• ETRI Journal
• /
• v.33 no.1
• /
• pp.110-120
• /
• 2011

As information technology rapidly develops and the period required to enter new technology shortens, there emerges a wide variety of alternatives for consumers. When there are many alternatives in the market, users choose after making comparisons. This process of making comparisons is our research key. We established a research model to find a mixed effect that comes from new attitudes to technology adoption and alternative's continuous usage intention. The effect is revealed through a relative attractiveness (RA) factor to explain a user's process of comparison. We empirically test our research model in the new media services, such as mobile TV, web TV, and mobile IPTV. According to our research results, a continuous usage intention of an existing technology is an important factor to explain the adoption of a new technology. So, the contribution of our research is in finding a role for the RA factor in research in new technology adoption.

• The Journal of Society for e-Business Studies
• /
• v.13 no.1
• /
• pp.45-53
• /
• 2008

TV has changed from simple broadcast media to integrated media that can operate multiple-function So, TV has offered various services and users are using their control on TV. However, TV is still passive media in social stereotype, these change brings viewers a lot of confusion. In this study, we conducted a survey about viewer's activity, perception and satisfaction of TV to understand view's watching pattern. We hope our research will be used to understand the gap of TV and viewers.

• 한국정보디스플레이학회:학술대회논문집
• /
• 2004.08a
• /
• pp.231-235
• /
• 2004

High performance 42 inch XGA PDP with high luminance of 1,000 cd/$m^2$ has been developed using high efficient electrode structure, discharge gas and closed barrier ribs. For high speed addressing with single scan technique, address discharge time lag was reduced over 40% with FAST driving scheme and new materials. High dark room contrast ratio of 5,000 : 1 was achieved and picture quality was improved using new algorithm for eliminating false contour and improving gray level linearity.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.34 no.2 s.115
• /
• pp.99-112
• /
• 2006

In contemporary design conditions, the focus of landscape architecture has shifted from 'form' to 'process.' Various experimental diagrams have been proposed to overcome the limitations of conventional form-oriented landscape design. This study aims to reconsider theoretically and critically the modes and mechanism of diagrams in recent landscape architectural design. It also explores the operational capabilities of diagram in design process. Although the traditional diagram has served as explanatory and representational graphics in design, contemporary designers emphasize the generative function of diagram on the basis of Gilles Deleuze's theory of 'diagram as abstract machine.' They manifest and practise that diagrams call generate forms and proliferate spaces in their design development. This paper examines current examples of generative and constructive diagrams produced by leading designers. However, the author illuminates another significance of diagram: the diagram as strategic media of design. Contemporary environments and conditions of design, such as the complexity of city and the interactivity of new economy, call for new design intelligence and strategic design. These situations require alternative media in design process. In this context, the diagram can function as strategic media of dynamic and flexible design. This is why contemporary landscape theory and practice have to give attention to diagrams.

• Journal of Science Education
• /
• v.38 no.1
• /
• pp.29-40
• /
• 2014

The new paradigm of the 21st Century science education explores a wide range of possibilities that can foster students' interest toward science and creative convergence thinking. The purpose of this study was to utilize science visual media that can improve students' scientific creativity and artistic sensibility. Curriculum reorganization can be one solution for the primary convergence science teaching and learning strategies using science visual media. Through a new and exciting experiment to a various science visual media such as science picture, TV film, movie, UCC, etc., we hope this teaching and learning strategy can increase the students' scientific interest and attitude.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.19 no.5
• /
• pp.1091-1096
• /
• 2015

In this paper, WiMedia Distributed-MAC protocol is adopted for development of multi-hop N-screen wireless services. Furthermore, to provide the multi-hop OSMU (One Source Multi Use) N-screen service through P2P streaming in the D-MAC protocol, a new multi-hop resource reservation scheme is proposed and analyzed to reduce end to end delay. For this Multi-hop resource reservation scheme, a new MSCDRP (Multi-Stage Cooperative DRP) IE is proposed. Simulation results show that our multi-hop MSCDRP scheme reduces the end to end delay and increases throughput at various multi-hop N-screen network environment.

