• Title/Summary/Keyword: O2O서비스가치

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User satisfaction analysis for layer-specific differences using the IoT services (IoT 서비스를 사용하는 사용자 계층별 차이에 대한 만족도 분석)

  • Park, Chong-Woon;Kwon, Chang-Hui
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.21 no.1
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    • pp.90-98
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    • 2017
  • Since 2010, SNS was holding the explosive spread of smartphones has created a place of public advertising platform, and it entered the Internet of Things (IoT) is born gradually countdown of the era came to us already. In utilizing a variety of location-based services IoT services (beacon, O2O) The focus of this paper to analyze the differences in satisfaction with the oil layer by experienced users of what is being used. We consider the type and overall utilization of the concepts typical IoT service in the current service is made to expand the contents of the paper. Hypothesis was reconstructed ease, attractiveness, a survey reliability, value four kinds of models, called Honeycomb UX, User Experience Honeycomp Peter Mobil. Company that provides the service IoT in this study are expected to be used as basic data to help provide a more accurate personalized service according to the user's satisfaction difference.

The Impact of Service Quality Signals on the Success of Online Food Delivery Services on O2O Platforms (O2O 플랫폼 내 서비스 품질 신호가 온라인 음식 배달 서비스 성공에 미치는 영향)

  • Mingi Song;Seunghun Lee;Gunwoong Lee
    • Information Systems Review
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    • v.24 no.3
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    • pp.43-68
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    • 2022
  • With the growing demand for online food delivery (OFD) services via Online to Offline (O2O) platforms, it is required for academic researchers to identify the success factors of OFD businesses. In line with this, this research examines the impact of the core service attributes of a restaurant (hygiene, interactivity, trust,and popularity) on business success in the OFD platform context from the perspective of information asymmetry. Furthermore, the moderating effects of hygiene factor between the core service attributes and the success of restaurants are evaluated. We utilize 1,146 restaurants registered on the largest OFD platform in Korea. The results of this study demonstrate that hygiene (certification), trust (franchise), popularity (favorite) factors have positive impacts on the success of OFD businesses. Moreover, we find that franchise restaurants with high response rates to customer reviews and inquiries achieve higher sales when they have hygiene certifications than those without the certification do. The key findings bear significant contributions to prior literature by empirically substantiating the pivotal role of service quality signals in fostering restaurant success on the OFD platforms. In addition, this study provides business implications for restaurants in O2O platform.

A Dynamic Scheduling Algorithm to Maximize the Total Value of Real-time Tasks running on a Single Processor (단일 프로세서상에서 수행되는 실시간 타스크의 실행 가치 최대화를 위한 동적 스케쥴링)

  • Kim, In-Su;Lee, Yun-Yeol;Lee, Chun-Hui;Jeong, Gi-Hyeon;Choe, Gyeong-Hui
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.6
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    • pp.1678-1685
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    • 1999
  • In most of the existing real-time schedulers producing the total value as large as possible, the service times for all schedulable tasks are computed at each time a new task arrives. If all scheduled tasks would be executed completely before a new task arrives, the schedule may produce the greatest total value. But this is not always true in real situations. In many cases, (a) new tasks arrive(s) before all the scheduled tasks are executed completely. In this paper, we propose a unique scheduling algorithm for real-time tasks. The proposed algorithm determines the service times only for some tasks with earlier deadlines while the existing algorithms determine the service times for all tasks. This partial computation decreases the average scheduling complexity ramatically, even though, in the worst case, the complexity of the proposed algorithm becomes O(N2), which is equal to that of a previous algorithm that has been known as a less complicated one.

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A Study on Development of Food Delivery Platform based on O2O -Focusing on Domestic and Overseas Cases (O2O 기반 식품 배달 플랫폼 발전 방안 연구 -국내외 사례를 중심으로-)

  • Park, Seojin;Kim, Seung-In
    • Journal of the Korea Convergence Society
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    • v.9 no.9
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    • pp.159-165
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    • 2018
  • In this research, the researcher is seeking how to develop growing O2O food delivery platform service. The food delivery platform is newly creating the profit system which wasn't exist before by adding up IT and new technologies, and young generations who are used to mobile environment have became main consumers. For the methodology of research, internal and external delivery platform cases research is used to suggest the development idea. Food delivery platform market is showing an active development like business expansion by M&A of IT, distribution, manufacturing, circulation and it still has to attract the constant use of consumer through zero commission, discount events. Further research is required for various delivery platform channel and consumer's value of overall experience, above hereafter food delivery platform based on this research.

