• 한국언론정보학보
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• 제47권
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• pp.23-49
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• 2009

본 연구의 목적은 매스미디어의 위기 타개 및 개혁을 위한 규범이론의 내용과 범위를 제안하는 것이다. 이를 위하여, 허친스 보고서와 함께 허친스 보고서를 사상적 토대로 한 기존의 사회적 책임이론 관련 논의를 검토하여 한계점 및 시사점을 살펴보았다. 허친스 보고서는 매스미디어의 책임과 어카운터빌리티를 도덕적 법적 의무로 제시하였으며 미디어와 시민의 상호 협력관계 속에서 적극적 자유 이행이 가능하다고 보았다. 하지만, 사회적 책임이론에서 미디어의 책임은 어카운터빌리티에 관한 논의가 결여된 채, '기능', '자율적 윤리', '자율규제'를 중심으로 논의되어 소극적 자유로서의 한계를 노출해왔다. 따라서 자율규제나 기능주의적 접근에 의한 미디어의 사회적 책임 논의를 미디어 어카운터빌리티를 기반으로 한 적극적 자유 개념으로 확장할 필요가 있다. 그리고 사회적 토론과 합의를 거쳐 사회적 책임의 내용과 범위를 도출해 내야 한다. 허친스 보고서가 권고한 미디어카운터빌리티는 매스미디어가 시민사회와의 상호 커뮤니케이션을 통해서 '사회적 자율규제'를 실천하기 위한 민주적 방안으로서, 그리고 사회적 책임이론에 내재되어 있는 한계 극복을 위해 유용하다. 따라서 다원적 미디어 시스템 하에서 미디어 환경 개선과 신뢰 회복을 도모하기 위해서는 각각의 미디어 특성에 걸맞은 사회적 책임 그리고 어카운터빌리티의 내용 및 범위를 명확히 하기 위해 논의를 확장해야 한다.

• 한국지역지리학회지
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• 제21권1호
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• pp.1-20
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• 2015

이 논문은 네트워크도시 이론의 정책적 함의와 분석적 유용성을 고찰하면서 그 한계를 보완하고, 이를 영남권 지역에 적용하여 지역 발전을 위한 전망을 제시하고자 한다. 네트워크도시는 상대적 자립성을 가진 중소도시들이 네트워크를 구축하여 상호보완성과 시너지를 확보함으로써 개별 도시와 권역의 발전을 동시에 추구한다는 점에서, 지구 지방화 과정에 대한 도시 및 지역의 적극적인 대응방안이 될 수 있다. 그러나 네트워크도시 이론과 이를 응용한 경험적 연구가 가지는 한계와 문제를 해소하기 위하여, 네트워크도시의 연계성을 경험적으로 고찰하기 위한 분석기법의 체계화, 연계성 지표의 확장, 네트워크도시에 내재된 규범성의 재확인, 네트워크도시를 위한 협력적 거버넌스 구축, 네트워크도시와 연계된 도시 내부 공동체의 발전 방안의 모색 등이 요구된다. 이 이론을 활용한 영남권 도시지역에 관한 예비적 분석에서 이 지역은 네트워크도시에 근접하고 있지만, 명확히 네트워크도시라고 판단하기는 어렵다. 그러나 규범적, 정책적 측면에서 영남권 도시지역이 네트워크도시를 지향하기 위하여, 권역 내 도시 및 지역들 간 교통통신 인프라의 확충, 경제적 상호연계성의 강화, 협력적 거버넌스의 구축, 권역 차원의 기능적 연계성의 국지적 착근화가 필요하다는 점이 제시된다.

• Journal of Contemporary Eastern Asia
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• 제12권2호
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• pp.61-87
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• 2013

This study applies grounded theory to develop an emic substantive theory of regional integration in Greater East Asia. The role of norms and policies is explored through discursive content analysis of a wide theoretical sample of official elite policy statements dealing with regionalism and related policy areas. A resulting model of regional integration titled "Harmony through Holistic Engagement" is then discussed in relation to the etic consensus on the phenomenon. The study concludes that the etic consensus on the nature of regional integration in Greater East Asia greatly differs from the results of an emic approach and thus reflects a normative consensus rather than a descriptive reality.

