• Journal of Sport and Applied Science
• /
• 제3권2호
• /
• pp.11-16
• /
• 2019

Purpose: New sports is a modified physical activity which is developed for participants to easily learn and play. This study is to analyze distribution channels and related strategies of Korea new sports and to discuss strategies for promoting Korea new sports, especially for two-two ball. Research design, data, and methodology: The study reviewed literatures including documents of Dae-Han two-two-ball association and new sports related research articles. Results: First, Dae-Han two-two-ball association has introduced two two ball to consumers via educational organizations such as schools and youth education sectors. Second, Dae-Han two-two-ball association has introducted two two ball to school teachers by teacher training sessions. Third, Dae-Han two-two-ball association has educated future instructors and provided certificates to them. Fourth, Dae-Han two two ball association has applied governmental projects and sought to promote domestic new sports. Finally, Dae-Han two two ball association has hosted national events every year for facilitating Korea new sports across nation. Conclusions: In conclusion, Korea new sports shoud be spread out by school teachers and educational organizations. Two-two ball association needs to develop a systematic educational and managerial process for training instructors. Finally, Two-two ball association needs to make opportunities of teacher training sessions. Future directions were discussed.

• International Journal of Internet, Broadcasting and Communication
• /
• 제12권3호
• /
• pp.163-170
• /
• 2020

The purpose of this research is to organize panels centered on professional workers and experts in the sports media industry, identify structures and items of sports media commentators' attributes that conform to the present era through the collective agreement process, and evaluate the derived measures according to the scale development procedure. We would like to shed new light on the nature of commentators due to the rapid development of broadcasting technology and the emergence of new media platforms, the emergence and expansion of smart media receptors and the changing environment of modern sports broadcasting. For this purpose, a panel of experts from academia and industry related to sports management and sports media was organized and the attributes of commentators were analyzed using the Delphi method. Technology development in the sports market has created a new sports consumption environment. In these consumer environments, various environmental factors influence the consumer's consumption culture of sports consumers. For example, professional information, as well as interpretations of sports culture, history and society are becoming their share for sports commentators, and viewers are demanding more diverse characteristics from sports commentators. In this respect, the study of sports commentator attributes can be a deep understanding of the rapidly changing culture of sports consumption.

• 전자통신동향분석
• /
• 제36권4호
• /
• pp.92-102
• /
• 2021

Outdoor sports activities have been restricted by serious air pollution, such as fine dust and yellow dust, and abnormal meteorological change, such as heatwave and heavy snow. These environmental problems have rapidly increased the demand for indoor sports activities. Virtual sports, such as virtual golf, virtual baseball, virtual soccer, etc., allow playing various sports games without going outdoors. Indoor sports industries and markets have seen rapid growth since the advent of virtual sports. Most virtual sports platforms use screen-based virtual reality techniques, which are why they are called screen sports. However, these platforms cannot support various sports games, especially virtual match games, such as squash, boxing, and so on, because existing screen-based virtual reality sports techniques use real balls and players. This article presents screen-based haptic-augmented reality technologies for a new virtual sports platform. The new platform does not use real balls and players to solve the limitations of previous platforms. Here, various technologies, including human motion tracking, human action recognition, haptic feedback, screen-based augmented-reality systems, and augmented-reality sports content, are unified for the new virtual sports platform. From these haptic-augmented reality technologies, the proposed platform supports sports games, including indoor virtual matches, that existing virtual sports platforms cannot support.

• Journal of Sport and Applied Science
• /
• 제5권2호
• /
• pp.23-29
• /
• 2021

Purpose: The purpose of the study is to review the current states of new sports imported from foreign countries and to discuss strategic insights for promoting new sports which has been invented in Korea. Research design, data, and methodology: This study employed the qualitative approach, in which reviewed a related literature. First, the study selected flying disc, sports stacking, and T-ball as sample cases. This is because these new sports were recognized the prominent sports frequently played in physical education classes in Korea. Second, the study reviewed prior studies in the field of distribution and marketing in order to determine the criteria of analysis and variables that frequently examined in distribution and marketing studies. Finally, the study confirmed such terminologies as research variables including new sport name, organization name, background of the invented sports, distributional channel, promotional activities and so forth. To collect data, the study search literature via academic search engine including DBpia, KISS, RISS, ScienceDirect, SAGE Journals, SpringerLink, and Taylor & Francis. Results: It was found that all of the imported new sports organized association and its nationwide branches to deliver their sprots to local schools and recreational markets. second, they targeted schools and sought to broaden their markets to recreational communities. Conclusions: In order to promote new sport invented in Korea, associations need to be systematically organized and mission should be clearly stated. In addition, creative methods for promotion need to be developed. Future directions were discussed.

