• Title/Summary/Keyword: Non-preference

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A Study on the Relationship Between the Preference of Clothing Design and the Nature of Reflactiveness-Implulsiveness for a Group of Preschool Children (취학전아동의 의복디자인 선호성과 사려성-충동성 성향과의 상관연구)

  • Shin Hye Bong;Lim Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.11 no.3 s.25
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    • pp.89-99
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    • 1987
  • The purpose of this present study is not only to investigate mutal relationship between the preference of clothing design and the nature of Reflectiveness-Impulsiveness, but to offer clothing design for desirably developing of child, especially of preschool children. And the practical research was performed for 166 preschool children who are in kindergarten located in Seoul and are selected according to their sex and social class. This study used Kagan's MFFT and Personality Inventory of Hwang Eung-Yeon for the test of Reflectiveness-Impulsiveness, while for the preference of clothing design used the photo deck which is showed to children. The data analysis was based on frequency, percentage, mean, standard deviation, chi-square ($x^2$) test, t-test, F-test, and Duncan's Multiple Range Test. It can be concluded that girls rather than toys, high class children rather than middle or low class children were more reflective as a general trend. The relationship between the preference of clothing design and the nature of Reflectiveness and Impulsiveness is as follows : 1. In color, reflective boy liked blue series and reflective girl liked pastel coloring series, while they disgusted red series and non-coloring series. The group of impulsiveness liked red series, while they disgusted non-coloring series. 2. In color combination, group of reflectiveness liked similar color, while group of impulsiveness liked contrasting color. 3. In texture, group of reflectiveness liked soft and shiny texture, while they disgusted thick and rough texture. Also Group of impulsiveness liked soft texture. 4. In pattern, reflective boy liked lettering pattern and reflective girl liked flower pattern, while she disgusted lettering pattern. Impulsive boy liked stripe pattern and limpulsive girl liked flower pattern. 5. In pattern size, group of reflectivenss liked small size, while group of impulsiveness liked large one. 6. In style, group of reflectiveness liked formal style.

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A Study on Factors Affecting PB(Private Brand) Products Preference (PB제품의 구매선호도 영향요인)

  • Park, Yeung-Kurn;Kim, Chang-Wan
    • Journal of Global Scholars of Marketing Science
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    • v.9
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    • pp.189-201
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    • 2002
  • Objectives of this study were: First, the purpose of this study is to develope the factors affecting private brand based on past researches and to review effects of the consumer perception factors affecting private brand preference. Second, to set up research model specifying relationships among price perception, information search and experience, Quality perception and private brand preference. Third, to test hypotheses derived from the research model of this study and to attempts to explain how to have the effect the private brand preference. Marketing implications of this study were: As a result LISREL analysis, price perception, informations search and experience, quality perception increase and enhance private brand preference. Limitations of this study were: Data collection methods used in this study were questionable for the lack of general analysis in the difference of preference between characteristics of purchaser and characteristics of non-purchaser exactly because our sample was only limited to Changwon, Masan and Jinhae. So future study has to include samples in other regions.

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Varietal Differences in Feeding Preference of the Striped Rice Borer Larvae (Chilo suppressalis W.) (이화명나방 유충의 식이선호성에 있어서 수도품종간 차이)

  • Choi S.Y.;Lee H.R.
    • Korean journal of applied entomology
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    • v.15 no.2 s.27
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    • pp.53-56
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    • 1976
  • A laboratory experiment was conducted to investigate varietal differences in feeding preference of striped rice borer larvae (Chilo suppressalis W.) to the stem pieces of the eight rice varieties. The preference of the larvae for feeding was significantly differed with the varieties, and in some varieties they were changed with the stages of the plants after transplanting. The larvae much more preferred the susceptible variety Rexoro than the resistant variety TKM-6. The varieties Tongil (Suweon 213-1), Yushin, Jinheung and IR-26 showed comparatively lower feeding preference than TKM-6. Some varieties exhibited a rather interesting phenomenon; strong preference in feeding was observed during the vegetative phase for Tetep and Tongil (Suweon 213-1) and during the maturing phase for Suweon 240 and Yushin. When the varieties TKM-6, Tongil and Rexore were given in several combinations, Rexore was strongly preferred by the larvae than others, and Tongil was still comparatively low in feeding preference of the larvae. The non-feeding preference of the larvae were considered to be in coincidence with the resistance of rice varieties to the striped rice borer.

