• 복식
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• 제67권1호
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• pp.40-55
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• 2017

The current new distribution environment provides the consumers to shop at anytime and any places by using mobile appliances. So, the companies which run the offline-store increase the contact point with the consumer by launching not only online-store but also the mobile application (app). Moreover, they are trying to operate the Omni-channel shopping environment. In order for this research to draw the direction of 'the Omni-Channel Strategy', which is about the changed distribution environment of the domestic fashion enterprise, the following steps were performed. First of all, the term related to 'Omni-Channel' is defined. And then, Example of the 'Omni-Channel' strategy and 'O2O' business in the domestic distributior were researched. Lastly, present condition of the 'Omni-Channel' strategy case of the domestic fashion industry was researched. At the result, the online-stores usually have several brands which can not represent their identities. It is suggested that each online-store according to each brand has their own characteristic identity. And The Omni-Channel strategy of the domestic fashion enterprise that is needed the connection point connecting the on-line and off-line. It is able to allure the customer to the off-line-store.

• 무역상무연구
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• 제72권
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• pp.161-183
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• 2016

This study looked at the Korea enterprise in China market practices and strategies in accordance with the Korea China FTA macroscopically. And the systematic localization in the mid-to long-term decisions necessary for successful, it is important to the local economy by contributing to strategic social contribution activities also ensure the reliability of consumers. In addition to factors that may enjoy various benefits from an Korea China FTA strategy it is also needed to maximize the additional benefits of the FTA signed by Korea before. In particular, this strategy requires that the biggest benefits of FTA, that determine the tariff cuts by FTA partners to take advantage of it. In addition, the strategy that should be taken in advance to prevent any unnecessary risks through the recent rapid and thorough understanding of the appropriate response, Chinese, Chinese culture on O2O retail market. It is considered that the Korea China FTA requires multidimensional efforts with seeking a comprehensive and affordable countermeasures in order to act as an important factor for Korea market companies, government, companies and academia at the same time. In particular, the idea to carefully look at the various features with the Chinese consumer market will be a very important point.

• 한국수산과학회지
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• 제34권6호
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• pp.632-637
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• 2001

우렁쉥이 껍질에서 분리한 황산다당을 부분정제하여 몇 가지 화학조성과 전기영동을 하였다. 추출된 황산다당의 화학적 조성은 sulfate, uronic acid, protein, chondroitin sulfate, amino sugar, hexosamine 등으로 이루어져 있었다. 전기영동결과 autoclave 처리에 의해 추출된 조다당류는 폭넓은 단일 band를 나타내었으나, neutrase 처리구는 세 개의 band로 구분되었다. Autocalve 처리구의 분자량은 약 40,000 정도로 추정되며, neutrase 처리구의 경우 고분자 band는 100,000 이상, 두 개의 저분자 band 중 하나는 약 22,000 정도, 또 하나의 band는 약 5,000 정도인 것으로 추정되었다. 이온교환수지 및 겔 여과하여 얻은 전당획분의 화학적 조성은 부분정제 전과 거의 유사하였다. Sephadex G-25로 gel 여과한 시료의 조성당은 arabinose, xylose 및 glucose는 흔적량 정도이었으나 galactose는 $71.4\%$로 대부분을 차지하였고, N-acetylgalactosamine 함량이 $14.5\%$ 정도이었고, D-glucuronic acid가 $6.3\%$ 정도 검출되었다. Sephadex G-100과 G-100-25로 정제한 당의 전기영 동 패턴은 거의 유사하게 단일 band의 양상이나 G-25 처리구가 다소 좁은 band를 나타내었다. 부분정제한 황산다당과 표준품인 chondroitin sulfates의 FT-IR spectrometer 분석 결과, 거의 유사한 결과를 나타내었다. 황산기나 에스테르 등 몇몇 중요한 원자단의 신축 진동수가 IR spectrum의 지문영역 ($500\sim700cm^{-1}$$)에서 나타났다. 황산기 중의 S=O 신축진동이 $1,240cm^{-1}$에서, C-O-S신축진동의 경우 수평향배는 $820cm^{-1}$에서 나타났다.

• 한국정보시스템학회지:정보시스템연구
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• 제26권2호
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• pp.63-83
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• 2017

