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Kim, D. and Jeong, H. S., "Factors which Influence Customers' Intention to Switch from Call-Based Driver-for-hire Services to App-Based Driver-for-hire Services Based on Online to Offline (O2O) Business Model: Focusing on Kakao Driver service," Journal of Society for e-Business Studies, Vol. 21, No. 3, pp. 51-78, 2016.
DOI
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Tsai, T.-M., Yang, P.-C., and Wang, W.-N., "Pilot Study toward Realizing Social Effect in O2O Commerce Services," LNCS, Vol. 8238, pp. 268-273, 2013.
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