• 한국산학경영학회:학술대회논문집
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• 2004.11a
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• pp.4-22
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• 2004

The Internet provides a new distribution channel of digital contents for conventional media firms such as newspaper, magazine and encyclopedia publishers and broadcasting companies with very low marginal production and distribution cost. In comparison to traditional offline channel, there have been various revenue models in online content markets such as advertising model, subscription model, affiliation fee model, etc. In the earlier of the Internet era, most of online content firms provided their services free in order to boost offline revenue or they depend on advertising revenue sources in lieu of attaining revenue from their contents. However, as many online content firms are confronted with many difficulties in attaining revenues from online advertising model, they began to charge their contents. This paper shows why they charge their contents and explores entry conditions when conventional firms enter online content markets. And also this paper discusses managerial implications related to pricing strategies in online content markets.

• The Korean Nurse
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• v.35 no.1
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• pp.94-103
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• 1996

Given the global impact of the AIDS pandemic, it is necessary to take every measure to prevent an epidemic of this disease in Korea. The only available strategy is prevention. Considering college students as a potential risk group, this study examined their knowledge of, and attitudes toward AIDS. In this study, a self-report questionnaire was administered to 167 students from three colleges in Taegu and Kyungbook province area. Findings indicated that most of the students had lacked knowledge about the AIDS. While knowledge about the modes of transmission and prevention improved, some respondents still believed that AIDS could be transmitted by sharing cups (17.4%), by coughing or sneezing(29.3%), and by moskito (25.7%). About 10% of the students reported that they had received some instruction about AIDS, and 87.3% indicated a desire to know more about the disease. Most of the students reported that they obtained AIDS information from media devices such as TV and newspaper. To the questions designed to examine attitude towards AIDS patients, the students showed a tendency to view AIDS patients as responsible for their own illness (85.6%). Interestingly, they showed sympathy to their imaginary friends and relatives suffering from AIDS (78.4%-90.2%). Eighty percercent of the respondents felt that they personally were not at risk. The study findings suggest a need for the development of AIDS educational programs for college students.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.81-92
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• 2004

This paper examined the utilization pattern of aroma-therapy and relating factors after visiting about 100 skin-care shops registered to the Central Estheticism's Association in Daegu.Kyungbuk areas, in 200. This questionnaire survey was put into practice from September 1st to September 30th, 2003 for one month, study subjects were 643 skin-care-shop users. As for the experience of Aroma-use. while 85.4% of respondents experienced Aroma-use or has been using Aromat, 14.6% had no experience of Aroma-use. As for average frequency of Aroma-use, 32.8% used Aroma one time a week,23.7% everyday, 20.4% one time a month, 12.0% 3 times a week, 11.1% 2 times a week. As for the route of getting information on aroma, 49.5% of Aroma users got the information in skin-care-shop, 28.6% from mass-media such as internet, TV, newspaper, magazine. Regarding the type of preference aromas, 65.4% answered Lavender, 35.3% Rosemary, 35.2% Peppermint, 25.5% Rose, 23.7% Tea tree, 21.1% Jasmin, 19.5% Lemon. As for purposes of Aroma-use, 36.8% answered problematic-skin-control & fatness-control, 33.5% stress-relaxation, 14.8% physical-symptom-relaxation, 12.4% muscle-relaxation, 2.6% other purposes.

• Journal of the Korean Society for Library and Information Science
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• v.45 no.2
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• pp.325-344
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• 2011

The purpose of this study was to investigate the overall web information seeking behavior of news reporters and analyze its correlation with parameters that characterize information needs, preferred sources of information, information technology and internet use and satisfaction. For this purpose, a survey of205 news reporters working at domestic newspaper companies, including daily newspapers, magazines, and online newspapers was conducted. News reporters' primary purposes of seeking web information were to simply check facts and collect overall background information. Their information needs had close association with their position, media type, and familiarity with the internet, but with little association with gender, age, and reporting area.

• Journal of the Korean Institute of Educational Facilities
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• v.12 no.2
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• pp.5-13
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• 2005

The school library plays an important role to improve the student's mental activity and cultivate the formation of character and emotion. Especially in the information society, the students must collect, select and utilize the necessary information themselves. The school library has to collect, put in order and keep the book, audiovisual material and necessary information beyond it about the entire education and to offer the students and teachers them for the general school education. The school library has to be a center of school education and drive forwards the spontaneous and subjective learning activity as well as progress the education process. The school library must be the place to preserve the student's subjective study ability, that is, consolidate the materials as the study center and be composed of proper study materials for the solving-problem and research. Also to be perfect in the role of the information center, the school library has to be consolidated in accordance with development of various information softwares and ways including the newspaper, magazine, video, CD, laser disk and computer. It is required for the information of school library to be corresponded actively to the multi-media society.

