary school is mostly based on solving investigative tasks conducted by small groups on the basis of the inquiry activities such as experiments, observations, etc. Students should be able to draw conclusions from experiments and observations through their collaborative interactions by exchanging ideas. If learners use the advantages of Blended-Learning as a new pedagogical method comprehending merits of both off-line and on-line learning to complement off-line activities throughout the entire process, the interactions among them may be reinforced, and they would take part in the inquiry learning more actively. Accordingly, the proposed system can help children foster science inquiry learning effectively by using on-line communication facilities to arrange learners' diverse opinions and thoughts coming from off-line inquiry activity process. The result shows that the system enhanced learners' interest about science inquiry learning and improved their learning achievements by exchanging diverse opinions via the Web communication facilities.

• Journal of the Korean Society of Child Welfare
• /
• no.56
• /
• pp.101-132
• /
• 2016

Fandom is a meaningful social phenomenon that represents a significant dimension of contemporary Korean youth culture. Previous research, however, has considered fandom as a deviant activity that is negative in nature, and there is scant research on the positive effects of fandom activity. This study examined the effects of off-line and on-line fandom activity participation on adolescents' academic time management capability. Data were collected from three waves (2010, 2012, and 2014) of the Korean Children and Youth Panel Survey (middle school cohort; N=2,206 at baseline). Results from the multi-level growth curve analysis were as follows. First, more than half of the adolescents reported participating in fandom activities, and the majority of them participated in both online and offline activities. Second, adolescents' academic time management capability improved over time. Third, both off-line and on-line fandom activity participation was positively associated with adolescents' academic time management capability at the baseline (first year of middle school). The size of this relationship, however, decreased over time (from middle school to high school). This study presented the importance of appropriate guidance by adults to develop and promote the positive aspects of fandom activity, and highlighted the need for further research that focuses on the positive aspects of fandom activities.

• Journal of Families and Better Life
• /
• v.25 no.4
• /
• pp.113-137
• /
• 2007

This study examined the characteristics of total consumers' anti-sites on on-line and their changes according to the establishment year of consumers' anti-sites, the activities and the evaluation of consumers' anti-sites and their differences according to the characteristics of consumers' anti-sites. Total 649 consumers' anti sites were analyzed for examining the characteristics of total consumers' anti-sites and 18 anti sites were selected for examining the activities and the evaluations of consumers' anti site. The anti sites were evaluated by the index of using in preceding research. The result showed that about 90% of total consumers' anti-site were not activated, only a few consumers participated even in the activated sites, most activity of the anti-site were operated only on on-line not off-line, over half of anti-sites targeted to the company in the type of the subject of anti-site, and the majority of the external shape of anti-site were cafe. On the change of characteristics according to the opening year, the proportion of cafe and the sites acting on both on-line and off-line were increased year by year. The number of anti-sites was decreased since 2005 and the proportion of highly activated sites was lowest in 2005. On the activity of anti-sites, the number of providing the information were more than the number of presenting the complaint among the bulletin writings. The number of the bulletin writing were more in highly activated sites than in low activated sites. most of highly activated sites were problem solving type compared to the low activated sites. The number of the bulletin writings in company anti-sites were the most among three type of subject of anti-site. The number of the bulletin writings in cafe type were more than in home-page type. On the evaluation of consumers' anti-sites, most of the sites didn't update the notices and provided incomplete information how consumers participated in the protesting movements. The highly activated sites functioned better in most parts in providing a information, connection with other consumer and site manager, management of the site.

• Journal of Korean Institute of Industrial Engineers
• /
• v.31 no.4
• /
• pp.277-288
• /
• 2005

The proliferation of the internet technologies and applications has intensified business activities on the Internet. This study considered the price competition between two shopping channels, one on-line seller and the other traditional off-line retailer. Based on the Hotelling's linear market model, we derive the Nash and Stackelberg equilibria as a function of the cost parameters which represent the characteristics of the online and off-line channels. By analyzing the equilibrium solutions, the following significant findings were obtained. First, pricing by Stackelberg equilibrium always outperformed that of Nash equilibrium. However the value of the cost parameters played a crucial role in determining both channels' preferred position (price leader or follower). Second, the online seller could benefit more in terms of profit by lowering its efficiency when its efficiency belongs to a certain interval. Third, when the online seller's efficiency is low, lowering its delivery cost has no contribution to its profit. To benefit more from lowering its delivery cost, increasing its channel efficiency to a certain level should be preceded.

• Proceedings of the Korean Institute Of Construction Engineering and Management
• /
• autumn
• /
• pp.151-158
• /
• 2003

Recently, the off-line processes in the construction industry are being changed to the electronic processes by several information technology (IT) tools including CALS. To improve the business processes to on-line processes, the business process reengineering (BPR) is a representative methodology for reviewing unnecessary and additional processes from the established business procedure. This study suggests a new process modeling method for construction BPR (CBPR) that consists of object-related process model (ORPM). In suggested modeling method, the connection with IT tools such as Workflow, enterprise resource planning (ERP), construction CALS, and business breakdown structure (BBS) was considered. The ORPM in the study is the main model for representing the detailed construction processes. It consists of nine relationship and six diagrams to represent the relationship between construction activities and the direction within the process model. Those models suggested from this study can be a useful tool for the CBPR because the researches and the practical applications related to the BPR of construction project are insufficient in our construction industry.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.5 s.153
• /
• pp.788-799
• /
• 2006

The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.