• Title/Summary/Keyword: New apartments

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Study on Brand Image Evaluation for Apartment TV Advertisements (아파트 TV광고의 브랜드 이미지 평가에 관한 연구)

  • Kim, Jin-Hwa;Jeong, Jun-Hyun;Lee, Youn-Jung
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2009.04a
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    • pp.361-364
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    • 2009
  • In recent, the marketing competitions that stimulates the emotions of consumers are intensifying in the domestic construction industry due to the increase of unsold new apartments. However, there is a need for brand identity establishment through which more differentiated information can be delivered to the consumers, as each brand is focusing only on idealistic image advertisements of dream, future and happiness. Accordingly in this study, the top five brand apartments according to the national brand value evaluation index (BSTI, BrandStock Top Index) were selected and analyzed their TV advertisement characteristics, and its purpose is in evaluating the brand images perceived by the consumers of their TV advertisements. The significance of the results from this study is in presenting the basic information for establishing effective communication between the corporations and consumers. The survey research of this study was conducted for the students of D University, and SPSS 14.0 program was used for the statistical data analysis.

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A Study on the Emission Characteristics of Gaseous Organic Contaminants from Building Materials and Newly Constructed Apartments (신축 공동주택 및 건축자재에서의 오염물질 방출 특성)

  • Kim Yun-Deok;Lee Yun-Gyu
    • Korean Journal of Air-Conditioning and Refrigeration Engineering
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    • v.18 no.7
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    • pp.563-570
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    • 2006
  • We investigated the emission characteristics of gaseous organic contaminants from building materials and newly constructed apartments. The emission test for building materials was done with small chamber method, and field measurements in newly constructed apartment were carried out by Korea Standard Test Method for Indoor Air Quality. First, the emission test by small chamber showed that the TVOC emission from building materials was much higher than formaldehyde. On the other hand, as expected, considerably high concentration of both TVOC and HCHO was detected in the new apartment.

A Study on the Changes of Architectural Concept of Apartments in Daegu (대구지역 아파트 건축개념의 변화에 관한 연구)

  • Lee, Youn-Jung;Jeong, Jun-Hyun;Sohn, Kwang-Jae
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2005.11a
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    • pp.273-276
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    • 2005
  • The purpose of this study was to identify the design characteristics of apartments built in Daegu between 1970 and late 1990s as well as the changes of such characteristics through newspaper advertisements. Newspaper advertisements were limited to apartment advertisements put in Maeil Shinmun, a new paper published in Daegu, from 1970 to 1999. 299 cases of apartment advertisements were used for analysis. The analysis criteria used included indices that suggest the situations of the times and the changes of architectural contents on the basis of the previous studies and reports on housing environment evaluation indices.

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Seismic Design of Reinforced Concrete Structures of Limited Ductility in New Zealand Standard (뉴질랜드 기준에서의 제한된 연성의 RC 구조물 내진설계)

  • 이한선
    • Proceedings of the Earthquake Engineering Society of Korea Conference
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    • 2000.10a
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    • pp.288-295
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    • 2000
  • As the level of earthquake intensity in Korea is considered to be moderate, some structures or structural elements may be subjected to the reduced ductility demand, in contrast to the structures in high seismicity, due to the large inherent strength induced by gravity loads. New Zealand Standard(NZS) deals with these structures within the category of structures of limited ductility. This paper briefly reviews the concept of structures of limited ductility in NZS, and its applicability to Korean case. A structural wall system which is used as the structural system for typical apartments is taken as an example for the illustration.

