• Title/Summary/Keyword: O2O Business

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Metadata model-centered cost management app for small business owners in the restaurant business in O2O environment

  • Ryu, Gi-Hwan;Moon, Seok-Jae
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.2
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    • pp.52-59
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    • 2021
  • In this paper, we propose a system that allows small business owners focusing on the restaurant business to easily understand the management situation, and to manage the operation and management centering on the cost of food materials and profits and losses. In general, the metadata structure is different depending on the POS system, so it is necessary to first develop a standardized metadata model for a food material cost management system for small business owners in various industries. For that reason, the system proposed in this paper was applied to the cost management app by referring to the development of a data model using the metadata standard. In addition, in order to implement a cost profit/loss management system for small business owners in the restaurant industry, it was designed to support standardized metadata models from various types of POS systems, and is a hybrid app that can support a smart environment. Interface) was configured.

A Study on the Mediating Effect of Customer Orientation between O2O Service Quality and Customers' Perceived Service Satisfaction

  • KANG, Min-Jung;WU, Zhuolun;HWANG, Hee-Joong
    • Journal of Distribution Science
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    • v.19 no.2
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    • pp.37-44
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    • 2021
  • Purpose: O2O (Online to Offline) is an internet-based platform. The purpose of this study is to confirm the effect of service quality of O2O food delivery service on service satisfaction, and whether customer orientation mediates the relationship between service quality and service satisfaction. Research design, data and methodology: This paper surveyed Chinese consumers using the O2O food delivery platform through a questionnaire technique. Smart PLS 3.0 was used to verify the hypothesis of this study. PLS is characterized by the advantage of minimizing measurement errors and maximizing the influence of each factor. Results: It was confirmed that O2O food delivery companies need to increase service quality (information quality, product quality, and social quality, system quality) in order to obtain customer satisfaction. Additionally, the perceived customer orientation was found to completely mediate the relationship between perceived service quality (information quality, product quality) and perceived service satisfaction. Conclusions: The service level of the O2O delivery company to the customer's request when a problem occurs in the customer's order must be raised to increase the customer's satisfaction. For example, timely response to customer inquiries and timely feedback of delivery information to customers during the delivery process should improve the quality of after-sales service.

A Study on the Effect of O2O Service Quality on User Satisfaction and Intention of Reuse (O2O서비스 품질이 사용자만족과 재이용의도에 미치는 영향에 관한연구)

  • Lee, Ok Ju;Yang, Dong Woo
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.165-178
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    • 2017
  • O2O platforms are developing in a business area of daily life with evolution of IT technology. The aim of this research is to identify any quality factor of online and offline which affects the satisfaction of O2O service by business characteristic and to varify the relationship between service satisfaction and reuse intention. In this study, information quality, system quality and service quality are defined as factors for online quality and perceived quality and perceived price defined as offline quality. This study was conducted on 199 users who use O2O service. The results showed that online quality system and perceived price of offline quality had a positive effect on user satisfaction and that user satisfaction had a positive effect on Intention to Reuse. These results will provide guidelines for O2O service providers to improve their online services and to select an offline vendor for the O2O platform. It would provide customized O2O service according to personal property of a customer, in case that further research by types of business or service, which are not covered this paper.

A Study on the Influence of Telephone Apprehension Affecting Continuous Use Intention of Mobile O2O Commerce (모바일 O2O 커머스 지속이용의도에 영향을 미치는 전화 불안감에 관한 연구)

  • Lee, Kyeong-Rak;Kim, Mee-Sung;Lee, Sang-Joon
    • Journal of Digital Contents Society
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    • v.19 no.4
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    • pp.661-671
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    • 2018
  • The avoidance tendency of voice call in younger generation facilitates the growth of mobile O2O service that utilizes Messaging. This study adopted and elaborated original concepts of telephone apprehension to apply phone anxiety to O2O. We examined previous researches related to the ubiquity of service quality, communication ability and anxiety, and then conducted a survey to understand the consciousness of mobile O2O service users. The results show that users with high message intimacy and users with poor logicality are afraid of voice calls. The mobile O2O service is considered useful as a means to replace an unstable situation. In this study, we considered individual characteristics of acceptance factor of O2O mobile service technology, and it was a new attempt to expand telephone apprehension characteristic reflecting current situation. In addition, the different results of this research from prior studies that examined the relationships among apprehension, usefulness, and continuous use intentions might be helpful to expand and sophisticate the research area.