• 복식
• /
• 제50권2호
• /
• pp.15-28
• /
• 2000

This paper focuses on the sports look expressed in 20th century fashion. It is Age of Sport just as rock'n roll became dominant cultural form of the 1960's and 1970's . In the 1990's the sportsware is fashion. Designers gazing into the future are inspired by the details and functionality of clothing for snow boarding , skiing , motorbike racing and fitness. No doubt fashion in 2000 will also be full of references to it. Since the late 1960's the sportswear that was originally a term for clothing worn for various sports activities in the 1890's has changed and is now considered as fashion for day as well as evening. This has occurred primarily in the U.S. due to the adoption of less formal lifestyles by Americans. while the sportwear is the term which stemmed from the need for functionality in sports, sports look is the style inspired by the formative elements, that is, the details, the shilhouette, and the colors of the sportswear. New technologies for sports, the powerful influence of youthful culture, and the celebritizations of the sports stars made the sports look much hipper and more popular. It can be categoried into three aesthetic values, I. e., the functional sports look,, purism and no useless ornament, the street sports look with fun, androgynous and unisex mode and the mix and match of different texture and colors, and the futuristic sports look with new high tech fabrics and avant-garde style.

• 유통과학연구
• /
• 제15권10호
• /
• pp.93-103
• /
• 2017

Purpose - Sports and the media have been developed together through a close relationship. During the past decade, the media landscape and the coverage of sports events have been changed. Sports fans can use the sports content at the time they want, on the platform they prefer. Furthermore, thanks to the advanced information technology, sports fans are likely to be more engaged in sport in communication technology-friendly stadium. However, the literature on the relationship between sports and the media has heavily focused on the differences of media types, clear distinction between media suppliers and consumers, and the limited media extension. Given the limitation of prior research, therefore, it has not fully reflected the change in society and culture, the importance of media recipients or consumers, and the mediating characteristic of the media. In order to generate further insights for sport media related industry and its society, it is necessary to comprehend the contemporary phenomena of real world situation in new media and sport and to discuss how new media influence sport and how their relationship is changing in managerial context. The purpose of this study is to identify new media cases as distribution channels in sports context and is to develop insights by discussing its role and meaning of new media in sport society. Research design, data, and methodology - The study employed the theory-centered review and case analysis. In order to explain phenomena of the role of new media in contemporary sport and to generate related insights in sport context, the study reviewed the new media cases applied in sport industry and interpreted their meaning by employing medium theory, remediation theory, and new media theory. Results - The study discussed the limitation of prior sport media research and identified the characteristics of sport as new media such as remediating, extending sensory organs, reiterating physical space and electronic space. Conclusions - The study derived the characteristics of sport as new media, in a sport setting, and through sports settings. Findings would assist to comprehend the role of new media in spectating sport and provide insights for sport media study.

• 한국게임학회 논문지
• /
• 제11권3호
• /
• pp.85-95
• /
• 2011

본 연구에서는 e스포츠의 스포츠 적 속성에 중점을 두고 논의를 진행시켜 나가도록 하였다. 이를 위해 먼저 신체 활동을 강조하는 기존의 근대 스포츠 개념을 미디어 기술의 발전, 즐거움 추구방식의 변화, 스포츠 환경의 중요성 증가, 스포츠 관련 기술 및 도구의 발전 등 시대 변화에 맞추어 새롭게 개념화 하였다. 그리고 포스트모던 사회의 특징, 소비와 즐거움, 호모루덴스 인간형, 스포팅 경험, 신체와 정신 등을 새로운 스포츠 개념의 주요 구성요소로 설정하고 이에 e스포츠가 어떻게 부합될 수 있는지 살펴보았다. e스포츠는 기술이 발달한 지구촌 시대, 소비사회에 부합하는 양상을 띠며, 순수한 즐거움을 주는 요소와 경험적 요소, 참여에 있어 정신적 요소가 극대화된 새로운 개념의 스포츠로 정의될 수 있다.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2010년도 추계학술대회
• /
• pp.399-416
• /
• 2010

Recently, As a marketing communications strategy, many companies are involved in sports sponsorship. Companies use sports sponsorship to increase the company's image. Or sponsorship gives the company an image change. Businesses have to complement and improve the advertising effects complementary. A new form of sports sponsorship as a marketing vehicle, Companies will bring a new marketing strategy. In addition, the importance of sponsorship is even more greater. In this study, as a way of Sports marketing, Corporate image using a sponsorship affect recognize any on consumer's purchasing behavior. Study results, It proved that Corporate image using a sponsorship affect recognize on consumer's purchasing behavior. It will continue to grow the sports field. Companies is important a variety of communication channels with customers. In this competitive marketplace, To become a competitive business effectively should be communicate with customers.

