Journal of Sport and Applied Science

Korean Sports Science Association (한국스포츠과학회)
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Analysis of Distribution Channel of Korea New Sports: Focusing on Two Two Ball

  • KIM, Chang Won (Korea New Sports Invention Research Center) ;
  • KIM, Hae Yu (Department of Sport Convergence, Eulji University) ;
  • SEO, Won Jae (Department of Sport and Outdoor, Eulji University)
  • Received : 2019.12.20
  • Accepted : 2019.12.28
  • Published : 2019.12.31
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Abstract

Purpose: New sports is a modified physical activity which is developed for participants to easily learn and play. This study is to analyze distribution channels and related strategies of Korea new sports and to discuss strategies for promoting Korea new sports, especially for two-two ball. Research design, data, and methodology: The study reviewed literatures including documents of Dae-Han two-two-ball association and new sports related research articles. Results: First, Dae-Han two-two-ball association has introduced two two ball to consumers via educational organizations such as schools and youth education sectors. Second, Dae-Han two-two-ball association has introducted two two ball to school teachers by teacher training sessions. Third, Dae-Han two-two-ball association has educated future instructors and provided certificates to them. Fourth, Dae-Han two two ball association has applied governmental projects and sought to promote domestic new sports. Finally, Dae-Han two two ball association has hosted national events every year for facilitating Korea new sports across nation. Conclusions: In conclusion, Korea new sports shoud be spread out by school teachers and educational organizations. Two-two ball association needs to develop a systematic educational and managerial process for training instructors. Finally, Two-two ball association needs to make opportunities of teacher training sessions. Future directions were discussed.

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