The Effects of Mobile Shopping Mall Attributes on Consumer Loyalty : Consumers' Experience with O2O Service as a Moderating Variable (모바일 쇼핑몰의 속성이 소비자의 충성도에 미치는 효과 : 소비자의 O2O 서비스 경험여부를 조절변수로)

  • Kim, Hye Jin;Lee, Jung Seung;Song, Yong Uk;Kim, Soo Kyung
    • Journal of Information Technology Applications and Management
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    • v.27 no.3
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    • pp.77-92
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    • 2020
  • As mobile shopping has been increasing, the competition has been also increasing to satisfy various consumers' needs. Despite such increase in terms of the volume of the consumers who use mobile shopping, there has been very few studies to examine characteristics of mobile shopping malls. The purpose of this empirical study is to investigate the effect of characteristics of mobile shopping malls on consumer loyalty and the interaction effect of the O2O experience on the relationship between the characteristics of mobile shopping malls and consumer loyalty. Using a sample of 276 individuals who have experienced mobile shopping, we found that certain characteristics such as ubiquity, personalization, or convenience have a positive impact on consumer loyalty and a design characteristic solely has an interaction effect on consumer loyalty. As consumer loyalty has a critical factor on mobile shopping mall's profit, examining which factor has a positive effect on consumer loyalty is beneficial for mobile shopping malls. The results of the study have both practical and empirical implications.

A Study on Collavorative SCM for O2O Startups

  • KIM, Dong-Yun;KIM, Joon-Seok
    • The Journal of Industrial Distribution & Business
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    • v.10 no.12
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    • pp.43-55
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    • 2019
  • Purpose : With the proliferation of O2O platform services that combine offline and online services, many startups are fiercely competing to lead services in the O2O service market. While the prospects for growth in the O2O service market are optimistic because of the close convenience to life, startups can achieve corporate performance only through close cooperation and partnership with suppliers. The purpose of this study is to verify the effect of O2O-based startups' and suppliers' cooperation in supply chain management on SCM performance through supply chain partnerships and startup satisfaction with suppliers. Research design, data, methodology : Data were collected from O2O service-based startups and hypotheses were verified through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, feasibility analysis, and structural equation path analysis. In addition, the mediating effects of supply chain partnerships and startup satisfaction on suppliers were verified. Results : As a result of this study, IT utilization of the O2O startup cooperation method affects the financial perspective of supply chain partnership and SCM performance. The contract implementation of the cooperation method had an impact on the financial and innovation growth perspectives of the SCM performance, and the communication of the cooperation method had an effect on the supply chain partnership, startup satisfaction in the supply chain, and the innovation growth perspective of the SCM performance. Supply chain partnerships had an impact on the financial, innovation growth, and customer perspectives of SCM performance and startup satisfaction within the supply chain had a significant effect on innovation growth and customer perspectives. Conclusions : The implications of this study identified the factors that can improve SCM performance through the cooperation method of O2O startup, supply chain partnership and startup satisfaction with suppliers, and it is significant that the causal relationship was identified by the structural model through the supply chain cooperation factors derived by characteristics. Based on the empirical results, as the services of O2O startups grow, it is expected that empirical research and practical activation of academia should be considered as important in the cooperation of the supply chain.