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The Search of the Crime Prevention Method through the Crime Pattern to Apartment Type (아파트의 형태에 따른 범죄유형과 범죄예방 방법 모색)

  • Choi, Hwan-Young;Chae, Jong-Min
    • Journal of forensic and investigative science
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    • v.2 no.1
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    • pp.23-31
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    • 2007
  • Apartments are built in small countries to accommodate densely populated cities and maximize urbanization. Many apartment complexes have been built in recent reconstruction or redevelopment projects. An increase in crime has resulted due to residents living in a narrow space. Larceny is the most commonly reported crime in apartment complexes. Apartments can be classified as stairway, hallway, or plane surface. This study compares and analyzes the frequency of theft by apartment type to assist in creating a safer residential space. In America and England, scholars studied to make a safer residential space, and have applied the theory of 'the Defensible Space' and 'Crime Prevention Through Environmental Design(CPTED)' since 1970s. Korean apartment design now reflects CPTED in new apartment construction. In this study, 12 apartment complexes were selected in Changwon city to conduct analysis of theft in selected complexes. The study will cover housing invasion theft, motorcycle and car theft and snatching. The most frequency larceny is motorcycle and car theft, the second is housing invasion theft, and the least frequent is snatching. More residents' motorcycles and cars are damaged in a hallway style apartment. More frequently inhabitants have their possessions snatched on a stairway form. 1) When we build new apartment complexes, we must plan to improve territoriality and enhance a natural surveillance by reinforcing dwellers' relationship. Through planning we can prevention the larceny in apartments.

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Occurrence of Phthalates in Indoor Dust from Children's Facilities and Apartments in Seoul

  • Kim, Ho-Hyun;Lim, Young-Wook;Yang, Ji-Yeon;Shin, Dong-Chun
    • Journal of Korean Society for Atmospheric Environment
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    • v.25 no.5
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    • pp.382-391
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    • 2009
  • The aim of the study was to assess the levels in typical central borough of phthalate exposure by monitoring children's facilities (19 kindergartens and 21 elementary schools) and households (17 old apartments and 22 new apartments) via sampling indoor floor dust. A vacuum cleaner specifically prepared for sampling dust was attached to a filter of a vacuum cleaner dust collecting container. During the sample preparation process, containers made of glass were used and analysis was performed using GC-MSD. The mean concentration of DEHP was $412{\mu}g/g$, DnBP was $24{\mu}g/g$, and BBzP was $10{\mu}g/g$ dust. The indoor characteristics including floor, wall materials, years after construction, water leakage history for the past three years, and ventilation were also examined to categorize phthalate esters from the dust samples. From the flooring and wallpaper materials of kindergartens and elementary schools, DEHP in the dust sample appeared at a statistically significant level (p<0.05) when PVC materials were present. DEHP in the indoor dust also increased significantly (p<0.01) during the construction period. The daily intake of DEHP measured from indoor dust was 0.08~$19.7{\mu}g/kg/day$ for children and 0.02~$1.1{\mu}g/kg/day$ for adults (women). The results clearly revealed that phthalate exposure is greater in children than in adults (women) due to the indoor dust.

A Study on the Changes of the Apartment price in Accordance with Project process of Super high-rise mixed use buildings (초고층 주상복합 건물의 개발사업 단계에 따른 주변지역 아파트가격의 변화에 관한 연구)

  • Kim, Sang Hwan;Choy, Won Cheol;Kim, Ju Hyung;Kim, Jae Jun
    • KIEAE Journal
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    • v.10 no.5
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    • pp.159-164
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    • 2010
  • High-rising buildings are a sort of solution to recent cities. Till now real estate development was concentrated in new development on vacant lots, and it resulted urban sprawl. Generally large cities are confronted with the exodus of industry and population from city. High-rising buildings solve many problems associated with this problem. The purpose of this research is to identify the effect of super high-rise mixed use building project process on apartment price. For this study, the hypothesis is that price of apartments is influenced by project process of super high-rise mixed use building. The study concerned 4 variations of project process that is building permits stage, sale stage, construction starting stage and stage of moving into building. The target projects of buildings are selected by number of floor(over 40 floors) and construction time. And 48 apartment complex are selected around super high-rise mixed use building. This study uses hedonic price function to analysis effect of project process of super high-rise mixed use building. A price of apartments is defined as a dependent variable. Characteristics of residence, complex, district and super high-rise building are defined as independent variables. The results are as follows; first, there is no error in price model of this study. Second, it is found that apartment price was influenced negatively by building permit stage and sale stage of super high-rise mixed use building. But that was influenced positively by construction starting stage and stage of moving into building of that. Third, as the project process of super high-rise mixed use building was proceeded, price of apartments was increased.

