• 제목/요약/키워드: New Product Strategy

검색결과 550건 처리시간 0.031초

체험마케팅을 적용한 SPA브랜드 공간 표현 특성에 관한 연구 - 명동 플래그쉽 스토어를 중심으로 - (The Study of SPA Brand Spacial Expression Applied to Experience Marketing - Focused on Flagship Stores in Myungdong -)

  • 우예슬;김개천
    • 한국실내디자인학회논문집
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    • 제21권2호
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    • pp.123-132
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    • 2012
  • In the trend of concentrating on the consumer driven experience market as a new marketing concept according to the improvement of life standard and the change of consummation pattern, SPA brand has applied experience marketing strategies to the market successfully to be grown constantly with consumer secure and production of business benefit through brand image and positive consumer attraction. Therefore, this study aims to research the experiential representation element and attribute in the competitive Global SPA brand space due to the sustainable growth from the recent domestic fashion market based on the strategy type of the experiential marketing. Thus, the experiential marketing strategy type was drawn based on the experiential marketing and the theoretical reflections of Global SPA brand, and the SPA brand space was classified depending on the attribute of the commercial space for making the framework of case analysis, so it was progressed as the method of analysis through the experiential representation attribute in the SPA brand space. The marketing strategy and representation for advertising the image of company and product message by the SPA brand should be planned, so successful application of the experiential marketing to the shop is connected to the corporate interests, and forming the meaning more than space by impressing on the consumers the brand and arousing the emotional experience of the consumers and meeting the consumers' a variety of needs had effects on forming a lasting relationship between the brand and consumers. Therefore, this study is expected to be an opportunity to vitalize the domestic SPA brand behind the competition with the Global SPA brand.

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우리나라 항만의 환적기능 강화를 위한 포트얼라이언스 전략 (Port Alliance Strategy to Promote the Transshipment Function of Korea Ports)

  • 이성우;최용석
    • 한국항해항만학회지
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    • 제31권6호
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    • pp.545-553
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    • 2007
  • 글로벌 생산네트워크의 변화로 인해 우리나라 주요 항만은 새로운 전략의 수립이 요구되고 있다. 무역 패턴의 변화로 인해 중국, 일본, 한국을 포함한 아시아의 경제적 성장이 급속히 이루어지고 있는 상황에서 동북아에 집중되는 항만 물동량을 흡수하기 위해 우리나라 중심 항만들의 환적기능 강화가 필요한 시점이다. 특히 동북아 포트얼라이언스를 활용한 환적기능 강화는 변화하는 무역환경에서 우리 중심항만들이 경쟁력 확보를 위한 기회가 될 수 있을 것이다. 따라서, 본 연구의 목적은 부산항과 광양항 같은 우리나라 주요 항만들의 환적기능을 촉진하기 위한 포트얼라이언스 전략을 제안하고자 하는 것이다. 두 주요 항만의 물류비즈니스 모델 수립을 위해 동북아 포트얼라이언스의 방향과 중국과 일본의 후보 항만들을 제시하였다.

주택시장에서 건설회사의 CRM 마케팅 전략 - 모델하우스를 중심으로 (Construction firm's CRM(Customer Relationship Management) Marketing strategy for housing market Focused on Model House)

  • 최익성;김재준
    • 한국건설관리학회논문집
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    • 제6권4호
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    • pp.113-121
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    • 2005
  • 프로젝트의 일정 네트워크는 선-후행 관계로 정의된 액티비티들로 구성되어있다. 액티비티를 완료하는데 소요되는 기간은 현재 주택시장은 시장경제 체제 하에서의 수요자 중심으로 시장이 변화되어가고 동시에 예측할 수 없는 경기 변동의 증대가 이어지고 있다 주택 보급률은 3002년에 벌써 $100\%$를 도달 하였으며 출생률은 계속하여 감소하는 추세에 있다. 이러한 악 조건 속에서 주택 건설업체들이 앞으로 신규고객을확보하고 이윤을 창출하기 위하여 더 이상 새로운 시장을 개척해 나가기 보다는 기존의 고객을 관리함으로써 계속해서 자사의 제품을 이용 할 수 있도록 하는 것이 올바른 방향일 것이다. 이에 본 연구에서는 주택건설업 부문에서의 CRM(고객관계관리) 적용방향을 모델하우스를 중심으로 현시점의 문제점을 제시하고 앞으로 후분양제도의 도입에 맞추어 모델하우스에서의 CRM을 대체할 수 있는 방법을 제안 하고자 한다.