Effect of Application Service Quality Attributes on Perceived Value and Post-Purchase Behavior Intentions (식품 관련 앱(APP) 서비스 품질 속성이 서비스 이용자의 지각된 가치와 구매 후 행동의도에 미치는 영향)

  • Kim, Semi;Park, Sanghyun;Joo, Nami
    • Journal of the Korean Dietetic Association
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    • v.26 no.3
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    • pp.208-220
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    • 2020
  • In modern society, the online to offline (O2O) market has become an emerging market. Based on social and cultural phenomena, the importance of "FOODTECH" linked with mobile applications is growing in the food and restaurant industry. This study examined subjective food application service quality, perceived value, and post-purchase behavior intentions. According to this study, of foodtech service quality attributes, only information, mobility, and reliability had positive (+) relationships with perceived value. However, foodtech service quality attributes did not have a direct impact on behavior intentions. Perceived values had a positive (+) relationship with behavior intentions and showed full mediation effects between foodtech service quality attributes and behavior intentions. Based on these results, future research on the relationship among food application service quality, perceived value, and post-purchase behavior intentions is needed.

Effects of Experiential Value on Continuous Use Intention for On-Demand Services (온디맨드(On-Demand) 서비스의 지속사용의도에 대한 경험가치 효과)

  • Lee, Jihyun;Jeong, Yujin;Lee, Junghoon
    • Journal of Information Technology Services
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    • v.19 no.2
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    • pp.49-67
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    • 2020
  • On-Demand services have emerged as one of the core business strategies for delivering new experiential values by providing customized services in different user-needs nowadays. Based on the Stimulus-Organism-Response (S-O-R) framework, this paper focuses on the factors of environmental stimulation and emotional states of the demand-side that induce continuous intention of use from the On-Demand services. The study defines 'Informativeness', 'Fulfillment', 'Trust', and 'Convenience' as the properties of the On-Demand services and considers 'Playfulness', 'Customer Return on Investment (CROI)', and 'Service Excellence' as the aspects of the experiential values. The research shows that 'Fulfillment', 'Trust' and 'Convenience' affected the experiential value in 'Kakao Taxi (On-Demand transportation service)' while 'Informativeness', 'Fulfillment', 'Trust of platform', and 'Convenience' are represented as the related factors to the experiential value in 'Baedal Minjok (On-Demand food delivery service)'. The experiential value factors, 'CROI' and 'Service Excellence', are shown directly related to the continuous intention of use in both services. A partial mediation relationship is, furthermore, observed between the aspects of 'CROI' and 'Service Excellence' in Kakao Taxi and its 'Convenience' and 'Continuous intention of use.' In Baedal Minjok, a partial mediation relationship is found between the 'CROI' with its aspects of 'Trust of the platform', 'Convenience', and 'Continuous intention of use' as well. The results of this study may contribute a comprehensive understanding of the purpose of On-Demand services and its needs from the demand-side thus can be helpful for the supply-side.

The Effect of Information Security Certification Announcement on the Market Value of Firms (기업의 정보보호 인증이 기업가치에 미치는 영향)

  • Park, Jaeyoung;Jung, Woo-Jin;Kim, Beomsoo
    • Journal of Information Technology Services
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    • v.15 no.3
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    • pp.51-69
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    • 2016
  • Recently, many Korean firms have suffered financial losses and damaged firm's trust due to information security incidents. Hence, a lot of firms have realized the importance of the information security. In particular, the demand for information security certification has increased. This study examined the effect of information security certification using the event study methodology. Our research shows that the announcement of the information security certification significantly influences the market value of the corresponding firm. The certified firms rise, on average, o.4993% (-2 day), 0.5462% (+1 day) of their market value. Further, we found that the financial sector in our data showed a 1.4% higher abnormal returns than the nonfinancial sector. On the other hand, whether a firm first acquired the information security certification is not significant. Our paper presents that it is possible to analyze the effect of the information security certification using the event study. We are expected to be used in making a decision for the investment of information security. Also, our results indicate that the firm which have acquired the information security certification should actively announce that fact.