Private e-Marketplace를 통한 Supplier와의 Collaboration 사례

  • 황해룡
    • Proceedings of the CALSEC Conference
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    • 2001.02a
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    • pp.31-35
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    • 2001
  • □ 정보 단절로 인한 업무 Loss제거 □ 공정하고 투명한 업무 Process 기대 □ 다양한 형태의 정보공유방법 요구 □ 기존 시스템의 본부별 이질화 □ 협력회사 사용 시스템이 분산 □ e-SCM 실행 전략 Model접근 선택 -e-Procurement로의 Transform요구 □ Analog에서 Digital 기업으로의 변경요구 □ 고객 중심적 Business 전환 □ 정보를 실시간으로 공유할 수 있는 기술 e-Procurement 체제로의 업무 전환 o 사용자 위주의 시스템 구현 o 업무단위별 2way 실현으로 효율증진 o 상호 실시간 정보공유를 통한 win-win 실현 o 신뢰성/투명성 제고 o 협력회사용 접속 Channel Portal화 Paperless & Real Time(중략)

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Service Issues and Policy Directions for Promoting the O2O Industry in Korea (국내 O2O 서비스 이슈 진단 및 산업활성화 정책 방향 제안)

  • Kim, Dongsoo;Kim, Kwanho;Choe, Donguk;Jung, Jae-Yoon
    • The Journal of Society for e-Business Studies
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    • v.21 no.4
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    • pp.137-150
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    • 2016
  • A variety of O2O (Online to Offline) services such as Uber, Airbnb, and KakaoTaxi that create new values by connecting offline and online have emerged in the world. O2O services support the convenience of online services and the real-life capability of offline services simultaneously. Thanks to the development of ICTs such as mobility, IoT (Internet of Things), Fin-tech, and big data technologies, the market size of O2O industry is growing very rapidly. This paper reviews various O2O services and industry trends in Korea. In addition, important issues on O2O services and industry promotion are reviewed and presented. Specifically, legislative issues regulating the O2O industry in Korea, interest conflicts between new O2O platform providers and existing traditional offline service providers, current technology infrastructures for O2O services, and negative or side effects of O2O services are reviewed and summarized. Finally, comprehensive policy directions are proposed based on these reviewed issues. It is expected that the proposed policy directions would be adopted by the government and this research could consequently contribute to strengthening the competitiveness of the O2O industry in Korea.

Synthesis of Water-Soluble Magnetite Nanoparticles from Formation of $Fe_3O_4$ Nanocrystals ($Fe_3O_4$ 나노 결정체의 형성을 통한 수용성의 자성 나노 입자의 합성)

  • Kim, Chanyoung;Kim, Sunghyun;Kwon, Hyungjun
    • Journal of Integrative Natural Science
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    • v.1 no.3
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    • pp.247-249
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    • 2008
  • 자성 결정체인 $Fe_3O_4$ 나노 입자를 합성하기위하여 강한 극성 용매인 2-pyrrolidone을 연전도 반응매개체로 하여 용액 내에 $FeCl_3{\cdot}6H_2O$을 용해시켜 2-pyrrolidone의 비등점까지 나노 결정체 고온 열분해 방법을 이용하여 제조되었다. 고온 열분해 후, $Fe_3O_4$ 나노 입자는 methanol/diethyl ether (1:3)에 의해서 침전되어졌다. 합성된 $Fe_3O_4$ 나노 입자는 고결정도, 고자기성을 가지고 있으며, 수용성의 자성 나노 결정체이다. 합성된 $Fe_3O_4$ 나노 입자의 크기와 결정도는 transmission electron microscope (TEM, Tecnai F20)를 이용하여 특성 분석하였으며, area electron diffraction (SAED) pattern과 HRTEM을 이용하여 나노입자의 격자 패턴 (lattice fringes)을 확인하였다.

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Oxidation Reaction of silicon Oxids fabricated by Rapid Thermal Process in $N_2$O ambient ($N_2$O 분위기에서 RTP로 제조한 실리콘 산화막의 산화 반응)

  • Park, Jin-Seong;Lee, U-Seong;Sim, Tae-Eon
    • Korean Journal of Materials Research
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    • v.3 no.1
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    • pp.7-11
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    • 1993
  • Abstract Oxidation kinetics of silicon oxide films formed by rapid thermal oxidizing Si substrate in $N_2$O ambient studied. The data on $N_2$0 oxidation shows that the interfacial nitrogen-rich layers results in oxide growth in the parabolic regime by impeding oxidant diffusion to the Si$O_2$-Si interface even for ultrathin oxides. The activation energy of parablic rate constant, B, is about 1.5 eV, and the energy increses with oxide thickness.

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