후쿠시마산(産) 농산물 수요감소에 대비한 농산물 수출전략 (Export Strategies Against Decreasing Demand of Fukushima's Agricultural Porducts)

  • 홍길종
    • 아태비즈니스연구
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    • 제9권2호
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    • pp.105-121
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    • 2018
  • In 1995, the WTO started to ease the trade barriers. Globalization has accelerated. The opening of the agricultural products market is rapidly gaining momentum with the conclusion of an FTA. The acceleration of this FTA is expected to be a threat to Korea's agriculture, and a new strategy is needed. At the beginning of the nuclear accident, mainly radioactive materials are found in the surface layer of the soil. Over time, the concentration of the plant gradually increases. After 5 years, it becomes noticeable. In March 2016, it will be five years after the nuclear accident. Radioactive contamination is very likely to occur in agricultural products produced in the Fukushima area at this time. In this period, agricultural products produced in the Fukushima region are expected to generate supply disruptions in Japan, and imports to replace them will increase. Therefore, it is necessary to establish a mid- and long-term strategy for exporting to Japan by analyzing the competitiveness of Korean agricultural products. In this study, standardization index was derived by using agricultural price ratio, TSI, export CAC. Based on this, we analyzed the competitiveness of each item in the Japanese market. The analysis shows that garlic is the most competitive product in the Japanese market. Also, strawberry, tomato, and cucumber were found to be competitive. On the other hand, Kiwi, pineapple, soybean, onion, potato, etc. As a result of the analysis, the following strategies were proposed for the export of agricultural products with high competitiveness. First, it is necessary to develop technology to suppress deterioration of export transportation quality. Second, continuous supply of local consumption pattern information is required. Third, it is necessary to expand exports by processing fresh food. Fourth, it suggested the establishment of export base and strengthening of support system.

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SELECTING NIR EQUIPMENT TO MEET THE STRATEGIC REQUIREMENTS OF A GLOBALIZED PHARMACEUTICAL COMPANY

  • Dowd, Chris;Horvath, Steve;Lonardi, Silvano;Salton, Neale;Scott, Chris;Viviani, Romeo
    • 한국근적외분광분석학회:학술대회논문집
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    • 한국근적외분광분석학회 2001년도 NIR-2001
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    • pp.3113-3113
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    • 2001
  • Some two years ago our company undertook a project on manufacturing network rationalization to maximize competitiveness through continuous improvement in manufacturing efficiency. One key outcome was the recognition of the benefits that could be derived from timely application of new technology or novel use of existing technologies and even more importantly the need to develop company wide strategies to maximize the impact of such applications. As a direct result an exercise was undertaken to identify the ten most promising technologies from a list of literally hundreds seen as having the capability of making a rapid impact on the manufacturing initiative. One of the outcomes of this exercise was the identification of Near Infrared Spectroscopy as a pivotal technology for improving process understanding, performance, and control to deliver consistent product quality cost effectively with broad applicability across our product range. While NIR had been in use in targeted areas on some of our sites for some years our new challenge was to develop a strategy to extend NIRs application, initially over 17 manufacturing sites, while concurrently expanding the NIR skill base company wide to ensure that the return on initial investment could be further maximized as shared applications across the remaining sites as required. This presentation will provide an overview of how life cycle based user requirement specifications were developed covering: ㆍSpectrophotometers ㆍSample interfaces ㆍSoftware ㆍEquipment and Software qualification ㆍCalibration transfer ㆍ Ease of developing effective user interfaces and control for applications transferred to a production area ㆍUser training ㆍWorld wide support The presentation will also describe the process adopted for vendor selection to ensure maximum utilization of the existing company wide NIR skill base and its future development to expedite applications of the technology in development, quality control and production areas.

