• Title/Summary/Keyword: New product development process

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Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (Kano 품질특성 및 Timko 고객만족 계수를 이용한 신제품 개발 프로세스 제안)

  • Park, No-Guk;Lee, Sang-Bok;Jang, Seok-Ju
    • 한국벤처창업학회:학술대회논문집
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    • 2009.10a
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    • pp.31-47
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

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Propose new product development process including using of Kano's attractive factor and Timko's customer satisfaction index (신제품 개발 프로세스 사례 연구 -Kano 품질특성 및 고객만족 계수를 이용-)

  • Park, No-Guk;Lee, Sang-Bok
    • Proceedings of the Safety Management and Science Conference
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    • 2009.11a
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    • pp.83-97
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    • 2009
  • In this paper, we propose development of new products including the proposed process of at the customer's requirements. The success of new product development depends on customer satisfaction in the marketplace. Existing product development process, including the customer's interest was weak. In this paper, we propose development of new products which include Kano's attractive quality factor method and Timko's customer satisfaction index method. Also we verified new medical treatment of incontinence-nency which is applied to the proposed process.

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The Factors Affecting Manufacturing Corporations in Development of New Products: With a Focus on Relationship between Cooperation among Corporations and their Performance (제조기업의 신제품개발 영향요인: 기업간 협력과 성과와의 관계를 중심으로)

  • Na, Sang-Gyun;Lim, Kook-Sun
    • Journal of the Korea Safety Management & Science
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    • v.13 no.2
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    • pp.137-146
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    • 2011
  • The main objective of the present paper is to conduct a depth analysis of the structural relationship among cooperation of manufacturing corporations, their development of new products and performance in view of an empirical study. The findings of this study could be summed up as follows: First, from the analysis of relationship between cooperation of manufacturing corporations and development of new products, it was found out that there is a positive relationship among such factors of new product development as development process, organizational culture and substructure when cooperation among corporations becomes intensive. Second, the analysis of relationship between development of new products and financial outcomes showed that the factors of new product development like organizational culture and substructure do influence financial performance, while the development process don't. Third, in terms of relationship between factors of new product development and non-financial performance, it was analyzed that non-financial performance can be affected by such factors of new product development as development process, organizational culture and substructure.

A Study on the Effect of Supplier's Strategy on New Product Development Performance (신제품 공동 개발 시 공급자의 전략이 신제품 개발성과에 미치는 영향에 대한 연구)

  • Hwang, Sunil;Suh, Eung-Kyo
    • Journal of Distribution Science
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    • v.15 no.9
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    • pp.95-107
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    • 2017
  • Purpose - In the joint development of new products, buyers and suppliers exchange information to solve various problems. Uncertainty and ambiguity are typical examples. Uncertainty refers to the lack of information to solve the problem, and equivocality refers to the case where the information is interpreted in multiple processes in the process of providing the information. These uncertainty and equivocality cause new products to be delayed in their development and adversely affect quality. However, unfortunately, there is a lack of researches on how the uncertainty and equivocality of such concepts control the results of new product joint development. But, smooth communication and effective exchange of information is not emphasized only in the general organization. The importance of the new product joint development projects to achieve the two organizations' common goals becomes even greater. The purposes of this study are to analyse the effect of supplier's strategy on the NPD performance and moderating effect of uncertainty and equivocality. Research design, data, and methodology - In order to make a contribution to the lack of academic researches in Korea, this study collects data through questionnaires based on organizational information processing theory and previous studies, and conducts empirical analysis. Results - As a result, the product modularization strategy and the strategic supply chain relationship positively influenced the new product development performance - return on investment and ease of manufacturing. And the interaction effect of uncertainty and equivocality with supplier's strategy - product modularity strategy and strategic supply chain management relationship - reduces or negates the influence of product modularization strategy on new product development performance. Conclusions - This implies that it is important to control uncertainty and equivocality in order for the supplier strategy to have a positive effect on new product development performance. It also emphasizes the necessity of sharing information appropriately for companies that do not want to share the information as possible due to their fear of loss of competitive advantage in the joint development of new products. Because this kind of negative policy might let uncertainty and equivocality be happen in new product joint development process.

