• Title/Summary/Keyword: New Media Environment

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Fun Factors of New Media Content for Kids (유아용 뉴미디어 콘텐츠의 재미 요소)

  • Chung, Jee Yong
    • The Journal of the Korea Contents Association
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    • v.18 no.10
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    • pp.40-52
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    • 2018
  • Media can be considered as a type of play for kids in this new media era. Researches on media content for kids have mainly focused on educational effect or specific features such as design, but a great deal of kids content is created for fun and enjoyment. This study analyzes fun factors of the most popular kids content on Youtube: Kongsuni and Friends, Carrie and Toys, and Pinkfong. The result shows that seven fun factors can be grouped into three categories; 1) Self-determination and independence are related to the media environment; 2) Sensuous vividness, empathy, and physical dynamic are related to the content; 3) Self-expression and social interaction are related to associated activities. This study extends our perspective on kids content by analyzing fun factors in the comprehensive process of media consumption.

A Study of Interactive WOM Marketing Effect of Digital Media (디지털 미디어의 상호작용 WOM 마케팅 효과에 관한 연구)

  • Ahn, Kyung-Whan;Kwak, Bong-Chul
    • Journal of the Korea Society of Computer and Information
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    • v.12 no.2 s.46
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    • pp.197-207
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    • 2007
  • This thesis suggested that the 'customized' marketing would be a new strategy in terms of a marketing in the digital media age under the circumstances where a form of marketing was evolving in accordance with the convergence of digital media. Because of the media environment due to an 'individualization', the strategy would meet an individual demand of a consumer in a rapidly changing environment. The best marketing to capture a 'customer's heart' is not a brand that first entered the market, but the one that is first settled in a customer's heart. If a differentiated interactive marketing strategy is equipped, it is possible to capture a completely new market space ad create a profit over several years. In the aspect of an effect of a digital marketing, first, a concept relating to an interaction between a consumer and a producer is important. Secondly, the important one is an empathy marketing which is an emotional marketing through a brand image beyond a product. Thirdly, the author studied an orally transmitted marketing effect through digital media.

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A Study on the Digitalization of the Fashion Industry

  • Lee, Mi-Ryang;Kim, Moon-Sook
    • The International Journal of Costume Culture
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    • v.4 no.2
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    • pp.124-137
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    • 2001
  • The digitalization of the fashion industry refers to 'the reception of the digital environment by the industry.'Re paper presented 3 conceptual categories of 'technological environment','information environment'and 'business environment'concerning the scope of digitalization, including from the introduction and use of new technical media to new ways of thinking following the paradigm changes. And it demonstratively analyzed digitalization factors and digitalization level of fashion businesses related to the factors by 7 fashion categories. The analytic result and its suggestions are as follows. First, the five digitalization factor of the fashion industry are defined : manufacturing Process automation, computer systemization, information networking, e-business, and small batch production. Second the digitalization degree of fashion firms decreases in the order of information networking, small batch Production, manufacturing Process automation, computer systemization, and e-business, with information networking on the top and e-business, recent focal point of interest, at the bottom. Third, as for the digitalization of each clothing category, men's formal dress and unisex display the highest level of the general digitalization.

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Tangible Space Initiative

  • Ahn, Chong-Keun;Kim, Lae-Hyun;Ha, Sung-Do
    • Proceedings of the Korean Society of Precision Engineering Conference
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    • 2004.10a
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    • pp.1053-1056
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    • 2004
  • Research in Human Computer Interface (HCI) is towards development of an application environment able to deal with interactions of both human and computers that can be more intuitive and efficient. This can be achieved by bridging the gap between the synthetic virtual environment and the natural physical environment. Thus a project called Tangible Space Initiative (TSI) has been launched by KIST. TSI is subdivided into Tangible Interface (TI) which controls 3D cyber space with user's perspective, Responsive Cyber Space (RCS) which creates and controls the virtual environment and Tangible Agent (TA) which senses and acts upon the physical interface environment on behalf of any components of TSI or the user. This paper is a brief introduction to a new generation of Human Computer Interface that bring user to a new era of interaction with computers in the future.

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Content Industry Support Fund in Digital Media Environment: Focusing on New Content Fund in Korea and Culture Tax in France (디지털 미디어 환경의 콘텐츠 산업 진흥기금: 상상콘텐츠기금과 프랑스'문화세'를 중심으로)

  • Kim, Young Jae
    • The Journal of the Korea Contents Association
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    • v.14 no.2
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    • pp.146-160
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    • 2014
  • The purpose of this study is to suggest the goal and potential contributors of public fund for content industry in digital media environment with regard to the new content fund which Korean government has tried to establish since 2013. The study focuses on value transfer toward the digital content distributors as stressed by the French government introducing Culture tax on smart device. As the concentration of added-value poses a problem hampering the co-evolvement of total ecosystem, the goal of new content fund should focus on financing and digitalization of content, which should be financially contributed by content service providers and smart device manufacturers.