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디지털경제와 산업 전환: PC와 가전 산업의 사례 연구 (Industrial Transformation in digital economy: A Case Study on PC and Comsumer Industries)

  • 배영자
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 2002년도 제20회 동계학술발표회 논문집
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    • pp.133-149
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    • 2002
  • This study aims to investigate the impact of wide use of digital technology, in particular, the Internet, on innovation process and corporate strategy in electronics industry. The introduction of digital technology has changed innovation process, business model and organizational structure of the electronics companies. With the introduction of digital technology, the entire value chain of electronics industry from procurement, sales, and marketing to R&D and manufacturing has been restructured. E-commerce has been a major agenda for e-business. Recently, collaboration among electronics companies through e-marketplace has emerged as an important issue. A web-based e-commerce standard, so called RosettaNet, has been developed for facilitating e-transactions of electronics firms. The development of digital technology has dramatically increased the processing speed and sophisticated the virtual reality technology. As simulation becomes easier and more effective, the uncertainty and risk involved in R&D has decreased significantly. Another positive impact is closer cooperation between R&D and manufacturing functions. Taking advantage of automated and flexible production technology, has a new type of firm, so called, EMS (Electronics Manufacturing Services) emerged, whose strategic focus is on manufacturing only. The EMS can be seen as a kind of innovative organization, that is, a modular organization for production function. Digital technology has made convergence of computer and communication possible at early years but right now the convergence has been accelerated in extensive areas of communication, broadcasting, information appliances, software, contents, and services. Firms' effort for an innovative product and service has been intensified and the competition for a new standard product and service has become severe in electronics industry. Business activities are always realized in a specific organizational context. Accordingly building up innovation-friendly organization has emerged as a critical concern. Due to the striking decrease of transaction cost, a network type of organization has proliferated, and a business function turns into a modular organization. As a whole, digital technology has pushed electronics firms into developing their own business model, which takes consideration of standardization of business platform and their core competency.

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기업의 내부 및 외부역량과 활동이 흡수역량과 성과에 미치는 영향 (Effect of internal and external capabilities and activities of a company on absorptive capacity and performance)

  • 김영기;박성택
    • 융합정보논문지
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    • 제11권11호
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    • pp.125-136
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    • 2021
  • 급격한 기술의 발전 및 환경의 변화와 함께 국경없는 글로벌시대의 치열한 경쟁환경속에서 기업의 생존을 위해 혁신은 필수적이며, 기업내부의 노력뿐만 아니라, 기업 외부로부터의 자원과 지식을 획득하고 이를 내재화하여 자신만의 경쟁우위를 확보하는 것이 매우 중요하다. 본 연구에서는 기업 내부요인으로 내부 R&D 역량과 조직 지원, 기업 외부요인으로 외부 R&D 역량과 외부지식탐색, 그리고 흡수역량이 성과에 미치는 관계를 살펴보았다. 분석결과, 내부 R&D 역량, 조직지원, 외부지식탐색은 흡수역량에 유의한 영향을 미치는 것으로 나타났으며, 혁신 성과는 신제품 성과에 긍정적인 영향을 미치는 것으로 나타났다. 그러나 흡수역량의 매개효과는 검증되지 못하였으며, 이는 흡수역량이 혁신성과 및 신제품성과와의 관련성이 낮거나, 흡수역량과 성과변수 사이에 다른 중요한 요인이 작용한다는 것을 시사한다. 본 연구의 결과는 기업에서 R&D전략의 수립시에 유용한 지침으로 활용 가능할 것으로 보인다.

역사기록물(Archives)의 항구적인 보존화 이용 : 보존전략과 디지털정보화 (Permanent Preservation and Use of Historical Archives : Preservation Issues Digitization of Historical Collection)