• World Technopolis Review
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• 제6권1호
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• pp.3.1-3.15
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• 2017

Given the diverse environmental contexts of universities worldwide there is a need for a theoretical orientation that addresses the entrepreneurial university in a range of settings. Applying the institutional perspective this research explores how universities are strongly influenced by, as well as active influencers in, their surrounding environment. To do this, we examine case narratives of two universities in each of the following countries: Norway, Sweden, Finland, the UK, and the U.S. Analysis focuses on five entrepreneurial dimensions as defined by Nelles and Vorley (2010a): Structures, Systems, Leadership, Strategies, and Culture while examining the impact of regional and national context at regulative, normative, and cognitive levels of analysis. We address two research questions: How do universities interact with their institutional context in developing entrepreneurially and what actors and forces are most important in motivating institutional change in developing a university's entrepreneurial architecture?

• Journal of Smart Tourism
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• 제1권1호
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• pp.9-17
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• 2021

Smart tourism research and development have mainly focused on the benefits of smart tourism technologies to certain stakeholders with transactional relationships in destinations. However, smart technologies in destinations could also cause several negative outcomes, leading to social, ethical, and moral issues. Such issues arise from the power imbalance between different stakeholders of smart tourism development. To mitigate the adverse effects of smart technologies, destinations need to enunciate the essential moral and ethical principles when developing smart tourism. Therefore, adopting descriptive and normative approaches to stakeholder theory, this paper proposes a framework to showcase several methods to address the issues.

• 기독교교육논총
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• 제61권
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• pp.9-35
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• 2020

네덜란드에서 20세기 중반부터 교사, 학생, 그리고 가족의 구성은 세속화 시대와 다원주의 시대라는 이름으로 급속히 변화하고 있다. 더 이른 시기에 부모의 종교적이고 혹은 세속적인 세계관 그리고 학교의 교육 철학은 서로의 차이를 조율하며 학생의 정체성 발달에 대한 일원화된 관점으로 결합되었다. 양쪽 모두 부모의 가족 내의 사회화와 양육 방식 그리고 교사의 학교에서의 문화화의 노력은 유사한 방향으로 흘러갔다. 부모의 학교 선택은 특별한 종교적 세계관에 대한 헌식으로 결정되었고, 종종 기독교에 대한 감흥과도 같다. 학생들의 종교적 정체성도 분명한 모습으로 발전했다. 그러나 최근에 가정과 학교에서 다문화성은 부모와 교사들에게 주도적이다. 신앙 공동체와 성도들의 관계 속에서 다른 문화와 종교적 배경을 가진 부모에게 익숙한 학교의 건물과 분위기는 학교를 선택하는 과정에서 매우 결정적이다. 교사의 전문적인 정체성과 학생의 종교적 정체성은 다원적인 환경에서 발전한다. 우리의 질문은 교사의 규범적 전문주의가 의미하는 바이다. 그러나 최근에 가정과 학교에서 다문화성은 부모와 교사들에게 주도적이다. 신앙 공동체와 성도들의 관계 속에서 다른 문화와 종교적 배경을 가진 부모에게 익숙한 학교의 건물과 분위기는 학교를 선택하는 과정에서 매우 결정적이다. 교사의 전문적인 정체성과 학생의 종교적 정체성은 다원적인 환경에서 발전한다. 우리의 질문은 교사의 규범적 전문주의가 의미하는 바이다.

• 대한간호학회지
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• 제36권4호
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• pp.596-603
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• 2006