Audience Cognitive Reconstruction of the Extended Meaning of Complex Mechanism Text : For Communication Education using Story Media Expressions (복합기제 텍스트의 확장 의미에 대한 수용자의 인지적 재구성 : 서사적 미디어 표현을 활용한 의사소통 교육을 위해)

  • Lim, Ji-Won
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.7
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    • pp.137-143
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    • 2021
  • This discussion can be said to be a qualitative study on the possibility of linking communication education for college students and literacy education for Korean language-linked educators based on the theory of interpretation of cognitive meaning of media text containing complex mechanisms. The implicit meaning of media content expression used as an interactive communication strategy will be accepted as a multilateral interpretation according to the individual learner's cognitive environment. If so, how is the general media content meaning intended by the content creator being accepted? These doubts are the starting point for discussion. To solve the problem, I leaned on the experimental pragmatic methodology of cognitive aesthetics and applied a model of relevance of cognitive linguistics to connect learners' creative cognitive environment and present content to find a contrast. As a result of the discussion, it was possible to establish a basic framework for learners to express their subjectivity and creative thinking that could connect the cognitive environment and present content themselves. In particular, active and positive learners also revealed direct descriptive expressions to build a new cognitive environment, such as suggesting a third alternative to argue the ability to question produced media texts and the validity of the meaning implied in the text. In the future, since media text containing complex mechanisms is an indirect and persuasive communication behavior that occurs easily through various media in modern society, the universal communication principle of reliable conversation between media text creators and audiences should exist.

User adaptive media selection based on agent communication

  • Nunokawa, Hiroshi;Ogasawara, Naohito;Sato, Kiwamu;Suguri, Hiroki
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2000.04a
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    • pp.179-183
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    • 2000
  • By spread of Internet, we become to use several of communication such as email, ICQ, VoIP etc. But as become convenient to use, user must be aware of variety of information regarding the media and partner user. The forecast is that this problem grows larger and larger as new media are brought in the expanding communications network. In this research, we suggest an agent MIA (Media Integration Agent) that manages the information instead of user. The MIA is an agent that obtains situation of user, and dynamically exchanged addresses and tendency of using medias in form of vCard. By use of this, user can choose better communication media. Accordingly seamless communication environment that user doesn't have to be aware of various information is formed.

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Reservation Conflict-Free MAC Design for Mobile Wireless USB Devices with Distributed MAC

  • Joo, Yang-Ick;Kwon, Moon Kyu
    • Journal of Korea Multimedia Society
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    • v.15 no.10
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    • pp.1212-1220
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    • 2012
  • In this paper, a collision-free resource reservation scheme for WUSB (Wireless Universal Serial Bus) networks with WiMedia D-MAC (Distributed Medium Access Control). Since distributed characteristic of the WiMedia D-MAC supporting DRP (Distributed Reservation Protocol) scheme may cause lots of conflicts, overall performances of the WUSB with WiMedia D-MAC can be deteriorated. In addition, when we consider multi-hop environment, "mobile" hidden node problem due to mobility of WUSB devices can be happened, and it is a critical problem to mobile WUSB devices transceiving real-time QoS (Quality of Service) traffic. To tackle the problem, we propose a new DRP reservation mechanism to prevent DRP conflicts for multi-hop mobility support in WUSB networks with WiMedia D-MAC and show its improved performance via simulation results.

A Study for the Broadcasting Makeup and Image Representation Changes in the Digital Media Era (디지털 미디어 시대의 방송 분장 변화에 관한 연구)

  • Barng, Kee-Jung;Kim, Kyung-Hee;Kim, Ju-Duck
    • The Research Journal of the Costume Culture
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    • v.18 no.6
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    • pp.1194-1210
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    • 2010
  • The influence of digital media according to environmental change of multi-media came to have significance more than what we imagine. In accordance with high resolution of HDTV in digital media era, the cautious awareness is required for skin color by the immediate color such as replica of TV color, lighting and clothing. As for the broadcasting makeup expression technique caused by a change in broadcasting environment in the digital media era, the first, There is necessity for natural makeup technique, and for expressing the whole makeup evenly and very delicately. The makeup work gets much more delicate. For the delicate expression, more time is being required than the existing makeup time. Second, Lots of time and manpower are required for elaborate real-object processing on all the production fields such as background set, stage properties, and makeup. Third, Realistic expression is available on the screen. Importance of basic makeup is highlighted. Thus, even the skin care shop came to be prevalent. Development in only HD cosmetics is needed for foundation with fine particle in new material and with diverse colors hereafter. The video-media field is a method that is ignored a sense of distance through vehicles such as camera, picture tube, and several kinds of broadcasting machinery and equipment and that is delivered vividly to viewers through screen, unlike the stage makeup, thereby being needed the makeup technology proper for HDTV according to the changing broadcasting environment and media. The video machinery and equipment are proceeding with being gradually high-tech and precise. Thus, an expert in makeup needs to know common sense on the video machinery and equipment before makeup, and needs to make an effort according to it. And, a follow-up research can be said to be necessary on the advance in makeup method and on more diverse dedicated cosmetics along with a research on color tone proper for HDTV.

Success Factor and Failure Factor of Social Media in Korean Society: Based on the Word Analysis and the Network Analysis on Interview Data (한국사회에서 소셜 미디어의 성공과 실패 요인 분석: 인터뷰 데이터에 대한 어절분석·네트워크 분석을 중심으로)

  • Hong, Juhyun;Kim, Kyung-Hee
    • The Journal of the Korea Contents Association
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    • v.19 no.1
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    • pp.74-85
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    • 2019
  • This Study explores the reason why the social media like Cyworld, Iloveschool in Korea in the viewpoint if the layered model by interview. As a result the success factor in the viewpoint of layered model, user used social media for fulfilling the need for linking with other users and the social media offers the customized contents to user. Finally the social media dominated the market in advance. Facebook and Kakao talk are good examples of successful media. The failure factors are to care less about what other users want, to limit the expand of platform and not to copy with the change of the media environment. Iloveschool, Cyworld and Twitter are the examples of failure social media in Korean society. This study highlights the importance of the sensitivity of the change of environment. The expert mentioned the importance of 4th industrial revolution technology like AI, Big data and expected that new technology will emerge and the service will be developed by the change of user's taste.