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Relative importance of factors affecting text preference(II)-Focusing on the rsral letter width (본문선호도에 영향을 미치는 요인들의 상대적 중요도(II) - 일상적인 글자넓이를 지닌 본문을 중심으로)

  • 이준석;진영선
    • Korean Journal of Cognitive Science
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    • v.10 no.4
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    • pp.27-39
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    • 1999
  • This study examined the relative importance and the most preferred level of factors which were identified through the readability researchs. For this. subjects were given a text constructed in usual letter width with square form letter or non-square form and then. ranked the preference between the text factors. In experiment 1 where a text was printed in square letters. letter size was rated as the most important factor followed by line spacing letter width, line length, letter spacing, line justification, and letter form. But when non-square letters were used in experiment 2. the second most important factor was the letter spacing although letter size still topped the list. These findings indicate the differences in letter designing principles for various types and the unfamiliarity to non-square letter forms for general public. Unlike inYi and Jin(1998) where letter width turned out to be the most sensitive factor, the highest priority should be given to letter size when publishing with usual letter width.

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Quality Characteristics of Ssukgaen Dduk Made with High-Dietary Fiber Rice 'Goami 2' Focused on Yam (마 첨가가 고아미 2호로 만든 쑥갠떡의 품질 특성에 미치는 영향)

  • Ha, Hyun-Suk;Kim, Hyun-Ah;Lee, Kyung-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.19 no.6
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    • pp.1032-1038
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    • 2009
  • This study describes the production of functional Ssukgaen Dduk though the addition of yam and mugwort to Goami 2, a healthy diet and diabetes. In this study, the rice is soaked for many hours and the particle size distribution of the rice was determined as a function of the water-soaking time. The produce Ssukgaen Dduk was repeated after the addition of varying concentration of yam. Non-glutinous rice was soaked for 4, 8, 12 hours and the Goami 2 rice was soaked for 4, 8, 12, 16, 20 hours and ground to a powder and passed through a 18~30 mesh sieve to determine the particle size distribution of the rice as a function of water-soaking time. Using this approach, optimal soaking time for Dduk was found to be 4 hours for non-glutinous rice(pass rate of 30 mesh: 58.29%) and 12 hours for Goami 2(pass rate of 30 mesh: 87.88%). When Ssukgaen Dduk made with Goami 2 rice powder only and those made with varying amounts of yam(10%, 20%, 30%, and 40%) were subjected to the sensory test, the control group(non-glutinous rice Ssukgaen Dduk) had the highest preference in general(3.73). Out of Ssukgaen Dduk containing yam, the S4 group, which contained 30% yam, had the highest preference(2.87) In addition the S4 group also had the highest extent of soft, and delicacy of texture general preference of S5, 40% the lowest(2.37), S1 only Goami 2 the hardness(112.59), as 91.46 lower (83.85) yam increased, the less hard the texture Ssukgaen Dduk. In conclusion Ssukgaen Dduk though the addition of mugwort and yam to the Goami 2 rice, it would be better to add 30% yam to 70% Goami 2 rice powder mixed with mugwort.

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Automatic Recommendation of IPTV Programs using Collaborative Filtering (협업 필터링을 통한 IPTV 프로그램 자동 추천)

  • Kim, Eun-Hui;Kim, Mun-Churl
    • Proceedings of the IEEK Conference
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    • 2008.06a
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    • pp.701-702
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    • 2008
  • A large amount of efforts are required to search user's preferred contents for the program contents being provided by IPTV services. In this paper, using collaborative filtering, an automatic recommendation method of IPTV program contents is presented by reasoning similar group preferences on IPTV program contents which constitutes personalized IPTV environments. The proposed method models the user's preference of IPTV program contents with the program attributes such as content, genres, channels actor/actress, staffs and calculates it using the watching history of program contents in different genres and watching times. Also, the proposed method considers timely changing user's preference and the preference oon the content itself, which improves the traditional collaborative filtering methods that can not recommend the non-consumed items.

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본문읽기시간과 선호도 평정에 영향을 미치는 요인들의 상대적 중요도(III)

  • Yi, Joon-suk;Jin, Young-sun;Park, Min
    • Proceedings of the Korean Society for Cognitive Science Conference
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    • 2000.05a
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    • pp.247-251
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    • 2000
  • This study examined relative importance of these factors by asking people to read the texts that was constituted with square and non-squre form letter and rank the preference of texts through conjoint analysis. In the case of reading time, font type was the most important factor, followed by leading , line width, font size, line length, justification, letter width in their order of impotance. And in the case of preference decision, font size was the most important factor, followed by font type, leading, line width, letter width, justification, line length. The result will be useful in understanding how to consider human preference in the Hangul typography.