Purpose: In Korea, market size of social commerce has been increased steadily and highly, but profits of social commerce companies have been decreased because of excessive marketing cost. To overcome this stagnant market environment, new marketing strategy that could attract customers and make customers continue to use social commerce is required instead of cost consuming marketing strategy. The purpose of this study is to investigate the relationship among characteristics of social commerce - that is, economic value and information quality - usefulness, enjoyment, satisfaction and repurchase intention by applying motivation theory to the area of social commerce. Design/Methodology/Approach: Previous researches have been studied by applying Expectation-Confirmation Model (ECM), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Stimulus-Organism-Response (S-O-R) Model, although there are many studies related with customer acceptance model in the field of e-commerce. However, there is not so many studies in applying motivation theory. So this study adopts new approach to examine why customers use social commerce based on motivation theory. Thus, this study adopts economic value and information quality as antecedents, and then customers will perceive extrinsic and intrinsic motivation; usefulness is extrinsic and enjoyment is intrinsic, and adopts satisfaction and repurchase intention as a dependent variable. The data of questionnaire were collected from customers who have experience to buy something in social commerce. 228 questionnaires as data unit of individual level were collected using random sampling. Findings: This study proved empirically that the relationship between antecedents and motivation factors has a positive influence, and motivation factors also have a positive influence on repurchase intention through satisfaction. This study provides the managers an insight that social commerce companies should pay more attention to improve customer satisfaction in order to increase higher performance in repurchase intention of social commerce.

• 한국진공학회지
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• 제21권1호
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• pp.6-11
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• 2012

Sputter 방식으로 증착된 구리 seed 층(구리 seed/Ti/Si) 위에 형성된 오염물 제거과정을 이해하기 위하여, 강력한 계면 활성능력을 가진 약알칼리 탈지제 Metex TS-40A 용액을 사용하여 담금(dipping) 시간에 따른 구리 seed 층 표면의 변화형상 및 변화상태를 조사 분석하였다. Field emission scanning electron microscope을 이용하여 TS-40A 용액에 전처리 후 구리 seed 표면 형상이 grain이 명확히 보일 정도로 변화하는 것을 관찰하였고, X-ray photoelectron spectroscopy를 이용하여 표면 처리된 Cu seed 표면의 화학구조 및 불순물 상태를 조사하였다. TS-40 용액에서의 dipping 시간 변화에 따른 효과는 거의 없었다. TS-40A 용액에 전처리한 후, 구리 seed 층 표면위의 많은 탄소성분이 제거되었고, 약간의 산소가 제거되었으며, O=C 및 $Cu(OH)_2$에 해당되는 피크들이 감소되는 것이 관측되었다. 하지만 표면에서 불순물 Si이 silicate 상태로 검출되었다. TS-40A 용액에 포함되어 있는 silicate 성분이 구리 seed 층과 반응하여 이 silicate 불순물이 구리 seed 표면에 형성된 것으로 보여진다. 약알칼리 탈지제 Metex TS-40A 용액을 사용한 전처리 과정을 통해, 구리 seed 표면 위의 O=C 및 $Cu(OH)_2$ 등의 제거에는 탁월한 효과를 보였으나, 불순물 silicate가 형성되었으므로 이 알칼리 탈지제를 사용한다면, 이후에 산세정 및 다른 세정과정을 거쳐 표면에 존재하는 silicate를 제거할 필요성이 있다.

• 원예과학기술지
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• 제31권2호
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• pp.186-193
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• 2013

큰느타리버섯 수출과정에서의 운송 포장방법으로서 현지 판매에 바로 적용할 수 있는 소포장 기술의 적용 가능성을 조사하였다. 5월 하순에 수확하여 $4^{\circ}C$로 예냉한 버섯을 2kg 단위 PE 필름봉지 대포장과 판매용 소포장 3개 방식을 적용한 후 4주 및 5주 모의운송 기간을 거쳤다. 기존의 2kg 대포장 버섯은 운송 후 소포장을 하였고 운송 단계에서부터 소포장을 적용한 버섯은 그 상태로 각각 7일간 저온유통 후 품질을 비교하였다. 소포장 방법은 400g 폴리프로필렌 봉지(PPB), 200g 스티로폼 트레이 + 랩핑(STW) 및 200g PET용기(PETC) 포장으로 구분하였다. 운송 조건은 $0.5^{\circ}C$로 설정한 소형 저장실에서 수행하였고 현지 저온유통은 $7^{\circ}C$로 설정한 저온 챔버를 활용하여 모의하였다. 모의 운송 중 포장 내부 MA 환경은 2kg 봉지 대포장의 경우 $O_2$ 2% 이하 + $CO_2$ 10% 이상으로써 장해 발생이 우려되는 수준까지 조성된 반면, PPB, PETC 소포장 운송 시에는 $O_2$ 농도가 상대적으로 높은 경향이었고 STW 소포장에서는 MA 조성 효과가 미미하였다. 유통 7일간 적용한 소포장의 내부 MA 환경은 짧은 기간임에도 불구하고 PPB, PETC 포장에서 $CO_2$ 농도가 매우 높은 수준으로 상승하는 경향을 보였다. 이취, 갈변 정도를 반영한 전반적인 상품성은 2kg 대포장 운송 후 현지에서 재선별을 거쳐 소포장을 하는 방식과 운송초기부터 PPB, PETC 소포장 방식을 적용한 경우 모두에서 우수 수준 이상의 품질이 유지되었고 처리 간 뚜렷한 차이는 없었다. 다만, MA 조성 효과가 낮았던 STW 포장에서는 품질 저하가 빠르게 진행되어 운송 포장으로는 부적합한 것으로 판단되었다. 현장 적용 시 작업 효율과 안정적인 품질유지를 고려할 때, 큰느타리버섯의 5주 운송 + 현지유통 7일로 설정한 수출과정에서 운송에 적합한 포장방법으로는 기존 방식인 $30{\mu}m$ PE 2kg 대포장 방식보다는 $30{\mu}m$ PP 필름 백이나 PET 용기 소포장 방식이 보다 실용적인 것으로 판단되었다.