Effects of Online Food Subscription Economy Characteristics on Perceived Value and Customer Engagement (온라인 식품 구독서비스 특성이 지각된 가치와 고객인게이지먼트에 미치는 영향)

  • Kim, Cha Young;Park, Chel
    • Journal of Information Technology Services
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    • v.21 no.2
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    • pp.1-26
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    • 2022
  • This study classified five types of online food subscription economy: replenishment, curation, surprise, membership, and visitation. An online survey was conducted with 314 customers who experienced 5 types of online subscription economy. This study selected the characteristics of the food subscription economy as convenience, perceived personalization, economic utility, and timeliness through previous studies. The effect of the four characteristics on perceived value (utilitarian and emotional) and the relationship between customer engagement and perceived value, which are dependent variables that have never been used in the food subscription economy, were verified through the S-O-R model. In this relationship, we demonstrated how consumers' personal tendencies, such as need for cognitive closure and self-efficacy, mediate between timeliness and perceived value related to online food delivery. The study results are as follows. Perceived personalization, convenience, and timeliness had a positive effect on the utilitarian value in the order. It also had a positive effect on emotional values in the order of perceived personalization and timeliness. On the other hand, economic utility had no significant effect on practical branches. Customer engagement had a positive effect in the order of emotional value and utilitarian value. The lower the need for cognitive closure the more positive the utilitarian value. The lower the self-efficacy, the more positive the emotional value was perceived. Through the above study, companies that want to operate or start an online food subscription economy need a strategic approach rather than unreasonable price discounts in pricing policy. In addition, it is necessary to focus on marketing activities that provide emotional value by focusing on perceived personalization, which is the satisfaction factor of online food subscription.

An e-SAM Approach to the Analysis of Energy Consumption and CO2 Emissions in Korean Industry (환경사회계정행렬(e-SAM)을 이용한 산업활동의 환경 파급효과 분석)

  • Park, Chang-Gui;Lee, Kihoon
    • Journal of Environmental Policy
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    • v.12 no.1
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    • pp.101-123
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    • 2013
  • This research aims to find out the existence of considerable induced effect that the conventional I-O model cannot. First, we construct an environmental Social Accounting Matrix for Korea by combining statistics on the Korean GDP and I-O with physical data on the fossil energy consumption and $CO_2$ emissions. The impacts of productive activities on fossil energy consumption and $CO_2$ emissions are evaluated by calculating the e-SAM multipliers. By applying decomposition technique further, we get direct, indirect, and induced effects of production activities by industry. The result of decomposing the e-SAM shows that while the direct effect of the electricity industry is large, its indirect effect is very small. In the case of the primary metal industry, both the direct and the indirect influence of this industry were very large. On the contrary, in case of the service industry, the induced effect of fossil energy consumption was as high as 50% of the gross effect. These results suggest that different energy policies should be established for different industries. Also, the findings show the e-SAM model is better than I-O model in analyzing implications of policies on energy use in the economy.

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The Planting of a Seowon(書院) Made to the Authenticity and Integrity Status (진정성(authenticity)과 완전성(integrity)을 적용한 서원의 식재 실태)

  • Lee, Won-Ho;Lee, So-Hyun;Shin, Hyun-Sil
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.31 no.2
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    • pp.31-42
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    • 2013
  • A purpose of this study, after identifying the status and type of changes derived elements that make up the Seowon(書院); landscape space and the space of the during the recent World Heritage, focusing promote the newly introduced trees listed in the important value, authenticity and integrity aspects The results can be summarized as follows. The results can be summarized as follows. Appeared trees in various old documents are 10 species; Prunus persica (L.) Batsch, Prunus mume(Siebold) Siebold & Zucc., Salix koreensis Andersson. The planting space shows regularity of some degree depends on the status of the species, essentially 3 types of Juniperus chinensis L., Lagerstroemia indica L., Phyllostachys nigra(Lodd.) Munro are primarily located in inside of seowon(書院), Zelkova serrata (Thunb.) Makino., Salix koreensis Andersson is in out side of seowon(書院). 5 types of location space to species such as Juniperus chinensis L., Ginkgo biloba L. species are the most frequently appear and it can be national representative trees. Plants which have limited vitality is a factor to prove a history of seowon(書院), it is accord with authenticity aspects that it gives meaning of symbolic to canonized figure's preference Maintenance work carried out over the years has damaged to origin of tree and thoughtlessly planted without having to go through a thorough historical research has resulted in weakening the presence of the essential space. It should preserve to features originally it have is figure reflect the viewpoint of the transformed current private to reveal the history of the various places. In conclusion, this research continues to study at the spatial dimension like a building in limited to panted, and also determine the intrinsic value of the overall spatial configuration.