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The Word-of-Mouth Effects from Purchasers and Non-purchasers (구매자와 비구매자의 구전효과)

  • Lee, Yeong-Ran;Park, Sang-June
    • Korean Management Science Review
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    • v.32 no.4
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    • pp.29-43
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    • 2015
  • Word-of-Mouth (WOM), which is the unpaid spread of a positive marketing message from person to person, has been shown to be even more effective in influencing purchase decisions than traditional advertising channels. The effects of WOM might be different by types of persuaders (purchasers vs. non-purchasers), however, the current body of research has not given attention to the differential effects of WOM. This study focuses on whether or not potential customers are influenced by the WOM from non-purchasers as well as from purchasers, and it investigates if the impacts of WOM from non-purchasers are different with those from purchasers. Based on conjoint analyses, it concludes that potential customers are affected by the communication with non-purchasers as well as with purchasers but the impacts of non-purchasers are not greater than those of purchasers.

ON PREDCTION OF CONCENTRATION OF LIQUID FOOD BY ACOUSTIC NON-LINEAR PARAMETER B/A

  • Nishizu, Takahisa;Ikeda, Yoshio
    • Proceedings of the Korean Society for Agricultural Machinery Conference
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    • 1993.10a
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    • pp.344-352
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    • 1993
  • The purpose of this study is to investigate the possibility of the non-destructive quality evaluation for food by the acoustic non-linear parameter B/A which is a measure of the non-linearity of the state equation of the medium in terms of pressure and density. The B/A of water, corn oil O/W(oil in water) emulsion and milk were measured by using a sound velocity measuring system. The B/A value of water was measured for ascertaining reliability of our experimental system. Corn oil W/W emulsion was prepared as a model of milk . It was proved that the B/A value of O/W emulsion was related to the oil concentration by a law of mixture. We applied this result to milk and obtained satisfactory results for predicting the milk fat concentration.

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Post-buckling analysis of Timoshenko beams with various boundary conditions under non-uniform thermal loading

  • Kocaturk, Turgut;Akbas, Seref Doguscan
    • Structural Engineering and Mechanics
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    • v.40 no.3
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    • pp.347-371
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    • 2011
  • This paper focuses on post-buckling analysis of Timoshenko beams with various boundary conditions subjected to a non-uniform thermal loading by using the total Lagrangian Timoshenko beam element approximation. Six types of support conditions for the beams are considered. The considered highly non-linear problem is solved by using incremental displacement-based finite element method in conjunction with Newton-Raphson iteration method. As far as the authors know, there is no study on the post-buckling analysis of Timoshenko beams under uniform and non-uniform thermal loading considering full geometric non-linearity investigated by using finite element method. The convergence studies are made and the obtained results are compared with the published results. In the study, the relationships between deflections, end rotational angles, end constraint forces, thermal buckling configuration, stress distributions through the thickness of the beams and temperature rising are illustrated in detail in post-buckling case.

Automatic segmentation of non-rigid object in image sequences (연속영상에서 non-rigid object의 자동 분할)

  • 정철곤;김중규;안치득
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.26 no.10B
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    • pp.1419-1427
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    • 2001
  • 본 논문은 연속영상에서 non-rigid object를 자동으로 분할하고 알고리즘을 제안하였다. Non-rigid object는 형태의 변화가 일정하기 않은 object로서 기존의 분할 알고리즘과는 다른 새로운 분할 알고리즘을 필요로 한다. 본 논문에서는 특히 구름이나 연기와 같이 형태의 변화가 큰 non-rigid object를 자동으로 분할하는 알고리즘을 제안하였다. 제안된 알고리즘은 공간분할, 시간분할, 그리고 공간분할과 시간분할의 결합의 세 가지 단계로 구성되어 있다. 공간분할은 영상에서 픽셀의 intensity를 마코프 랜덤 필드로 가정하고 에너지 최소화를 통해 영상을 분할한다. 시간분할은 속도벡터를 기반으로 하여 움직임이 있는 영역만을 분할한다. 마지막으로 공간분할과 시간분할을 결합하여 non-rigid object의 최종적인 분할을 수행한다. 실험결과, 제안된 알고리즘은 연속영상에서 non-rigid object를 자동으로 분할함을 확인할 수 있었다.

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Hydroforming of a Non-axisymmetric Thin-walled Tubular Component with Variable Cross Sections (가변 단면을 가지는 비대칭 얇은 관 부품의 액압성형 연구)

  • Kang, H.S.;Joo, B.D.;Hwang, T.W.;Moon, Y.H.
    • Transactions of Materials Processing
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    • v.24 no.5
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    • pp.368-374
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    • 2015
  • Hydroforming of a non-axisymmetric thin-walled tubular component with variable cross sections was analyzed. In order to solve the sealing problem which occurred due to the thin and non-axisymmetric shape, the use of a lead patch on the punch, which had been successful in hydroforming of thin tubes, was evaluated. A lead patch was attached to the punch to solve the sealing problem, which was caused by the stress gradient in the non-axisymmetric shape. FEM and experiments were also performed to analyze these sealing problems associated with the punch shape and non-axisymmetric shape. Finally, the lead patch was attached at tube surface where intensive local strain concentration would occur to enhance the hydroformability. These methods were successfully used to fabricate non-axisymmetric thin-walled tubular component with variable cross sections that had previously failed during traditional hydroforming.

