• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.5 s.153
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• pp.674-683
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• 2006

The purpose of this study was to examine the effects of T-shirts product type and apparel benefit on consumer preference and purchasing intention. Data for the study were obtained by $3\times2$ mixed factorial design. The subjects were two hundred and thirty college male and female students. The data were analysed by factor analysis, cluster analysis, and ANOVA by using the SPSS program. The results of this study indicated that benefit did not have effects on consumers purchasing intention but significant influences on consumer preference for brand-parody products. For brand-copy products, benefit influenced the purchasing intention, and did not influence the consumer preference. This study suggested that new fashion trends, in association with consumer's benefit, have effects on consumer's purchasing behavior. The result of this study is likely to be useful in planning marketing strategy related to product type and new fashion trends.

• Asia pacific journal of information systems
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• v.29 no.4
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• pp.838-855
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• 2019

Online product reviews are a vital source for companies in that they contain consumers' opinions of products. The earlier methods of opinion mining, which involve drawing semantic information from text, have been mostly applied in one dimension. This is not sufficient in itself to elicit reviewers' comprehensive views on products. In this paper, we propose a novel approach in opinion mining by projecting online consumers' reviews in a multidimensional framework to improve review interpretation of products. First of all, we set up a new framework consisting of six dimensions based on a marketing management theory. To calculate the distances of review sentences and each dimension, we embed words in reviews utilizing Google's pre-trained word2vector model. We classified each sentence of the reviews into the respective dimensions of our new framework. After the classification, we measured the sentiment degrees for each sentence. The results were plotted using a radar graph in which the axes are the dimensions of the framework. We tested the strategy on Amazon product reviews of the iPhone and Galaxy smartphone series with a total of around 21,000 sentences. The results showed that the radar graphs visually reflected several issues associated with the products. The proposed method is not for specific product categories. It can be generally applied for opinion mining on reviews of any product category.

• Korean Journal of Computational Design and Engineering
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• v.16 no.1
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• pp.31-40
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• 2011

Product-service system (PSS) is a system of products and service, supporting networks and infrastructure that is designed to be competitive. PSSs satisfy customers' needs more effectively and have a lower environmental impact than traditional business models. Therefore, many companies and governmental institutes are eager to implement the PSSs as a new business model. In this paper, we focus on industrial practices as new business models for the company. PSS, especially, is popular in electronic industry, so one can often observe such examples as iPod, iPhone, e-Book and etc in the field. We first thoroughly investigate the current practices of PSS in Korean electronic industry. The examples are surveyed and projected directions are given. Then, non-electronic PSSs are surveyed. Especially mechanical PSSs are intensively discussed. Based on the survey results, we propose several major development strategies of Sustainable PSS (SPSS). SPSS will bring a competitive edge for company as realization of sustainable development of PSS considering economy, society, and environment.

• International Journal of Reliability and Applications
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• v.7 no.1
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• pp.71-77
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• 2006

The market for second hand products has been growing for a variety of reasons (e.g., new products appearing at a faster rate and the expected life of products increasing due to rapid advances in technology). The demand for warranties for second-hand products has been growing along with the growth of the market for second-hand products. Warranty for new products (consumer durables, industrial and commercial, and specialized defense products) has received a lot of attention. In contrast, warranties for second-hand product have received very little attention. Often, dealers of second-hand product such as cars offer 2D-warranties (Year and Kilometers). The expected warranty cost associated with a second-hand product for 2D-Policies is a function of the age of the item and its usage (as it affects failures over the warranty period), the warranty terms and the servicing strategy used by the dealer. This paper deals with development of models for warranty cost analysis along with the decision on sale price and warranty cover for 2D-Warranty policies associated with sale of second-hand products.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.52
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• pp.73-96
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• 2011

The economic globalization has contributed the easy interchangeability of goods and services worldwide and consequently this tendency gives a great impetus to the expansion of exhibition Nowadays there is no dispute that the exhibition industry contains Export Marketing, Sales, Market Research and New product launching. This paper is trade show strategy use for export firms. Therefore, paper discusses theory of exhibition, character and utility. Moreover study to basic strategy of participate in Trade show Participate in Trade show strategies are several point. First, Trade show goal accord to firm's purpose. Second, Devise of trade show competition strategy. Third, Support of government and relevant agency. forth, Trade Show insurance.

• Journal of Korean Society of Environmental Engineers
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• v.38 no.11
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• pp.611-617
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• 2016

Remanufacturing that is the rebuilding of a product to specifications of the original manufactured product by collecting used-product, completely disassembling, cleaning and repairing or replacing with a new part and reassembling has been received attention in aspects of resource, recycling because it is a great environmental improvement. Remanufacturing is the rebuilding of a product to specifications of the original manufactured product by collecting used-product, completely disassembling, cleaning and repairing or replacing with a new part and reassembling. With a great environmental improvement and resource recycling and conservation, many studies were conducted. Up to date, remanufacturing activities are mainly applied to automobile parts and printer toner cartridge in South Korea. However, remanufacturing of rental product is not well conducted although rental products are collected in good condition and could be remanufactured in the same condition as a new product. Therefore, in this study, we conducted life cycle assessment (LCA) to an air cleaner product that is one of rental products. This study attempts to identify the processes in new products and remanufacturing life cycles that contribute the most environmental impacts. The results show that air cleaner remanufacturing could reduce about 20% of environmental impacts compared to new product. The greatest benefit related to environmental impact is with regard to ozone layer depletion potential (ODP), which is reduced by 94%. In the life cycle of air cleaner, raw material extraction stage had the most environmental impacts, especially with regard to abiotic depletion potential (ADP) and global warming potential (GWP). In the environmental impacts in each part, the ABS power had the highest environmental impacts.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.28-37
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• 2018

