• 한국의류학회지
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• 제47권5호
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• pp.891-906
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• 2023

The essence of fashion brands' marketing with metaverse-based virtual spaces is to capture more potential consumers and boost the sales of companies' virtual and physical products. However, existing research has not fully addressed customer responses and behavioral outcomes regarding fashion virtual brand spaces. This study uses flow theory to address this gap and explores the factors that lead to the flow experience in virtual brand spaces. It also establishes the causal relationships between the flow experience, satisfaction with virtual spaces, the intention to purchase virtual products, and the intention to purchase actual products. We chose "Ralph Lauren World" of Ralph Lauren on Zepeto as the virtual brand space for this study and analyzed 239 valid data sets. We tested the hypotheses using structural equation modeling and bootstrapping for the mediation analyses. The findings indicate that the flow experience in virtual brand spaces positively and indirectly affects the purchase intention of virtual products via satisfaction with virtual brand spaces. In addition, virtual space satisfaction had an indirect, positive effect on actual product purchase intention through virtual product purchase intention. The research emphasizes that the purchase intention of virtual and actual products has a positive causal relationship.

• 패션비즈니스
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• 제17권3호
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• pp.74-84
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• 2013

The purpose of this research is to provide useable data for application in American and Korean apparel company. This data was developed by analyzing information of Korean and American body sizes obtained from "Size USA Project" and "Size Korea Project". The Subjects were 6,306 American females and 1,988 Korean females over 18 years old. 30 measurements and 14 computed values were chosen that were considered critical in making garments. And descriptive analysis, percentile analysis and t-test were used as statistical methods for analyzing measurements and computed value between the two countries. The results were as follows. It was determined that American women were larger and bigger than Korean women in all measurements and computed values, except for Shoulder Slope. Based on BMI values, we determined that American women had a distinct tendency towards being overweight. Through the comparison of drop values (i.e. the difference between Hip and Bust Girths or Hip and Waist Girths), ratio values (i.e. waist height divided by height) and Body Mass Index (BMI) between the two countries, we determined that American women's figures were shapelier than Korean women's. American women had higher hip heights and longer leg lengths for their height compared to Korean woman. Furthermore, the back shapes of Korean women were flatter than American women and BMI values indicated American women were relatively more overweight than Korean women.

• 패션비즈니스
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• 제19권6호
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• pp.58-73
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• 2015

The purpose of this study is to examine the characteristics of men's wear designs unveiled while Hedi Slimane worked for Dior Homme and Yves Saint Laurent. The study will analyze and focusing on the modernistic characteristics in order to discover the postmodernism trends in his works. The results of the research are as follows. First, Hedi Slimane's fashion style can be cited as grunge and punk due to the trend of expressing the subculture of postmodernism. The design features shown in Dior Homme were straight lines, leather, metallic materials and dark colors used to reinterpret a grungy punk style, romantic patterns, glossy materials, elastic leather, and bright colors were the salient features of Yves Saint Laurent. Second, the feature of cultural pluralism of postmodernism appeared as a type ethnic style. He presented this through the Third World images in the Dior Homme but Spanish matador images, Marrakech's images and North African images in the Yves Saint Laurent. Third, he feature of his style is metrosexual feminizing men's fashion and breaking up gender stereotypes. I-type and X-type silhouettes that emphasize the human body and feminine design motifs such as a skirt are dominated in Dior Homme, and he completed the metrosexual style by using materials, colors and patterns such as bright feminine pink, red, laces, fur, floral and leopard prints, as well as flagrantly expressing body contour.

• 건축역사연구
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• 제25권4호
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• pp.31-44
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• 2016

Geum'yeok-dang house in Andong was originally constructed in 1558. The original floor plan of the upper base featured a 90-degree tilted '日' shape, and had inner court(內庭) on each side of 'Jungdang(中堂, center hall)' building that was placed on the south-north axis. When designing the building, the Neo-Confucian client of Geum'yeok-dang applied his understanding of how Ga'rye("家禮") defined the structure of ritual space. Consequently, 'Daecheong(大廳)', the place where guests were greeted and ancestral rites and coming of age ceremonies for male were held, was built in a protruding fashion. 'Jungdang'[otherwise known as 'Jeongchim(正寢)'], where coming of age ceremonies for females were held, the master of the house faced death, and memorials for close ancestors were held, was placed at the center of the residence on the south-north axis. The Geum'yeok-dang today was greatly renovated in the early and mid 18th century, due to the spread of 'Ondol' heating system. As the Ondol heating system became popular, the pre-existing drawbacks and the inconvenience of the house stood out clearly. As a result, the house was renovated into today's structure consisting of '口' shape 'Anchae' and 'Daecheongchae' in separate building.

• 한국의류학회지
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• 제31권8호
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• pp.1262-1272
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• 2007

The purpose of this study was to examine the development trend of smart fiber by textile companies in Daegu/North Gyeongsang Province. This examination includes the development fields of smart fiber, investment size, information sources and the use degree of those, research-related infrastructure, relationship between companies' characteristics and their interests in smart fiber. Research data were collected by a survey. The definition and classification(4 areas and 12 development products) of smart fiber followed ones of Smart Fiber Technology Roadmap by the Ministry of Commerce, Industry and Energy. Data were analyzed using SPSS 11.0 program for frequency, means, t-test, and $X^2$-test. Among respondents, the numbers of dying and finish companies and export traders were the highest. It revealed that 19.6% of companies were developing smart fibers. Within 12 development products, vapor permeable/waterproof fiber showed to be most being developed, while medical fiber for human has not been developed and wasn't made an investment plan for developing. It was discovered that the biggest problem of smart fiber development was the lack of experts and the best outcome of smart fiber development was preoccupation of future market. It showed that companies got information from textile fairs but didn't often use information sources. The companies appeared to have a weak intention about research of smart fiber. The more important a company considered functionality of textile products and the more innovative and stabler the company was, the higher interest in smart fiber companies had. It was concluded that textile companies in Daegu/North Gyeongsang Province were aware of the importance of smart fiber development but they were not strongly interested in it and not enthusiastic in taking action on it.