• Knowledge Management Research
• /
• v.10 no.2
• /
• pp.15-33
• /
• 2009

Telecommunications-broadcasting convergence in the domain of IT is a representative phenomenon that is expected to provide the saturated existing markets with a new source of profit. Especially, T-Commerce combines familiarity of TV and immediacy of the Internet which are expected to cover all the users familiar with each media and expand the existing commercial transactions. Telecommunications-broadcasting convergence in Korea, however, is focusing on technical and regulatory aspects so that research on the real users is not up to the mark yet. This is the most fundamental problem in hampering growth in the corresponding service and market. Thus, we are proposing an adoption model on T-Commerce to rapidly expand the convergence service through understanding the potential users. Perceived utilitarian and hedonic values, perceived interactivity, media substitution and personal innovativeness have been examined as the factors influencing the users' intention to adopt a new convergence service. As a result of empirical analysis, it is verified that perceived utilitarian and hedonic values and personal innovativeness directly influenced the users' intention to adopt whereas perceived interactivity had indirect affect on them. T-Commerce service providers should not only emphasize on the benefit that the older media could not provide the users with, but also provide them with more pleasure and entertaining experience during the course of satisfying the users' needs to distinguish T-Commerce from the other existing media.

• International Journal of Internet, Broadcasting and Communication
• /
• v.12 no.2
• /
• pp.66-76
• /
• 2020

We The 4th industrial revolution, the core characteristics of super-intelligence, hyper-connective, and ultrareality, has been actualized. New technologies such as artificial intelligence, big data, the Internet of Things, and high-tech video have begun to be applied to media and advertising. With the introduction of new technologies in the advertising field, innovative changes in advertising types, advertising effects, advertising methods, and advertising contents are expected. Accordingly, We intends to design a future advertising roadmap development by predicting how future advertising will change and develop through future technologies in the 4th industrial revolution era. To design the roadmap, this study analyzes changes in advertising technology, consumer, and media as changes in the advertising environment in the 4th industrial revolution era, and identifies the core changing trends, advertising factors in future advertising through the Delphi Survey on experts in advertising and future fields. We identifies how the future advertising technology, types, media, effects, and fields are developed by the changes of future advertising environments, including technology, consumers, and media in the 4th industrial revolution era. Hence it is expected to help the advertising industry and experts to prepare for future changes.

• Korean Institute of Interior Design Journal
• /
• v.23 no.1
• /
• pp.52-60
• /
• 2014

The purpose of this study is to analyze about the extension of user experience in the digital space. Through the digital technology and virtual space, the city's new environment is being changed. it makes people activate their aesthetic experience. Simultaneously, it elevates satisfaction levels regarding people's aesthetic experience. Research methods and settings of the range to study on the Extension of User Experience are as follows: First, establish digital space's characteristics comparing digital space at the structural change-points in modern society. Second, experience's approch way through the digital media in the contemporary space. And understand the concept about a variety of User Experience. Third. to classify the elements of access control for the user experience. Experience is being expanded through the generation process. Fourth, investigate analysis of the case studies, focused on the architecture and space design_Media installations that appear in the city park, the city's landmark buildings facade, the building facade by offering commercially applied for brand marketing_ announced through the media recently. Also, it is to look at the physical elements through digital media and to analyze the applicability of the public space. Therefore, the new approach to digital implementation shall be determined by looking in the direction of the user approaches.

• Proceedings of the Korean Society of Broadcast Engineers Conference
• /
• 2015.11a
• /
• pp.31-34
• /
• 2015

The U.S. music market is a lucrative market for many foreign musicians due to its sheer size and it continues to play a leading role in the world music industry. However, it is a challenge to gain entry into that market and an even greater challenge to achieve success and fame within it. In fact, changes in the media paradigm have allowed for musicians to be able to independently produce their own songs and promote them globally. Some scholars address that the media paradigm shifting from traditional outlets to new outlets gives a chance to bypass traditional gatekeepers when entering the U.S. music market. Based on this scenario, this article examined two songs from Korean singer, Psy: Gangnam Style and Gentleman as a single case study. Utilizing Google Trends as a source of information, this study examined how each song's recognition among American music fans was different based on radio spins on Top 40 commercial radio stations. This article sheds new light on radio, which has been neglected due to the media paradigm shift, and presents how radio programmers are part of a complicated gatekeeping process which ultimately decides which songs are to gain popularity.