• Korean Institute of Interior Design Journal
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• no.32
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• pp.131-137
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• 2002

The development of fast information network connections and the information highway of todays society have made consumers to demand various services in interior design. The media influencing consumer behavior is with no doubt, the Internet. The exponential growth in Internet users in Korea is surprised to all other countries. At this time where new businesses and events on the Internet are developing successfully, the educational and cultural benefits to consumers, which is quite different from the time when consumers only depended on television and newspaper, are enabling consumer demand to grow together with the abundant floods of information. This implies that consumer choice is shifting from needs-based to wants-based products and services. In the past where only the necessities were mass-produced and there was a lack in goods in general, there just werent enough products or varieties for consumers to either compare or evaluate. Today, comparing and evaluating has become natural with the access to information, and consumers have teamed to choose interior products that fit their preferences. In other words, this means that consumers are now at a transition point where they are moving from the simple everyday needs of the past to wants of the present that allows them to form a standard for selecting products of their own preference.

• Child Health Nursing Research
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• v.27 no.1
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• pp.34-42
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• 2021

Purpose: The purpose of this study was to identify the supportive care needs of parents of preterm children in South Korea using text data from a portal site. Methods: In total, 628 online newspaper articles and 1,966 social network service posts published between January 1 and December 31, 2019 were analyzed. The procedures in this study were conducted in the following order: keyword selection, data collection, morpheme analysis, keyword analysis, and topic modeling. Results: The term "yirundung-yi", which is a native Korean word referring to premature infants, was confirmed to be a useful term for parents. The following four topics were identified as the supportive care needs of parents of preterm children: 1) a vague fear of caring for a baby upon imminent neonatal intensive care unit discharge, 2) real-world difficulties encountered while caring for preterm children, 3) concerns about growth and development problems, and 4) anxiety about possible complications. Conclusion: Supportive care interventions for parents of preterm children should include general parenting methods for babies. A team composed of multidisciplinary experts must support the individual growth and development of preterm children and manage the complications of prematurity using highly accessible media.

• Asia-Pacific Journal of Business
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• v.13 no.1
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• pp.141-152
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• 2022

Purpose - This study attempts to explore the factors that affect the consumer's response to the influencer's "backdoor advertisement" which has been a social media controversy recently. Accordingly, this study focuses on the importance of the information source's characteristics in influencer marketing, and demonstrates the impact of influencer credibility, attractiveness, and expertise on consumer responses after the influencer's sponsorship controversy. Design/methodology/approach - To this end, a study was conducted on adults who subscribed to one or more channels of influencers, and a virtual newspaper article was used in the survey. 196 sample data were collected and SPSS PROCESS Macro was used for data analysis. Findings - As a result, there was a negative impact on the credibility of the influencer which carried over to a negative reception of their shared content, while the attractiveness of the influencer had a positive impact on the reception of their shared content, even after the controversy over the influencer's backdoor advertisement. Research implications or Originality - This study contributes to the expansion of research on influencer marketing. Also, it provides insight into understanding and interpreting the phenomenon of influencers' backdoor advertisements and consumer reactions.

• Journal of English Language & Literature
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• v.58 no.6
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• pp.1063-1083
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• 2012

Florence Nightingale is best remembered today as the Lady with the Lamp, but modern research on the English nurse primarily addresses her popular iconography as a historical misrepresentation of her character and career. This scholarly reluctance to analyze critically Nightingalean iconography, however, has obscured important cultural work performed by the popular tropes. This article argues that the proliferation of Nightingale's iconic image as a symbol of Christian womanhood in transatlantic periodical poetry, when examined separately from biographical considerations, reveals important insights into the complex relationship between form and affect in mid-nineteenth periodicals. Popular representations of Nightingale give form to the disorienting effects produced on newspaper readers by the nascent field of international journalism and reflect a key generic paradox at the heart of the Victorian periodical: the simultaneous aim to report news objectively and to move readers affectively in response to events beyond national contexts and interests. Focusing on Lewis Carroll's "The Path of Roses" and Henry Wadsworth Longfellow's "Santa Filomena," this article contends that Nightingalean periodical poetry mirrors back to readers their own affective response to modern media and functions as a new technology for managing an increasingly acute awareness of events and ethical responsibilities beyond the nation.

• Korean journal of communication and information
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• v.52
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• pp.69-89
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• 2010

We investigated the frames represented in the news media coverage in Korean daily newspapers during dismissal procedure of the director-general of the public service broadcaster, KBS. We analyzed 470 newspaper stories in the period surrounding the dismissal. The use of news frames in newspapers depended on the disposition of outlets, conservative or progressive. Conservative newspapers, ChoSun and DongA, described the dismissal of the director -general with a generally favorable or supportive view, but progressive outlets, Hankyoreh and KyeongHyang, reported more and non-favorable for the issue. Our results showed that conservative newspapers more often used episodic and cause for dismissal frame in the presentation of news, whereas progressive more often used thematic and media independence frames. Main frames commonly used in the news are the cause for dismissal, conflict, media independence, and regime maintenance, respectively, which are formed by 9 minor news frames. Conservative newspapers concentered on the cause attribution; management responsibility, conflicts, and dismissal procedures, but progressive focused on media independence and dismissal procedures. All newspapers selectively quoted groups, institutions and actors to enhance their messages and frames. Finally, there was significant difference between stories in each newspapers and the court's ruling for the dismissal.