It is necessary to produce and maintain interior lighting design reasonably and actively. Based on the lighting design applicable to interior design, the purpose of this study is to take into consideration the public design of public facilities installed in neighborhood parks and thereby to suggest a module-type variable interior lighting product design for reasonable use. To achieve that, relevant studies were reviewed to find the basic concepts of a module and the best cases of interior lighting applicable to interior design. To draw a new concept of the lighting design to which the concept of a module is applied, this study suggested the design direction for practical product development and a module-type design featuring easy process, product storage, assembly, and management, analyzed the reasonable maintenance direction for the development of lighting design, and proposed a case of design development applicable to the development of a new product design. Through cognitive strategy process, the design was made. This process, as a conceptual strategy, included the step of interior environment analysis, the step of lighting maintenance, the step of variable mechanism, and the step of emotional activation. These steps were connected with formative beauty of design so as to suggest a MLD(Module Lamp Design) strategy. In this way, this study tried to connect humans' free application for a space to a module product and to apply humans' visual approach and free conceptual value to MLD cognitive strategy design process for development.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.178-185
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• 2021

The emergence of social networks has led to the flourishing of a new golden era of branding, which is a challenge for companies due to the need for creative positioning of companies with an emphasis on building trust and loyalty to the brand. Consumers are becoming more demanding and due to a wide range of products in different markets, make demands that are more stringent on companies. The goal of this article was to study the main trends of branding and advertising on social networks to develop a new approach to brand promotion. Methodology. The quantitative and qualitative research design was used to determine the main trends in branding and advertising on social networks. The methodology included the following methods: 1) analysis of the relationship between brand value and brand content strategy, 2) content analysis of the content of companies in social networks on the example of 10 world-famous brands with the highest value. The results allowed forming the criteria of effective content and communication: simplicity of content and simplicity of communication, lack of direct advertising of products, emphasis on global socio-economic problems and social orientation, unobtrusive communication, content creativity, indirect information about the product or work, the history of the company's development through various tools. The main content strategies of brands are defined: storytelling strategy; strategy of informing about the history of the company's development; entertainment and information strategy; strategy of joint interaction with the audience through the involvement of wellknown influencers or users of products. The theoretical and practical value of the results is confirmed by the conceptualization of the main content strategies of world-famous brands, which are pioneers in new ways to build relationships with users through social networks. The research proposes to use a customer-oriented approach to brand promotion. This means studying consumer behavior and predicting possible changes in behavior, which determines the level of interaction with the brand, the content strategy of the brand, and its effectiveness.

• The Korean Journal of Food And Nutrition
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• v.25 no.1
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• pp.205-213
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• 2012

This study investigated the life cycle of menus and made suggestions on the appropriate time for when new menus should be developed. For this purpose, a total of 636 customers who visited 'T' Restaurant more than 25 times in the past three years were used for analysis. After estimating product life cycles based on sales and selling period, an empirical study was conducted. In terms of product life cycle, a growth stage was observed in the category of pasta and pizza in both stores A and B, whereas sales in the rice category stayed constant. Regarding trend in seasonal sales, a big difference was detected between the two stores. While store A was already in the decline stage of the life cycle in all menu categories, store B remained in the growth stage. In terms of menu life cycle, the product life cycle of long-lived products was observed in the pasta category in both stores A and B. While the pizza category was in the growth stage, the product life cycle of long-lived products was observed in the rice category. It is expected that the results of this study could be useful in development of new menus and product life cycle management to fulfill diverse customer needs in the dining-out business.

• Journal of Technology Innovation
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• v.6 no.2
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• pp.80-100
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• 1998

The application of computers and information technologies progressed with remarkable pace has paved the way for technological innovation toward the efficient integration of various functions in a manufacturing system. Actually it is observed that the greater part of manufacturing companies already initiated significant efforts to integrate information systems and attained the level of integration to some extent. The purpose of this paper is to clarify the strategic direction that manufacturing firms are pursuing through integrating information systems. Using the extensive data gathered from Japanese manufacturers, it is attempted to find the differences in competitive priorities and action programmes between the companies with high and low-level system integration. Our empirical data reveals that the manufacturers with highly integrated system are focusing their competitive capabilities on the rapid design change and new product introduction, and accordingly they place a greater emphasis on the action programmes related to design, process and quality improvement. As a conclusion, highly integrated firms tend to pursue new product development strategy more intensively, thereby they want to be a preemptor in the new market through exploiting technological advantages of integrated manufacturing system.