A Study on Key Success Factors for the Concept-driven Product Innovation Strategy: a Case of the Slim-Phone development process (컨셉 주도형 제품혁신전략의 성공요인에 관한 연구: (주)VK 슬림폰 개발사례를 중심으로)

  • Son, Seok-Ho;Kim, Yong-Won;Yun, Ji-Eun;Yang, Seung-Hwa;Kim, Jin-U
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.21-35
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    • 2006
  • This paper examines critical successful elements related to the management of new product development process. For this, we have selected a VK-X100, slim bar type cellular phone, produced by VK mobile co., which was thought as a successful product development case and then analysed the case from a concept driven strategic product development's point of view. We have performed in-depth interviews with project managers, engineers and designers to get information on the product development process and analysed huge amount of data obtained from web-sites, global market indicators, and related firms' materials to find a changing trend of market conditions. The findings suggest that the successful new Product development and management is shaped by a number of different factors, such as the business environments, firm's technological level, firm's deep market insight capabilities, nature of the product development activities, and so on. Finally, we suggested the limitation of our research and further research subjects that would be required to support our findings.

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Quality Function deployment:Methods and modeling issues

  • 김광재
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 1997.10a
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    • pp.189-192
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    • 1997
  • New product development is a complex managerial process which involves multiple functional groups, each with a different perspective. Quality function deployment (QFD) is a new product development process which stresses cross-functional integration. QFD provides a specific approach for ensuring quality through each stage of the product development and production process. This paper provides an overview of QFD including its concepts and methods, and then proposes an integrated approach to formulating and solving the QFD process. This paper also discusses issues associated with the prescriptive modeling of QFD.

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Application of Creativity Techniques to New Product Development (신제품개발에 있어서 창조성기법의 활용에 관한 연구)

  • 박영택;김성대
    • Journal of Korean Society for Quality Management
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    • v.26 no.4
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    • pp.202-218
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    • 1998
  • It is well-known that leading firms are more innovative than others, with far more sales from new products. This paper suggests that what kinds of creatively techniques can be a, pp.ied to new product development process for the purpose of commercial success. Both divergent and convergent techniques are considered at each stage of new product development process. Some typical creativity techniques such as boundary examination, bug list, manipulative verbs, morphological analysis, SCAMPER, and TRIZ are explained with case examples.

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A New Product Development Using Robust Design and Decision Making Process

  • Lin, Than;Doan, Trieu An;Vu, Ngoc Anh;Cho, Guk-Hyun;Lee, Jae-Woo;Byun, Yung-Hwan
    • Journal of the Korean Society of Systems Engineering
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    • v.3 no.1
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    • pp.41-48
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    • 2007
  • This paper presents a design methodology for developing a new push scooter. A case study is clone with effective planning processes to ensure the product quality under the different phases of a product design process. Parametric model based design process simulation and optimization is implemented by using ANSYS application tool. The relationship matrix and decision matrix are drawn by using several methods. The simulation results for deterministic design and robust design are compared. This entire design process phase can support the design and quality improvements for a new product development.

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New Fashion Products Development through Consumer Co-Creation

  • Jaekyong Lee;Ho Jung Choo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.47 no.3
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    • pp.475-491
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    • 2023
  • New product development (NPD) is crucial for fashion brands as they are required to constantly innovate in product design and technology to remain competitive in the global fashion market. In this study, we investigated the co-creative new fashion product development (NFPD) process to understand its structural characteristics and examined the components of this business model through case studies. Fashion companies frequently collaborate with consumers to create unique and innovative fashion items that both satisfy consumer demand and expand their economic potential. Base on case studied involving consumer participation in NFPD, our study analyzed the structural characteristics of the co-creative NFPD process. Consequently, our investigation identified five key factors of the co-creative NFPD business model: co-value, co-creator, co-activity, co-platform, and co-partner. The co-creation approach established in this study will help advance research on new fashion strategies and provide foundational information for Korean fashion companies that are facing an increasingly competitive global market, thus making a significant contribution to the literature.

Guideline Construction through Case Study for Applying Crowdsourcing into New Product Development Environment (사례분석을 통한 신제품 개발 환경에서의 크라우드소싱 활용 가이드라인 구축)

  • Kim, Han Jung;Park, Joon Young
    • Journal of Korean Institute of Industrial Engineers
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    • v.39 no.6
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    • pp.517-534
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    • 2013
  • In this study, we propose the guideline with strategic model for new product development. To establish the guideline, 1) we classify several types of successful surveyed cases that achieved open innovation through applying crowdsourcing into new product development environment, 2) draw case maps using two or three axis with characteristics such as: step of product development process, crowdsourcing frequency, and product type of each case, 3) define the type of applying crowdsourcing into new product development environment based on case analysis results, and tabulate a crowdsourcing type based on the defined crowdsourcing type, 4) finally, suggest the guideline with multiple points of view which embrace type of crowd, community management, participation method, knowledge adoption method, and reward policy. Using the suggested guideline will help a company to design and establish open innovation in new business model related to product development area.