Analysing the Influence of Regional Characteristics on the Migration of Population in the Seoul Metropolitan Area (수도권 권역별 특성이 인구이동에 미치는 영향 분석)

  • Kim, HeeJae;Kim, Geunyoung
    • Journal of the Society of Disaster Information
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    • v.16 no.3
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    • pp.479-492
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    • 2020
  • Purpose: The purpose of this study is to analyze the impact of regional characteristics on population movement on the Seoul metropolitan areas. Method: To this end, 66 basic entities in the Seoul metropolitan area were divided into three regions by analyzing the demographic movement data from 2010 to 2016 and the factors for determining population movement within and between regions were identified by applying a stepwise regression technique. Result: The major analysis confirmed that the increase in the number of apartments in all areas of the Seoul metropolitan area, the increase in the number of single-family homes, the increase in the number of employees, the increase in manufacturers, the growth rate of knowledge, culture, and leisure industries, the increase rate of GRDP, and the opening of new subway stations. In particular, the growth rate of the number of apartments, the growth rate of the knowledge, culture and leisure industries, the increase rate of GRDP, and the opening of new subway stations played a positive role in increasing population inflow. Conclusion: The result showed that by region, the growth rate of knowledge, culture and leisure industries contributed greatly to the inflow of population in the first region, and that the opening of new subway stations and the increase of GRDPs were the main factors. The increase in the number of apartments and subway stations were the main factors in the three areas.

Tendency of the indoor pollutants along with increased dwelling period at new apartments (거주기간 증가에 따른 신축 공동주택의 실내오염도 변화추이)

  • Jang, Seong Ki;Ryu, Jung Min;Seo, Soo Yun;Lim, Jung Yeon;Lee, Woo Seok
    • Analytical Science and Technology
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    • v.20 no.6
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    • pp.453-459
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    • 2007
  • This study is for investigation of indoor conditions with air contamination after occupation 120 households in brand-new apartments by measuring the concentration of VOCs and carbonyl compounds. It has been found that TVOC (total volatile organic compounds; TVOCs) were $688.61{\mu}g/m^3$ after moving in. And formaldehyde, toluene, m, p-xylene, acetone and ethylbenzene were $158.56{\mu}g/m^3$, $146.58{\mu}g/m^3$, $69.28{\mu}g/m^3$, $63.80{\mu}g/m^3$ and $29.65{\mu}g/m^3$, respectively. The mean concentrations of indoor air pollutants tend to decrease along an increase dwelling period. But, the mean concentration of d-limonene increased from 2 months to 10 months. Also, toluene, ethylbenzene, m, p, o-xylene amounted to 38.8 % among VOCs studied, this ratio tend to decrease along with and increased dwelling period.

A Study on the Plan Change of a public Room in an Apartment (아파트 공실공간의 평면변화에 관한 연구)

  • 최재권
    • Korean Institute of Interior Design Journal
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    • no.16
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    • pp.36-41
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    • 1998
  • This study is mainly intended to understand on the plan change of a public room in the apartment. This study is summarized as follows; First how the plane type of an apartment public room in the Capital region has been changed since 1970's in which industrialization has seriously started. Second according to the adjoining types how the features of an apartment plan would be divided into some categories. Third how usable area and public area in an apartment has been changed, The scop of this study is limited to the national standard houses of which usable area is 40-85m2(12.1-25.7pyong) built in Seoul and five new cities from 1970's to the half of 1990's The study is based on documents of 1378 samples extracted classified and analysed the plan in the chronical order. The analysis scope is confined to family's public rooms in an apartment such as a living room a dining room and a kitchen. In conclusion the public rooms such as a living room a dining room, and a kitchen become stereotyped with no specific difference in Korean apartments. Especially LDK type, L/DK type is the most general plan in Korean apartments, and the demand of that type is continuously increasing lately.

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