S/W Cinderella for Student's mental Representation about Non-Euclidean Geometry (비유클리드 기하의 정신적 표상을 위한 S/W Cinderella)

  • Kye Younghee;Shin Kyunghee
    • The Mathematical Education
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    • v.44 no.2 s.109
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    • pp.297-306
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    • 2005
  • In this paper, we propose a computer environment class for student's mental representations about non-Euclidean geometry. Through the software Cinderella, students construct knowledge about non-Euclidean geometry and recognize differentness between Euclidean and non-Euclidean geometry. Also they recognize an existence of non-Euclidean geometry newly and its mental representations with images represented in Cinderella. In geometry class, we make students can use many representations systematically and can figure a visual internal image by emphasizing a transform process. And then students can reason about non-Euclidean geometry.

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Non-square colour image scrambling based on two-dimensional Sine-Logistic and Hénon map

  • Zhou, Siqi;Xu, Feng;Ping, Ping;Xie, Zaipeng;Lyu, Xin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.12
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    • pp.5963-5980
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    • 2017
  • Image scrambling is an important technology in information hiding, where the Arnold transformation is widely used. Several researchers have proposed the application of $H{\acute{e}}non$ map in square image scrambling, and certain improved technologies require scrambling many times to achieve a good effect without resisting chosen-plaintext attack although it can be directly applied to non-square images. This paper presents a non-square image scrambling algorithm, which can resist chosen-plaintext attack based on a chaotic two-dimensional Sine Logistic modulation map and $H{\acute{e}}non$ map (2D-SLHM). Theoretical analysis and experimental results show that the proposed algorithm has advantages in terms of key space, efficiency, scrambling degree, ability of anti-attack and robustness to noise interference.

A Study On the Structure and Mechanical Properties of tensioned and non-tensioned annealed PP filaments (긴장 및 무긴장 상태에서 열처리한 PP 필라멘트의 구조 및 역학적 성질에 관한 연구)

  • Lee, Eun-Woo
    • Journal of the Korean Society of Industry Convergence
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    • v.4 no.4
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    • pp.413-418
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    • 2001
  • The change of crystalline structure and mechanical properties of drawn PP filaments which was treated by tensioned and non-tensioned annealing was investigated. Measurements were carried out with XRD for crystallite size, density gradient tube for crystallinity. and UTM for mechanical properties. Tensioend and non-tensioned annealing were carried out $80^{\circ}C$, $100^{\circ}C$, $120^{\circ}C$: for 10min., 30min., 60min, in oil bath. It was found that the crystallinity and crystallite size of (110) plane of samples were increased with increasing of annealed temperature and time. Also crystallinity and crystallite size of samples which was tensioned annealing were larger than those of non-tensioned annealed samples. Initial modulus and tensile strength of tensioned annealed samples were higher than non-tensioned annealed samples, But elongation of tensioned annealed samples was lower than non-tensioned annealed samples.

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Non-linear Modelling for the Vibration Analysis of a Rotating Thin Ring (회전하는 얇은 링의 진동해석을 위한 비선형 모델링)

  • 김원석;정진태
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 2001.11a
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    • pp.319-324
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    • 2001
  • Free non-linear vibration of a rotating thin ring with a constant speed is analyzed when the ring has both the in-plane and out-of-plane motions. The geometric non-linearity of displacements is considered by adopting the Lagrange strain theory for the circumferential strain. By using Hamilton's principle, the coupled non-linear partial differential equations are derived, which describe the out-of-plane and in-plane bending, extensional and torsional motions. The natural frequencies are calculated from the linearized equations at various rotational speeds. Finally, the computation results from three non-linear models are compared with those from a linear model. Based on the comparison, this study recommends which model is appropriate to describe the non- linear behavior more precisely.

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Non-Stimulant Medications in the Treatment of Attention-Deficit Hyperactivity Disorder (주의력결핍 과잉행동장애에서 비정신자극제 약물치료)

  • Hwang, Jun-Won
    • Journal of the Korean Academy of Child and Adolescent Psychiatry
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    • v.19 no.2
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    • pp.72-82
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    • 2008
  • The aim of this paper is to evaluate the use of non-stimulants, including atomoxetine, bupropion and modafinil, as alternative approaches to the treatment of children with attention-deficit hyperactivity disorder. A comprehensive review of the empirically based literature regarding the efficacy and the safety of the non-stimulants was performed. There is a large and increasing body of data supporting the efficacy and the safety of non-stimulants. Although the treatment effect sizes for non-stimulants may be smaller than those for stimulants, non-stimulants alone have been shown to be effective in the treatment of attention-deficit hyperactivity disorder as well as several comorbidities. These results suggest that non-stimulants are effective in the treatment of attention-deficit hyperactivity disorder. Further studies are needed to improve our understanding of alternative pharmacological medications in the treatment of attention-deficit hyperactivity disorder.

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