• 한국응용과학기술학회지
• /
• 제36권3호
• /
• pp.840-852
• /
• 2019

스포츠 상품 시장에서 각 브랜드가 소비자에게 미치고자 하는 영향력은 여러 가지 형태로 시도되었으며, 그 효과 또한 증명되어 가고 있다. 각 브랜드들이 자신들이 활용할 가치가 있다고 판단하여 수립한 다양한 마케팅 전략들이 증명되어가고 있는 것이다. 하지만 최근 나타난 새로운 소비 유형이라 할 수 있는 스포츠 상품 수집가를 활용한 마케팅 전략은 지금껏 그 영향력이 실증적으로 검증된 바가 없었다. 기존의 스포츠 상품 시장에서 나타난 수집 행위에 이해도가 매우 낮았기 때문이다. 어느 정도 한계에 봉착했다고 여겨지는 스포츠 상품 시장에 새로운 마케팅 전략이 필요하다고 판단한 도전적 사고에서 본 연구를 시작하였으며 스포츠 상품 수집가를 활용한 마케팅 전략을 수립함에 있어서 그 영향력이 형성되는 경로를 설정하고 증명하는데 그 목적을 두고 있다. 이 연구의 목적을 달성하기 위하여 가상의 스포츠 상품 수집가의 상품 설명에 대한 자극물을 접한 잠재 소비자 231명을 대상으로 SPSS 21.0과 AMOS 20.0을 이용하여 빈도분석, 신뢰도분석, 상관관계분석 및 확인적 요인분석과 구조방정식을 이용하였다. 이 연구에서 도출된 결과를 바탕으로 하여 스포츠 상품 시장에서 스포츠 상품 수집가들이 보유하고 있는 전문성을 바탕으로 하는 새로운 마케팅 전략의 경로를 발견하였다고 할 수 있으며, 이를 바탕으로 침체된 우리나라 스포츠 상품시장에 새로운 성장 동력의 하나로 작용할 수 있기를 기대하는 바이다.

• 문화기술의 융합
• /
• 제8권1호
• /
• pp.245-252
• /
• 2022

본 연구는 청각 장애인들을 대상으로 e스포츠 인식조사 및 발전 방향을 제시하는데 의의가 있다. 이에 청각 장애인 189명을 모집단으로 선정하였고, 자료처리방법은 SPSS 21.0, Excel 2016을 이용하여 빈도분석, t-test를 실시하여 다음과 같은 결론을 도출하였다. 첫째, 청각 장애인 모집단 189명 중 e스포츠를 67.7%는 인식하고 있는 것으로 나타났으며, 새로운 스포츠 체계로 61.4%는 인정하고 있으며, 그리고 65.6%는 e스포츠에 직,간접 참여하고 있는 것으로 나타났다. 둘째, e스포츠 참여기기로 스마트폰이 가장 많은 것으로 나타났으며, 참여종목은 카트라이더, 참여계기로는 친구의 권유로 시작했다는 답변이 가장 많은 것으로 나타났다. 셋째, e스포츠 참여 도중 가장 불편사항은 청각장애인에 대한 e스포츠 프로그램 부족이 가장 많은 것으로 나타났으며. e스포츠 추천여부 조사결과 매우 그렇다라는 답변이 가장 많이 나타났다. 넷째, e스포츠를 새로운 스포츠로 인정하지 않는 이유로는 실제 스포츠가 아니라서 답변이 가장 많았으며, 참여하지 않는 이유로는 관심이 없다라는 답변이 가장 많은 것으로 나타났으며, 향후 참여여부 설문 결과 있다 라는 가장 많은 것으로 나타났다. 다섯 번째, 청각 장애인의 e스포츠 인식 및 인정, 참여여부는 성별에 따라 통계적으로 유의한 차이가 나타났다.