• 패션비즈니스
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• 제15권6호
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• pp.40-55
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• 2011

The purpose of this research is to review testing principle, testing design and experimental results of the four dynamic moisture movement testers. The research analyzes Moisture Manager Tester (MMT), Alambeta Instrument, Dynamic Surface Moisture Movement Tester, and Gravimetric Absorbent Testing Method based on American Society for Testing and Material (ASTM) E 96 which is an international standard testing method. Although many of researches use ASTM E 96 to measure moisture movement on a fabric, it has several weaknesses, such as long experimental time and a physical change of sample by a holder of the frame. Hence, lots of researchers have studied and developed the new measurement systems measuring moisture management on a fabric or garment and ultimately mimic heat energy and perspiration created by the human body. These moisture management systems use a variety of parameters, such as electricity, color, and sensor to measure their movement in the fabric. Through comparison with the existing tester (ASTM E 96), the research recognizes the strength and weakness in the dynamic moisture movement testers.

• 패션비즈니스
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• 제25권3호
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• pp.108-125
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• 2021

The purpose of this study is to analyze the technical pattern and product characteristics of outdoor sportswear marketed in Northern Europe and North America. Based on the results of this study, we wanted to provide practical data on the characteristics of products with high functionality and fashionability for developing outdoor sportswear. Therefore, in this study, technical pattern, textiles, details, sewing, compatibility with wearable devices, and certification of 33 marketed outdoor sportswear were analyzed. After analyzing various technical patterns, the bent arm pattern using two-piece panel and a raised arm pattern connecting the side seam with the inner seam of the sleeve appeared on the top. Additionally, the patterns of bent legs with darts in the knee, cutting the posterior, and inserting the gusset in the crotch were mainly seen in the bottoms. By analyzing product characteristics, ergonomic pattern design for easy activity and functional materials was used for climate adaptation in extreme outdoor wear. On the other hand, for outdoor wear meant for trekking or hiking, details, such as portability and easy storage, were considered. Eco-friendly materials were used while ensuring light weight and comfort. Furthermore, for convenience of life, safety, and health, wearable devices were integrated into the outdoor sportswear. Eco-friendly green certification of outdoor products was obtained for the labor environment and production process, and relevant information was provided to consumers.

• 한국의류산업학회지
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• 제10권6호
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• pp.955-965
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• 2008

This study used the method that measure the participants' responds on the experiment, and the measurement means is a survey. The primary factor plan is $5{\times}2{\times}3{\times}2$. The independent variable are neckline(5), trousers or skirt style(2), somatotype(3), culture(2), and the dependant variables are physical visual effect and the favor of clothe design. In cases of Korean, thin somatotype had better were V-neckline suit for looking shoulders wide because they have too narrow shoulders, and were pants suit than skirt suit for looking pelvis major. thin somatotype person who wants to look tall should wear china collar or tailored collar suit with pants. If she wears round neckline suit with skirt, the lower part of body and the height look tall. Pants suit with V neckline and skirt suit with china collar make standard somatotype looked having wide shoulders. Standard somatotype person with wide shoulder should avoid this style. The size of waist and pelvis was looked thick in round neckline and was looked thin in V neckline. So it will be better to find the right suit for one's weakness. Obesity had better wear V neckline to look neck slim and not wear stand and tailored collar. When obesity person wears pants suit, she is looked having slim waist than skirt suit. In case of American, thin somatotype in pants suit looks much taller than in skirt suit when she wears round neckline and stand collar suit. Standard somatotype has no difference because it is the basic shapes. Generally, it goes with all kinds of suit design. The belly and pelvis of American's obesity look fatter and bigger than Korean's obesity. The same with Korean, round neckline suit makes obesity looked belly and pelvis fat and big.

• 한국농공학회지
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• 제39권2호
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• pp.1-8
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• 1997

Abstract The need for integrated reservoir system operation become more intense as the demands from the system increase. A deterministic, three-dimensional discrete incremental dynamic programming approach is presented to derive reservoirs system operational planning strategies. The developed H3DP model optimizes the monthly operation of the Hwachon and Soyang Projects on the North Han river and Chungju Main Project on the South Han river. By using the H3DP model, Hwachon project was reevaluated as a component of the upstream multipurpose storage reservoirs in the basin based on 1993 hydrology. This case study demonstrates the practical use of the developed model for the basin multi-reservoir system operation in an integrated, multipurpose fashion.

• International Journal of Costume and Fashion
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• 제14권2호
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• pp.67-79
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• 2014

Recent research suggested that hospitals have not responded to consumer demand for the improved aesthetic and comfort of their patient garments. Thus a new patient garment has been developed considering human factors based on the Functional-Modesty-Aesthetics model. Based on the reviewed literature and the model, necessary design requirements were identified. Then the patient garment was evaluated in comparison to existing ones with regard to potential patients' satisfaction levels. As a result, the developed patient garment received better evaluations in the aspects of overall aesthetic satisfaction, color satisfaction, and willingness to wear than the existing patient garments.