• Journal of Information Management
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• v.24 no.3
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• pp.31-56
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• 1993

In order to respond to the public needs to utilize the newspapers as high-valued information resources, the number of the commercially available news items which are transformed into a form of database has been remarkably increased by the introduction of CTS into the newspaper companies. As for the domestically available Japanese and foreign newspaper article database, explanations are given to the following items. 1) Characteristics of database, such as date of coverage, frequency updating, time-lag, news sources, search terms, available information, etc. 2) Matters to be noticed at the utilization. 3) Pattern of utilization depending on the object of the investigation, such as the investigation of company, market trend, etc. Since the newspaper article database will be available in a form of digitized information, making the combination with the inter-company LAN system possible, increased opportunities to use it in near future are expected.

• Journal of Korean Library and Information Science Society
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• v.22
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• pp.95-137
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• 1995

Christianity Newspapers related to Korea was started from 'The Christian Advocate' launched in 1897 by A ppenzeller, H.G, American. From here, through the division of the newspaper related to Korean Christianity, the periodic background of the time, contents of the newspaper published and the bibliographic feature are as follows. 1. The time of Introduction (1885-1910) 2. The time of Establishment (1911-1934) 3. The time of sufferings (1935-1945) 4. The time of upheaval (1946-1960) 5. The time of preparation

• School Mathematics
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• v.1 no.2
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• pp.451-459
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• 1999

The teaching through the graphics in the newspaper which students look at easily, will encourage the student's interest and make them learn the principle of representing the statistics graphics. In this paper, we analyzed the cases of the bar chart and the graph of broken lines which is seen many in the newspaper. Through showing the good point and fault of the graphic cases, we intend that students know the principle of analyzing or making the statistics graphics.

• Journal of the Korea Safety Management & Science
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• v.9 no.3
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• pp.111-118
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• 2007

What is CRM(Customer Relationship Management) means that planning, executing, and re-accessing the marketing strategy based on the customer character by analyzing the material related to customers. That is CRM is a strategy of customer service on the base of data. In the case of the telecommunications and a newspaper, there are restricted application of CRM, because they are provided services by paying a given amount of money within a given period of time. This paper develops CRM model(chum prediction model) that can apply to a newspaper. For model-building, real data were used which were collected from one of the major a newspaper company in Korea. Also, this paper verifies the efficient result.

• Journal of the Korean Graphic Arts Communication Society
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• v.19 no.2
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• pp.38-48
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• 2001

Visual and color in Korean newspaper advertisements appeared in transformational advertising (21cm$\times$30.4cm) were analyzed. Data were gathered from 191 advertisements shown on major four daily newspaper; Dong-a, Joong-ang, Chosun and Hanguk from October to December in 2000. From the results of this research, both type of layout and color are proposed more variety by this researcher. Mixed production techniques are used in newspaper advertising. Also, more foreign advertising model are expected near future. Finally, product life cycle have relationship with each layout elements. In other words, based on the stage of product life cycle layout elements are changed respectively.

• Archives of design research
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• v.16 no.4
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• pp.15-24
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• 2003

Today, the enormous expense of advertising rates is invested in Korea. And, the increased effect of advertisement is reasonable in proportion to the investment. In this context, the presentation strategy of the spread advertisement is the meaningful theme in advertisement sphere. The purpose of this study is to clarify the role of spread advertisement in newspaper and to investigate the strategy for the effect of it. For the purpose of it, this research examines cases of the advertisement in the newspaper in Korea, and analyzes the presentation strategy based on the methodology of presentation. The results of the study are as follows The effect of spread advertisement is connected with the presentation method, the space of a newspaper and the advertisement intention. It has to be considered that the case which is confused and intemperate brings about the consumer's antipathy. And so the application of spread advertisement in newspaper needs the prudent trial and the pertinent presentation of it.

• Journal of the Korean Society for information Management
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• v.13 no.2
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• pp.73-96
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• 1996

Since 1995 local newspapers competitively commenced the service of multimedia electronic newspaper on Internet WWW due to the technical development in data processing and the widely used Internet. It includes image, phonetics and moving pictures as well as texts. The Internet service of newspaper articles are not only the information source which enables the users utilize the various information easily and rapidly but also to be an important reference service tools in the library. Howeverjn many cases. the current local electronic newspaper service aims at the service itself. Therefore, the information does not contain plenty of information. In some cases, information searching system focused on the users are not established yet. In this research, structuring process and characteristics of the Internet WWW electronic newspaper and the current service status and contents of the local newspaper have been reviewed. Construction of menu, information searching system and reference mannual for users of 6 local newspapers have been analyzed to secure efficient service for users.

• The Journal of the Korea Contents Association
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• v.9 no.8
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• pp.219-230
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• 2009

This study focuses on advertising appeal of newspaper advertisement in Korea and Japan differs from each other in detail. Comparative analysis in this study on newspaper advertisements between Korea and Japan has been conducted based on an assumption that advertisement is a reflection of culture. For verification, this study employs a contents analysis method to compare and analyse Korean and Japanese Newspaper advertisements. This study analysed a total of 411 advertisements (209 and 202 from Korean and Japanese respectively) placed in nation-widely circulated newspapers. The study results demonstrate that there are meaningful statistical differences in advertising appeal of Korean and Japanese newspaper advertisements. These differences could be interpreted as products of cultural differences between Korea and Japan. It is required to continue follow-up researches on various areas including creative strategy and medium of advertisement in Korea and Japan.

• Korean Institute of Interior Design Journal
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• no.33
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• pp.36-45
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• 2002

The purpose of this study is to investigate the chronological characteristics of the strategy for the house marketing in terms of the apartment lots for sale advertisements appeared to be from 1970's to 1990's in Busan·Kyungnam area. For the analysis of the newspaper advertisement, a new residence environmental indication is introduced to this research as referring to the existing research data. With this indication, therefore, this study is to examine what contents of the advertisements are. Moreover, as analyzing how frequently the advertisements have been inserted in the newspaper, it shows the characteristics which the construction industry has planned for sale of apartment in lots. The results are as follows; First, the frequency of the appearance in the newspaper about each unit and block in an apartment complex has been on the decrease. On the other hand, the importance about the surrounding area has been on the increase during the period. It shows that consumer require more about the surrounding area issues than each unit itself. Second, in the case of the outdoor space in the apartment complex, the frequency of the appearance in the newspaper has been kept a certain levels during the period. It is clear that the consumers have been concerned about the outdoor space throughout the period. Third, the most important issue is the qualify of site location, such as the benefits of the traffic, the levels of the education environment, the natural environment of the apartment complex and so forth. The frequency of the appearance in the newspaper has been kept increasing since 1970's in the advertisement. It clearly shows that this issue has been standardized for purchasing a house.

• Korean journal of communication and information
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• v.57
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• pp.160-180
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• 2012

This research points out how the major newspapers and the Local newspaper try to report the issue of development in Incheon Free Economic Zone differently and observe how the press has played a role in a process. It is seen that the type of story-leading has been followed by properly traditional one as usual and reflected the recent trends well in both. The perspectives of ChosunIlbo to look at the regional issue is taken in the situation of a middle clear attitude but KyeonginIlbo is faithful to make the position of the monitor. In other words, a Metropolitan newspaper often deals with the regional issues in a more passive posture, while a Local daily newspaper tries to report the same issue in a more positive and active form. This kind of attitude upon news composition reflects the quality of the news, which is a standard of actual newspaper articles. The ChosunIlbo focuses on the political issues more while, KyeonginIlbo emphasizes on the cultural similarities. And they trace the economic importance, human interest but less to the structural figures.