• Title/Summary/Keyword: Newspaper analysis

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A analysis on visualization of advertisements for domestic real estate through Otto Kleppner′s visualization model (Focused on the creative of advertising in newspaper) (Otto Kleppner의 시각화 모델을 통한 국내 부동산광고의 시각화 분석(신문광고 크리에이티브를 중심으로))

  • 박광래
    • Archives of design research
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    • v.15 no.2
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    • pp.27-36
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    • 2002
  • As interpretation of descriptive illustrations without caption differs from each viewer, it is deemed that the effect of attention is represented differently and the acceptance level of any advertisements will be ultimately different according to the visualization method of concept in the creative. The purpose of this research is to recognize the reality and status of visualization for real estate ads in newspapers via visualization analysis through Otto Kleppner's visualization model and to reasonably and efficiently conduct creative of real estate ads by representing problems and their solutions based on the surrey. These activities are to more efficiently produce real estate ads, which occupy a relatively important portion in newspaper ads.

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A Study on Retro Fashion Culture in South Korea from the Perspective of Nostalgia -A Focus on Newspapers- (노스탤지어 관점에서의 한국 레트로 패션 문화 연구 -신문기사를 중심으로-)

  • Jung, Dawool;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.46 no.5
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    • pp.789-804
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    • 2022
  • Retro fashion is emerging among young people as an approach to discovering a new meaning in Korea's historical culture. Research on Korea's unique retro fashion culture is required because there is no research on retro fashion culture based on Korea's historical background. Therefore, this study examined how retro fashion culture has progressed based on Korea's historical background from a nostalgic perspective. All retro-related newspaper articles from 1950 to 2020 were collected, and content analysis was conducted for each semantic unit. The results revealed that personal nostalgia is based on personal experience and is extending to younger generations. In terms of nostalgia in interpersonal relationships, the younger generation reinterpreted the fashion culture of the older generation after the 2010s. In terms of vicarious nostalgia, a retro culture reminiscent of the 1990s with a background in economic development and consumption culture appeared after 2012. The youth culture and university culture of the 1970s and 1980s were reinterpreted as street fashion. Since the late 2010s, the younger generation has been exhibiting cultural nostalgia, believing that the historical Korean culture is not outdated but has a unique heritage formed during the modernization process. Symbolic nostalgia appeared in Korean fashion culture during modernization.

A Study on Fashion Startup Ecosystem Trends in Korea Using Big Data Analysis - Focusing on Newspaper Articles in 2012-2022 - (빅데이터 분석을 활용한 우리나라 패션 스타트업 생태계의 추세 연구 - 2012~2022년 신문기사를 중심으로 -)

  • Soojung Lim;Sunjin Hwang
    • Journal of Fashion Business
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    • v.27 no.1
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    • pp.1-15
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    • 2023
  • This study divided articles into two time periods, from 2012 to 2022, with the aim of using big data analysis to look at patterns in the ecosystem of fashion start-ups. The research method extracted top keywords based on TF(Term Frequency) and TF-IDF(Term Frequency-Inverse Document Frequency), analyzed the network, and derived centrality values. As a result of comparing the first and second fashion startup ecosystems, elements of policy, support, market, finance, and human capital were derived in the first period. In addition, in the second period, elements of policy, support, market, finance, and culture were derived. In the first period, the fashion startup ecosystem focused on fostering new designer startups by emphasizing support, finance, and human capital factors and focusing on policies. Meanwhile, in the second period, online-based fashion platform startups and fashion tech startups appeared with the support of digital transformation and fulfillment services triggered by COVID-19(Corona Virus Disease 19), private finances were emphasized, and cultural factors were derived along with success stories of fashion startups. This study is meaningful in that it helps in developing strategies for fashion startups to grow into sustainable companies.

The Patterns and Changes of the Late 1940s Seoul Restaurant Industry in Newspaper Advertisements - Focused on Analysis of the Four Major Newspaper's Advertisements - (신문 광고에 나타난 1940년대 후반 서울 외식업의 양상과 변화 - 4대 신문의 음식점 광고 분석을 중심으로 -)

  • Kyou-Jin, Lee
    • Journal of the Korean Society of Food Culture
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    • v.38 no.1
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    • pp.15-25
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    • 2023
  • This study researches the restaurant industry in Seoul during the late 1940s. The research was based on the four major newspapers in Korea. The data included a total of 227 businesses with 164 non-fusion restaurants that served single-nation type food consisting of 101 Korean, 31 Western, 20 Japanese, and 12 Chinese. Some examples of South Korean dishes are Masan, Daegu, and Jeolla-do-style local foods. As for North Korean food, Pyongyang-style bulgogi, Naengmyeon, Hamheung-style janggukbap, and Gaejangguk were introduced frequently. Chinese restaurants that appeared were high-end places with Beijing-style cuisine. In the case of Japanese restaurants, they mostly had Sukiyaki with Joseon food served as well. Moreover, Western restaurants were fusioned with Japanese as in pork cutlet and curry rice. Others are comprised of "French Cuisine", "Indian curry rice", "Steak", and "Russian soup". This analysis indicates that foreign cuisines had actively entered the market.

