Quality Function deployment:Methods and modeling issues

New product development is a complex managerial process which involves multiple functional groups, each with a different perspective. Quality function deployment (QFD) is a new product development process which stresses cross-functional integration. QFD provides a specific approach for ensuring quality through each stage of the product development and production process. This paper provides an overview of QFD including its concepts and methods, and then proposes an integrated approach to formulating and solving the QFD process. This paper also discusses issues associated with the prescriptive modeling of QFD.