Purpose. This study examined Korean clinical nurses' intentions to care for SARS patients and identify determinants of the intentions. Theory of planned behavior was the framework to explain the intentions of Korean nurses for SARS patients care. Methods. A convenient sample of six hundreds and seventy nine clinical nurses from four university-affiliated hospitals located in Seoul and in Kyung-gi province was used. Self-administered (83-items) questionnaire was used to collect data. Intentions, attitude, subjective norm, perceive behavioral control, behavioral beliefs, normative beliefs, and control beliefs were the study variables. All items were measured using 7point Likert scale (-3 to +3). Data were analyzed using descriptive statistics, Pearson correlation method, and stepwise multiple regression methods. Results. Intentions and attitudes toward SARS patient care among Korean clinical nurses were moderate, but their subjective norm and perceive behavioral control of SARS patients care were negative. Stepwise multiple regression analysis indicated that attitude toward SARS patient care, perceived behavioral control, subjective norm were the determinants of the intentions for SARS patients care as theory proposed. Among the behavioral beliefs, 'SARS-patient caring would be a new experience', 'during SARS-patient caring, I should be apart from my family', 'after completing SARS-patient caring, I would be proud of myself being able to cope with a stressful event' and 'with my SARS-patient caring, patients could recover from SARS' were the significant determinants. Among the normative beliefs, colleague approval, spouse approval, and physician approval were significant determinants of the intentions. Among the control beliefs, 'SARS-patient caring would be a challenge' 'SARS-patient caring is a professional responsibility', 'tension during the care of SARS patients' and 'support from team members' were the significant determinants of the intentions. Conclusions. Korean clinical nurses in this study were not willing to care for SARS patients and showed negative attitude toward the care. They believed their friends and family were not approved their care for SARS patients. Nurses were in conflicts between professional responsibilities to care for SARS patients and personal safety. This study was the first to understand stress and burden of Korean clinical nurses who are in front line to care for newly developed communicable disease such as SARS. Under the circumstance where several fatal communicable diseases are predictable, conflicts between professional responsibility and their personal risks should be taken into considerations by nurses themselves and by nursing administrators in order to improve quality of care.

• Asia pacific journal of information systems
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• 제22권3호
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• pp.29-52
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• 2012

As sustainability has grown into a key global issue, more and more information technology (IT) products have adopted these concepts to attract consumers. However, these products potentially require consumers' physical or economic sacrifice at least for a short period of time. Therefore, the reason of consumers' adoption of sustainable IT products cannot be fully explained by the two traditional values: hedonic and utility values. However, expectancy-value theory, which has been used to explain the relationship between value and behavior, still takes hedonic value and utility value into consideration. The purpose of this study is to suggest an amended expectancy-value theory to better explain the adoption of IT products that consider sustainability. For this purpose, two social values-the normative value based on the Schwartz's model of moral norm and the eudemonic value of the Stoic philosophy-were added to the individual values to examine which value particularly influences the adoption of sustainable IT products. In addition, the moderating effect of perceived sustainability between four values and adoption of sustainable IT products was verified.

• 보건교육건강증진학회지
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• 제17권2호
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• pp.1-15
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• 2000

The purpose of this study is to analyse factors related to sex behavior and intention to premarital purity on the basis of theory of reasoned action. A structured Questionnaire was developed on the basis of Triandis model. Survey was conducted to 1662 unmarried person in high school students, college students, and workers. The results are as follows. For the factor of sexual behavior, male, older age had higher experience to sexual relationship, but for the factor of premarital purity, female and workers than student had higher consciousness of purity. Positive attitude to premarital purity, expectation toward preservation of purity, parental and social normative influence and facilitating factor such as experiences of sex education showed significant relationship to intention of premarital purity. Also multiple logistic regression showed that health behaviors such as smoking and drinking, sex and job were statistically significant factor for sex behavior. The result of this study suggest that educational program sex as well as good health behavior should developed and theory-based models in conducting health education research.

• 지역사회간호학회지
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• 제14권4호
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• pp.639-645
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• 2003

This study was purposed to apply Aizen's Theory of Planned Behavior to workers using personal protective equipment. For this purpose, occupational health nurses conducted a survey of 173 male workers who were working at 6 different factories during the period from August to October 2003. The score of each variable related to the Theory of Planned Behavior was calculated: attitude (3.74); subjective norm(4.10); and perceived behavioral control (3.48). Four preceding factors were also assessed: behavioral belief(3.63); outcome evaluation(4.05); normative belief (4.20); and motivation to comply(4.03). Analysing the results, we found that two factors of the Theory of Planned Behavior are important in this case, which were subjective norm and perceived behavioral control that were found to be in a strong positive linkage with the use of personal protective equipment. Thus enhancing subjective norm and perceived behavioral control must be the most important goal of health education for workers who must use personal protective equipment. In addition, though behavioral intention, an intermediate factor of the Theory of Planned Behavior, was not measured in this study, subsequent studies are expected to include the factor in their models.