  • 이상민
    • 기록학연구
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    • 제1호
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    • pp.23-76
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    • 2000
  • In this paper, I examined what have been researched and determined about preservation strategy and selection of preservation media in the western archival community. Archivists have primarily been concerned with 'preservation' and 'use' of archival materials worth of being preserved permanently. In the new information era, preservation and use of archival materials were faced with new challenge. Life expectancy of paper records was shortened due to acidification and brittleness of the modem papers. Also emergence of information technology affects the traditional way of preservation and use of archival materials. User expectations are becoming so high technology-oriented and so complicated as to make archivists act like information managers using computer technology rather than traditional archival handicraft. Preservation strategy plays an important role in archival management as well as information management. For a cost-effective management of archives and archival institutions, preservation strategy is a must. The preservation strategy encompasses all aspects of archival preservation process and practices, from selection of archives, appraisal, inventorying, arrangement, description, conservation, microfilming or digitization, archival buildings, and access service. Those archival functions should be considered in their relations to each other to ensure proper preservation of archival materials. In the integrated preservation strategy, 'preservation' and 'use' should be combined and fulfilled without sacrificing the other. Preservation strategy planning is essential to determine the policies of archives to preserve their holdings safe and provide people with a maximum access in most effective ways. Preservation microfilming is to ensure permanent preservation of information held in important archival materials. To do this, a detailed standardization has been developed to guarantee the permanence of microfilm as well as its product quality. Silver gelatin film can last up to 500 years in the optimum storage environment and the most viable option for permanent preservation media. ISO and ANIS developed such standards for the quality of microfilms and microfilming technology. Preservation microfilming guidelines was also developed to ensure effective archival management and picture quality of microfilms. It is essential to assess the need of preservation microfilming. Limit in resources always put a restraint on preservation management. Appraisal (and selection) of what to be preserved was the most important part of preservation microfilming. In addition, microfilms with standard quality can be scanned to produce quality digital images for instant use through internet. As information technology develops, archivists began to utilize information technology to make preservation easier and more economical, and to promote use of archival materials through computer communication network. Digitization was introduced to provide easy and universal access to unique archives, and its large capacity of preserving archival data seems very promising. However, digitization, i.e., transferring images of records to electronic codes, still, needs to be standardized. Digitized data are electronic records, and st present electronic records are very unstable and not to be preserved permanently. Digital media including optical disks materials have not been proved as reliable media for permanent preservation. Due to their chemical coating and physical character using light, they are not stable and can be preserved at best 100 years in the optimum storage environment. Most CD-R can last only 20 years. Furthermore, obsolescence of hardware and software makes hard to reproduce digital images made from earlier versions. Even if when reformatting is possible, the cost of refreshing or upgrading of digital images is very expensive and the very process has to be done at least every five to ten years. No standard for this obsolescence of hardware and software has come into being yet. In short, digital permanence is not a fact, but remains to be uncertain possibility. Archivists must consider in their preservation planning both risk of introducing new technology and promising possibility of new technology at the same time. In planning digitization of historical materials, archivists should incorporate planning for maintaining digitized images and reformatting them in the coming generations of new applications. Without the comprehensive planning, future use of the expensive digital images will become unavailable. And that is a loss of information, and a final failure of both 'preservation' and 'use' of archival materials. As peter Adelstein said, it is wise to be conservative when considerations of conservations are involved.

New Medical Image Fusion Approach with Coding Based on SCD in Wireless Sensor Network

  • Zhang, De-gan;Wang, Xiang;Song, Xiao-dong
    • Journal of Electrical Engineering and Technology
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    • 제10권6호
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    • pp.2384-2392
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    • 2015
  • The technical development and practical applications of big-data for health is one hot topic under the banner of big-data. Big-data medical image fusion is one of key problems. A new fusion approach with coding based on Spherical Coordinate Domain (SCD) in Wireless Sensor Network (WSN) for big-data medical image is proposed in this paper. In this approach, the three high-frequency coefficients in wavelet domain of medical image are pre-processed. This pre-processing strategy can reduce the redundant ratio of big-data medical image. Firstly, the high-frequency coefficients are transformed to the spherical coordinate domain to reduce the correlation in the same scale. Then, a multi-scale model product (MSMP) is used to control the shrinkage function so as to make the small wavelet coefficients and some noise removed. The high-frequency parts in spherical coordinate domain are coded by improved SPIHT algorithm. Finally, based on the multi-scale edge of medical image, it can be fused and reconstructed. Experimental results indicate the novel approach is effective and very useful for transmission of big-data medical image(especially, in the wireless environment).

Identifying New Technologies in Product and Processes through Patent Databanks

  • Silva, Luan Carlos Santos;Caten, Carla Schwengber ten;Gaia, Silvia;Faco, Renata Tilemann;Zocche, Lidiana;Travessini, Rosana
    • 산경연구논집
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    • 제6권3호
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    • pp.27-33
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    • 2015
  • Purpose - This paper's aim is to analyze the technological information in patent databanks as a strategy in prospecting for new technologies. Research design, data, and methodology - We detail the major free electronic database sources for patent information, the patent documents, the patent document structures, INID codes (Internationally Agreed Numbers for the Identification of Data), indexation, references, and classification notions. Additionally, we review and analyze information on the activities of the Center of Dissemination Documentation and Technological Information (CEDIN) from the National Institute of Intellectual Property (INPI) of Brazil for the period 2000 to 2011. Results - The research shows that the technological information contained in the patents could provide a wide range of functionality within companies and universities. Conclusions - In recent years, (CEDIN), a specialist in intellectual property, has been serving internal and external users by providing guidance on the basis of patents and other literature, but the number of users served is still small. In order to familiarize more potential users of such technological information, task forces should be created among INPI, universities, and companies.