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Middle-aged Women's Jacket Fit and Design Preference according to Down-aging Consumption (중년 여성의 다운에이징 패션 소비에 따른 재킷 맞음새와 디자인 선호도 연구)

  • Nam, Young-Ran;Kim, Dong-Eun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.657-670
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    • 2018
  • This study investigated the wearing of jackets by down-aging middle-aged women in their 40s to 50s who enjoy wearing attire from ladies' apparel brands that target the 20s to 30s age group. As a method of research, a survey was done on middle-aged women in their 40s and 50s as the target age group. Based on the survey results, comparison and analysis was done on the wearing of jackets as well as preferred extra space and fitness of the clothes, with the distinction between the down-aging group and the non down-aging group. The down-aging middle-aged women purchased jackets mainly at department stores, outlets, discount outlets, and internet shopping malls, and showed the highest frequency of wearing the jackets once or twice a week. For the item "importance in selecting a jacket", both groups chose "the design" as the most important aspect; however, the non down-aging group took "size and fitness" and "activity and comfort" more than the down-aging group. Especially regarding the size of the jackets, size S (55) was the most often worn by the down-aging group, whereas size M (66) was the most often worn by the non down-aging group.

The Actual Wearing Conditions and Preferences for Domestic Men's Slim-fit Dress Shirts (국내 슬림 핏 드레스 셔츠의 착의실태 및 선호도 조사)

  • Kim, Dong-Hyun;Jang, Jeong-Ah
    • Fashion & Textile Research Journal
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    • v.14 no.6
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    • pp.983-991
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    • 2012
  • The purpose of this study was to provide basic reference data for the development of slim-fit dress shirts patterns for a variety of body somatotypes. For this study, a survey was conducted on the actual product conditions of slim-fit dress shirts of domestic brands(Actual wearing and purchasing conditions, fit, design preferences). The survey was conducted on 135 men in their 20s~30s. PASW Statistics 18 was used for data analysis. The result of this study are as follows : Analysis of the actual wearing conditions of dress shirts indicates that consumers own an average of 1~2 classic-fit shirts and 1~4 slim-fit shirts. These are normally worn once or twice a week, and purchased mainly at department stores, agencies, direct sales markets or outlets. With respect to the purchasing factors, price and style were the main priorities. Surveyed consumers had the greatest preference for designs with a non-darted front and a darted back, a semi-wide collar and the color white. By classifying the surveyed by somatotype, Type B preferred designs darted on both front and back, Type A preferred designs with a non-darted front and a darted back, while Type Y preferred designs non-darted on both front and back. All somatotypes displayed a preference for semi-wide collars and the color white.

A Study on Determinants Affecting At-home Laver Consumption Expenditures : Type II Tobit Model Treating Sample Selection Bias (김 가정 소비 지출의 결정 요인 분석 : 선택 편의를 고려한 Type II 토빗 모형을 이용하여)

  • Lee, Min-Kyu;Park, Eun-Young
    • The Journal of Fisheries Business Administration
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    • v.40 no.3
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    • pp.147-167
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    • 2009
  • The objective of this study is to analyze the determinants of at-home laver consumption expenditures using the data from a survey of households implemented in 2009. It happened that non-response ratios of monthly expenditures on dry laver and flavored laver among sampled households are 18.8% and 25.6%. Accordingly, this study tries to analyze the determinants affecting at-home laver consumption expenditures by using type II tobit model, one of sample selection models, to deal with sample selection bias caused from non-response data. Analysis results show the age variable positively affects expenditures on dry laver but negatively contributes to expenditures on flavored laver. In addition, the household size, the household's income, the degree of preference for laver have positive relationships with both expenditures. Household size elasticity and income elasticity of the expenditure on dry laver are estimated as 0.220 and 0.251. In the case of flavored laver, these elasticities are estimated as 0.484 and 0.261. Such analysis results can provide information on division of the at-home laver consumption market into groups with high willingness to expense and implementation of detailed marketing strategies to increase at-home laver consumption. The methodology of this study can be applied to consumer preference analysis on other marine products and other analyses on sample with non-response data in the fishery research.

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