An Analysis of Domestic Newspaper Articles on 5.18 using the Bigkinds System (빅카인즈를 활용한 5·18 관련 국내 기사 분석 연구)

  • Juhyeon Park;Hyunji Park;Youngbum Gim
    • Journal of the Korean Society for information Management
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    • v.41 no.1
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    • pp.107-132
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    • 2024
  • This study attempted to analyze newspaper articles related to May 18 through frequency analysis and network analysis using news data related to May 18 for about 30 years from 1990 to 2022 at the Korea Press Foundation's Big Kinds. Specifically, quantitative change trends were examined by analyzing the amount of articles by period and region, and the connection structure between major keywords by the regime was explored through network analysis by regime using co-appearance keywords. As a result of the analysis, it was found that 2019 had the largest amount of coverage, which had many social issues in time, and the Jeolla-do region had the largest amount of coverage in the region. And as a result of network analysis, there were differences in words related to May 18 in news data according to the perception and policy of the regime toward May 18. As a result of synthesizing the analysis of May 18 news data, it was confirmed that May 18 was becoming a democratic movement over time regardless of region, but at the same time, the distortion of May 18 was not resolved.

Government's Crisis Communication based on the Main Theme, Source, Crisis Responsibility, Frame Analysis and the Network Analysis on the Side Effects of Drug of the Press (정부의 위기 커뮤니케이션 연구: 의약품 부작용 관련 언론 보도에 나타난 주요 주제, 정보원, 위기 책임 귀인, 프레임 분석 및 네트워크 분석을 중심으로)

  • Hong, Juhyun;Cha, Heewon
    • The Journal of the Korea Contents Association
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    • v.18 no.4
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    • pp.575-585
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    • 2018
  • The side effects of drug is closely linked to the people's health and professional. In this case, press report is very important in evaluating the side effects of drug and people's attitude of government's health policy. This study analyzed press report on the side effects of drug based on the main theme, source, responsibility attribution on crisis, frame and network analysis. Theses is a difference of main theme between the press. Daily newspaper focused on the occurrence of crisis and economical newspaper focused on the manufacture company. Professional paper focused on the criticizing of the health policy. The main source of the press on the side effects of drug is the Congressman. There are few articles which mentions about the crisis responsibility. However most articles mentioned that the subject of crisis solutions is the manufacturer. This study found the main meaning by network analysis. This study highlighted the government's crisis management based on the result of content analysis and network analysis.

A Trend Analysis of Market Structure in the Korean Daily Newspaper Industry (타일지수와 이동지표를 활용한 미디어 시장구조 분석 전국종합일간지 시장을 중심으로)

  • Oh, Jeongho
    • Korean journal of communication and information
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    • v.78
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    • pp.141-176
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    • 2016
  • This study investigates changes of market structure from 2001 to 2015 in the Korean daily newspaper industry using concentration and mobility measures. The main empirical results are as follows. First, the industry's total asset shows a U-shaped trend, despite the downward trend of the industry's total sales revenue. Second, the market concentration, measured in terms of assets, shows the trend of an inverted-U shape. The relatively small firms, measured in terms of assets, have on average gained in market share while the relatively large firm have lost. Third, market concentration, measured in terms of sales revenues, shows a U-shaped trend. the relatively small firms, measured in terms of sales revenues, have on average gained in market share while the relatively large firm have lost. My central argument has been that it is desirable to supplement traditional concentration measures with mobility statistics and trend analyses in investigating and regulating market structure.

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The Construction of CEO Image and the Stock market Evaluation: The Case of AOL Time Warner (미디어의 CEO 이미지 재구성과 주식 평가: AOL Time Warner의 사례분석)

  • Jung, Jae-Min
    • Korean journal of communication and information
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    • v.34
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    • pp.244-274
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    • 2006
  • To explore the social construction of the concept of leadership, image of media mogul depicted in the popular business newspaper, the Wall Street Journal, was analyzed. Then, the reconstructed image of the CEO was compared with the firm's stock price change to see their relationship, if any. This paper focused on the case of Steve Case (previous chairman of AOL Time Warner), who was the leader of the world largest media company. The period for the analysis was three years and five months from his inauguration(January 2000) to the resignation(May 2003). In general, CEO of a firm represents the firm itself. Thus, the image of the CEO is highly transcends to the image of the firm as well. Consequently, the image of CEO might have an impact on the firm's performance. Since business newspaper works as one of the most important information intermediaries in the stock market, the image of CEO constructed in the newspaper might be a critical indicator for the investors. The results revealed that media coverage of Steve Case was commensurate with the financial performance, particularly stock price change of the AOL Time Warner.

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Science News Frame: A Study of Longitudinal Framing Analysis for Biotechnology (과학뉴스(Science News)연구: 생명공학 뉴스의 장기적인 보도경향연구)

  • Kweon, Sang-Hee
    • Korean journal of communication and information
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    • v.32
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    • pp.7-48
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    • 2006
  • The study explores how Korea's major newspaper cover about science news, especially how newspaper frame biotechnology news including new source, news construction ways, coverage trend. The research has a research design to find out coverage pattern or model with frame theory. The result shows that the newspaper has some aspect of frame through out the biotechnology development in the section, theme, source, complexity. The section has been expend to the society and international section, while the theme shift from disease or cancer cure to life itself, genome, or stem cell. In the complexity, the biotechnology news stories have been developed a story plot (event-problem-development-solution). In the climax, the news coverage focuses on the explanation of biotechnology news.

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Change of Attitude Toward the Artistically Gifted: Seen through Newspaper Articles from 1999 to 2013 (예술영재에 대한 인식 변화: 1999~2013 신문기사 내용분석을 통하여)

  • Park, Kyungbin;Park, Hyun-Jin;Yoon, HyeJeong
    • Journal of Gifted/Talented Education
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    • v.23 no.5
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    • pp.731-750
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    • 2013
  • Conceptions toward the artistically gifted were investigated through analyzing newspaper articles from 5 major newspapers for 14 years beginning from 1999 to 2013. There were a total of 1,281 articles having to do with artistically gifted, and showed a steady increase in number of articles as the years went by. Largest number of articles were about musically gifted, and an increase in number of articles were observed following new implementations in law and policy. Implications for education and policy development for the artistically gifted are discussed.