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http://dx.doi.org/10.15207/JKCS.2018.9.9.159

A Study on Development of Food Delivery Platform based on O2O -Focusing on Domestic and Overseas Cases  

Park, Seojin (Dept. of Digital Media Design, Hongik University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, Hongik University, International Design School for Advanced Studies)
Publication Information
Journal of the Korea Convergence Society / v.9, no.9, 2018 , pp. 159-165 More about this Journal
Abstract
In this research, the researcher is seeking how to develop growing O2O food delivery platform service. The food delivery platform is newly creating the profit system which wasn't exist before by adding up IT and new technologies, and young generations who are used to mobile environment have became main consumers. For the methodology of research, internal and external delivery platform cases research is used to suggest the development idea. Food delivery platform market is showing an active development like business expansion by M&A of IT, distribution, manufacturing, circulation and it still has to attract the constant use of consumer through zero commission, discount events. Further research is required for various delivery platform channel and consumer's value of overall experience, above hereafter food delivery platform based on this research.
Keywords
O2O; Food Delivery; Delivery Platform; Baemin; Convergence;
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