• 한국항만경제학회지
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• 제20권2호
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• pp.53-71
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• 2004

The container throughput of China, after the joining in the WTO, has begun to increase notably. As a result, China is busy building new ports continuously. In accordance with China's situation Korea promote the development plans of ports and marketing strategy to attract the increasing cargo traffics with China, including transhipment cargoes. To build the competition strategy and the panning port for trading cargoes with China, an analysis on origin/destination is necessary. The cargo volume from/to the particular port(Korea/China) and origin/destination of traffic are important factors in the requirement for the port development. Therefore, in the era that trading with China is rapidly increasing, this study is performed to analyze the port's usage of transporting the cargos and the origin/destination of trading cargoes with china. Also this paper suggests to the competitive strategies of Pyungtaek Port to attract cargoes particularly from/to China.

• 패션비즈니스
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• 제14권3호
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• pp.97-115
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• 2010

The purpose of this study is to compare and analyze the relationship among image, customer satisfaction and loyalty of fashion Extension brands. It is expected that this study will provide guidance to fashion companies that are planning to expand their brand in setting up marketing strategies and service strategies. The results of the study are the following. First, women consumers in their 20s had an perception that second brands provided diverse and unique products at cheap prices. However, after purchasing the products, they recognized that the second companies' service level was not so satisfying. Second, consumers were satisfied with the brand awareness, reputation, image, design, color, and packing conditions of the second brands while being not satisfied with the pricing. Third, when the study examined brand loyalty of second brands, consumers have shown high loyalty to the four subsidiary brands. Fourth, the satisfaction level for the four second brands had a significant effect on the brand loyalty for each second brands.

• Journal of Biosystems Engineering
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• 제41권2호
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• pp.93-97
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• 2016

Purpose: Grain slurry diet are described as food obtained from ground grain paste. They serve as highly nutritious food for both adults and infants in Nigeria because of their immense nutritive and economical value. However, the production of these grain slurry diets is confronted with challenges that have hampered their commercialization. This study examines the trends and constraints of grain slurry food processing in Kaduna State. Methods: A survey was conducted using a structured questionnaire to elicit information from 192 selected processors, including both men and women. The survey was structured in line with the study objectives. The information was collated and synopsized into frequency distribution. Results: These findings revealed that 80% of the respondents processed between 1.0 tons and 13.0 tons of grain slurry per month. More than 90% of the processors processed grain slurry into koko, kunu, agidi, and pito. Accordingly, 80% of the interviewed processors indicated that sieving is one of the major constraints. Furthermore, inadequate modern machinery required to perform this operation makes it highly discouraging. One of the major challenges faced by the grain slurry producers in Nigeria is the lack of processing machinery for most operations (39.1%), followed by the tedious processing nature (27.1%), high labor cost (18.1%), and lack of market (9.4%). The traditional method of grain slurry processing was more popular than using modern equipment, except milling (96.5%), which is the only mechanized unit operation in grain slurry processing. Conclusion: Grain slurry processing and marketing were found to be profitable. However, these limitations could extremely reduce the level of grain slurry production, processing, and economic returns, thereby affecting the general wellbeing of the processors. The study also raised concerns about the safety and hygiene associated with traditionally processed grain slurry diets in the investigated areas.

• 산업경영시스템학회지
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• 제43권2호
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• pp.98-109
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• 2020

What is purchase motivation for luxury brands? and what kind of process through makes higher cult intention(i.e.,loyalty). How does consumption value affect loyalty? Theoretically, it was studied whether it could be explained. The luxury products and services were divided into categories and surveys were conducted at the national level. This research analyzed the influence of positive affect on cult intention by mediating luxury consumption value with S-O-R frame. The logic was developed with excitation transfer theory. Positive affect, compatibility mediating effect were investigated. Unlike the previous studies that have been recognized as important in terms of symbolic value in luxury brands, it was confirmed that experiential consumption value had the greatest impact. In addition, the influence of functional value and symbolic value had a significant effect. The effect of consumption value on cult intention was mediated by positive affect and compatibility. Therefore, emotional response can be seen as having an effect on cult intention through excitement transfer. These findings suggest that luxury brand marketers need to develop consumer values that can lead to arousal and positive emotional responses to suit consumer lifestyle. The research results are expected to contribute to the experience marketing and the hospitality service of luxury brands.